- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
1.62 s
File size
48.70 kB
Media files
Number of links
22 internal / 82 external

Task list of SEO Improvements

Meta specifications

(Critically important)
University of Michigan
The page title is too short. (199 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
A top-ranked public university, the University of Michigan has a tradition of excellence in research, learning and teaching, sports and the arts, and more.
The length of the meta description is perfect. (932 pixels out of 1000 max pixel length)
(Critically important)
There are no problems in accessing the website.
Canonical URL
No canonical link is specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

viewportwidth=device-width, initial-scale=1.0
descriptionA top-ranked public university, the University of Michigan has a tradition of excellence in research, learning and teaching, sports and the arts, and more.
og:titleUniversity of Michigan
og:descriptionUniversity of Michigan is one of the top universities of the world, a diverse public institution of higher learning, fostering excellence in research. U-M provides outstanding undergraduate, graduate and professional education, serving the local, regional, national and international communities.
Content-Typetext/html; charset=UTF-8

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Page quality

(Critically important)
This page contains 805 words. That's ok.
24.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.95 words is good.
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 6 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This website is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle Maize & Blueprint
...e/event_75050_original-1.jpeg/width/340/No alt attribute provided alt attribute provided
.../panels/gallery/images/block-m-maize.pngBlock M
...ludes/panels/gallery/images/24-hours.png24 Hours
...5).jpg/width/152/height/152/mode/minfit/U-M medical students and residents talk to a patient and her mother during morning rounds at C.S. Mott Children's Hospital.
...0).jpg/width/152/height/152/mode/minfit/Student tests a prosthetic foot in the Human Biomechanics and Control Lab.
...3).jpg/width/152/height/152/mode/minfit/A student works on a sketch for an advertisement.
...3).jpg/width/152/height/152/mode/minfit/Students play a game of four square on the Diag.
...9).jpg/width/152/height/152/mode/minfit/A student sprays water in celebration of Songkran, the Thai new year.
...7).jpg/width/152/height/152/mode/minfit/University Musical Society members share a laugh over dinner at the Pizza House where they were meeting with other UMS members.
...8).jpg/width/152/height/152/mode/minfit/The sun sets on Hutchins Hall on central campus.
...9).jpg/width/152/height/152/mode/minfit/Students visit on a lawn in front of the law quad.
...0).jpg/width/152/height/152/mode/minfit/A student zips down the slope of the empty parking lot on the north side of Michigan Stadium as the last minutes of daylight begin to fade.
...2).jpg/width/152/height/152/mode/minfit/A student works on an art piece during the Stamps School of Art & Design's "Portfolio Prep" program.
...4).jpg/width/152/height/152/mode/minfit/A student shows off her parkour skills outside of the School of Public Health.
...1).jpg/width/152/height/152/mode/minfit/A theatre arts major paints a wall to be used in the production of "Hamlet" in the Student Theater Arts Complex.
...4).jpg/width/152/height/152/mode/minfit/A moment of laughter erupts during the rehearsal of "Trumpets and Raspberries" at the Walgreen Drama Center.
...5).jpg/width/152/height/152/mode/minfit/A Michigan football banner is illuminated by street lights with the stadium's giant scoreboard in the background.
...6).jpg/width/152/height/152/mode/minfit/A member of the men's intramural softball team, "The Bambinos," dives at a line drive hit during a game at Elbel Field.
...7).jpg/width/152/height/152/mode/minfit/Students walk through the arch leading from South University Avenue to the Diag.
...9).jpg/width/152/height/152/mode/minfit/A U-M police officer and his K-9 dog out on campus patrol.
...0).jpg/width/152/height/152/mode/minfit/A marching band saxophonist works on precision marching with the help of a fellow bandmate at Elbel Field.
...6).jpg/width/152/height/152/mode/minfit/A graduate student directs the orchestra for a Composers Forum in Britton Recital Hall.
...8).jpg/width/152/height/152/mode/minfit/Students take a break from studying to dance in the halls of the E.V. Moore Building.
...9).jpg/width/152/height/152/mode/minfit/Students prep the next day's issue of the Michigan Daily newspaper at the Student Publications Building.
...0).jpg/width/152/height/152/mode/minfit/A student works on an article about the Ann Arbor City Council for the next day's issue of the Michigan Daily newspaper.
...6).jpg/width/152/height/152/mode/minfit/A small group of students studies late into the night in one of the School od Art & Design studios.
...1).jpg/width/152/height/152/mode/minfit/Students eat, study and hang out in the dinning room of Michigan Union.
...2).jpg/width/152/height/152/mode/minfit/A student studies neurobiology at the Michigan Union.
...3).jpg/width/152/height/152/mode/minfit/A graduate student studies in the busy lounge at the Michigan Union.
...4).jpg/width/152/height/152/mode/minfit/A student studies into the next day in the Law School Reading Room.
...1).jpg/width/152/height/152/mode/minfit/A student checks the time while doing her homework at Bert's Cafe in the Shapiro Undergraduate Library.
...5).jpg/width/152/height/152/mode/minfit/Students play a late night game of tennis at Palmer Field courts outside of the Mosher-Jordan Residence Hall.
...8).jpg/width/152/height/152/mode/minfit/A group of students film a movie in a basement bathroom at Michigan Union.
...13/media/images/trans_reporting_logo.pngBudget and Performance Transparency ReportingBudget and Performance Transparency Reporting
...um2013/media/images/CampusSafetyLogo.jpgCampus Safety Information and ResourcesCampus Safety Information and Resources

Page structure

H1 heading
(Critically important)
University of Michigan
Too many H1 headings
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 University of Michigan
H1 University of Michigan Duplicate text
H2 Tiny brains, big surprise
H2 A virtual visit to the museum
H2 Our plans for Fall
H2 Gyroscope for navigating without GPS
H2 News
H2 Happening @ Michigan
H2 Get Connected
H2 Carpe Diem
H3 Menu
H3 News Duplicate text
H3 Public Engagement
H3 In The News
H3 Events
H3 Academic Calendar
H3 All Michigan, all the time
H4 Visit Michigan News
H4 Visit Key Issues
H4 Visit Public Engagement
H4 View more In The News
H4 View COVID-19 news & research
H4 Visit Happening @ Michigan
H4 View Complete Calendar
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are too many external links (82) on this page.
LinkAttributesAnchor text Skip global navigation of Michigan
https://sexualmisconduct.umich...External Subdomain Report Sexual Misconduct, Discrimination and Harassment Subdomain Academic Calendar Subdomain Canvas Subdomain Directory Subdomain Email Email — UMHS Library Catalog Subdomain Maps & Directions
/schools-colleges/Schools & Colleges
https://wolverineaccess.umich....External Subdomain Wolverine Access Subdomain New Wolverine Access
/prospective-students/Prospective Students
/current-students/Current Students & Staff
/life-at-michigan/Life at Michigan
/health-medicine/Health & Medicine Subdomain Learn more about this research Subdomain Learn more about their virtual offerings
https://campusblueprint.umich....External Subdomain View our Campus Maize & Blueprint Subdomain Learn how this gyroscope was developed in the Lurie Nanofabrication Facility
/schools-colleges/19 schools and colleges — see complete listsee complete list Subdomain Approximately two hundred sixty degree-programs Subdomain U-M Faculty include Pulitzer Prize and Guggenheim Winners, National Academy of Science Members, Macarthur Fellows, and Emmy Winners.
https://campusblueprint.umich....External Subdomain Maize & Blueprint — Current Campus Status Subdomain U-M's BioArtography founder discusses the biological imagery of COVID-19 Subdomain A new movement: U-M fitness program guides kids through at-home exercise Subdomain Political divide? Not so much when it involves negative news Subdomain Theme semester launches with special programming on democracy Subdomain Regents approve budget shaped by COVID-19 challenges Subdomain Visit Michigan News Subdomain Visit Key Issues Subdomain Coronavirus quarantine: The cure is not worse than the disease How did 'white' become a metaphor for all things good? What makes a 'wave' of disease? An epidemiologist explains Lessons from the 1918 pandemic: A US city's past may hold clues
https://publicengagement.umich...External Subdomain Michigan Minds: Discussing Democracy, Debate, and the Declaration
http://publicengagement.umich....External Subdomain Visit Public Engagement Detroit Free Press Opinion: Solidarity is not acknowledging your white privilege, but relinquishing it DBusiness U-M researchers discover how a picky white blood cell may stop COVID-19 Subdomain Engineering & Technology U-M engineers create plastic with high transparency and conductivity Washington Post The George Floyd protests generated more media coverage than any protest in 50 years Subdomain View more In The News Subdomain View COVID-19 news & research Subdomain Happening@Michigan Subdomain July 8 Zoom Webinar Panel Jews, Racial Justice, and Policing Off Campus Location Subdomain Jul 8 Virtual First Step Sessions! Subdomain Jul 9 Volunteering with the Maize and Blue Cupboard Subdomain Jul 10 The Clements Bookworm Subdomain Jul 11 Citizens' Climate Lobby Monthly Meeting Subdomain Jul 15 Join MESA this summer for an online coffee break for Wellness Wednesday! Subdomain Visit Happening @ Michigan Subdomain View Complete Calendar facebook twitter youtube instagram linkedin reply retweet favorite Text duplicate twitter Text duplicate reply Text duplicate retweet Text duplicate favorite Text duplicate twitter Text duplicate reply Text duplicate retweet Text duplicate favorite Text duplicate twitter duplicate University of Michigan Arbor Dearborn Flint Subdomain The Regents of the University of Michigan Notice us Subdomain Careers Subdomain Portal en Español Subdomain 密西根大学 Subdomain Português Subdomain खबरें हिंदी में Text duplicate facebook Text duplicate twitter Text duplicate youtube Text duplicate instagram Text duplicate linkedin Subdomain IMG-ALT Budget and Performance Transparency Reporting
A-TITLE Budget and Performance Transparency Reporting Subdomain IMG-ALT Campus Safety Information and Resources
A-TITLE Campus Safety Information and Resources

Server configuration

HTTP redirects
(Critically important)
This website redirects to ""
HTTP header
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
(Somewhat important)
The page response time is very slow (1.62 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 7 CSS files. This may affect the page load time negatively.
This website loads 6 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (49 kB).

HTTP Response Header

dateTue, 07 Jul 2020 22:15:18 GMT
content-security-policyframe-ancestors "self"
content-typetext/html; charset=utf-8

External factors

(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 168,130 referring domains.
This website has 48,354,847 backlinks.
This website has backlinks from 107,579 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


User-agent: *
Disallow: /admin/
Disallow: /pingtest/

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview
University of Michigan
A top-ranked public university, the University of Michigan has a tradition of excellence in research, learning and teaching, sports and the arts, and more.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

at Michigan63%Check
Michigan News62%Check
Happening Michigan61%Check
Public Engagement49%Check
Public Health48%Check

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