Stenaline.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
78% 
Page structure
95% 
Link structure
80% 
Server
38% 
External factors
100% 
SEO Score
Response time
0.26 s
File size
98.50 kB
Words
653
Media files
19
Number of links
57 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UK Ferry Routes | Ferries To Britain, Ireland & Holland | Stena Line
The page title should be shorter than 580 pixels. It is 599 pixels long.
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to Stena Line, one of the world's leading ferry operators. Travel to Britain, Ireland, Holland, France and the rest of Europe. Book today.
The length of the meta description is perfect. (888 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.stenaline.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Language defined in meta tags: en-gb
Server location: Sweden
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsferries
descriptionWelcome to Stena Line, one of the world's leading ferry operators. Travel to Britain, Ireland, Holland, France and the rest of Europe. Book today.
languageen-GB
fb:app_id966286360146027
og:titleUK Ferry Routes | Ferries To Britain, Ireland & Holland | Stena Line
og:urlhttp://www.stenaline.co.uk/
og:localeen_GB
og:imagehttp://www.stenaline.co.uk/assets/img/stenaline200x200.png
og:descriptionWelcome to Stena Line, one of the world's leading ferry operators. Travel to Britain, Ireland, Holland, France and the rest of Europe. Book today.
og:typewebsite
viewportwidth=device-width, initial-scale=1, maximum-scale=1.0, minimum-scale=1.0, user-scalable=no
google-site-verificationkA0F-JRs92PklTvJ0EKVbf8cBPrIqENJGyreytvPa3E
langen-gb
fb:app_id966286360146027
og:titleUK Ferry Routes | Ferries To Britain, Ireland & Holland | Stena Line
og:urlhttp://www.stenaline.co.uk/
og:localeen_GB
og:imagehttp://www.stenaline.co.uk/assets/img/stenaline200x200.png
og:descriptionWelcome to Stena Line, one of the world's leading ferry operators. Travel to Britain, Ireland, Holland, France and the rest of Europe. Book today.
og:typewebsite
cleartypeon
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 653 words. That's ok.
27.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
There are no duplicates on the site.
The average number of words per sentence of 18.65 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 25 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, maximum-scale=1.0, minimum-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Ferries to Ireland, Britain, Holland and France
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Ferries to Ireland, Britain, Holland and France
H2 Empty heading
H2 ferries to ireland
H2 Ferries to Britain
H2 ferry to Holland
H2 Ferry to France
H2 Empty heading
H3 Ferry
H3 Choose outward route
H3 Choose return
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 19 external links on this page.
LinkAttributesAnchor text
https://www.stenaline.co.uk/IMG-ALT Stena Line Logo
/my-pages?page=My bookingsNo Text
https://www.stenaline.co.uk/faqsNeed help?
/latest-sailing-updatesView latest sailing updates >
/brochuresDownload brochures >
/customer-servicesView all numbers here >
/customer-servicesContact Us
/latest-sailing-updatesSailing Updates
/loyalty-schemes/extraAbout Extra
/loyalty-schemes/extra/extra-goldExtra Gold
/loyalty-schemes/extra/terms-c...T&Cs
/loyalty-schemes/extra/faqsFAQs
/loyalty-schemes/extra/member-...Member Offers
/loyalty-schemes/extra/point-c...Point Calculator
/loyalty-schemes/extra/contactContact us
https://www.stenaline.co.uk/LoginLogin
/my-pages/my-profile?signup=trueJoin Extra
/loyalty-schemes/business-trav...About Business Traveller
/loyalty-schemes/business-trav...FAQ's
/loyalty-schemes/business-trav...T&C's
/loyalty-schemes/business-trav...Text duplicate Contact Us
/login?returnUrl=/business-cus...Text duplicate Login
/loyalty-schemes/business-trav...Join Now
https://www.stenalinefreight.com/External Freight
https://www.stenaline.co.uk/Anchor Forgotten password?
/my-pages/my-profile?signup=trueCreate an account
https://www.stenaline.co.uk/Anchor Ferry
https://sembo.stenaline.co.uk/...New window External Subdomain Log in »
https://www.stenaline.co.uk/Facebook
https://www.stenaline.co.uk/Google
/ferries-to-irelandTo Ireland
/ferries-to-britainTo Britain
/ferry-to-hollandTo Holland
/ferries-to-franceTo France
/rest-of-europeThe rest of Europe
/ferries-to-ireland/low-fares-...Low Fares Finder
/ferries-to-ireland/day-tripsDay Trips
/ferries-to-ireland/hotel-breaksHotel Breaks
/ferries-to-ireland/rail-sailRail & Sail
/ferries-to-ireland/coach-sailCoach & Sail
/ferries-to-ireland/special-of...Special Offers
/routesWhat's onboard
https://www.stenaline.co.uk/Text duplicate IMG-ALT Stena Line Logo
https://www.stenaline.co.uk/bookContinue
/ferries-to-irelandFerries to Ireland
IMG-ALT Ferries to Ireland
/ferries-to-britainFerries To Britain
IMG-ALT Ferries to Britain
/ferry-to-hollandFerries to Holland
IMG-ALT Ferries to Holland
/ferries-to-franceFerries to France
IMG-ALT Ferries to France
/customer-servicesCustomer Service
IMG-ALT Call us
https://www.stenaline.co.uk/LoginLogin/Manage Booking
IMG-ALT Log in
/ferries-to-irelandIMG-ALT To Ireland - View of mountains and sea
/ferries-to-britainIMG-ALT To Britain - picture of a castle
/ferry-to-hollandIMG-ALT To Holland - Picture of a windmill
/ferries-to-franceIMG-ALT To France - picture of Eiffel Tower
https://www.stenaline.co.uk/© Stena Line 2019
/about-stena-lineAbout Stena Line
https://www.stenaline.co.uk/legalLegal
/affiliatesAffiliates
https://www.stenaline.cz/External Czech Republic
https://www.stenaline.dk/External Denmark
https://www.stenaline.ee/External Estonia
https://www.stenaline.fi/External Finland
https://www.stenaline.fr/External France
https://www.stenaline.de/External Germany
https://www.stenalinetravel.com/External International
https://www.stenaline.ie/External Ireland
https://www.stenaline.it/External Italy
https://www.stenaline.lv/External Latvia
https://www.stenaline.lt/External Lithuania
https://www.stenaline.nl/External Netherlands
https://www.stenaline.no/External Norway
https://www.stenaline.pl/External Poland
https://www.stenaline.ru/External Russia
https://www.stenaline.es/External Spain
https://www.stenaline.se/External Sweden
https://www.stenaline.co.uk/United Kingdom

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.stenaline.co.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 25 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.26 seconds.
The file size of the HTML document is fine (99 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
content-typetext/html; charset=utf-8
expires-1
serverMicrosoft-IIS/10.0
x-aspnet-version4.0.30319
set-cookie65 Characters
x-powered-byASP.NET
access-control-allow-origin*
access-control-allow-headers*
access-control-allow-methodsGET, PUT, POST, DELETE, OPTIONS
access-control-allow-credentialstrue
x-ua-compatibleIE=edge,chrome=1
x-serverserverid
dateFri, 06 Dec 2019 09:59:17 GMT
cteonnt-length100831
content-encodinggzip
transfer-encodingchunked
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 2,628 referring domains.
This website has 75,455 backlinks.
This website has backlinks from 2,182 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /book      # Always keep these entries
Disallow: /book/Confirmation/
Disallow: /staffconnector/     
Disallow: /common content/
Disallow: /market settings/
Disallow: /sitecore-services/
Sitemap: https://www.stenaline.co.uk/sitemap.xml

Facebook popularity

Shares / Likes / Comments
4,166

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

UK Ferry Routes | Ferries To Britain, Ireland & Holland | Stena...
https://www.stenaline.co.uk/
Welcome to Stena Line, one of the world's leading ferry operators. Travel to Britain, Ireland, Holland, France and the rest of Europe. Book today.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Britain75%Check
Ireland73%Check
Holland73%Check
Ireland Holland72%Check
Stena Line67%Check
Ferry61%Check
France61%Check
Ferries61%Check
Book Ferry50%Check
Ferry Routes50%Check

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