Umsystem.edu - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
87% 
Page structure
68% 
Link structure
42% 
Server
28% 
External factors
100% 
SEO Score
Response time
0.67 s
File size
28.60 kB
Words
615
Media files
11
Number of links
124 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Missouri System
The length of the page title is perfect. (267 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
University of Missouri System, a land-grant university and Missouri's only public research and doctoral-level institution, facilitates lifelong-learning by its students and Missouri's citizens; fosters innovation to support economic development; and advances the health, cultural and social interests of the people of Missouri, the nation and the world.
The meta description is too long: 2109 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.umsystem.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en-us
Server location: United States of America
There are different language information within the page markup.
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionUniversity of Missouri System, a land-grant university and Missouri's only public research and doctoral-level institution, facilitates lifelong-learning by its students and Missouri's citizens; fosters innovation to support economic development; and advances the health, cultural and social interests of the people of Missouri, the nation and the world.
keywordsUniversity of Missouri, University of Missouri System, University of Missouri-Columbia, University of Missouri-Kansas City, University of Missouri-St. Louis, Missouri University of Science and Technology, UMSL, UM System, Board of Curators, MU, UMKC
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
content-languageen-US
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 26.14 words is high.
This page contains 615 words. That's ok.
24.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 4 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 87 characters this one is longer than 70 characters:
"copyright © 2003-2020. the curators of the university of missouri. all rights reserved."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
We are the University of Missouri System
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 We are the University of Missouri System
H2 Meet us at the intersection of excellence through innovation
H2 UNIVERSITIES
H2 OUR VISION
H2 FEATURED STORIES |
H2 LATEST UPDATES
H2 EMPLOYEES
H4 Learn more about our statewide reach
H4 Fulfilling our vision through investments in...
H4 Learn about who we are
H4 Find a position
H5 University of Missouri-Columbia
H5 University of Missouri-Kansas City
H5 Missouri University of Science and Technology
H5 University of Missouri- St. Louis
H5 Student Success
H5 Research and Creative Works
H5 Engagement and Outreach
H5 Inclusive Excellence
H5 Operations, Planning and Stewardship
H5 EQ Student Accelerator: Fueling student ambitions
H5 2019 Novel Coronavirus (COVID-19) Updates
H5 NextGen Precision Health Initiative
H5 A Foundation for our University: Daniel Read, President from 1866-1876
H5 Campus mental health and well-being a priority for UM System
H5 About
H5 Curators
H5 President
H5 Departments
H5 Browse the A-Z Index
Some anchor texts are used more than once.
9 links don't have an anchor text.
There are 4 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 20 external links on this page.
LinkAttributesAnchor text
https://www.umsystem.edu/Anchor Skip to main content
https://www.umsystem.edu/No Text
https://www.umsystem.edu/University of Missouri System
http://missouri.edu/External Columbia
http://www.umkc.edu/External Kansas City
http://www.mst.edu/External Rolla
http://www.umsl.edu/External St. Louis
https://www.umsystem.edu/about-usAbout
/about-us/weareumWho We Are
/about-us/factsFacts and Figures
https://www.umsystem.edu/reachStatewide Reach
/about-us/historyHistory
/strategicplanStrategic Planning
/curators/Curators
https://www.umsystem.edu/curatorsOverview
/curators/meetings/Meeting information
/curators/members/Members
/curators/officers/Officers
/curators/committees/Committees
/president/President
/president/about_the_officeAbout the Office
/president/about_the_presidentAbout the President
/president/programsPrograms
/ums/departments/Departments
https://www.umsystem.edu/ums/aaAcademic Affairs
https://www.umsystem.edu/ums/dei/Diversity, Equity and Inclusion
/ums/engagement-outreachEngagement and Outreach
https://www.umsystem.edu/ums/faFinance
https://www.umsystem.edu/ums/gcGeneral Counsel
https://www.umsystem.edu/ums/grGovernment Relations
https://www.umsystem.edu/ums/hrHuman Resources
https://www.umsystem.edu/ums/isInformation Technology
https://www.umsystem.edu/ums/redResearch and Economic Development
https://www.umsystem.edu/ums/scStrategic Communication
/ums/fa/transformationTransformation Management
https://www.umsystem.edu/ums/newsNews
/president-blog/archivesHighlights
https://www.umsystem.edu/stories/Features
/ums/news/news_releasesReleases
https://www.umsystem.edu/ums/Quick Links
/ums/fa/procurement/bidsBids
/ums/rules/collected_rulesCollected Rules and Regulations
/ums/fa/management/ems/2019-no...COVID-19 Updates
/totalrewardsEmployee Benefits
https://www.compliance-helplin...External Integrity and Accountability Hotline
https://myhr.umsystem.edu/External Subdomain myHR
https://precisionhealth.umsyst...External Subdomain NextGen Precision Health
/ums/rulesPolicy Manuals
https://webapps.umsystem.edu/External Subdomain Web Apps
https://owa.missouri.edu/External Subdomain Webmail
https://www.umsystem.edu/ums/a/Full A-Z Index
https://www.umsystem.edu/UM System
https://www.umsystem.edu/reachLearn more about our statewide reach
/about-us/factsNo Text
/about-us/factsUniversity of Missouri-Columbia
/about-us/factsNo Text
/about-us/factsUniversity of Missouri-Kansas City
/about-us/factsNo Text
/about-us/factsMissouri University of Science and Technology
/about-us/factsNo Text
/about-us/factsUniversity of Missouri- St. Louis
/strategicplan/investmentsFulfilling our vision through investments in...
/strategicplan/compactsNo Text
/strategicplan/compactsStudent Success
/strategicplan/compactsNo Text
/strategicplan/compactsResearch and Creative Works
/strategicplan/compactsNo Text
/strategicplan/compactsText duplicate Engagement and Outreach
/strategicplan/compactsNo Text
/strategicplan/compactsInclusive Excellence
/strategicplan/compactsNo Text
/strategicplan/compactsOperations, Planning and Stewardship
/stories/eq-student-accelerato...Trivial anchor text
IMG-ALT Read More
/ums/fa/management/ems/2019-no...Text duplicate Trivial anchor text
IMG-ALT Read More
https://precisionhealth.umsyst...External Subdomain Text duplicate Trivial anchor text
IMG-ALT Read More
/stories/foundation-our-univer...Text duplicate Trivial anchor text
IMG-ALT Read More
/stories/campus-mental-health-...Text duplicate Trivial anchor text
IMG-ALT Read More
/ums/news/news_releases/202004...Jump starting business ventures - virtually
/ums/news/news_releases/202004...UM president announces further financial decisions related to budget concerns
/ums/news/news_releases/202004...Kristin Sobolik named chancellor at University of Missouri-St. Louis
/ums/news/news_releases/202004...New leadership roles announced for NextGen Precision Health Institute
/ums/news/news_releases/202004...Public Meeting Notice: University of Missouri Board of Curators
/ums/news/news_releases/202004...UM universities plan for virtual spring commencement celebrations
/ums/rules/collected_rulesText duplicate Collected Rules and Regulations
/totalrewardsText duplicate Employee Benefits
https://www.compliance-helplin...External Text duplicate Integrity and Accountability Hotline
https://myhr.umsystem.edu/External Subdomain Text duplicate myHR
/ums/hr/compensation_and_pay_d...Pay Information
/ums/rulesText duplicate Policy Manuals
https://webapps.umsystem.edu/External Subdomain Text duplicate Web Apps
https://owa.missouri.edu/External Subdomain Text duplicate Webmail
/about-us/weareumLearn about who we are
/ums/hr/careersFind a position
https://www.umsystem.edu/about-usText duplicate About
https://www.umsystem.edu/curatorsText duplicate Curators
/presidentText duplicate President
https://www.umsystem.edu/umsText duplicate Departments
/about-us/weareumText duplicate Who We Are
/about-us/factsText duplicate Facts and Figures
https://www.umsystem.edu/reachText duplicate Statewide Reach
/about-us/historyText duplicate History
/strategicplanText duplicate Strategic Planning
https://www.umsystem.edu/curatorsText duplicate Overview
/curators/meetings/Text duplicate Meeting information
/curators/members/Text duplicate Members
/curators/officers/Text duplicate Officers
/curators/committeesText duplicate Committees
/president/about_the_officeText duplicate About the Office
/president/about_the_presidentText duplicate About the President
/president/programsText duplicate Programs
https://www.umsystem.edu/ums/aaText duplicate Academic Affairs
https://www.umsystem.edu/ums/dei/Text duplicate Diversity, Equity and Inclusion
/ums/engagement-outreach/Text duplicate Engagement and Outreach
https://www.umsystem.edu/ums/fa/Text duplicate Finance
https://www.umsystem.edu/ums/gc/Text duplicate General Counsel
https://www.umsystem.edu/ums/grText duplicate Government Relations
https://www.umsystem.edu/ums/hrText duplicate Human Resources
https://www.umsystem.edu/ums/isText duplicate Information Technology
https://www.umsystem.edu/ums/redText duplicate Research and Economic Development
https://www.umsystem.edu/ums/scText duplicate Strategic Communication
https://www.umsystem.edu/ums/faText duplicate Transformation Management
https://www.umsystem.edu/ums/a/Browse the A-Z Index
https://www.umsystem.edu/Text duplicate UM System
/ums/copyright/Copyright
/help/help-accessibilityAccessibility
/ums/rules/collected_rules/per...Equal Opportunity
/ums/hr/careersCareers and Employment
/ums/emergency_systemEmergency Notification
/help/help-contactus/Contact Us
/ums/adminWebsite Help
/forms/report-broken-linkReport a broken/incorrect link
/ums/about/Text duplicate About
/curators/Text duplicate Curators
/president/Text duplicate President
/ums/departments/Text duplicate Departments
/ums/news/media_archivesText duplicate News
https://www.umsystem.edu/ums/a/A-Z Index
https://www.umsystem.edu/rss/RSS
A-TITLE RSS
https://www.twitter.com/umsystem/External Twitter
A-TITLE Follow umsystem on Twitter
https://www.facebook.com/umsys...External Facebook
A-TITLE UM System Facebook page
https://www.youtube.com/user/u...External Youtube
A-TITLE UM System YouTube channel
https://www.flickr.com/photos/...External Flickr
A-TITLE UM System Flickr Photostream
http://www.linkedin.com/compan...External Linkedin
A-TITLE LinkedIn page
http://www.slideshare.net/umsy...External Slideshare
A-TITLE SlideShare site

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.umsystem.edu/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.67 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 4 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (29 kB).

HTTP Response Header

NameValue
cache-controlmax-age=1800, public
content-languageen
content-typetext/html; charset=UTF-8
dateTue, 21 Apr 2020 03:28:57 GMT
etag"1587434407"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedTue, 21 Apr 2020 02:00:07 GMT
link<https://www.umsystem.edu/>; rel="shortlink", <https://www.umsystem.edu/>; rel="canonical"
strict-transport-securitymax-age=0
varyCookie
x-content-type-optionsnosniff
x-debug-infoeyJyZXRyaWVzIjowfQ==
x-drupal-cacheHIT
x-drupal-dynamic-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 8 (https://www.drupal.org)
x-platform-clusterrbjqdpqm5ydgo-master-7rqtwti
x-platform-processor6ucjqieo6ofljltslb77ygsdze
x-platform-routerberjnohbs2olma56n3qqhe7gwq
x-request-idtyezfh5xod6alxqusba4k6z3
x-ua-compatibleIE=edge
transfer-encodingchunked
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 6,198 referring domains.
This website has 3,022,146 backlinks.
This website has backlinks from 4,863 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.umsystem.edu
University of Missouri System
University of Missouri System, a land-grant university and Missouri's only public research and doctoral-level institution, facilitates lifelong-learning by its students and Missouri's citizens; fosters innovation to support economic development; and advances the health, cultural and social interests of the people of Missouri, the nation and the world.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
System97%Check
System is89%Check
Missouri System89%Check
Missouri80%Check
University80%Check
UM System75%Check
System Support68%Check
City University58%Check
Learn45%Check
Student45%Check

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