Otto.de - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
91% 
Page structure
79% 
Link structure
25% 
Server
92% 
External factors
100% 
SEO Score
Response time
0.07 s
File size
126.90 kB
Words
828
Media files
0
Number of links
65 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
OTTO - Mode, Möbel & Technik » Zum Online-Shop
The length of the page title is perfect. (463 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
OTTO Online-Shop » Über 4.000 Marken entdecken ✓ Aktuelle Trends ✓ Top Service » Ratenkauf ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!
The length of the meta description is perfect. (959 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.otto.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Server location: Germany
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
verify-aEmpty
descriptionOTTO Online-Shop » Über 4.000 Marken entdecken ✓ Aktuelle Trends ✓ Top Service » Ratenkauf ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!
keywordsOTTO, Online-Shop, Shopping, Mode, Möbel, Marken
robotsindex,follow,noodp,noydir
msapplication-TileImage/assets-static/global-favicons/ms-icon-144x144.png
msapplication-TileColor#ffffff
msapplication-navbutton-color#d52b1e
msapplication-square70x70logo/assets-static/global-favicons/ms-icon-70x70.png
msapplication-square144x144logo/assets-static/global-favicons/ms-icon-144x144.png
msapplication-square150x150logo/assets-static/global-favicons/ms-icon-150x150.png
msapplication-wide310x150logo/assets-static/global-favicons/ms-icon-310x150.png
msapplication-square310x310logo/assets-static/global-favicons/ms-icon-310x310.png
theme-color#d4021d
Content-Typetext/html; charset=utf-8

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Page quality

Content
(Critically important)
This page contains 828 words. That's ok.
39.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.43 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 5 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 73 characters this one is longer than 70 characters:
"nützliche infos zu unseren produkten findest du in unseren kaufratgebern."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Technik & Wohnen
H2 Fashion & Trends
H2 Willkommen auf otto.de!
H2 Wohnen: Richte dich gemütlich ein
H2 Technik: Hightech-Produkte für dich und dein Zuhause
H2 Mode: Genieße große Vielfalt und tolle Outfitideen!
H2 Nachhaltigkeit: Shoppen und gleichzeitig Gutes tun
H2 Inspiration und Beratung
H2 Service: Shoppingspaß mit vielen Extras und Vorteilen
H3 Entdecke deine Shoppingwelt
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.
LinkAttributesAnchor text
https://www.otto.de/A-TITLE zur Homepage
/shoppages/service/s Service
/user/accountOverviewΘ Mein Konto
https://www.otto.de/weihnachten/Weihnachten
https://www.otto.de/damen/Damen
https://www.otto.de/herren/Herren
https://www.otto.de/kinder/Kinder
/mode/waesche-bademode/Wäsche/Bademode
https://www.otto.de/sport/Sport
https://www.otto.de/mode/schuhe/Schuhe
/mode/?grossegroesseGroße Größen
/technik/multimedia/Multimedia
https://www.otto.de/haushalt/Haushalt
/moebel/?ansicht=einstieg&them...Küche
/heimtextilien/?ansicht=einstiegHeimtextilien
/moebel/?ansicht=einstiegMöbel
https://www.otto.de/baumarkt/Baumarkt
https://www.otto.de/spielzeug/Spielzeug
https://www.otto.de/marken/Marken
https://www.otto.de/sale/%Sale%
/supermarkt/lebensmittel/KekseNo Text
https://www.otto.de/datenschutz/Trivial anchor text
hier
/sale/angebot-der-woche/Jetzt sparen
/haushalt/waeschepflege/buegel...Dampfbügelstationen
/dekoration/kunstpflanzen/kuns...Kunstzweige
/moebel/stuehle/polsterstuehle...Polsterstühle mit Armlehnen
/dekoration/wanddekoration/wan...Wandobjekte
/?selektion=(und.(ansicht.vari...Fernseher
/moebel/garderoben/?reduziert% Garderoben
/moebel/kommoden-sideboards/ko...% Kommoden
/?selektion=(und.(ist.altersgr...Winterschuhe
https://www.otto.de/sale/Sale
/damen/mode/maentel/steppmaent...% Damen Steppmäntel
/herren/mode/jacken/steppjacke...Blaue Herren Steppjacken
/?selektion=(und.(ist.reduzier...% Damenbekleidung
/damen/mode/jacken/parkas/?red...% Damen Parkas
/herren/mode/jacken/lederjacke...% Herren Lederjacken
/damen/mode/sweatshirts/?reduz...% Damen Sweatshirts
https://www.otto.de/moebel/Möbeln
https://www.otto.de/roombeez/Roombeez
https://www.otto.de/updated/UPDATED
https://www.otto.de/soulfully/Soulfully
/twoforfashion/Two for Fashion
/damen/?thema=goodproduct-nach...nachhaltige Mode
/wohnen/?nachhaltigkeit=alle-n...Möbel-Kauf
/shoppages/begood/begood_psmhPlatz schaffen mit Herz
/shoppages/begoodNachhaltigkeit bei OTTO
https://www.otto.de/reblog/re:BLOG
https://www.otto.de/inspiration/Inspirationsseiten
/shoppages/service/Services
https://www.otto.de/app/OTTO App
/shoppages/service/upOTTO UP
/shoppages/service/contactKontakt
/shoppages/service/paymentBezahlung
/shoppages/service/ottonowOTTO NOW
/user/callbackPopupKostenloser Rückruf-Service
/user/contactFormNew window service@otto.de
https://frj4.adj.st/www.otto.d...External No Text
https://frj4.adj.st/www.otto.d...External No Text
/shoppages/service/impressumImpressum
https://frj4.adj.st/www.otto.d...External No Text
https://frj4.adj.st/www.otto.d...External No Text
/shoppages/service/impressumText duplicate Impressum
https://frj4.adj.st/www.otto.d...External No Text
https://frj4.adj.st/www.otto.d...External No Text
https://www.otto.de/reblog/New window No Text
/kleiderspende/New window No Text
https://www.otto.de/roombeez/New window No Text
/twoforfashion/New window No Text
https://www.otto.de/soulfully/New window No Text
https://www.otto.de/updated/New window No Text

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.otto.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 5 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.07 seconds.
The file size of the HTML document is fine (127 kB).

HTTP Response Header

NameValue
dateSun, 22 Nov 2020 19:35:36 GMT
content-typetext/html;charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
content-languageen
cache-controlprivate, no-cache, no-store, max-age=0
expiresSat, 01 Jan 1970 00:00:00 GMT
pragmano-cache
content-encodinggzip
varyAccept-Encoding
x-varnish272118798
age0
x-recruitingSeems you like http headers. To write ours, apply at job.otto.de and mention this header.
set-cookie132 Characters
set-cookie132 Characters
strict-transport-securitymax-age=31536000
content-security-policyframe-ancestors 'self' https://*.otto.de https://*.ottogroup.com https://og2gether.sharepoint.com; report-uri https://csp.live.scalesec.cloud.otto.de/csp_report/;
x-xss-protection1; mode=block
x-content-type-optionsnosniff
accept-rangesbytes
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Shopping. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 16,176 referring domains.
This website has 4,461,705 backlinks.
This website has backlinks from 10,629 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: bingbot
Disallow: /suche/

User-agent: Adsbot-Google
Disallow: /gate/

User-agent: *
Disallow: /gate/

Sitemap: https://www.otto.de/product/sitemap_index.xml
Sitemap: https://www.otto.de/nav-sitemap/sitemap_index.xml

Facebook popularity

Shares / Likes / Comments
97,197

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.otto.de
OTTO - Mode, Möbel & Technik » Zum Online-Shop
OTTO Online-Shop » Über 4.000 Marken entdecken ✓ Aktuelle Trends ✓ Top Service » Ratenkauf ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Shoppe55%Check
shoppen55%Check
Shop findest55%Check
Entdecke55%Check
Technik54%Check
Online-Shop53%Check
Mode Möbel Technik52%Check
Fashion Shop51%Check
Kauf51%Check
Service50%Check

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