Ottoversand.at - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
63% 
Page structure
58% 
Link structure
56% 
Server
83% 
External factors
100% 
SEO Score
Response time
1.83 s
File size
379.60 kB
Words
865
Media files
50
Number of links
78 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
OTTO Online Shop
The page title is too short. (173 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
OTTO - der Online Shop für Mode, Schuhe, Möbel und mehr. Gratis Versand ab 75 € | bequem online shoppen und auf Rechnung oder Raten kaufen!
The length of the meta description is perfect. (921 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-at
Server location: Germany
The following language is defined by HTML: de-at
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionOTTO - der Online Shop für Mode, Schuhe, Möbel und mehr. Gratis Versand ab 75 € | bequem online shoppen und auf Rechnung oder Raten kaufen!
ROBOTSindex,follow
google-site-verificationOTOyZGCNE4oOQ_91TV_2c3DeGnpNEsqffPwgTlli_Ds
msvalidate.01313E2E7F8778335B4C29FD80AAAE5469
langde-at
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: du bist bereits für unseren Newsletter angemeldet.Es sind keine weite...
The average number of words per sentence of 6.63 words is low.
This page contains 865 words. That's ok.
21.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 7 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: mehr......
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...sandAT/de_AT/Header/OTTO-Logo_194x55.gifzur Homepagezur Homepage
...om-OttoversandAT/de_AT/20kw39_Flyout.jpgNo alt attribute provided
...SF_Grosse_Service_desktop_Heimwerken.jpgBaumarktBaumarkt
...KW03_SF_Grosse_Service_desktop_Damen.jpgJogging PantsJogging Pants
...52_SF_Grosse_Service_desktop_Heimtex.jpgHeimtextilienHeimtextilien
...SF_Grosse_Service_desktop_Heimwerken.jpgBaumarktBaumarkt
...KW03_SF_Grosse_Service_desktop_Damen.jpgJogging PantsJogging Pants
...52_SF_Grosse_Service_desktop_Heimtex.jpgHeimtextilienHeimtextilien
...2020-12/20KW53_SF_Sale_Wintersale_01.jpgTrachtensaleTrachtensale
...2020-12/20KW53_SF_Sale_Wintersale_02.jpgDamensaleDamensale
...2020-12/20KW53_SF_Sale_Wintersale_03.jpgHaushaltstechnikHaushaltstechnik
...2020-12/20KW53_SF_Sale_Wintersale_04.jpgMöbelsaleMöbelsale
...12/20kw43_SF_Quadrat_desktop_Apple_1.jpgiPhone12iPhone12
...020-11/20kw39_SF_Quadrat_Stoffmasken.jpgStoffmaskenStoffmasken
...on/2020-11/20KW47_SF_Quadrat_HomeGYM.jpgWohnträumeWohnträume
...20-12/20KW01-02_SF_Quadrat_Schlitten.jpgWintersportausrüstungWintersportausrüstung
...12/20kw43_SF_Quadrat_desktop_Apple_1.jpgiPhone12iPhone12
...020-11/20kw39_SF_Quadrat_Stoffmasken.jpgStoffmaskenStoffmasken
...on/2020-11/20KW47_SF_Quadrat_HomeGYM.jpgWohnträumeWohnträume
...20-12/20KW01-02_SF_Quadrat_Schlitten.jpgWintersportausrüstungWintersportausrüstung
...12/20kw43_SF_Quadrat_desktop_Apple_1.jpgiPhone12iPhone12
...020-11/20kw39_SF_Quadrat_Stoffmasken.jpgStoffmaskenStoffmasken
...on/2020-11/20KW47_SF_Quadrat_HomeGYM.jpgWohnträumeWohnträume
...20-12/20KW01-02_SF_Quadrat_Schlitten.jpgWintersportausrüstungWintersportausrüstung
...ion/2020-10/20KW41_SF_Service_OTTOup.jpgOTTO UPOTTO UP
...duction/2020-08/20KW34_SF_Service_PB.jpgPaybackPayback
.../2020-08/20KW34_SF_Service_Technik_0.jpgTechnikserviceTechnikservice
...ion/2020-08/20KW34_SF_Service_Wohnen.jpgWohnserviceWohnservice
...dAT-Site/web/-/de_AT/img/ajax-loader.gifNo alt attribute provided
...dAT-Site/web/-/de_AT/img/ajax-loader.gifNo alt attribute provided
...dAT-Site/web/-/de_AT/img/ajax-loader.gifNo alt attribute provided
...versandAT-Site/web/-/de_AT/img/blank.gifNo alt attribute provided
...19KW24_LP_NL-Anmeldung_912px_desktop.jpgNo alt attribute provided
...versandAT-Site/web/-/de_AT/img/blank.gifMasterCardMasterCard
...versandAT-Site/web/-/de_AT/img/blank.gifVisaVisa
...versandAT-Site/web/-/de_AT/img/blank.gifPayPalPayPal
...versandAT-Site/web/-/de_AT/img/blank.gifDiners ClubDiners Club
...versandAT-Site/web/-/de_AT/img/blank.gifDiscoverDiscover
...Content/Allgemein/smartphone-iconneu.pngNo alt attribute provided
...e_AT/Content/Allgemein/email-iconneu.jpgNo alt attribute provided
...versandAT-Site/web/-/de_AT/img/blank.gifOttoversad Android AppOttoversad Android App
...versandAT-Site/web/-/de_AT/img/blank.gifOttoversand iOS AppOttoversand iOS App
...versandAT-Site/web/-/de_AT/img/blank.gifFacebookFacebook
...versandAT-Site/web/-/de_AT/img/blank.gifInstagramInstagram
...versandAT-Site/web/-/de_AT/img/blank.gifNo alt attribute provided
...versandAT-Site/web/-/de_AT/img/blank.gifNo alt attribute provided
...versandAT-Site/web/-/de_AT/img/blank.gifNo alt attribute provided
...versandAT-Site/web/-/de_AT/img/blank.gifNo alt attribute provided
...T/20kw36_NL_Anmeldung_Footer_332x130.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
6 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 4 external links on this page.
LinkAttributesAnchor text
https://www.ottoversand.at/IMG-ALT zur Homepage
/warenkorbA-TITLE Dein Warenkorb
https://www.ottoversand.at/kasseZur Kasse
/warenkorbZum Warenkorb
/service-hilfe/payback/Payback
/direktbestellen/Bestellnummer direkt eingeben
/mein-konto/uebersicht/(Passwort vergessen?)
/mein-konto/uebersicht/Ich bin OTTO-Kunde und habe noch kein Passwort
/landingpages/neukundenlanding...Oder bist du neu hier?
https://www.ottoversand.at/loginAnmelden
A-TITLE Anmelden
/mein-konto/mein-merkzettel/Merkzettel
https://www.ottoversand.at/damen/Damen
/herren/Herren
/kinder/Kinder
/waesche/Wäsche
/bademode/Bademode
https://www.ottoversand.at/sport/Sport
/unterhaltung/Unterhaltung
/wohnen/Wohnen
/technik/Technik
/marken/Marken
/marken/alle-marken/otto-produ...No Text
https://www.ottoversand.at/sale/% Sale
/service-hilfe/lieferung-rueck...Gratis Versand ab 75 €
/service-hilfe/lieferung-rueck...Gratis Rücksendung
/landingpages/neukundenlanding...-20% MwSt. Neukundenbonus
/service-hilfe/bezahlung-finan...Flexible Teilzahlung
/wohnen/Anchor No Text
/damen/damenmode/jacken/Anchor No Text
/damen/damenschuhe/stiefel/Anchor No Text
/wohnen/raeume/wohnzimmer/Anchor No Text
/wohnen/heimtextilien/gardinen...Anchor No Text
/service-hilfe/nachhaltigkeit/...Anchor No Text
/wohnen/baumarkt/Anchor OTTO BAUMARKT Starte dein Projekt!
IMG-ALT Baumarkt
/damen/damenmode/hosen/jogger-...Anchor JOGGING PANTS Probier's mal mit Gemütlichkeit!
IMG-ALT Jogging Pants
/marken/alle-marken/andas/Anchor No Text
/wohnen/heimtextilien/?Page=L1Anchor HEIMTEXTILIEN Jetzt ist Kuschelzeit!
IMG-ALT Heimtextilien
/wohnen/baumarkt/Anchor Text duplicate OTTO BAUMARKT Starte dein Projekt!
IMG-ALT Baumarkt
/damen/damenmode/hosen/jogger-...Anchor Text duplicate JOGGING PANTS Probier's mal mit Gemütlichkeit!
IMG-ALT Jogging Pants
/marken/alle-marken/andas/Anchor No Text
/wohnen/heimtextilien/?Page=L1Anchor Text duplicate HEIMTEXTILIEN Jetzt ist Kuschelzeit!
IMG-ALT Heimtextilien
/sale/mode/trachtenmode/Anchor IMG-ALT Trachtensale
/sale/mode/damenmode/Anchor IMG-ALT Damensale
/sale/technik/haushaltstechnik/Anchor IMG-ALT Haushaltstechnik
/sale/wohnen/moebel/Anchor IMG-ALT Möbelsale
/technik/multimedia/smartphone...Anchor IMG-ALT iPhone12
/technik/koerperpflege/gesundh...Anchor IMG-ALT Stoffmasken
/sport/sportarten/fitness/?Pag...Anchor IMG-ALT Wohnträume
/sport/sportausruestung/winter...Anchor IMG-ALT Wintersportausrüstung
/technik/multimedia/smartphone...Anchor Text duplicate IMG-ALT iPhone12
/technik/koerperpflege/gesundh...Anchor Text duplicate IMG-ALT Stoffmasken
/sport/sportarten/fitness/?Pag...Anchor Text duplicate IMG-ALT Wohnträume
/sport/sportausruestung/winter...Anchor Text duplicate IMG-ALT Wintersportausrüstung
/technik/multimedia/smartphone...Anchor Text duplicate IMG-ALT iPhone12
/technik/koerperpflege/gesundh...Anchor Text duplicate IMG-ALT Stoffmasken
/sport/sportarten/fitness/?Pag...Anchor Text duplicate IMG-ALT Wohnträume
/sport/sportausruestung/winter...Anchor Text duplicate IMG-ALT Wintersportausrüstung
/p/otto-up-liefer-flat/AKLBB69...Anchor IMG-ALT OTTO UP
/service-hilfe/payback/Anchor Text duplicate IMG-ALT Payback
/service-hilfe/technikservices/Anchor IMG-ALT Technikservice
/service-hilfe/wohnservices/Anchor IMG-ALT Wohnservice
/service-hilfe/lieferung-rueck...No Text
/service-hilfe/lieferung-rueck...Mehr Informationen
/service-hilfe/bezahlung-finan...No Text
/service-hilfe/bezahlung-finan...Text duplicate Mehr Informationen
/service-hilfe/bezahlung-finan...No Text
/service-hilfe/bezahlung-finan...Text duplicate Mehr Informationen
/service-hilfe/newsletter/news...ottoversand.at/abmelden
/service-hilfe/bezahlung-finan...Kreditkarte
/service-hilfe/bezahlung-finan...Zahlpause
/service-hilfe/bezahlung-finan...IMG-ALT Visa
A-TITLE Visa
/service-hilfe/bezahlung-finan...IMG-ALT Diners Club
A-TITLE Diners Club
/service-hilfe/bezahlung-finan...IMG-ALT Discover
A-TITLE Discover
/service-hilfe/beratung/kontakt/weitere Kontaktmöglichkeiten
/service-hilfe/nachhaltigkeit/Nachhaltigkeit erleben
https://play.google.com/store/...New window External Subdomain IMG-ALT Ottoversad Android App
A-TITLE Ottoversad Android App
https://itunes.apple.com/at/ap...New window External Subdomain IMG-ALT Ottoversand iOS App
A-TITLE Ottoversand iOS App
https://www.trustedshops.at/be...New window External No Text
https://www.handelsverband.at/...New window External No Text
/service-hilfe/payback/No Text
/magazin/New window No Text
/service-hilfe/newsletter/news...Text duplicate ottoversand.at/abmelden

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.ottoversand.at/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.83 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 7 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (380 kB).

HTTP Response Header

NameValue
servermyracloud
dateThu, 14 Jan 2021 19:30:47 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
server-timingPrerender;dur=1756;desc="Headless render time (ms)"
x-url-testtrue;
x-url-test2Fri, 15 Jan 2021 05:00:00 GMT
varyaccept-encoding
alt-svcclear
alt-svcclear
set-cookie30 Characters
content-encodinggzip
access-control-allow-origin*
access-control-allow-methodsGET, OPTIONS, POST, DELETE, PUT
access-control-allow-headersOrigin, Accept, Content-Type, X-Request-With, X-CSRF-Token, X-Access-Token, X-Shop-Id, X-Request-Id
accept-rangesbytes
expiresThu, 14 Jan 2021 19:30:47 GMT
cache-controlmax-age=0
etag"myra-e90bcbda"
strict-transport-securitymax-age=63072000; includeSubDomains; preload
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Shopping. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 1,739 referring domains.
This website has 30,252 backlinks.
This website has backlinks from 1,318 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: sogou spider
Disallow: /

User-agent: ia_archiver
Disallow: /

User-agent: YandexBot
Disallow: /

User-agent: shopstyle bot/1.0
Disallow: /

User-agent: python-grcrawler
Disallow: /

User-agent: Mail.Ru
Disallow: /

User-agent: SEOkicks-Robot
Disallow: /

User-agent: Axis/1.4
Disallow: /

User-agent: proximic
Disallow: /

User-agent: grapeshot
Disallow: /

User-agent: BLEXBot
Disallow: /

User-agent: SemrushBot
Disallow: /

User-agent: Wget
Disallow: /

User-agent: AhrefsBot
Disallow: /

User-agent: *
Disallow: /mein-konto
Disallow: /kasse/
Disallow: /suche-keinergebnis*
Disallow: */OrderProcess-Basket
Disallow: */minibaskets/*
Disallow: /s$
Disallow: /maintenance

Facebook popularity

Shares / Likes / Comments
53,315

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.ottoversand.at
OTTO Online Shop
OTTO - der Online Shop für Mode, Schuhe, Möbel und mehr. Gratis Versand ab 75 € | bequem online shoppen und auf Rechnung oder Raten kaufen!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Versand63%Check
ottoversand52%Check
li description51%Check
Gratis Versand ab 7551%Check
Möbel50%Check
Shop für Mode50%Check
Mode Schuhe46%Check
Mode46%Check
Gratis46%Check
Damen Mode43%Check

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