- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.38 s
File size
67.30 kB
Media files
Number of links
69 internal / 7 external

Task list of SEO Improvements

Meta specifications

(Critically important)
Want to Shop? Online shopping is easy with ShopSafe, the UK shopping directory.
The page title should be shorter than 580 pixels. It is 739 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Want to shop? Online shopping is easy with ShopSafe, the UK shopping directory listing the top online shops.
The length of the meta description is perfect. (674 pixels out of 1000 max pixel length)
(Critically important)
There are no problems in accessing the website.
Canonical URL
No canonical link is specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (ISO-8859-1) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

viewportwidth=device-width, initial-scale=1.0
descriptionWant to shop? Online shopping is easy with ShopSafe, the UK shopping directory listing the top online shops.
keywordsshopping, online, uk, shop, buy, special offers, gift finder, ideas, secure, mall, shops, stores, commerce, centre, spend, shopsafe, directory, United Kingdom, easy, internet, alcoholic drinks, arts, collectibles, auctions, betting, books, magazines, cds, music, dvds, videos, department stores, electrical goods, fashion, men, womem, children, footwear, flowers, finance, food, drink, gadgets, games, garden, diy, gifts, health, beauty, home computing, home furnishing, insurance, jewellery, motoring, mobile phones, pets, software, sports, leisure, supermarkets, toys, travel, holidays, tickets, low prices, delivered, delivery, independant, independent, directory, reviews, consumer, guide, rating, best, top, net, newsletter, favourites, competition, high street,
Content-Typetext/html; charset=iso-8859-1

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Page quality

(Critically important)
Some words from the page title are not used within the pages content
There are only 410 words on this page. Good pages should have about 800 words of useful content.
31.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.6 words is good.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
The UK's safe shopping directory
The H1 heading is perfect.
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The UK's safe shopping directory
H2 Trusted by thousands of visitors every month.
H3 Sign up
H3 Submit a shop
H3 Most Popular Shops See Top 20 »
H3 Featured in:
H3 Popular Categories See All »
H3 Latest News
H4 2,622 shops listed | Last updated: 31 July 2021
H4 Significant Growth Secured by Amazon
H4 Recent Reviews of ShopSafe Sites
H4 Amazing service. I needed a new printer with ...
H4 HW Audio is a store that is the personification of ...
H4 ShopSafe on Twitter Twitter Bird
H4 Share this page
H4 Shop Listings
H4 Company
H4 Get our Newsletter
H5 Shop with confidence
H5 Get recommendations
H5 Save money today!
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.
LinkAttributesAnchor text skip to main content ShopSafe to ShopSafe
IMG-ALT My ShopSafe
/add-your-site/Add a site
IMG-ALT Monitor
/shops-a-z/Shops A-Z
/top-20-shops/Top 20
/shopping/Safe Shopping
/register/Register Today!
/add-your-site/Add a Site
/top-20-shops/See Top 20 »
/shop/john-lewis/342IMG-ALT John Lewis
/shop/john-lewis/342Shop now
/shop/marks-and-spencer/284IMG-ALT Marks and Spencer
/shop/marks-and-spencer/284Text duplicate Shop now
/shop/yoox/297IMG-ALT Yoox
/shop/yoox/297Text duplicate Shop now
/shop/very/563IMG-ALT Very
/shop/very/563Text duplicate Shop now
/shop/new-look/3990IMG-ALT New Look
/shop/new-look/3990Text duplicate Shop now
/shop/next/302IMG-ALT Next
/shop/next/302Text duplicate Shop now
/categories/See All » and Collectibles
/babies/Baby Shops and Maternity, Books & Magazines
/motoring/Car and Motoring
/fashionchildren/Children's Clothing and Blu-Ray
/electrical/Electrical Goods and Appliances
/foodanddrink/Food Shopping
/healthandbeauty/Health and Beauty
/jewellery/Jewellers and Jewellery
/fashionmen/Men's Clothing
/mobilephones/Mobile Phones
/finance/Money and Finance
/travel/Travel Agents and Holidays
/fashionwomen/Women's Clothing
/news/significant-growth-secur...Significant Growth Secured by Amazon
/news/significant-growth-secur...Read full article »
/shop/cartridge-people/1220Cartridge People
/shop/hw-music-megastore/807HW Music Megastore Tweets by @shopsafe Tweet
/add-your-site/Add your Site
/advertise-on-shopsafe/Advertise on ShopSafe the Logo
/report-a-broken-link/Report a Broken Link
/about-our-ratings/About our Ratings
/code-of-practice/Code of Practice Us
/contact/Contact Us Information window External IMG-ALT Facebook window External IMG-ALT Twitter window External IMG-ALT Google Plus Edward Robertson Ltd
/privacy-policy/privacy policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to ""
HTTP header
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
(Somewhat important)
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 7 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.38 seconds.
The file size of the HTML document is fine (67 kB).

HTTP Response Header

set-cookie53 Characters
dateSat, 31 Jul 2021 19:49:53 GMT

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This page has backlinks from 671 referring domains.
This page has 147,327 backlinks.
This page has backlinks from 493 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.


No valid Robots.txt file was found.

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview
Want to Shop? Online shopping is easy with ShopSafe, the UK shoppin...
Want to shop? Online shopping is easy with ShopSafe, the UK shopping directory listing the top online shops.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Safe Shopping83%Check
UK shopping79%Check
Shopping Directory73%Check
Shop Online71%Check
Online Shops70%Check
Online Shopping65%Check

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