Unc.edu - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
79% 
Page structure
39% 
Link structure
72% 
Server
59% 
External factors
100% 
SEO Score
Response time
1.61 s
File size
75.20 kB
Words
733
Media files
15
Number of links
95 internal / 37 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The University of North Carolina at Chapel Hill
The length of the page title is perfect. (415 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The University of North Carolina at Chapel Hill, the nation's first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
The meta description is too long: 2086 pixels from max. 1000 pixels.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.unc.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1
msapplication-config/wp-content/themes/unc/assets/images/favicon/browserconfig.xml?v=jwLzlQrBRl
theme-color#4b9cd3
descriptionThe University of North Carolina at Chapel Hill, the nation's first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
robotsmax-snippet:-1, max-image-preview:large, max-video-preview:-1
tec-api-versionv1
tec-api-originhttps://www.unc.edu
langen-us
twitter:cardsummary_large_image
twitter:descriptionThe University of North Carolina at Chapel Hill, the nation's first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
twitter:titleThe University of North Carolina at Chapel Hill
twitter:site@unc
twitter:imagehttps://www.unc.edu/wp-content/uploads/2018/06/010717_old_well_summer011.jpg
twitter:creator@unc
og:localeen_US
og:typewebsite
og:titleThe University of North Carolina at Chapel Hill
og:descriptionThe University of North Carolina at Chapel Hill, the nation's first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
og:urlhttps://www.unc.edu/
og:site_nameThe University of North Carolina at Chapel Hill
og:imagehttps://www.unc.edu/wp-content/uploads/2018/06/010717_old_well_summer011.jpg
og:image:secure_urlhttps://www.unc.edu/wp-content/uploads/2018/06/010717_old_well_summer011.jpg
og:image:width1200
og:image:height675
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 733 words. That's ok.
23.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
There are no duplicates on the site.
The average number of words per sentence of 21.78 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 18 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2017/05/logo.svgUNC Alt
.../CPA_AtHome_Logo_1920x1080-1-250x141.jpgNo alt attribute provided
...Heroes-Social-Graphics-FB-02-250x141.jpgNo alt attribute provided
...edLenore-Headshot-Fall-2019-1200x675.jpgLenore Hango outside Jackson Hall
...Heroes-Social-Graphics-FB-02-800x450.jpgNo alt attribute provided
.../CPA_AtHome_Logo_1920x1080-1-250x141.jpgNo alt attribute provided
...loads/2020/04/lab-hero-image-250x141.jpgNo alt attribute provided
...2019/04/sized005920_CampusScenes0983.jpgTulips blooming in front of the Old Well.
...d007620_coronavirus_campus_scenes057.jpgTulips blooming in front of South Building..
...2019/04/sized005920_CampusScenes1110.jpgYellow flowers blooming on a tree.
...2019/04/sized005920_CampusScenes1167.jpgA lilly flower.
...2019/04/sized005920_CampusScenes1392.jpgPurple buds on a tree.
...oads/2019/12/005920_CampusScenes0352.jpgThe Bell Tower in the spring
...d007620_coronavirus_campus_scenes049.jpgThe Old Well in the spring
/wp-content/uploads/2017/05/logo.svgThe University of North Carolina at Chapel Hill Logo

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Home
H2 Empty heading
H2 Top Level Navigation
H2 Going Carolina green
H2 COVID-19 updates
H2 Discover UNC-Chapel Hill
H2 News and Updates
H2 In Pictures
H2 Events
H3 Featured
H3 An ambassador for Carolina
H3 Wear Carolina blue on April 28, National Superhero Day
H3 CPA at Home provides virtual performances for Carolina community
H3 The Morehead-Cain Foundation announces 70 new Morehead-Cain Scholars
H3 Joining forces on face shields
H3 Physics students choose their own adventure
H3 Message from Chancellor Guskiewicz on the final week of classes
H3 International students and families donate masks to UNC Hospitals
H3 Spring at Carolina
H3 Buckley Public Service Scholars Graduation
H3 DEADLINE: M.A. in Digital Communication application
H3 UNC Institute on Implementation Science – Virtual Summer Session
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are too many external links (37) on this page.
LinkAttributesAnchor text
https://alertcarolina.unc.edu/New window External Alert Carolina! Last updated at 12:00amThursday, January 1st, 1970
https://www.unc.edu/Anchor Skip to Main Content
https://www.unc.edu/Anchor Skip to Events
https://www.unc.edu/Anchor Skip to the accessibility link
https://www.unc.edu/IMG-ALT UNC Alt
https://www.unc.edu/discover/Discover
https://www.unc.edu/about/About the University
https://www.unc.edu/alumni/Alumni
/about/by-the-numbers/By the Numbers
https://identity.unc.edu/External Branding and Identity GuidelinesOpens in new window
http://carolinanext.unc.edu/External Carolina NextOpens in new window
http://uncnews.unc.edu/External For the MediaOpens in new window
https://www.unc.edu/about/faqs/Frequently Asked Questions
/about/history-and-traditions/History and Traditions
/about/leadership/Leadership
/about/mission/Mission & Values
/about/support-the-university/Support the University
https://www.unc.edu/social/UNC Social Media
https://www.northcarolina.edu/...External UNC SystemOpens in new window
https://thewell.unc.edu/External Working at CarolinaOpens in new window
https://campaign.unc.edu/External Campaign for CarolinaOpens in new window
https://www.unc.edu/updates/News and Updates
/category/academics/Academics
/category/around-campus/Around Campus
/category/arts-humanities/Arts & Humanities
/category/athletics/Athletics
https://www.unc.edu/events/Events Calendar
/category/global/Global
/category/health-medicine/Health & Medicine
/category/innovation-entrepren...Innovation & Entrepreneurship
/category/news/University News
/category/research/Research
/admissions-aid/Admissions and Aid
https://www.unc.edu/academics/Text duplicate Academics
/academics/academic-calendar-r...Academic Calendar and Registrar
/academics/academic-enhancements/Academic Enhancements
/academics/continuing-education/Continuing Education Opportunities
/academics/academic-departments/Academic Departments
/academics/friday-center-for-c...Friday Center for Continuing Education
/academics/libraries/Libraries
/academics/online-education/Online and Distance Education
/academics/programs-curricula/Programs and Curricula
/academics/summer-school/Summer School
https://www.unc.edu/schools/Schools
/school/college-of-arts-sciences/College of Arts & Sciences
/school/dentistry/Adams School of Dentistry
/school/school-of-education/Education
/school/eshelman-school-of-pha...Eshelman School of Pharmacy
/school/gillings-school-of-glo...Gillings School of Global Public Health
/school/government/Government
/school/graduate-school/Graduate School
/school/information-library-sc...Information & Library Science
https://www.unc.edu/school/law/Law
/school/kenan-flagler-business...Kenan-Flagler Business School
/school/hussman-school/Hussman School of Journalism and Media
/school/medicine/Medicine
/school/nursing/Nursing
/school/social-work/Social Work
https://www.unc.edu/visitors/Come Visit Us
https://www.unc.edu/diversity/Diversity and Inclusion
/research-innovation/Text duplicate Research
https://www.unc.edu/innovation/Innovation
https://www.unc.edu/arts/Arts and Culture
https://global.unc.edu/External GlobalOpens in new window
https://www.unc.edu/life/Life at Carolina
/life/about-the-city/About the Town
/life/campus-recreation/Campus Recreation
https://www.unc.edu/life/housing/Carolina Housing
https://carolinaunion.unc.edu/External Carolina UnionOpens in new window
/life/community-public-service/Community and Public Service
/life/health-wellness/Health & Wellness
https://www.unc.edu/athletics/Text duplicate Athletics
http://www.goheels.com/External GoHeels.comOpens in new window
http://campusrec.unc.edu/External Campus RecreationOpens in new window
http://campusrec.unc.edu/progr...External IntramuralsOpens in new window
http://campusrec.unc.edu/progr...External Sports ClubsOpens in new window
https://www.unchealthcare.org/External UNC HealthOpens in new window
https://www.unc.edu/The University of North Carolina at Chapel Hill
/posts/2020/04/24/cpa-at-home-...CPA at Home provides virtual performances for Carolina community
/posts/2020/04/24/wear-carolin...Wear Carolina blue on April 28, National Superhero Day
https://dir.itsapps.unc.edu/External Subdomain PeopleOpens in new window
https://maps.unc.edu/External PlacesOpens in new window
/story/earth-day-2020/Going Carolina green
/story/earth-day-2020/Learn more
https://www.unc.edu/visitors/Visit Us
/about-the-university/support-...Support Carolina
/admissions-aid/Admissions & Aid
https://www.facebook.com/uncch...New window External Facebook
https://twitter.com/uncNew window External Twitter
https://www.youtube.com/user/U...New window External YouTube
https://www.instagram.com/uncc...New window External Instagram
https://pinterest.com/uncchape...New window External Pinterest
https://www.unc.edu/coronavirus/Carolina's Resource webpage
https://keeplearning.unc.edu/External Student Care Hub
/coronavirus/faculty-and-staff...Faculty and staff information
/discover/an-ambassador-for-ca...IMG-ALT Lenore Hango outside Jackson Hall
/discover/an-ambassador-for-ca...An ambassador for Carolina "As a tour guide for the University, I found new appreciation in this place and its people, and felt gratitude for the exposure an...
/posts/2020/04/24/wear-carolin...No Text
/posts/2020/04/24/wear-carolin...Text duplicate Wear Carolina blue on April 28, National Superhero Day
/posts/2020/04/24/cpa-at-home-...No Text
/posts/2020/04/24/cpa-at-home-...Text duplicate CPA at Home provides virtual performances for Carolina community
/posts/2020/04/23/the-morehead...The Morehead-Cain Foundation announces 70 new Morehead-Cain Scholars
/posts/2020/04/23/joining-forc...Joining forces on face shields
/posts/2020/04/23/physics-stud...No Text
/posts/2020/04/23/physics-stud...Physics students choose their own adventure
/posts/2020/04/21/message-from...Message from Chancellor Guskiewicz on the final week of classes
/posts/2020/04/14/internationa...International students and families donate masks to UNC Hospitals
https://www.unc.edu/events/Events
/event/buckley-public-service-...Buckley Public Service Scholars Graduation
/event/deadline-m-a-in-digital...DEADLINE: M.A. in Digital Communication application
/event/unc-institute-on-implem...UNC Institute on Implementation Science – Virtual Summer Session
https://www.unc.edu/IMG-ALT The University of North Carolina at Chapel Hill Logo
/about/accessibility/Accessibility
https://alertcarolina.unc.edu/External Alert Carolina
https://alumni.unc.edu/External Text duplicate Alumni
http://connectcarolina.unc.edu/External ConnectCarolina
https://maps.unc.edu/External Campus Map
/about/contact-us/Contact Us
https://www.unc.edu/a-z/Departments A – Z
https://ethicsandintegrity.unc...External Ethics and Integrity
http://uncnews.unc.edu/External For the Media
/about-the-university/support-...Giving
https://library.unc.edu/External Text duplicate Libraries
https://dir.unc.edu/External People Directory
/about/privacy-statement/Privacy Statement
https://unc.bncollege.com/weba...External Subdomain UNC Student Stores
https://thewell.unc.edu/External The Well
https://www.facebook.com/uncch...New window External Text duplicate Facebook
https://twitter.com/uncNew window External Text duplicate Twitter
https://www.youtube.com/user/U...New window External Text duplicate YouTube
https://www.instagram.com/uncc...New window External Text duplicate Instagram
https://pinterest.com/uncchape...New window External Text duplicate Pinterest

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.unc.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.61 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 18 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (75 kB).

HTTP Response Header

NameValue
dateMon, 27 Apr 2020 07:02:35 GMT
x-tec-api-versionv1
x-tec-api-roothttps://www.unc.edu/wp-json/tribe/events/v1/
x-tec-api-originhttps://www.unc.edu
varyAccept-Encoding,User-Agent
content-encodinggzip
content-length15026
content-typetext/html; charset=UTF-8
x-cacheableYES
age0
x-cacheMISS
accept-rangesbytes
connectionkeep-alive
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 90,863 referring domains.
This website has 18,482,751 backlinks.
This website has backlinks from 62,794 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

The University of North Carolina at Chapel Hill
https://www.unc.edu/
The University of North Carolina at Chapel Hill, the nation's first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Carolina63%Check
at Carolina63%Check
Carolina at Chapel Hill61%Check
North Carolina at Chapel60%Check
North Carolina59%Check
Chapel Hill56%Check
Spring at Carolina53%Check
University51%Check
Life at Carolina50%Check
UNC49%Check

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