Rothamsted.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
71% 
Page structure
70% 
Link structure
62% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
110.50 kB
Words
623
Media files
12
Number of links
132 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Rothamsted Research | Global Science, Lasting Benefits
The length of the page title is perfect. (509 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We bring together global science, fresh thinking and innovation for lasting benefits worldwide.
The length of the meta description is perfect. (574 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rothamsted.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: Ireland
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
descriptionWe bring together global science, fresh thinking and innovation for lasting benefits worldwide.
generatorDrupal 7 (https://www.drupal.org)
twitter:cardsummary
twitter:urlhttps://www.rothamsted.ac.uk/home
twitter:titleHome
og:site_nameRothamsted Research
og:typearticle
og:urlhttps://www.rothamsted.ac.uk/home
og:titleHome
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=utf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 623 words. That's ok.
23.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.63 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 4 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...es/site_theme/images/rothamsted-logo.pngRothamsted ResearchRothamsted Research
..._7765-green-cattleTEXT.jpg?itok=jO86pE7cNews: The advent of "green" cattle, North Wyke Farm Platform, Devon -2 - Credit: Rothamsted ResearchRothamsted News and Progress
...ties/ri-25-anniversary.jpg?itok=_NCFbKBWNo alt attribute provided
...images/denis-optimised.jpg?itok=zmed9fIzNo alt attribute providedRothamsted resources for researchers
...homepage images/VDyp8G.png?itok=YmsD6MzENo alt attribute providedRothamsted Why Not You?
...homepage images/jLgVE7.png?itok=86kJLC1NNo alt attribute providedRothamsted publications and library services
...omepage images/Asset 6.png?itok=VUAHJeO3No alt attribute providedRothamsted Innovation and collaboration
...age-images/Home/our-locations-mobile.jpgNo alt attribute provided
.../themes/site_theme/images/BBSRC-2019.pngBBSRC
...heme/images/AS_RGB_Bronze_Award_2018.jpgAthena Swan
...ll/themes/site_theme/images/lat-logo.jpgLawes Agricultural Trust
Video URLWidthHeight
...ee9bb95758ef381614ddd9613&profile_id=174

Page structure

H1 heading
(Critically important)
We believe that science holds the key to a world
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 We believe that science holds the key to a world
H1 Where hunger is a distant memory
H1 Where farmers can make a fair living
H1 And where food is grown in harmony with the natural world.
H2 COVID19 Outbreak
H2 OUR PURPOSE
H2 OUR Values
H2 OUR LOCATIONS
H3 "We bring together global science, fresh thinking and innovation for lasting benefits worldwide."
H3 LEADING THE WORLD FROM AN ILLUSTRIOUS PAST INTO A DEMANDING FUTURE
H3 PROVIDING SOLUTIONS FOR AGRICULTURE'S CHALLENGES, LOCALLY AND GLOBALLY
H3 WORKING COLLABORATIVELY TO ACCELERATE NEW THINKING, PRACTICES AND PRODUCTS
H3 "OUR CORE VALUES, AND HOW WE DEFINE THEM, ENDORSE OUR COMMITMENT TO PRODUCTIVE AND SUSTAINABLE AGRICULTURE."
H3 INTERNATIONAL PARTNERSHIPS
H3 Join us
H4 PROGRESS AND LATEST NEWS
H4 CAREERS & OPPORTUNITIES
H4 RESOURCES FOR RESEARCHERS
H4 WHY NOT YOU?
H4 Our publications
H4 innovation and collaboration
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
There are 14 external links on this page.
LinkAttributesAnchor text
/our-scienceOur science overview
A-TITLE Our science overview
/science-strategyScience Strategy
A-TITLE Science Strategy
/superior-cropsSuperior crops
A-TITLE Superior crops
/securing-productivitySecuring productivity
A-TITLE Securing productivity
/future-agri-food-systemsFuture agri-food systems
A-TITLE Future agri-food systems
/science-departmentsScience departments
A-TITLE Science departments
/staff-directory?type=ScienceAnchor Our scientists
A-TITLE Our scientists
https://repository.rothamsted....External Subdomain Publications
A-TITLE Publications
/national-capabilitiesNational capabilities
A-TITLE National capabilities
/scientific-life-for-studentsScientific life for students
A-TITLE Scientific life for students
/our-impactOur impact overview
A-TITLE Our impact overview
/impact-storiesImpact stories
A-TITLE Impact stories
/success-storiesSuccess stories
A-TITLE Success stories
/articlesArticles and blogs
A-TITLE Articles and blogs
/engaging-with-usEngaging with us overview
A-TITLE Engaging with us overview
/opportunities-to-engageEngagement Opportunities
A-TITLE Engagement Opportunities
/knowledge-exchangeKnowledge Exchange
A-TITLE Knowledge Exchange
/business-engagementBusiness Engagement
A-TITLE Business Engagement
/globalInternational Partnerships
A-TITLE International Partnerships
/public-engagementPublic Engagement
A-TITLE Public Engagement
/innovationInnovation overview
A-TITLE Innovation overview
/agriaAgRIA
A-TITLE AgRIA
/centres-for-agricultural-inno...Centres for Agricultural Innovation
A-TITLE Centres for Agricultural Innovation
/farminnFarmInn
A-TITLE FarmInn
/policy-makersEngaging with Policy Makers
A-TITLE Engaging with Policy Makers
/facilities-and-resourcesFacilities and resources overview
A-TITLE Facilities and resources overview
/analytical-chemistry-unitAnalytical chemistry unit
A-TITLE Analytical chemistry unit
/bioimagingBioimaging
A-TITLE Bioimaging
/cereal-transformationCereal transformation
A-TITLE Cereal transformation
/denis-laboratoryDenis
A-TITLE Denis
/environmental-change-networkEnvironmental change network
A-TITLE Environmental change network
http://www.era.rothamsted.ac.uk/External Subdomain e-RA
A-TITLE e-RA
http://www.globalfarmplatform....External Farm platform data portal
A-TITLE Farm platform data portal
/field-scanalyzerField scanalyzer
A-TITLE Field scanalyzer
/glasshouses-and-controlled-en...Glasshouses and controlled environment services
A-TITLE Glasshouses and controlled environment services
http://resources.rothamsted.ac...External Subdomain Insect bulletin
A-TITLE Insect bulletin
/insectaryInsectary
A-TITLE Insectary
/library-and-information-servicesLibrary and information services
A-TITLE Library and information services
/livestock-and-farm-resources-...Livestock and farm resources, North Wyke
A-TITLE Livestock and farm resources, North Wyke
/metabolomicsMetabolomics
A-TITLE Metabolomics
/models-and-analytical-toolsModels and analytical tools
A-TITLE Models and analytical tools
/our-farmsOur farms
A-TITLE Our farms
http://www.phi-base.org/External PHI-BASE
A-TITLE PHI-BASE
/soil-spectral-labSoil spectral lab
A-TITLE Soil spectral lab
/sample-archiveSample archive
A-TITLE Sample archive
/harmonic-vertical-radarsThe harmonic & vertical radars
A-TITLE The harmonic & vertical radars
/uk-national-willow-collectionThe UK national Willow collection
A-TITLE The UK national Willow collection
https://www.rothamsted.ac.uk/newsNews
A-TITLE News
/eventsFuture events
A-TITLE Future events
/past-eventsPast events
A-TITLE Past events
/aboutAbout overview
A-TITLE About overview
/corporate-information-and-fun...Corporate information and funding overview
A-TITLE Corporate information and funding overview
/board-directorsBoard of directors
A-TITLE Board of directors
/history-and-heritageHistory and heritage
A-TITLE History and heritage
/environmental-management-systemEnvironmental management system
A-TITLE Environmental management system
/peoplePeople
A-TITLE People
/careersCareers overview
A-TITLE Careers overview
/vacanciesVacancies
A-TITLE Vacancies
/studentshipsStudentships
A-TITLE Studentships
/rothamsted-international-fell...International fellowships
A-TITLE International fellowships
/work-experienceWork experience
A-TITLE Work experience
/life-at-rothamstedLife at Rothamsted
A-TITLE Life at Rothamsted
/contactContact
A-TITLE Contact
/disclaimerDisclaimer
A-TITLE Disclaimer
/privacy-and-cookiesPrivacy and Cookies
A-TITLE Privacy and Cookies
/staff-informationStaff information
A-TITLE Staff information
https://www.rothamsted.ac.uk/newsText duplicate News
A-TITLE News
/eventsEvents
A-TITLE Events
/aboutAbout
A-TITLE About
/staff-directoryText duplicate People
A-TITLE People
/careersCareers
A-TITLE Careers
/contactText duplicate Contact
A-TITLE Contact
https://www.rothamsted.ac.uk/IMG-ALT Rothamsted Research
A-TITLE Rothamsted Research
/our-scienceScience
A-TITLE Science
/our-scienceOur science
A-TITLE Our science
/superior-cropsText duplicate Superior crops
A-TITLE Superior crops
/securing-productivityText duplicate Securing productivity
A-TITLE Securing productivity
/future-agri-food-systemsText duplicate Future agri-food systems
A-TITLE Future agri-food systems
/science-departmentsText duplicate Science departments
A-TITLE Science departments
https://repository.rothamsted....External Subdomain Text duplicate Publications
A-TITLE Publications
/staff-directory?type=ScienceAnchor Text duplicate Our scientists
A-TITLE Our scientists
/national-capabilitiesText duplicate National capabilities
A-TITLE National capabilities
/scientific-life-for-studentsText duplicate Scientific life for students
A-TITLE Scientific life for students
/our-impactImpact
A-TITLE Impact
/our-impactText duplicate Our impact overview
A-TITLE Our impact overview
/articlesBlogs
A-TITLE Blogs
/impact-storiesText duplicate Impact stories
A-TITLE Impact stories
/success-storiesText duplicate Success stories
A-TITLE Success stories
/rothamsted-reportsReports
A-TITLE Reports
/engaging-with-usEngage with us
A-TITLE Engage with us
/engaging-with-usEngaging with us
A-TITLE Engaging with us
/business-engagementText duplicate Business Engagement
A-TITLE Business Engagement
/innovationInnovation
A-TITLE Innovation
/agriaText duplicate AgRIA
A-TITLE AgRIA
/agri-tech-cornwall-isles-scillyAgri-tech Cornwall & Isles of Scilly
A-TITLE Agri-tech Cornwall & Isles of Scilly
/centres-for-agricultural-inno...Text duplicate Centres for Agricultural Innovation
A-TITLE Centres for Agricultural Innovation
/collaborate-deliver-growBig Data Impact Lab
A-TITLE Big Data Impact Lab
/farminnText duplicate FarmInn
A-TITLE FarmInn
/opportunities-to-engageText duplicate Engagement Opportunities
A-TITLE Engagement Opportunities
/knowledge-exchangeText duplicate Knowledge Exchange
A-TITLE Knowledge Exchange
/globalGlobal Partnerships
A-TITLE Global Partnerships
/public-engagementText duplicate Public Engagement
A-TITLE Public Engagement
/schoolsSchools
A-TITLE Schools
/policy-makersText duplicate Engaging with Policy Makers
A-TITLE Engaging with Policy Makers
https://www.rothamsted.ac.uk/riRothamsted International
A-TITLE Rothamsted International
/facilities-and-resourcesResources
A-TITLE Resources
https://www.rothamsted.ac.uk/newsPROGRESS AND LATEST NEWS Read the latest news from Rothamsted.
IMG-ALT News: The advent of "green" cattle, North Wyke Farm Platform, Devon -2 - Credit: Rothamsted Research
/careersCAREERS & OPPORTUNITIES Our latest PhD and studenships, job vacancies and work experience information.
/facilities-and-resourcesRESOURCES FOR RESEARCHERS Datasets and analytical tools, scientific services and equipment.
/why-not-youWHY NOT YOU? Turning your science into real world impact can be tricky. Our Why Not You? series brings you advice from the experts.
https://repository.rothamsted....External Subdomain Our publications Our repository contains details of our publications from 1843 to today
/engaging-with-usinnovation and collaboration Entrepreneur, Investor, Policy Maker? Find out how we can work together to create positive change.
/directors-forewordDIRECTOR'S FOREWORD
/our-scienceOUR SCIENCE LEADING THE WORLD FROM AN ILLUSTRIOUS PAST INTO A DEMANDING FUTURE
/our-impactOUR IMPACT PROVIDING SOLUTIONS FOR AGRICULTURE'S CHALLENGES, LOCALLY AND GLOBALLY
/engaging-with-usENGAGING WITH US WORKING COLLABORATIVELY TO ACCELERATE NEW THINKING, PRACTICES AND PRODUCTS
/node/1127Trivial anchor text
READ MORE
/internationalINTERNATIONAL PARTNERSHIPS Forging partnerships to address food security, malnutrition, poverty, climate change and the environment.
/contact-usHarpenden, Hertfordshire
/contact-usNorth Wyke, Devon
/contact-usBrooms Barn, Suffolk
/contact-usWoburn, Bedfordshire
https://www.youtube.com/user/R...New window External No Text
https://www.facebook.com/Rotha...New window External No Text
https://twitter.com/RothamstedNew window External No Text
https://www.linkedin.com/compa...New window External No Text
https://www.instagram.com/roth...New window External No Text
/aboutText duplicate About
A-TITLE About
/our-scienceText duplicate Our science
A-TITLE Our science
/disclaimerText duplicate Disclaimer
A-TITLE Disclaimer
/careersText duplicate Careers
A-TITLE Careers
/our-impactOur impact
A-TITLE Our impact
/privacy-and-cookiesText duplicate Privacy and Cookies
A-TITLE Privacy and Cookies
/contactText duplicate Contact
A-TITLE Contact
/engaging-with-usText duplicate Engaging with us
A-TITLE Engaging with us
/staff-informationText duplicate Staff information
A-TITLE Staff information
https://www.rothamsted.ac.uk/newsText duplicate News
A-TITLE News
/facilities-and-resourcesFacilities and resources
A-TITLE Facilities and resources
/site-mapSite map
A-TITLE Site map
/eventsText duplicate Events
A-TITLE Events
/peopleText duplicate People
A-TITLE People
/sites/default/files/Modern Sl...Modern Slavery Act
A-TITLE Modern Slavery Act
http://www.bbsrc.ac.uk/New window External IMG-ALT BBSRC
/athena-swanIMG-ALT Athena Swan
/contactView map
https://www.coherence.co.uk/New window External Coherence
A-TITLE Coherence

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rothamsted.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 4 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (111 kB).

HTTP Response Header

NameValue
servernginx
dateMon, 29 Mar 2021 15:13:19 GMT
content-typetext/html; charset=utf-8
content-length16528
connectionkeep-alive
x-drupal-cacheMISS
x-content-type-optionsnosniff
etag"1617030371-0"
content-languageen
x-frame-optionsSAMEORIGIN
x-generatorDrupal 7 (https://www.drupal.org)
link<https://www.rothamsted.ac.uk/>; rel="canonical",<https://www.rothamsted.ac.uk/>; rel="shortlink"
cache-controlpublic, max-age=21600
last-modifiedMon, 29 Mar 2021 15:06:11 GMT
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
content-encodinggzip
x-request-idv-4c99a97a-90a0-11eb-b402-3ff75dea3016
x-ah-environmentprod
age427
viavarnish
x-cacheHIT
x-cache-hits23
accept-rangesbytes
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,608 referring domains.
This page has 42,278 backlinks.
This page has backlinks from 2,270 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

Facebook popularity

Shares / Likes / Comments
451

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.rothamsted.ac.uk
Rothamsted Research | Global Science, Lasting Benefits
We bring together global science, fresh thinking and innovation for lasting benefits worldwide.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
science77%Check
global science72%Check
Rothamsted68%Check
Global66%Check
world66%Check
lasting benefits62%Check
Rothamsted Research61%Check
We bring60%Check
benefits57%Check
lasting57%Check

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