Unc.edu - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
80% 
Page structure
43% 
Link structure
72% 
Server
63% 
External factors
100% 
SEO Score
Response time
0.04 s
File size
75.20 kB
Words
780
Media files
8
Number of links
92 internal / 41 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The University of North Carolina at Chapel Hill
The length of the page title is perfect. (415 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The University of North Carolina at Chapel Hill, the nation's first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
The meta description is too long: 2076 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.unc.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1
msapplication-config/wp-content/themes/unc/assets/images/favicon/browserconfig.xml?v=jwLzlQrBRl
theme-color#4b9cd3
descriptionThe University of North Carolina at Chapel Hill, the nation's first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
robotsmax-snippet:-1, max-image-preview:large, max-video-preview:-1
tec-api-versionv1
tec-api-originhttps://www.unc.edu
langen-us
twitter:cardsummary_large_image
twitter:descriptionThe University of North Carolina at Chapel Hill, the nation's first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
twitter:titleThe University of North Carolina at Chapel Hill
twitter:site@unc
twitter:imagehttps://www.unc.edu/wp-content/uploads/2018/06/010717_old_well_summer011.jpg
twitter:creator@unc
og:localeen_US
og:typewebsite
og:titleThe University of North Carolina at Chapel Hill
og:descriptionThe University of North Carolina at Chapel Hill, the nation's first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
og:urlhttps://www.unc.edu/
og:site_nameThe University of North Carolina at Chapel Hill
og:imagehttps://www.unc.edu/wp-content/uploads/2018/06/010717_old_well_summer011.jpg
og:image:secure_urlhttps://www.unc.edu/wp-content/uploads/2018/06/010717_old_well_summer011.jpg
og:image:width1200
og:image:height675
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 780 words. That's ok.
21.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 18 JavaScriptt files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2017/05/logo.svgThe University of North Carolina logo with a detail of the Old Well.
...0_student_covid19_testing021-250x141.jpgNo alt attribute provided
...oads/2020/12/orangebowlwlogo-250x141.jpgNo alt attribute provided
...ent/uploads/2020/09/upclose-1200x675.jpgA collage of photos that includes a sculpture of a lion head as a fountain; a silver and brass button on the Old Well; branches of a tree wrapping around each other; the rings of a cut tree trunk; blue 3D printing robots in a line; and a cup of steel pieces from a letter press.
.../uploads/2020/12/vaccineshot-800x450.jpgAutumn Petersen administers a COVID-19 vaccine to Brian Murray.
...0_student_covid19_testing021-250x141.jpgA student takes a COVID-19 test.
...o-entrepreneurial-experience-250x141.pngUNC students on zoom call
/wp-content/uploads/2017/05/logo.svgThe University of North Carolina at Chapel Hill logo

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Normal
H2 Top Level Navigation
H2 Happy Holidays
H2 COVID-19 resources
H2 Discover UNC-Chapel Hill
H2 News and Updates
H2 Events
H3 Featured
H3 Taking a closer look
H3 Pharmacy students, residents administer first COVID-19 vaccines in Chapel Hill, Hillsborough
H3 Prior to arrival testing for Carolina students
H3 Carolina selected to play Texas A&M in the Orange Bowl
H3 Introducing the Carolina Together Testing Program
H3 From economics course to entrepreneurial experience
H3 UNC-Chapel Hill researchers launch ‘Carolina Tracker,’ a resource for pandemic recovery
H3 UNC Health gives first COVID-19 vaccines
H3 Modulation | PROTOTYPE Festival
H3 Paralegal Certificate Informational Session
H3 University/Community Annual MLK Banquet (Virtual)
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are too many external links (41) on this page.
LinkAttributesAnchor text
https://alertcarolina.unc.edu/New window External Alert Carolina! Normal The University is currently operating under Reduced Campus Services and Operations due to COVID-19 Last updated at 6:49pmFriday, Octob...
https://www.unc.edu/Anchor Skip to Main Content
https://www.unc.edu/IMG-ALT The University of North Carolina logo with a detail of the Old Well.
https://www.unc.edu/discover/Discover
https://www.unc.edu/about/About the University
https://www.unc.edu/alumni/Alumni
/about/by-the-numbers/By the Numbers
https://identity.unc.edu/External Branding and Identity GuidelinesOpens in new site
http://carolinanext.unc.edu/External Carolina NextOpens in new site
http://uncnews.unc.edu/External For the MediaOpens in new site
https://www.unc.edu/about/faqs/Frequently Asked Questions
/about/history-and-traditions/History and Traditions
/about/leadership/Leadership
/about/mission/Mission & Values
/about/support-the-university/Support the University
https://www.unc.edu/social/UNC Social Media
https://www.northcarolina.edu/...External UNC SystemOpens in new site
https://thewell.unc.edu/External Working at CarolinaOpens in new site
https://campaign.unc.edu/External Campaign for CarolinaOpens in new site
https://www.unc.edu/updates/News and Updates
/category/academics/Academics
/category/around-campus/Around Campus
/category/arts-humanities/Arts & Humanities
/category/athletics/Athletics
https://www.unc.edu/events/Events Calendar
/category/global/Global
/category/health-medicine/Health & Medicine
/category/innovation-entrepren...Innovation & Entrepreneurship
/category/news/University News
/category/research/Research
/admissions-aid/Admissions and Aid
https://www.unc.edu/academics/Text duplicate Academics
/academics/academic-calendar-r...Academic Calendar and Registrar
/academics/academic-enhancements/Academic Enhancements
/academics/continuing-education/Continuing Education Opportunities
/academics/academic-departments/Academic Departments
/academics/friday-center-for-c...Friday Center for Continuing Education
/academics/libraries/Libraries
/academics/online-education/Online and Distance Education
/academics/programs-curricula/Programs and Curricula
/academics/summer-school/Summer School
https://www.unc.edu/schools/Schools
/school/college-of-arts-sciences/College of Arts & Sciences
/school/dentistry/Adams School of Dentistry
/school/school-of-education/Education
/school/eshelman-school-of-pha...Eshelman School of Pharmacy
/school/gillings-school-of-glo...Gillings School of Global Public Health
/school/government/Government
/school/graduate-school/Graduate School
/school/information-library-sc...Information & Library Science
https://www.unc.edu/school/law/Law
/school/kenan-flagler-business...Kenan-Flagler Business School
/school/hussman-school/Hussman School of Journalism and Media
/school/medicine/Medicine
/school/nursing/Nursing
/school/social-work/Social Work
https://www.unc.edu/visitors/Come Visit Us
https://www.unc.edu/diversity/Diversity and Inclusion
/research-innovation/Text duplicate Research
https://www.unc.edu/innovation/Innovation
https://www.unc.edu/arts/Arts and Culture
https://global.unc.edu/External GlobalOpens in new site
https://www.unc.edu/life/Life at Carolina
/life/about-the-city/About the Town
/life/campus-recreation/Campus Recreation
https://www.unc.edu/life/housing/Carolina Housing
https://carolinaunion.unc.edu/External Carolina UnionOpens in new site
/life/community-public-service/Community and Public Service
/life/health-wellness/Health & Wellness
https://www.unc.edu/athletics/Text duplicate Athletics
http://www.goheels.com/External GoHeels.comOpens in new site
http://campusrec.unc.edu/External Campus RecreationOpens in new site
http://campusrec.unc.edu/progr...External IntramuralsOpens in new site
http://campusrec.unc.edu/progr...External Sports ClubsOpens in new site
https://www.unchealthcare.org/External UNC HealthOpens in new site
https://www.unc.edu/The University of North Carolina at Chapel Hill
/posts/2020/12/28/prior-to-arr...Prior to arrival testing for Carolina students
/posts/2020/12/20/unc-orange-b...Carolina selected to play Texas A&M in the Orange Bowl
https://dir.itsapps.unc.edu/External Subdomain PeopleOpens in new window
https://maps.unc.edu/External PlacesOpens in new window
/posts/2020/12/07/happy-holida...Happy Holidays
/posts/2020/12/07/happy-holida...See more
https://www.unc.edu/visitors/Visit Us
/about-the-university/support-...Support Carolina
/admissions-aid/Admissions & Aid
https://www.facebook.com/uncch...New window External Facebook
https://twitter.com/uncNew window External Twitter
https://www.youtube.com/user/U...New window External YouTube
https://www.instagram.com/uncc...New window External Instagram
https://pinterest.com/uncchape...New window External Pinterest
https://carolinatogether.unc.edu/External Carolina Together ↗
https://carolinatogether.unc.e...External Carolina Together semester updates ↗
https://campaign.unc.edu/unc-c...External COVID-19 Research Accelerator Fund ↗
https://keeplearning.unc.edu/External Student Care Hub ↗
https://campaign.unc.edu/helpi...External Carolina Student Impact Fund ↗
/coronavirus/emergency-grant-f...Emergency Grant Funding
/discover/taking-a-closer-look/IMG-ALT A collage of photos that includes a sculpture of a lion head as a fountain; a silver and brass button on the Old Well; branches of a tree wrapping around eac...
/discover/taking-a-closer-look/Taking a closer look With historic buildings and picturesque landscaping, Carolina's campus is iconic, and some of the University's most beautiful spots are ...
/posts/2020/12/17/pharmacy-stu...IMG-ALT Autumn Petersen administers a COVID-19 vaccine to Brian Murray.
/posts/2020/12/17/pharmacy-stu...Pharmacy students, residents administer first COVID-19 vaccines in Chapel Hill, Hillsborough
/posts/2020/12/28/prior-to-arr...IMG-ALT A student takes a COVID-19 test.
/posts/2020/12/28/prior-to-arr...Text duplicate Prior to arrival testing for Carolina students
/posts/2020/12/20/unc-orange-b...Text duplicate Carolina selected to play Texas A&M in the Orange Bowl
/posts/2020/11/23/introducing-...Introducing the Carolina Together Testing Program
/posts/2020/12/17/from-economi...IMG-ALT UNC students on zoom call
/posts/2020/12/17/from-economi...From economics course to entrepreneurial experience
/posts/2020/12/20/unc-chapel-h...UNC-Chapel Hill researchers launch ‘Carolina Tracker,’ a resource for pandemic recovery
/posts/2020/12/16/unc-health-c...UNC Health gives first COVID-19 vaccines
https://www.unc.edu/events/Events
/event/modulation-prototype-fe...Modulation | PROTOTYPE Festival
/event/paralegal-certificate-i...Paralegal Certificate Informational Session
/event/university-community-an...University/Community Annual MLK Banquet (Virtual)
https://www.unc.edu/IMG-ALT The University of North Carolina at Chapel Hill logo
/about/accessibility/Accessibility
https://alertcarolina.unc.edu/External Alert Carolina
https://alumni.unc.edu/External Text duplicate Alumni
http://connectcarolina.unc.edu/External ConnectCarolina
https://maps.unc.edu/External Campus Map
/about/contact-us/Contact Us
https://www.unc.edu/a-z/Departments A – Z
https://ethicsandintegrity.unc...External Ethics and Integrity
http://uncnews.unc.edu/External For the Media
/about-the-university/support-...Giving
https://library.unc.edu/External Text duplicate Libraries
https://dir.unc.edu/External People Directory
/about/privacy-statement/Privacy Statement
https://unc.bncollege.com/weba...External Subdomain UNC Student Stores
https://thewell.unc.edu/External The Well
https://www.facebook.com/uncch...New window External Text duplicate Facebook
https://twitter.com/uncNew window External Text duplicate Twitter
https://www.youtube.com/user/U...New window External Text duplicate YouTube
https://www.instagram.com/uncc...New window External Text duplicate Instagram
https://pinterest.com/uncchape...New window External Text duplicate Pinterest

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.unc.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 18 JavaScriptt files. This may affect the load time negatively.
The page response time is excellent with 0.04 seconds.
The file size of the HTML document is fine (75 kB).

HTTP Response Header

NameValue
connectionkeep-alive
content-length20690
cache-controlpublic, max-age=86400
content-encodinggzip
content-typetext/html; charset=UTF-8
link<https://www.unc.edu/wp-json/>; rel="https://api.w.org/"
link<https://www.unc.edu/>; rel=shortlink
servernginx
strict-transport-securitymax-age=300
x-pantheon-styx-hostnamestyx-fe4-a-7766cc6998-c5gnw
x-styx-req-id8871bb35-4bf1-11eb-a9b2-4ae4701bc2e6
x-tec-api-originhttps://www.unc.edu
x-tec-api-roothttps://www.unc.edu/wp-json/tribe/events/v1/
x-tec-api-versionv1
dateFri, 01 Jan 2021 08:46:26 GMT
x-served-bycache-mdw17343-MDW, cache-fra19181-FRA
x-cacheHIT, HIT
x-cache-hits1, 1
x-timerS1609490786.998579,VS0,VE2
varyAccept-Encoding, Cookie, Cookie
age12153
accept-rangesbytes
via1.1 varnish, 1.1 varnish
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 99,590 referring domains.
This website has 13,557,454 backlinks.
This website has backlinks from 67,136 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments
5,883

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.unc.edu
The University of North Carolina at Chapel Hill
The University of North Carolina at Chapel Hill, the nation's first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Carolina68%Check
Carolina at Chapel Hill68%Check
North Carolina at Chapel68%Check
Chapel Hill68%Check
Hill66%Check
North Carolina65%Check
University63%Check
Life at Carolina59%Check
UNC58%Check
first54%Check

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