Standardlife.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
48% 
Page structure
58% 
Link structure
71% 
Server
72% 
External factors
100% 
SEO Score
Response time
0.04 s
File size
75.20 kB
Words
1187
Media files
23
Number of links
142 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Standard Life | Making Good Choices With Your Life Savings
The length of the page title is perfect. (543 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Life is full of choices and Standard Life is here to help you make good ones with your life savings. We believe there's a lot to look forward to.
The length of the meta description is perfect. (860 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.standardlife.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1,minimum-scale=1
descriptionLife is full of choices and Standard Life is here to help you make good ones with your life savings. We believe there's a lot to look forward to.
facebook-domain-verification6i4bgf233v5r1pmk58007kz2thudig
VIcurrentDateTime637471808973658050
langen
twitter:cardsummary_large_image
twitter:site@standardlifeuk
twitter:titleStandard Life | Making Good Choices With Your Life Savings
twitter:descriptionLife is full of choices and Standard Life is here to help you make good ones with your life savings. We believe there's a lot to look forward to.
twitter:imagehttps://www.standardlife.co.uk/dam/jcr:be73be47-e59b-4a5c-aca5-3de62489f2a3/bee-keeper-cropped.jpg
twitter:image:altStandard Life services for you
twitter:domainwww.standardlife.co.uk
og:titleStandard Life | Making Good Choices With Your Life Savings
og:typeWebsite
og:urlhttps://www.standardlife.co.uk/
og:imagehttps://www.standardlife.co.uk/dam/jcr:be73be47-e59b-4a5c-aca5-3de62489f2a3/bee-keeper-cropped.jpg
og:image:altStandard Life Life savings options
og:descriptionLife is full of choices and Standard Life is here to help you make good ones with your life savings. We believe there's a lot to look forward to.
Content-Typetext/html;charset=utf-8
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 8 text duplicates on this page:
  • Duplicate 1: Get a better view of the future with solutions, support and services t...
  • Duplicate 2: Whether you're saving for life after retirement or want to save money ...
  • Duplicate 3: Whether you're looking to enhance your retirement income, make home im...
  • Duplicate 4: Whether you're an existing customer or new to Standard Life, we're her...
This page contains 1187 words. That's ok.
33.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 24.14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 13 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1,minimum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ea7c649d5/Standard Life Logo Default.svgStandard Life logo
...ea7c649d5/Standard Life Logo Default.svgStandardlife Logo
...9777-SLUK-Past-pensions-Website-home.jpgNo alt attribute provided
...-a366-7b7fdba035d7/Acorn-dark-bg-128.pngNo alt attribute provided
...5b-50d6b0646859/Moneybag-dark-bg-128.pngNo alt attribute provided
...c1-7f9a38b1e17d/Flexible-dark-bg-128.pngNo alt attribute provided
...7b-36e13b22f07a/Pricetag-light-bg-64.pngNo alt attribute provided
...-21e5e423db5b/Calculator-light-bg-64.pngNo alt attribute provided
...a9d8-a93d0560107e/Abacus-light-bg-64.pngNo alt attribute provided
...6c4-f416da51c5b0/Insights-dark-bg-64.pngNo alt attribute provided
...3-bfad-6bdd145f4ceb/Globe-dark-bg-64.pngNo alt attribute provided
...d33-a906690163e7/Headset-light-bg-64.pngNo alt attribute provided
...b-4101-89c2-295d5de81dec/defaqtoAMPP.pngNo alt attribute provided
.../app-store-badge.2023-03-30-14-28-24.pngStandard Life App download on the App store
...google-play-logo.2023-03-30-14-28-08.pngStandard Life App Get it on Google Play
...6-af069d567e0b/R4L Start Celebration.jpgNo alt attribute provided
...f-bfa4-40f7-8a89-119fe7d75832/laptop.pngLaptop image
...c81-4da4-ae38-b1ad924cba59/telescope.jpgNo alt attribute provided
...bresources/images/golden_thread_2021.svgalt text
...ea7c649d5/Standard Life Logo Default.svgStandard Life | Making Good Choices With Your Life Savings
...76-aa7b-9d3b3e1dcb4e/race-for-life 1.pngCancer Research UK race for life – Standard Life Charitable Support
...402b83ceae25/Internet Crystal Mark 1.pngWebsite approved by Plain English Campaign
...411-4a2f-a47d-2877d3fbf353/fscs_logo.pngFSCS Protected

Page structure

H1 heading
(Critically important)
Start a personal pension – transfer, top up and track using our app
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Start a personal pension – transfer, top up and track using our app
H1 Start a personal pension – transfer, top up and track using our app Duplicate text
H2 id
H2 Transfer your pension to Standard Life
H2 Try our useful tools
H2 Great reasons to choose Standard Life
H2 Access your pension plans anytime, anywhere
H2 More insights, news and useful information
H2 Help and Support
H2 Online Services
H2 News and Views
H2 Connect with us
H3 Getting started
H3 Managing your money
H3 Preparing for retirement
H3 Retirement planner
H3 Pension calculator
H3 Retirement calculator
H3 Helping create a brighter future for nearly 200 years
H3 Working towards sustainable investing
H3 UK based customer call centres
H3 We're one of the highest-rated personal pensions on the market
H3 Headline sponsors of Race for Life
H3 Manage all your plans in real time
H3 We're here to help
H4 Popular recent searches
H4 Popular searches
H4 Frequently asked questions
H5 We're planning changes to our business
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/cookiesManage settings
A-TITLE link to cookie policy page
https://www.standardlife.co.uk/Anchor Skip navigation
https://www.standardlife.co.uk/Personal
A-TITLE Personal
/employerEmployer
A-TITLE Employer
/adviserAdviser
A-TITLE Adviser
/aboutAbout us
A-TITLE About us
https://online.standardlife.co...New window External Subdomain Anchor Register
A-TITLE Register
https://online.standardlife.co...New window External Subdomain Personal login
A-TITLE Login
https://www.standardlife.co.uk/IMG-ALT Standard Life logo
/pensions/personal-pensionStart a pension
/pensionsPensions
/retirementRetirement
/pensions/getting-startedGetting started
/pensions/guides/what-is-pensionPension basics
/retirement/guides/what-is-ret...What is retirement
/pensions/personal-pensionPersonal Pension
/pensions/self-employed-pensionSelf-employed pension
/pensions/manage-your-pensionManage your pension
/pensions/personal-pension/pen...Combine your pensions
/retirement/tools/retirement-c...Retirement calculator
/pensions/tools/pension-calcul...Pension calculator
/retirement/approaching-retire...Approaching retirement
/retirement/guidesEvaluating your retirement options
/retirement/guides/ways-to-tak...Ways to take your pension money
/retirement/guides/managing-yo...Make your money work for you
/pensions/life-in-retirementLife in Retirement
/retirement/guides/tax-pensionTax in retirement
/retirement/guides/preparing-f...Key retirement considerations
/retirement/guides/tax-back-pe...Reclaiming tax
/pensions/personal-pensionText duplicate Start a pension
/pensionsText duplicate Pensions
/retirementText duplicate Retirement
/savings/productsSavings home page
/investmentsInvestment home page
/investments/guidesGuides
/investments/guides/basicsInvestment basics
/investments/guides/what-is-di...Understanding risk & diversification
/investments/guides/pick-own-i...Picking your own investments
/investments/guides/responsibl...ESG & sustainable investing
/investments/toolsTools
/investments/tools/fund-perfor...Check specific funds
/investments/tools/investment-...Assess your risk attitude
/savings/tools/financial-healt...Financial Health Check Tool
/savings/productsSavings Products
/savings/products/internationa...International Bond (offshore)
/savings/products/tailored-inv...Tailored Investment Bond (onshore)
/investments/fundsInvestment Funds
/investments/funds/sustainable...Sustainable Multi Asset
/investments/funds/myfolioMyFolio Managed Funds
/investments/funds/active-reti...Standard Life Active Retirement
/investments/funds/with-profit...With Profits
/investments/funds/workplaceWorkplace Funds
/investments/funds/investment-...Investment Pathways
/savings/productsText duplicate Savings home page
/investmentsText duplicate Investment home page
/equity-releaseEquity release
/equity-release/guides/is-it-r...What is equity release?
/equity-release/guides/request...Get your free equity release guide
/equity-release/guides/lifetim...What is a lifetime mortgage?
/equity-release/tools/calculatorEquity release calculator
/equity-release/tools/eligibil...Check your eligibility
/equity-release/tools/request-...Request a call back
/equity-release/tools/lifetime...Lifetime mortgage calculator
/equity-releaseText duplicate Equity release
/helpContact & Support
/help/financial-adviceFinancial advice
/help/digital-skills-hubDigital skills hub
/help/contact/pensionsText duplicate Pensions
/help/contact/retirementText duplicate Retirement
/help/contact/my-account-and-l...Online account & login
/help/contact/investmentsInvestments
/help/contact/make-complaintMake a complaint
/help/bereavementBereavement
/help/contact/other-productsOther products
/help/digital-skills-hubText duplicate Digital skills hub
/helpCost of living
/help/everyday-money-worriesEveryday money worries
/help/mental-health-supportPhysical and mental health
/help/life-changing-eventsLife changing events
/help/accessibilityAccessibility
/help/generalGeneral
/help/pensionsText duplicate Pensions
/help/retirementText duplicate Retirement
/help/online-servicingOnline servicing
/help/investmentsText duplicate Investments
/help/stay-safe-onlineStay safe online
/help/life-planLife Plan
/appMobile app & dashboard
/helpText duplicate Contact & Support
/help/financial-adviceText duplicate Financial advice
/help/digital-skills-hubText duplicate Digital skills hub
/pensions/personal-pension/pen...Pension transfers
/pensions/personal-pension/buy...Text duplicate Start a pension
/retirement/tools/compare-reti...Your retirement options
/online-servicesText duplicate Online servicing
/pensions/tools/pension-calcul...Text duplicate Pension calculator
/businesstransferChanges to Standard Life
https://www.standardlife.co.uk/Text duplicate Personal
A-TITLE Personal
/employerText duplicate Employer
A-TITLE Employer
/adviserText duplicate Adviser
A-TITLE Adviser
https://www.standardlife.co.uk/IMG-ALT Standardlife Logo
https://online.standardlife.co...External Subdomain Login
https://www.standardlife.co.uk/Can I just take money out of my pension?
A-TITLE See all FAQs
https://www.standardlife.co.uk/Text duplicate Can I just take money out of my pension?
A-TITLE See all FAQs
https://www.standardlife.co.uk/Text duplicate Can I just take money out of my pension?
A-TITLE See all FAQs
https://www.standardlife.co.uk/Text duplicate Can I just take money out of my pension?
A-TITLE See all FAQs
https://www.standardlife.co.uk/Text duplicate Can I just take money out of my pension?
A-TITLE See all FAQs
https://www.standardlife.co.uk/See all FAQs
A-TITLE See all FAQs
/pensions/personal-pensionGet started
/pensions/personal-pensionText duplicate Get started
/pensions/personal-pensionOpen a new pension
/pensions/getting-startedLearn about pensions
A-TITLE Learn about pensions
/pensions/self-employed-pensionText duplicate Self-employed pension
A-TITLE Self-employed pension
/retirement/guides/saving-for-...How much should I save?
A-TITLE How much should I save?
/pensions/personal-pension/pen...Combine your pensions?
/pensions/manage-your-pensionKeep your pension on track
A-TITLE Keep your pension on track
/pensions/personal-pension/pen...Top up your pension
A-TITLE Top up your pension
/investments/tools/fund-perfor...Text duplicate Check specific funds
A-TITLE Check specific funds
/retirement/tools/retirement-c...Text duplicate Retirement calculator
/retirement/approaching-retire...Text duplicate Approaching retirement
A-TITLE Approaching retirement
/pensions/life-in-retirementLife in retirement
A-TITLE Life in retirement
/equity-releaseExplore equity release
A-TITLE Explore equity release
/businesstransferLearn more
/pensions/personal-pension/pen...Explore more
/retirement/guides/saving-for-...Text duplicate Get started
/pensions/tools/pension-calcul...Text duplicate Get started
/retirement/tools/retirement-c...Text duplicate Get started
/aboutNew window Text duplicate About us
/fund-climate-reportFund Climate Report
/helpText duplicate Contact & Support
https://apps.apple.com/gb/app/...New window External Subdomain IMG-ALT Standard Life App download on the App store
https://play.google.com/store/...New window External Subdomain IMG-ALT Standard Life App Get it on Google Play
/about/charitable-support/race...A-TITLE Learn More
/appText duplicate A-TITLE Learn more
/helpA-TITLE Support hub
https://www.standardlife.co.uk/IMG-ALT Standard Life | Making Good Choices With Your Life Savings
/aboutAbout Us
/helpHelp
/help/protecting-yourselfBe Scam Aware
https://online.standardlife.co...New window External Subdomain Text duplicate Login
https://online.standardlife.co...New window External Subdomain Anchor Text duplicate Register
/articlesSavings tips & insights
/about/press-releasesLatest news & reports
https://www.thephoenixgroup.co...New window External Media contacts
https://www.facebook.com/Stand...New window External A-TITLE Standard Life Facebook Page
https://twitter.com/StandardLi...New window External A-TITLE Standard Life TwitterPage
https://www.linkedin.com/compa...New window External A-TITLE Standard Life Linkedin Page
https://www.youtube.com/c/Stan...New window External A-TITLE Standard Life Youtube Page
https://www.instagram.com/stan...New window External A-TITLE Standard Life Instagram Page
/help/accessibilityText duplicate Accessibility
/legalLegal information
/privacyPrivacy Policy
/cookiesCookie Policy
/about/charitable-support/race...IMG-ALT Cancer Research UK race for life – Standard Life Charitable Support
/legalAnchor find out more information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.standardlife.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 13 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.04 seconds.
The file size of the HTML document is fine (75 kB).

HTTP Response Header

NameValue
etag"3bc0f421"
content-typetext/html;charset=UTF-8
content-length15168
content-encodinggzip
cache-controlmax-age=0
dateFri, 14 Jul 2023 13:44:38 GMT
set-cookie169 Characters
x-cdnImperva
x-iinfo13-49249944-0 0CNN RT(1689342278600 7) q(0 -1 -1 1) r(0 -1)
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,919 referring domains.
This page has 20,565 backlinks.
This page has backlinks from 1,282 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /.magnolia
Disallow: /outage
Sitemap: https://www.standardlife.co.uk/sitemaps/standardlife.xml

Similar sites

Search preview

www.standardlife.co.uk
Standard Life | Making Good Choices With Your Life Savings
Life is full of choices and Standard Life is here to help you make good ones with your life savings. We believe there's a lot to look forward to.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Life81%Check
Standard81%Check
Standard Life81%Check
Life Saving72%Check
life savings72%Check
Standard Life Assurance Limited61%Check
Life Changing59%Check
Savings58%Check
app58%Check
Life Time58%Check
Show more keywords and terms

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Cookie Policy

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