Privacyshield.gov - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
40% 
Page structure
50% 
Link structure
80% 
Server
46% 
External factors
100% 
SEO Score
Response time
1.17 s
File size
28.90 kB
Words
272
Media files
2
Number of links
51 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Privacy Shield | Privacy Shield
There are word repetitions in the page title.
The length of the page title is perfect. (274 pixels out of 580 max pixel length)
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verification3uMLx21dSwss18K7IYF2CSaSxWRhMA7kttTVF14_LOA
descriptionEmpty
viewportwidth=device-width, initial-scale=1.0
dcterms:titlePrivacy Shield Home
dcterms:descriptionEmpty
dcterms:creatorInternational Trade Administration
dcterms:createdFri May 06 19:20:27 GMT 2016
dcterms:reviewedFri May 06 19:20:27 GMT 2016
dcterms:languageEN-US
dcterms:subjectdata category 1, data category 2, .. data category N
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 272 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 6.76 words is low.
24.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 15 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...627980000/logos/logos/privacy_shield.pngPrivacy Shield Logo - Link to HomepagePrivacy Shield Logo - Link to Homepage
...1536627980000/logos/logos/ITA-Emblem.pngThe International Trade Administration LogoThis is the official International Trade Administration Logo

Page structure

H1 heading
(Critically important)
Welcome to the Privacy Shield
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Welcome to the Privacy Shield
H4 U.S. Businesses
H4 European Businesses
H4 EU and Swiss Individuals
H4 Data Protection Authorities
H5 Self-Certify
H5 Privacy Shield List
H5 Audiences
H5 About
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
/welcomeAnchor Skip to content
https://www.privacyshield.gov/IMG-ALT Privacy Shield Logo - Link to Homepage
/PrivacyShield/ApplyNowSelf-Certify
http://www.privacyshield.gov/listPrivacy Shield List
/US-BusinessesAudiences
/US-BusinessesU.S. Businesses
/European-BusinessesEuropean Businesses
/Individuals-in-EuropeEU and Swiss Individuals
/Data-Protection-AuthoritiesData Protection Authorities
/Program-OverviewAbout
/Program-OverviewProgram Overview
/EU-US-FrameworkFramework Text
/inactiveInactive Participants
/NewsEventsNews & Events
/assistanceContact
/Website-Privacy-PolicyPrivacy Program
/PrivacyShield/ApplyNowText duplicate Self-Certify
http://www.privacyshield.gov/listText duplicate Privacy Shield List
/US-BusinessesText duplicate Audiences
/US-BusinessesText duplicate U.S. Businesses
/European-BusinessesText duplicate European Businesses
/Individuals-in-EuropeText duplicate EU and Swiss Individuals
/Data-Protection-AuthoritiesText duplicate Data Protection Authorities
/Program-OverviewText duplicate About
/Program-OverviewText duplicate Program Overview
/EU-US-FrameworkText duplicate Framework Text
/inactiveText duplicate Inactive Participants
/NewsEventsText duplicate News & Events
/assistanceText duplicate Contact
/Website-Privacy-PolicyText duplicate Privacy Program
/Program-OverviewLearn More
/US-BusinessesU.S. Businesses U.S. Businesses
/European-BusinessesEuropean Businesses European Businesses
/Individuals-in-EuropeEU and Swiss Individuals EU and Swiss Individuals
/Data-Protection-AuthoritiesData Protection Authorities Data Protection Authorities
/US-BusinessesText duplicate Audiences
/US-BusinessesText duplicate U.S. Businesses
/European-BusinessesText duplicate European Businesses
/Individuals-in-EuropeText duplicate EU and Swiss Individuals
/Data-Protection-AuthoritiesText duplicate Data Protection Authorities
/Program-OverviewText duplicate About
/Program-OverviewText duplicate Program Overview
/EU-US-FrameworkText duplicate Framework Text
/inactiveText duplicate Inactive Participants
/NewsEventsText duplicate News & Events
/assistanceText duplicate Contact
/Website-Privacy-PolicyText duplicate Privacy Program
https://www.privacyshield.gov/Home
/assistanceWebsite Feedback
/Privacy-StatementNew window Privacy Policy
/Website-DisclaimerNew window Disclaimer
https://export.gov/FOIANew window External FOIA
https://www.usa.gov/New window External USA.gov
http://www.trade.gov/New window External International Trade Administration
https://www.commerce.gov/New window External U.S. Department of Commerce
https://get.adobe.com/reader/New window External Subdomain PDF Reader

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.privacyshield.gov/welcome"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.17 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 12 CSS files. This may affect the page load time negatively.
This page loads 15 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (29 kB).

HTTP Response Header

NameValue
strict-transport-securitymax-age=63072004; includeSubDomains
content-security-policyupgrade-insecure-requests
x-powered-bySalesforce.com ApexPages
p3pCP="CUR OTR STA"
last-modifiedTue, 22 Mar 2022 17:12:24 GMT
x-xss-protection0
x-frame-optionsSAMEORIGIN
content-typetext/html;charset=UTF-8
varyAccept-Encoding
content-encodinggzip
content-length5763
cache-controlpublic, must-revalidate, max-age=0, s-maxage=600
expiresTue, 22 Mar 2022 17:12:24 GMT
dateTue, 22 Mar 2022 17:12:24 GMT
connectionkeep-alive
set-cookie88 Characters
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 12,761 referring domains.
This page has 554,030 backlinks.
This page has backlinks from 8,042 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares, comments and likes on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Search preview

www.privacyshield.gov › welcome
Privacy Shield | Privacy Shield

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Privacy77%Check
Shield77%Check
Privacy Shield77%Check
Privacy Policy57%Check
Welcome56%Check
Businesses43%Check
European Business42%Check
Log40%Check
gov40%Check
European38%Check

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