Standardlife.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
64% 
Page structure
77% 
Link structure
95% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.03 s
File size
95.90 kB
Words
685
Media files
17
Number of links
43 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Standard Life | Making Good Choices With Your Life Savings
The length of the page title is perfect. (542 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Life is full of choices and Standard Life is here to help you make good ones with your life savings. We believe there's a lot to look forward to.
The length of the meta description is perfect. (859 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.standardlife.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1,minimum-scale=1
descriptionLife is full of choices and Standard Life is here to help you make good ones with your life savings. We believe there's a lot to look forward to.
facebook-domain-verification6i4bgf233v5r1pmk58007kz2thudig
VIcurrentDateTime637471808973658050
apple-itunes-appapp-id=485692917, affiliate-data=pt=119458275&ct=couksmartbannerhome&mt=8
google-play-appapp-id=com.standardlife.myportfollio
langen
twitter:cardsummary_large_image
twitter:site@standardlifeuk
twitter:titleStandard Life | Making Good Choices With Your Life Savings
twitter:descriptionLife is full of choices and Standard Life is here to help you make good ones with your life savings. We believe there's a lot to look forward to.
twitter:imagehttps://www.standardlife.co.uk/dam/jcr:12ab8f32-b3c8-4738-917b-4a3efcd41362/CS00420-Life-More-Certain-web-assets_0124_1000x600px_v3.jpg
twitter:image:altStandard Life life more certain
twitter:domainwww.standardlife.co.uk
og:titleStandard Life | Making Good Choices With Your Life Savings
og:typeWebsite
og:urlhttps://www.standardlife.co.uk/
og:imagehttps://www.standardlife.co.uk/dam/jcr:12ab8f32-b3c8-4738-917b-4a3efcd41362/CS00420-Life-More-Certain-web-assets_0124_1000x600px_v3.jpg
og:image:altStandard Life life more certain
og:descriptionLife is full of choices and Standard Life is here to help you make good ones with your life savings. We believe there's a lot to look forward to.
Content-Typetext/html; charset=UTF-8
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 685 words. That's ok.
36.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1,minimum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ea7c649d5/Standard Life Logo Default.svgStandard Life logo
...ea7c649d5/Standard Life Logo Default.svgStandard Life logo
... rating Pension Service 2024 Resized.jpgdefaqto gold pension service 2024 expert rated
...7b-36e13b22f07a/Pricetag-light-bg-64.pngNo alt attribute provided
...-21e5e423db5b/Calculator-light-bg-64.pngNo alt attribute provided
...a9d8-a93d0560107e/Abacus-light-bg-64.pngNo alt attribute provided
...6-8f6b-1459c435aa15/Home-light-bg-64.pngNo alt attribute provided
...9b-7177a5eec6b4/Insights-light-bg-64.pngNo alt attribute provided
...ba85-b81760a2ce57/Acorn-light-bg-128.pngNo alt attribute provided
...d33-a906690163e7/Headset-light-bg-64.pngNo alt attribute provided
...8c-b3d1-f70166453fe1/rfl_tile_banner.pngNo alt attribute provided
...-9cc2-d8e7f688777d/Adviser Meeting 2.pngNo alt attribute provided
...-bee7c82df809/telescope-alt-1250x750.pngNo alt attribute provided
...ea7c649d5/Standard Life Logo Default.svgStandard Life | Making Good Choices With Your Life Savings
...24-8961-0e7fef9f8ed5/race-for-life-2.pngCancer Research UK race for life – Standard Life Charitable Support page
...8bf-bd52-4aa4551eb850/plain_english1.pngWebsite approved by Plain English Campaign
...af4-4256ae0a7b7a/fscs-protected-logo.pngfscs protected

Page structure

H1 heading
(Critically important)
Bring your pensions together into one plan
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Bring your pensions together into one plan
H2 Cookies
H2 It's easier than you think
H2 How can we help you today?
H2 Noticed markets moving?
H2 Open a personal pension
H2 What our customers say
H2 Spend smarter with Spend Smart
H2 Tools to get you future-ready:
H2 About Standard Life
H2 The latest from us
H2 Help and Support
H2 Online Services
H2 News and Views
H2 Connect with us
H3 How healthy are your finances?
H3 How could your pensions add up?
H3 How can you take your money?
H3 Could you release money from your home?
H3 We've been around for 200 years
H3 Working towards sustainable investing
H3 UK based customer call centres
H3 Headline sponsors of Race for Life
H3 MoneyPlus
H3 We're here to help
H5 The transfer of a small number of policies to a company in aberdeen Group has now completed.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
/cookiesManage settings
A-TITLE link to cookie policy page
https://www.standardlife.co.uk/Anchor Skip navigation
https://www.standardlife.co.uk/Personal
A-TITLE Personal
/employerEmployer
A-TITLE Employer
/adviserAdviser
A-TITLE Adviser
/aboutSubdomain About us
A-TITLE About us
https://online.standardlife.co...New window External Subdomain Anchor Register
A-TITLE Register
https://online.standardlife.co...New window External Subdomain Personal login
A-TITLE Login
https://www.standardlife.co.uk/IMG-ALT Standard Life logo
https://www.standardlife.co.uk/Text duplicate Personal
A-TITLE Personal
/employerText duplicate Employer
A-TITLE Employer
/adviserText duplicate Adviser
A-TITLE Adviser
https://www.standardlife.co.uk/Text duplicate IMG-ALT Standard Life logo
https://online.standardlife.co...External Subdomain Login
/pensions/personal-pension/pen...Pension transfers
/pensions/personal-pensionOpen a pension
A-TITLE Open a pension
/pensions/personal-pension/pen...Combine my pensions
A-TITLE Combine my pensions
/investments/tools/fund-perfor...Check funds
A-TITLE Check funds
/retirement/guides/ways-to-tak...Explore my withdrawal options
A-TITLE Explore my withdrawal options
/contact-usGet in touch
A-TITLE Get in touch
https://online.standardlife.co...New window External Subdomain Log in to my account
A-TITLE Log in to my account
/articles/article-page/market-...Consider what’s important and what you can control
/pensions/personal-pensionHow it works
A-TITLE How it works
/savings/spendsmartRegister for updates
A-TITLE Register for updates
/savings/tools/financial-healt...Financial health check
A-TITLE Financial Health Check
/pensions/tools/pension-calcul...Pension calculator
A-TITLE Pension calculator
/retirement/tools/retirement-c...Retirement calculator
A-TITLE Retirement calculator
/lifetime-mortgage/calculatorLifetime Mortgages
A-TITLE Lifetime Mortgage calculator
/aboutNew window Subdomain Text duplicate About us
/fund-climate-reportFund climate report
/helpContact & Support
/about/charitable-support/race...Charitable support
/articlesRead articles
/helpSupport hub
/transfer25Read more about this
https://www.standardlife.co.uk/IMG-ALT Standard Life | Making Good Choices With Your Life Savings
/about/Text duplicate About us
/contact-usContact us
/help/protecting-yourselfBe Scam Aware
https://online.standardlife.co...New window External Subdomain Text duplicate Login
https://online.standardlife.co...New window External Subdomain Anchor Text duplicate Register
/articlesSavings tips & insights
/about/press-releasesLatest news & reports
https://www.thephoenixgroup.co...New window External Subdomain Media contacts
https://www.facebook.com/Stand...New window External Subdomain A-TITLE Standard Life Facebook page
https://twitter.com/StandardLi...New window External A-TITLE Standard Life X page
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Standard Life LinkedIn page
https://www.youtube.com/c/Stan...New window External Subdomain A-TITLE Standard Life's Youtube page
https://www.instagram.com/stan...New window External Subdomain A-TITLE Standard Life's Instagram page
/help/accessibilityAccessibility
/legalLegal information
/privacyPrivacy Policy
/cookiesCookie Policy
/about/charitable-supportIMG-ALT Cancer Research UK race for life – Standard Life Charitable Support page
/legalSubdomain Anchor find out more information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.standardlife.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.03 seconds.
The file size of the HTML document is fine (96 kB).

HTTP Response Header

NameValue
etag"9ab98bed"
content-typetext/html;charset=UTF-8
content-length19616
content-encodinggzip
cache-controlmax-age=0
dateSat, 10 May 2025 10:19:02 GMT
set-cookie169 Characters
x-cdnImperva
x-iinfo13-12793248-0 0CNN RT(1746872343012 8) q(0 -1 -1 0) r(0 -1)
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 628 referring domains.
This page has 2,314 backlinks.
This page has backlinks from 417 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /.magnolia
Disallow: /outage

Disallow: /library/sffil20.pdf
Disallow: /library/sl-srpf-fund-fact-sheet.pdf
Disallow: /library/sffil12.pdf
Disallow: /library/sffil10.pdf
Disallow: /library/sffv17.pdf
Disallow: /library/sl-srpf-defaqto-initial-assessment-feb24.pdf


Disallow: /dam/jcr:b8badb09-4861-4e75-be2b-cc361672acfe/sffil20.pdf
Disallow: /dam/jcr:736ef630-cb95-4e91-ae5c-621dfa215295/sffil12.pdf
Disallow: /dam/jcr:3c24cef2-be4e-434f-8628-0eebfa87b16f/sffil10.pdf
Disallow: /dam/jcr:7ed5b626-e157-4794-9d7f-4411d5181047/sffil17.pdf
Disallow: /dam/jcr:3a27abde-b81e-4fb2-af8e-378993d6fced/sl-srpf-defaqto-initial-assessment-feb24.pdf




Sitemap: https://www.standardlife.co.uk/sitemaps/standardlife.xml

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www.standardlife.co.uk
Standard Life | Making Good Choices With Your Life Savings
Life is full of choices and Standard Life is here to help you make good ones with your life savings. We believe there's a lot to look forward to.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Life81%Check
Standard Life81%Check
life savings72%Check
one66%Check
Phoenix Life59%Check
Life Limited59%Check
Pension58%Check
savings58%Check
help54%Check
Pensions54%Check
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