Rothamsted.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
75% 
Page structure
72% 
Link structure
75% 
Server
40% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
64.00 kB
Words
636
Media files
27
Number of links
109 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Rothamsted Research: Advancing Sustainable Agriculture
The length of the page title is perfect. (518 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover transformative research in sustainable agriculture, soil health, crop yields, & environmental impact. Explore 170+ years of expertise.
The length of the meta description is perfect. (869 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rothamsted.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionDiscover transformative research in sustainable agriculture, soil health, crop yields, & environmental impact. Explore 170+ years of expertise.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
These Typos were found:
  • entrepeneur => entrepreneur
This page contains 636 words. That's ok.
32.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.8 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/files/rothamsted-logo.pngHome
...ro-images/_DSC0594HERO.JPG?itok=NW-PUcZwpeople in the field
...blic/hero-images/Hero1.jpg?itok=lMsGRxc2water test
...o-images/Pollen-beetle.jpg?itok=4p1ev_oGpollen beetle
...h-Wyke-Farm-Livestock-.jpg?itok=8XK9rJUucows in the field
...ic/hero-images/DSC7413.jpg?itok=FTnVr1KKfruits and vegetables
...s/Fertiliser Spreading.jpg?itok=wktZKKJzfertiliser spreading
...ractor-mounted-sprayer.jpg?itok=TytOSvtotractor mounted sprayer
...periment 2016 _DSC3806.jpg?itok=qoFf4BTtpark grass
...images/Bread-and-wheat.jpg?itok=XExtgCLqbread and wheat
... Trial 2015 DSC_4888_0.jpg?itok=ExErP-mLcamelina
...read-_DSC8433-BANNER-5.jpg?itok=sGPBwkpcbread
...hero-images/china-hero.jpg?itok=9emhJkY6tea field
...ional5050 (0-00-14-54).jpg?itok=QFnDURjLdna
...c/hero-images/Pitching.png?itok=sK6kR3sVpitching
...ro-images/Spinning out.png?itok=ujZGXxaOpost-it on wall
...vendor/revolution/assets/transparent.pngNo alt attribute provided
...es/panel-images/green_cattle_500x400.pngNo alt attribute provided
...les/pages/panel-images/ri_25_500x400.pngNo alt attribute provided
...l-images/resources for researchers_0.jpgNo alt attribute provided
...es/panel-images/events_panel_500x400.pngNo alt attribute provided
...es/panel-images/papers_panel_500x400.pngNo alt attribute provided
...panel-images/resources_panel_500x400.pngNo alt attribute provided
/sites/default/files/BBSRC-logo.pngBBSRC
/sites/default/files/athena-swan.jpgAthena Swan
/sites/default/files/lat-logo.jpgLawes Agriculture Trust
/sites/default/files/ce_certified.pngCyber Essentials Certified

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Main navigation
H2 User account menu
H2 OUR Values
H2 OUR LOCATIONS
H3 "OUR CORE VALUES, AND HOW WE DEFINE THEM, ENDORSE OUR COMMITMENT TO PRODUCTIVE AND SUSTAINABLE AGRICULTURE."
H3 INTERNATIONAL PARTNERSHIPS
H3 JOIN US
H4 The big picture: using wildflower strips for pest control
H4 THE BIG PICTURE: THE WATER DETECTIVES TRACKING POLLUTION BY ITS COLOUR
H4 KICKING THE HABIT: PESTICIDES
H4 KICKING THE HABIT: LIVESTOCK FARMS
H4 KICKING THE HABIT: FOOD FOR THOUGHT
H4 KICKING THE HABIT: FERTILISERS
H4 KICKING THE HABIT
H4 In LTE we trust
H4 GE Field Trial: Low Asparagine Wheat Q&A
H4 Field trialling GM and GE crops at Rothamsted
H4 Fact or Fake News: is our food becoming less nutritious?
H4 Don't let the perfect, be the enemy of the good
H4 Does Genome Editing cause unintended consequences?
H4 WRITING A KILLER PITCH FOR YOUR INNOVATION
H4 SPINNING OUT
H4 LATEST NEWS
H4 CAREERS & OPPORTUNITIES
H4 RESOURCES FOR RESEARCHERS
H4 EVENTS
H4 OUR PUBLICATIONS
H4 INNOVATION AND COLLABORATION
Some anchor texts are used more than once.
5 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.
LinkAttributesAnchor text
https://www.rothamsted.ac.uk/Anchor Skip to main content
/about-rothamsted-researchAbout
A-TITLE About
/our-peoplePeople
A-TITLE People
/careers-rothamstedCareers
A-TITLE Careers
/contact-0Contact
A-TITLE Contact
https://www.rothamsted.ac.uk/IMG-ALT Home
A-TITLE Home
/our-goalsOUR GOALS
https://www.rothamsted.ac.uk/ENGAGE WITH US
/knowledge-exchangeKNOWLEDGE EXCHANGE
/partnering-businessPARTNERING WITH BUSINESS
/global-partnershipsGLOBAL PARTNERSHIPS
/public-engagementPUBLIC ENGAGEMENT
/innovationINNOVATION
/engaging-policy-makersENGAGING WITH POLICY MAKERS
/rothamsted-internationalROTHAMSTED INTERNATIONAL
/science-strategic-areasSCIENCE STRATEGIC AREAS
/our-people/scienceOUR SCIENTISTS
/national-bioscience-research-...NATIONAL BIOSCIENCE RESEARCH INFRASTRUCTURES
/institute-strategic-programmesInstitute Strategic Programmes
/scientific-facilities-and-ser...SCIENTIFIC FACILITIES & SERVICES
https://repository.rothamsted....External Subdomain PUBLICATIONS
/data-repositories-model-and-s...DATA, MODELS AND SOFTWARE
/interactive-web-based-toolsINTERACTIVE TOOLS
/library-collections-archivesLIBRARY COLLECTION & ARCHIVES
https://www.rothamsted.ac.uk/newsNEWS
/eventsEVENTS
/user/loginLog in
/article/big-picture-using-wil...IMG-ALT people in the field
/taxonomy/term/213Article
/article/big-picture-using-wil...The big picture: using wildflower strips for pest control
/article/big-picture-water-det...IMG-ALT water test
/taxonomy/term/213Text duplicate Article
/article/big-picture-water-det...THE BIG PICTURE: THE WATER DETECTIVES TRACKING POLLUTION BY ITS COLOUR
/article/kicking-habit-pesticidesIMG-ALT pollen beetle
/taxonomy/term/213Text duplicate Article
/article/kicking-habit-pesticidesKICKING THE HABIT: PESTICIDES
/article/kicking-habit-livesto...IMG-ALT cows in the field
/taxonomy/term/213Text duplicate Article
/article/kicking-habit-livesto...KICKING THE HABIT: LIVESTOCK FARMS
/article/kicking-habit-food-th...IMG-ALT fruits and vegetables
/taxonomy/term/213Text duplicate Article
/article/kicking-habit-food-th...KICKING THE HABIT: FOOD FOR THOUGHT
/article/kicking-habit-fertili...IMG-ALT fertiliser spreading
/taxonomy/term/213Text duplicate Article
/article/kicking-habit-fertili...KICKING THE HABIT: FERTILISERS
/article/kicking-habitIMG-ALT tractor mounted sprayer
/taxonomy/term/213Text duplicate Article
/article/kicking-habitKICKING THE HABIT
/article/lte-we-trustIMG-ALT park grass
/taxonomy/term/213Text duplicate Article
/article/lte-we-trustIn LTE we trust
/article/ge-field-trial-low-as...IMG-ALT bread and wheat
/taxonomy/term/213Text duplicate Article
/article/ge-field-trial-low-as...GE Field Trial: Low Asparagine Wheat Q&A
/article/field-trialling-gm-an...IMG-ALT camelina
/article-type/scienceScience
/article/field-trialling-gm-an...Field trialling GM and GE crops at Rothamsted
/article/fact-or-fake-news-our...IMG-ALT bread
/article-type/blogBlog
/article/fact-or-fake-news-our...Fact or Fake News: is our food becoming less nutritious?
/article/dont-let-perfect-be-e...IMG-ALT tea field
/article-type/videoVideo
/article/dont-let-perfect-be-e...Don't let the perfect, be the enemy of the good
/article/does-genome-editing-c...IMG-ALT dna
/taxonomy/term/213Text duplicate Article
/article/does-genome-editing-c...Does Genome Editing cause unintended consequences?
/article/writing-killer-pitch-...IMG-ALT pitching
/taxonomy/term/213Text duplicate Article
/article/writing-killer-pitch-...WRITING A KILLER PITCH FOR YOUR INNOVATION
/article/spinning-outIMG-ALT post-it on wall
/taxonomy/term/213Text duplicate Article
/article/spinning-outSPINNING OUT
https://www.drupal.org/External Drupal
/rss.xmlSubscribe to RSS feed
https://www.rothamsted.ac.uk/newsNo Text
https://www.rothamsted.ac.uk/newsLATEST NEWS
https://www.rothamsted.ac.uk/newsRead the latest news from Rothamsted.
/careers-rothamstedNo Text
/careers-rothamstedCAREERS & OPPORTUNITIES
/careers-rothamstedOur latest PhD, studentships, job vacancies and work experience information.
/data-repositories-model-and-s...No Text
/data-repositories-model-and-s...RESOURCES FOR RESEARCHERS
/data-repositories-model-and-s...Dataset and analytical tools, scientific services and equipment.
/eventsNo Text
/eventsText duplicate EVENTS
/eventsScience, events, updates and discussions.
https://repository.rothamsted....New window External Subdomain No Text
https://repository.rothamsted....External Subdomain OUR PUBLICATIONS
https://repository.rothamsted....External Subdomain Our repository contains details of our publications from 1843 to today.
/partnering-businessNo Text
/partnering-businessINNOVATION AND COLLABORATION
/partnering-businessEntrepeneur, investor, policy maker? Find out how we can work together to create positive change.
/our-valuesTrivial anchor text
READ MORE
/global-partnershipsINTERNATIONAL PARTNERSHIPS
/global-partnershipsForging partnerships to address food security, malnutrition, poverty, climate change and the environment.
/contact-0Harpenden, Hertfordshire
/contact-0North Wyke, Devon
/contact-0Brooms Barn, Suffolk
/contact-0Woburn, Bedfordshire
https://www.youtube.com/user/R...New window External No Text
https://www.facebook.com/Rotha...New window External No Text
https://twitter.com/RothamstedNew window External No Text
https://www.linkedin.com/compa...New window External No Text
https://www.instagram.com/roth...New window External No Text
/about-rothamsted-researchText duplicate About
/careers-rothamstedText duplicate Careers
/contact-0Text duplicate Contact
https://www.rothamsted.ac.uk/newsNews
/eventsEvents
/science-strategic-areasOur Science
/engaging-usEngaging With Us
/facilities-and-resourcesFacilities and Resources
/our-peopleText duplicate People
/disclaimerDisclaimer
/privacy-and-cookiesPrivacy and Cookies
/staff-informationStaff Information
/site-mapSite Map
/sites/default/files/pages/Mod...Modern Slavery Act
https://www.bbsrc.ac.uk/New window External IMG-ALT BBSRC
/athena-swanNew window IMG-ALT Athena Swan
https://lawestrust.org/New window External IMG-ALT Lawes Agriculture Trust

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rothamsted.ac.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
This page loads 5 CSS files. This may affect the page load time negatively.
The page response time is excellent with 0.19 seconds.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (64 kB).

HTTP Response Header

NameValue
dateFri, 15 Mar 2024 11:44:14 GMT
serverApache/2.4.37 (rocky) OpenSSL/1.1.1k mod_fcgid/2.3.9
x-powered-byPHP/8.1.27
cache-controlmax-age=86400, public
x-drupal-dynamic-cacheUNCACHEABLE
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
last-modifiedFri, 15 Mar 2024 11:44:14 GMT
etag"1710503054"
content-length65569
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 5,161 referring domains.
This page has 63,544 backlinks.
This page has backlinks from 3,164 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

www.rothamsted.ac.uk
Rothamsted Research: Advancing Sustainable Agriculture
Discover transformative research in sustainable agriculture, soil health, crop yields, & environmental impact. Explore 170+ years of expertise.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ROTHAMSTED68%Check
Rothamsted Research66%Check
RESEARCH63%Check
Sustainable Agriculture62%Check
EXPERTISE46%Check
Field44%Check
GE crops44%Check
NEWS43%Check
INNOVATION43%Check
FOOD43%Check

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