Purdue.edu - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
49% 
Page structure
98% 
Link structure
85% 
Server
79% 
External factors
100% 
SEO Score
Response time
0.66 s
File size
87.80 kB
Words
334
Media files
4
Number of links
61 internal / 29 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Purdue University - Indiana's Land Grant University
The length of the page title is perfect. (459 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Purdue University is a world-renowned, public research university that advances discoveries in science, technology, engineering and math. With its flagship campus in West Lafayette, Indiana, Purdue is a land-grant university with a system that has statewide campuses and online, adult-learning and polytechnic programs.
The meta description is too long: 1979 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationdUyYAkgfYaJZPg1QMpbqQU1ve7YG0t0qNb9_8zT1Xgo
viewportwidth=device-width, initial-scale=1
descriptionPurdue University is a world-renowned, public research university that advances discoveries in science, technology, engineering and math. With its flagship campus in West Lafayette, Indiana, Purdue is a land-grant university with a system that has statewide campuses and online, adult-learning and polytechnic programs.
keywordsPurdue University, Boilermakers, Boilers, West Lafayette, Indiana, United States, college, university, higher education, academics, technology, engineering, agriculture, health sciences, liberal arts, libraries, research, athletics, Ross-Ade Stadium, Mackey Arena, employment, professors, astronauts, world food prize, nobel prize, real-world, innovation
authorPurdue University
langen
og:urlhttp://www.purdue.edu
og:typewebsite
og:titlePurdue University - Indiana's Land Grant University
og:descriptionLearn about Purdue University, a major research university located in Lafayette, Indiana known for discoveries in science, technology, engineering and more.
og:imagehttp://www.purdue.edu/purdue/images/audience/about-banner.jpg
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
There are only 334 words on this page. Good pages should have about 1,000 words of useful content.
20.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 6 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/purdue/images/PU-H.pngPurdue University
...images/home/HomePage-InnovationBadge.pngNo. 5 most innovative university
data:[...] Base64Purdue's Hovde Hall and the Engineering Fountain, as seen from the tree-lined approach of the Engineering Mall.
...y/FLUSHOT_Story_graphic-785x432-Opt2.jpgStudents, faculty, and staff must receive a flu shot and upload documentation by Oct. 31

Page structure

H1 heading
(Critically important)
Purdue University
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Purdue University
H2 Featured Links
H2 What should I do if I am experiencing symptoms of COVID-19?
H2 What's Trending
H2 News/Events
H3 Daniels a national spokesperson for student voter turnout
H3 Purdue approves addition of Reading Day to fall calendar
H3 Equity Task Force moves toward analysis, assessment, creation of strategic plan
H3 Communication
H3 Campus
H3 Information
H3 People
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are too many external links (29) on this page.
LinkAttributesAnchor text
https://www.purdue.edu/Anchor Skip to main content
/purdue/academics/index.phpAcademics
/purdue/admissions/index.phpAdmissions
/purdue/current_students/index...Current Students
/purdue/athletics/index.phpAthletics
/purdue/about/index.phpAbout
/purdue/careers/index.phpCareers
/purdue/prospective_students/i...Prospective Students
/purdue/research/index.phpResearch and Partnerships
/purdue/commercialization/inde...Entrepreneurship and Commercialization
/purdue/apply/Apply
https://www.purdue.edu/newsroom/News
https://www.purdue.edu/president/President
https://www.purdueteamstore.com/External Shop
https://www.purdue.edu/visitVisit
/purdue/giveNow.htmlGive
https://www.purdue.edu/emergency/Emergency
https://www.purdue.edu/IMG-ALT Purdue University
/newsroom/stories/2020/Stories...New window IMG-ALT No. 5 most innovative university
/purdue/admissions/index.phpText duplicate Admissions
/purdue/academics/index.phpText duplicate Academics
/purdue/inclusion/index.phpInclusion
/purdue/arts/index.phpArts and Ideas
/purdue/research/index.phpResearch
/purdue/alumni/index.phpAlumni
/purdue/athletics/index.phpText duplicate Athletics
/purdue/about/index.phpText duplicate About
https://www.pnw.edu/External Purdue Northwest
https://www.pfw.edu/External Purdue Fort Wayne
https://www.purdueglobal.edu/External Purdue Global
https://online.purdue.edu/External Subdomain Purdue Online
https://protect.purdue.edu/New window External Subdomain Together, we will take every step to #ProtectPurdue ProofPoints LEARN MORE T ogethe r , we will t a k e ev e r y s t ep t o #P rot ectPu r due
/purdue/apply/Text duplicate Apply
https://purdue.brightspace.com/External Subdomain Brightspace
https://mypurdue.purdue.edu/External Subdomain myPurdue
/campus_map/Campus Map
/registrar/calendars/2018-19-A...Academic Calendar
https://protect.purdue.edu/New window External Subdomain Together, we will take every step to #ProtectPurdue ProofPoints LEARN MORE T ogethe r , we will t a k e ev e r y s t ep t o #P r o t ectPu r due
https://online.purdue.edu/New window External Subdomain Achieve Success on Your Schedule with Purdue Online
/hr/COVID-19/flu-info/index.phpNew window IMG-ALT Students, faculty, and staff must receive a flu shot and upload documentation by Oct. 31
https://www.instagram.com/life...External Purdue on Instagram
https://www.instagram.com/life...External Follow
https://www.purdue.edu/newsroom/Purdue Newsroom
/newsroom/releases/2020/Q4/dan...New window Trivial anchor text
Read More
https://protect.purdue.edu/upd...New window External Subdomain Text duplicate Trivial anchor text
Read More
/bot/committees-taskforce/equi...New window Text duplicate Trivial anchor text
Read More
https://www.admissions.purdue....New window External Subdomain Apply Now
https://www.purdue.edu/Anchor Communication
https://one.purdue.edu/External Subdomain OneCampus Portal
https://purdue.brightspace.com/New window External Subdomain Text duplicate Brightspace
/boilerconnect/BoilerConnect
https://portal.office.com/External Subdomain Office 365
https://outlook.office.com/External Subdomain Outlook
https://mypurdue.purdue.edu/External Subdomain Text duplicate myPurdue
https://www.purdue.edu/Anchor Campus
/purdue/faculty_staff/index.phpFaculty and Staff
https://www.purdue.edu/hr/Human Resources
/purdue/careers/index.phpText duplicate Careers
/purdue/about/colleges_schools...Colleges and Schools
https://www.purdue.edu/directory/Directory
/campus-map/Text duplicate Campus Map
https://www.purdue.edu/Anchor Information
/newsroom/purduetoday/Purdue Today
https://calendar.purdue.edu/External Subdomain Calendar
https://www.lib.purdue.edu/External Subdomain Libraries
/physicalfacilities/construction/Construction
/bursar/tuition/calculator.phpTuition Calculator
https://www.purdue.edu/hr/CHL/Center for Healthy Living
https://www.purdue.edu/Anchor People
https://www.purdue.edu/hotline/Speak Up
/diversity-inclusion/Diversity and Inclusion
https://www.purdue.edu/ethics/Ethics and Compliance
https://www.itap.purdue.edu/External Subdomain Information Technology
/ehps/police/reports/Annual Security Report
/timely-warnings/Timely Warnings
https://www.facebook.com/Purdu...New window External Facebook
https://twitter.com/lifeatpurdueNew window External Twitter
https://www.youtube.com/user/P...New window External YouTube
https://www.instagram.com/life...New window External Instagram
https://www.pinterest.com/life...New window External Pinterest
https://www.snapchat.com/add/l...New window External Snapchat
https://www.linkedin.com/edu/p...New window External LinkedIn
/purdue/disclaimer.php© 2020 Purdue University
/purdue/ea_eou_statement.phpAn equal access/equal opportunity university
/purdue/about/integrity_statem...Integrity Statement
/securepurdue/security-program...New window Copyright Complaints
https://www.purdue.edu/brand/New window Brand Toolkit
https://www.purdue.edu/marketing/Maintained by Office of Marketing and Media
/disabilityresources/Accessibility Resources
/purdue/contact-usContact Us

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.purdue.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.66 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 6 javascript files. This may affect the load time negatively.
A Content Delivery Network like Bootstrap CDN can save bandwith for Bootstrap front-end component library.
The file size of the HTML document is fine (88 kB).

HTTP Response Header

NameValue
dateMon, 02 Nov 2020 15:57:58 GMT
serverApache
varyAccept-Encoding
content-encodinggzip
content-length18129
connectionclose
content-typetext/html
set-cookie156 Characters
cache-controlno-cache
expires-1
strict-transport-securitymax-age=0
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 108,968 referring domains.
This website has 20,553,172 backlinks.
This website has backlinks from 71,092 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /~
Disallow: /pmm-templates/

#
# Discovery Park
#
#   Updated by Jakob Knigga (jknigga) 9/21/2017
#
Disallow: /discoverypark/bdmce/events/
Disallow: /discoverypark/bdmce/news/
Disallow: /discoverypark/bioscience/events/
Disallow: /discoverypark/bioscience/news/
Disallow: /discoverypark/birck/events/
Disallow: /discoverypark/birck/news/
Disallow: /discoverypark/c3bio/events/
Disallow: /discoverypark/c3bio/news/
Disallow: /discoverypark/caid/events/
Disallow: /discoverypark/caid/news/
Disallow: /discoverypark/climate/events/
Disallow: /discoverypark/climate/news/
Disallow: /discoverypark/drug-discovery/events/
Disallow: /discoverypark/drug-discovery/news/
Disallow: /discoverypark/energy/events/
Disallow: /discoverypark/energy/news/
Disallow: /discoverypark/environment/events/
Disallow: /discoverypark/environment/news/
Disallow: /discoverypark/food/events/
Disallow: /discoverypark/food/news/
Disallow: /discoverypark/igsdi/events/
Disallow: /discoverypark/igsdi/news/
Disallow: /discoverypark/nextrans/events/
Disallow: /discoverypark/nextrans/news/
Disallow: /discoverypark/pillars/integrative-neuroscience-center/events/
Disallow: /discoverypark/pillars/integrative-neuroscience-center/news/
Disallow: /discoverypark/pillars/pi4d/events/
Disallow: /discoverypark/pillars/pi4d/news/
Disallow: /discoverypark/ppri/events/
Disallow: /discoverypark/ppri/news/
Disallow: /discoverypark/rche/events/
Disallow: /discoverypark/rche/news/
Disallow: /discoverypark/vaccine/events/
Disallow: /discoverypark/vaccine/news/
Disallow: /discoverypark/wghi/events/
Disallow: /discoverypark/wghi/news/

#
# HHS
#
#    Updated by Lisa Stein 1/27/2017 - FP 764035
#
Disallow: /hhs/hdfs/r28j51xz/

#
# Vet
#
#    Updated by Osmar Lopez 5/29/2019 - FP 1114881
#
Disallow: /vet/application
Disallow: /vet/badges
Disallow: /vet/blocks
Disallow: /vet/building-directory
Disallow: /vet/campaign-emails
Disallow: /vet/courses
Disallow: /vet/ctr/files/documents/CTR-Research-Information.pdf
Disallow: /vet/ctr/files/documents/CTR-Translational-Research.pdf
Disallow: /vet/dvm/admissions/files/Insiders Guide.pdf
Disallow: /vet/dvmconnect
Disallow: /vet/epubs
Disallow: /vet/files/includes
Disallow: /vet/fileshare
Disallow: /vet/intranet
Disallow: /vet/pcop/videos
Disallow: /vet/scheduler
Disallow: /vet/secure
Disallow: /vet/sharepoint
Disallow: /vet/supportpvm
Disallow: /vet/sureshmittal
Disallow: /vet/test
Disallow: /vet/vtconnect
Disallow: /vet/vth/files/documents/181108-rDVM-Fall-Mailing.pdf

#   Updated by Wright Frazier 4/8/2020 - FP 1289068

Disallow: /vet/addl/covid19partners/

#
# Site Map
#
Sitemap: http://www.purdue.edu/sitemap.xml

Facebook popularity

Shares / Likes / Comments
7,018

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.purdue.edu
Purdue University - Indiana's Land Grant University
Purdue University is a world-renowned, public research university that advances discoveries in science, technology, engineering and math. With its flagship campus in West Lafayette, Indiana, Purdue is a land-grant university with a system that has statewide campuses and online, adult-learning and polytechnic programs.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Purdue93%Check
Purdue University85%Check
University75%Check
Purdue Online71%Check
Purdue University Logo68%Check
Research University60%Check
Campus50%Check
edu48%Check
West Lafayette46%Check
Campuses46%Check

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