- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
1.57 s
File size
51.10 kB
Media files
Number of links
21 internal / 82 external

Task list of SEO Improvements

Meta specifications

(Critically important)
University of Michigan
The page title is too short. (199 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
A top-ranked public university, the University of Michigan has a tradition of excellence in research, learning and teaching, sports and the arts, and more.
The length of the meta description is perfect. (932 pixels out of 1000 max pixel length)
(Critically important)
There are no problems in accessing the website.
Canonical URL
No canonical link is specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

viewportwidth=device-width, initial-scale=1.0
descriptionA top-ranked public university, the University of Michigan has a tradition of excellence in research, learning and teaching, sports and the arts, and more.
og:titleUniversity of Michigan
og:descriptionUniversity of Michigan is one of the top universities of the world, a diverse public institution of higher learning, fostering excellence in research. U-M provides outstanding undergraduate, graduate and professional education, serving the local, regional, national and international communities.
Content-Typetext/html; charset=UTF-8

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Page quality

(Critically important)
This page contains 1084 words. That's ok.
29.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.69 words is good.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle alt attribute provided alt attribute provided
.../panels/gallery/images/block-m-maize.pngBlock M
...ludes/panels/gallery/images/24-hours.png24 Hours
...06).jpg&width=152&height=152&mode=minfitA barista preps a coffee order during the morning student rush at the Espresso Royal Cafe.
...15).jpg&width=152&height=152&mode=minfitJoggers cross the Diag as they get in their early morning run before classes.
...16).jpg&width=152&height=152&mode=minfitA student catches a ride on a new campus hybrid bus as it stops in front of Michigan Union.
...26).jpg&width=152&height=152&mode=minfitA raccoon skull being analyzed in a lab.
...15).jpg&width=152&height=152&mode=minfitU-M medical students and residents talk to a patient and her mother during morning rounds at C.S. Mott Children's Hospital.
...27).jpg&width=152&height=152&mode=minfitA class with students learning in the Elementary Mathematics Laboratory conducted by the U-M School of Education.
...53).jpg&width=152&height=152&mode=minfitThe DNA Sequencing Core provides DNA analysis to U-M researchers.
...21).jpg&width=152&height=152&mode=minfitA Stamps Art and Design student uses a 3D laser to scan a set of teeth; the scan will be used to print another set of teeth via a 3D printer.
...18).jpg&width=152&height=152&mode=minfitA toddler enjoys the playroom at C.S. Mott Children's Hospital.
...24).jpg&width=152&height=152&mode=minfitA professor of applied physics, electrical engineering and computer science, does a chariot posture in his office on North Campus.
...30).jpg&width=152&height=152&mode=minfitA commuter blocks the light rain as she waits for the next bus.
...85).jpg&width=152&height=152&mode=minfitA research scientist at the U-M Herbarium.
...98).jpg&width=152&height=152&mode=minfitA U-M plant mounter glues clubmoss onto archival paper at the University Herbarium.
...017.jpg&width=152&height=152&mode=minfitPsychology Commencement 2017
...20).jpg&width=152&height=152&mode=minfitA pharmacist prepares medications at the U-M Health System pharmacy.
...24).jpg&width=152&height=152&mode=minfitA volunteer and her therapy dog visit with a patient and his aunt at the U-M Health System.
...31).jpg&width=152&height=152&mode=minfitThe men's track and field team trains on the Ferry Field track.
...34).jpg&width=152&height=152&mode=minfitVisitors look at staff artwork in the Building 18 Rotunda Gallery at the North Campus Research Center.
...36).jpg&width=152&height=152&mode=minfitA graduate student gets some focused, quiet time in the Tanner Philosophy Library.
...33).jpg&width=152&height=152&mode=minfitBusiness school students prepare for their last day of classes while sitting in the Winter Garden at the Ross School.
...84).jpg&width=152&height=152&mode=minfitOrganic opto-electronics research in the Stephen Forrest Lab.
...86).jpg&width=152&height=152&mode=minfitA research team in the MCIRCC Ideation Lab works on a sensor ring that collects patient's vital health data.
...31).jpg&width=152&height=152&mode=minfitThe Movement Science 437 class uses a student in a motion detection sensor suit for a study on how knee injuries inhibit motion.
...34).jpg&width=152&height=152&mode=minfitMedical students work with instructors in the Clinical Simulation Lab at the U-M Health System.
...48).jpg&width=152&height=152&mode=minfitMembers of the women's rowing team work out in the team room at the IM Sports Building.
...56).jpg&width=152&height=152&mode=minfitGraduating students post a favorite memory on a chalkboard during a Senior Send-Off event.
...37).jpg&width=152&height=152&mode=minfitA student studies near the "My Right Self" exhibit in the Taubman Health Services Library.
...23).jpg&width=152&height=152&mode=minfitThe Research Pharmacy (IDS) in the University Hospital prepares dosages for patients.
...-19.jpg&width=152&height=152&mode=minfitEmily Ingalls, 4th year Pharmacy student administering vaccine
...53).jpg&width=152&height=152&mode=minfitA music student visiting from Korea reads notes while relaxing on a bench at the U-M Law Quad.
...13/media/images/trans_reporting_logo.pngBudget and Performance Transparency ReportingBudget and Performance Transparency Reporting
...um2013/media/images/CampusSafetyLogo.jpgCampus Safety Information and ResourcesCampus Safety Information and Resources

Page structure

H1 heading
(Critically important)
University of Michigan
Too many H1 headings
Some headings occur twice on the page.
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 University of Michigan
H1 University of Michigan Duplicate text
H2 researchers trace path of light in photosynthesis
H2 Art Fair returns
H2 Bee movement and flower pollination
H2 Scrap to sustainable sheet metal
H2 Campus Maize & Blueprint
H2 News
H2 Happening @ Michigan
H2 Get Connected
H2 Carpe Diem
H3 Menu
H3 Creation of Equity, Civil Rights and Title IX Office announced
H3 ResponsiBLUE App
H3 Weekly Testing
H3 Vaccinations
H3 News Duplicate text
H3 Public Engagement
H3 In The News
H3 Events
H3 Academic Calendar
H3 All Michigan, all the time
H4 Download the ResponsiBLUE app
H4 Learn about weekly testing
H4 Plan your vaccination
H4 Visit Michigan News
H4 Visit Key Issues
H4 Visit Public Engagement
H4 View more In The News
H4 View COVID-19 news & research
H4 Visit Happening @ Michigan
H4 View Complete Calendar
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (82) on this page.
LinkAttributesAnchor text Skip global navigation of Michigan
https://sexualmisconduct.umich...External Subdomain Report Sexual Misconduct, Discrimination and Harassment Subdomain Academic Calendar Subdomain Canvas Subdomain Daily Health Screening Subdomain Directory Subdomain Email Email — UMHS Library Catalog Subdomain Maps & Directions
/schools-colleges/Schools & Colleges
https://wolverineaccess.umich....External Subdomain Wolverine Access
/prospective-students/Prospective Students
/current-students/Current Students & Staff
/life-at-michigan/Life at Michigan
/health-medicine/Health & Medicine Subdomain Learn more about this research Subdomain See which museums and galleries have reopened Subdomain Text duplicate Learn more about this research Subdomain Learn more about the Clean Sheet Project
https://campusblueprint.umich....External Subdomain Maize & Blueprint — Current Campus Status Subdomain Read more about these announcements
https://campusblueprint.umich....External Subdomain Download the ResponsiBLUE app
https://campusblueprint.umich....External Subdomain Learn about weekly testing
https://campusblueprint.umich....External Subdomain Plan your vaccination Subdomain Five faculty members honored as Distinguished University Professors Subdomain Four years after launch, U-M Biosciences Initiative reviews progress, looks to the future Subdomain Michigan Ross launches new health care accelerator for U-M student entrepreneurs Subdomain Racial disparities in police officers' tone of voice can undermine trust Subdomain Electric delivery vehicles: When, where, how they’re charged has big impact on GHG emissions Subdomain Visit Michigan News
https://publicaffairs.vpcomm.u...External Subdomain Visit Key Issues Why is it so hard to settle a disputed election? Subdomain Q&A: With vaccine-hesitant health care workers: Try empathy Subdomain Q&A: Protests in Cuba: The beginning of a new revolution? Subdomain WATCH: Testimony of political scientist Mary Gallagher at US Senate hearing on American competitiveness Why it matters that climate change is shrinking birds
https://publicengagement.umich...External Subdomain Visit Public Engagement The Daily Yonder For country music scholar Nadine Hubbs, it all started with a jukebox in a small-town bar Bloomberg Faster inflation takes toll on US consumer sentiment in July
https://www.nationalgeographic...External National Geographic White-nose syndrome has devastated bats—but some are developing immunity
https://www.anthropocenemagazi...External Anthropocene Think reusable straws, wraps and cups are always better for the environment? Think again Subdomain View more In The News Subdomain View COVID-19 news & research Subdomain July 19 M. Hafiz Rothi MCDB PhD Defense: Control of Chromatin by RNA-Mediated Transcriptional Silencing Off Campus Location Subdomain Jul 19 Summer Carillon Concert: John Widmann Subdomain Jul 19 Changing Gears Application Open Subdomain Jul 20 Looking for a Silver Lining Virtual Photo Exhibition Subdomain Jul 20 Student Experience Panels: International Students Subdomain Jul 20 A Garden of Earthy Delights: Ceramic Sculptures by Ann Arbor Potters Guild at Matthaei Botanical Gardens Subdomain Visit Happening @ Michigan Subdomain View Complete Calendar facebook twitter youtube instagram linkedin reply retweet favorite Text duplicate twitter Text duplicate reply Text duplicate retweet Text duplicate favorite Text duplicate twitter Text duplicate reply Text duplicate retweet Text duplicate favorite Text duplicate twitter duplicate University of Michigan Arbor Dearborn Flint Subdomain The Regents of the University of Michigan Notice us Subdomain Careers Subdomain Portal en Español Subdomain 密西根大学 Subdomain Português Subdomain खबरें हिंदी में Text duplicate facebook Text duplicate twitter Text duplicate youtube Text duplicate instagram Text duplicate linkedin Subdomain IMG-ALT Budget and Performance Transparency Reporting
A-TITLE Budget and Performance Transparency Reporting Subdomain IMG-ALT Campus Safety Information and Resources
A-TITLE Campus Safety Information and Resources

Server configuration

HTTP redirects
(Critically important)
This page redirects to ""
HTTP header
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
(Somewhat important)
The page response time is very slow (1.57 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 8 CSS files. This may affect the page load time negatively.
This page loads 7 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (51 kB).

HTTP Response Header

dateMon, 19 Jul 2021 10:41:41 GMT
content-security-policyframe-ancestors 'self'
x-xss-protection1; mode=block
content-typetext/html; charset=utf-8

External factors

(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 168,707 referring domains.
This page has 39,742,538 backlinks.
This page has backlinks from 106,603 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


User-agent: *
Disallow: /admin/
Disallow: /announcements/
Disallow: /pingtest/
Disallow: /search

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview
University of Michigan
A top-ranked public university, the University of Michigan has a tradition of excellence in research, learning and teaching, sports and the arts, and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Michigan News61%Check
Happening Michigan61%Check
Public Engagement48%Check
Public Health47%Check

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