Unc.edu - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
87% 
Page structure
43% 
Link structure
68% 
Server
60% 
External factors
100% 
SEO Score
Response time
0.03 s
File size
160.10 kB
Words
799
Media files
24
Number of links
96 internal / 42 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The University of North Carolina at Chapel Hill
The length of the page title is perfect. (415 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
The meta description is too long: 2076 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.unc.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1
msapplication-config/wp-content/themes/unc/assets/images/favicon/browserconfig.xml?v=jwLzlQrBRl
theme-color#4b9cd3
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
tec-api-versionv1
tec-api-originhttps://www.unc.edu
article:publisherhttps://www.facebook.com/uncchapelhill/
article:modified_time2023-03-30T16:23:56+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@unc
og:localeen_US
og:typewebsite
og:titleThe University of North Carolina at Chapel Hill
og:descriptionThe University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
og:urlhttps://www.unc.edu/
og:site_nameThe University of North Carolina at Chapel Hill
og:imagehttps://www.unc.edu/wp-content/uploads/2021/07/020419_old_well_summer004-scaled-e1625573140177.jpg
og:image:width2201
og:image:height1353
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 799 words. That's ok.
27.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.43 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 18 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2017/05/logo.svgThe University of North Carolina logo with a detail of the Old Well.
...s/2023/03/0N2A9598-Edit-copy-250x141.jpgNo alt attribute provided
...uploads/2023/03/hero_peanuts-250x141.jpgNo alt attribute provided
...tio1quality80-e1680009819398-450x253.jpgCampbell on the field.
...o_Old_Well_summer_2015__004-450x253.jpegThe Old Well
...ploads/2023/03/shreya_1-copy-450x253.jpgShreya Gundam
...hero_001823_SportsXtra00401-1200x675.jpgHussman students Erik Haynes, Kyle Lobenhofer and Cameron Fardy prepare for the show by putting videos in program in the control room.
...s-Story-Artwork-7-1024x768-1-800x450.pngNo alt attribute provided
...s/2023/03/0N2A9598-Edit-copy-250x141.jpgSheryl Waddell sitting on a couch.
...uploads/2023/03/hero_peanuts-250x141.jpgA jar of peanut butter with nuts around it.
...ploads/2023/03/gallery_spring2022_14.jpgWhite flowers on a tree by the Pit.
...ploads/2023/03/gallery_spring2022_13.jpgStudents sitting on benches under a tree with purple leaves.
...ploads/2023/03/gallery_spring2022_12.jpgStudents walking on campus.
...ploads/2023/03/gallery_spring2022_11.jpgStudents walking near a tree with white leaves.
...ploads/2023/03/gallery_spring2022_10.jpgWhite flowers dangle off a tree.
...ploads/2023/03/gallery_spring2022_09.jpgStudents walking on campus.
...ploads/2023/03/gallery_spring2022_01.jpgA person rides a bike past trees with white leaves.
...ploads/2023/03/gallery_spring2022_02.jpgA student has their photo taken in front of a flowering bush.
...ploads/2023/03/gallery_spring2022_04.jpgStudents walk on campus with flowering tree nearby.
...ploads/2023/03/gallery_spring2022_03.jpgTwo students talking while sitting on a bench.
...ploads/2023/03/gallery_spring2022_05.jpgStudents sitting on benches.
...ploads/2023/03/gallery_spring2022_06.jpgA person working on a laptop.
...gallery_spring2022_07-e1680087399870.jpgA person walking past trees with purple flowers.
/wp-content/uploads/2017/05/logo.svgThe University of North Carolina at Chapel Hill logo

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Normal
H2 Top Level Navigation
H2 Carolina in bloom
H2 Top Stories
H2 Discover UNC-Chapel Hill
H2 News and Updates
H2 In pictures
H2 Events
H3 Featured
H3 Raising a glass to the entrepreneurial spirit
H3 Creating a pathway to Carolina
H3 Short-term internships provide long-lasting results
H3 From Sports Xtra to the sports broadcasting field
H3 Duke-UNC Rotary Peace Center celebrates 20th anniversary
H3 How space and programming create intersections of innovation
H3 Honorary degrees go to six leaders in policy, justice and fashion
H3 A message from the chancellor: Building our network
H3 Novel peanut allergy treatment shown to be safe, effective and lasting
H3 North Carolina Collaboratory opens offices
H3 A one-stop-shop for career planning
H3 Carolina in the spring
H3 John and June Allcott Gallery: Honors Thesis Exhibition, Sergia Jimenez, dust
H3 2023 Annual Faculty Election
H3 Book Publishing II: The Proposal
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (42) on this page.

Found links on this page

LinkAttributesAnchor text
https://alertcarolina.unc.edu/New window External Alert Carolina! Normal The University is currently operating under normal conditions Last updated at 3:27amWednesday, March 1st, 2023
https://www.unc.edu/Anchor Skip to Main Content
https://www.unc.edu/IMG-ALT The University of North Carolina logo with a detail of the Old Well.
https://www.unc.edu/discover/Discover
https://www.unc.edu/about/About the University
https://www.unc.edu/alumni/Alumni
/about/by-the-numbers/By the numbers
https://identity.unc.edu/External Branding and Identity GuidelinesOpens in new site
http://carolinanext.unc.edu/External Carolina NextOpens in new site
http://uncnews.unc.edu/External For the MediaOpens in new site
https://www.unc.edu/about/faqs/Frequently Asked Questions
/about/history-and-traditions/History and Traditions
/about/leadership/Leadership
/about/mission/Mission & Values
/about/support-the-university/Support the University
https://www.unc.edu/social/UNC Social Media
https://www.northcarolina.edu/...External UNC SystemOpens in new site
/admissions-aid/Admissions and Aid
https://www.unc.edu/academics/Academics
/academics/academic-calendar-r...Academic Calendar and Registrar
/academics/academic-enhancements/Academic Enhancements
/academics/academic-departments/Academic Departments
/academics/digital-and-lifelon...Digital and Lifelong Learning
https://lifelonglearning.unc.edu/External Continuing Education OpportunitiesOpens in new site
/academics/libraries/Libraries
https://www.unc.edu/a-z/Programs and Curricula
/about/accessibility/Accessibility
https://www.unc.edu/arts/Arts and Culture
https://www.unc.edu/athletics/Athletics
http://www.goheels.com/External GoHeels.comOpens in new site
http://campusrec.unc.edu/External Campus RecreationOpens in new site
https://campusrec.unc.edu/prog...External IntramuralsOpens in new site
http://campusrec.unc.edu/progr...External Sports ClubsOpens in new site
https://campaign.unc.edu/External Campaign for CarolinaOpens in new site
https://www.unc.edu/visitors/Come Visit Us
https://www.unc.edu/diversity/Diversity and Inclusion
https://global.unc.edu/External GlobalOpens in new site
https://www.unc.edu/innovation/Innovation and Economic Development
https://www.unc.edu/life/Life at Carolina
/life/about-the-city/About the Town
/life/campus-recreation/Campus Recreation
https://www.unc.edu/life/housing/Carolina Housing
https://carolinaunion.unc.edu/External Carolina UnionOpens in new site
/life/community-public-service/Community and Public Service
/life/health-wellness/Health & Wellness
https://www.unc.edu/updates/News and Updates
/category/academics/Text duplicate Academics
/category/around-campus/Around Campus
/category/arts-humanities/Arts & Humanities
/category/athletics/Text duplicate Athletics
https://www.unc.edu/events/Events Calendar
/category/global/Global
/category/health-medicine/Health & Medicine
/category/innovation-entrepren...Innovation & Entrepreneurship
/category/news/University News
/category/research/Research
/research-innovation/Text duplicate Research
https://www.unc.edu/schools/Schools
/school/college-of-arts-sciences/College of Arts and Sciences
/school/dentistry/Adams School of Dentistry
/school/school-of-education/Education
/school/eshelman-school-of-pha...Eshelman School of Pharmacy
/school/gillings-school-of-glo...Gillings School of Global Public Health
/school/government/Government
/school/graduate-school/Graduate School
/school/hussman-school/Hussman School of Journalism and Media
/school/information-library-sc...Information & Library Science
https://www.unc.edu/school/law/Law
/school/kenan-flagler-business...Kenan-Flagler Business School
/school/medicine/Medicine
/school/nursing/Nursing
/school/social-work/Social Work
/academics/summer-school/Summer School
https://www.unchealthcare.org/External UNC HealthOpens in new site
https://thewell.unc.edu/External Working at CarolinaOpens in new site
https://www.unc.edu/The University of North Carolina at Chapel Hill
/posts/2023/03/30/how-space-an...How space and programming create intersections of innovation
/posts/2023/03/28/novel-peanut...Novel peanut allergy treatment shown to be safe, effective and lasting
https://dir.itsapps.unc.edu/External Subdomain PeopleOpens in new window
https://maps.unc.edu/External PlacesOpens in new window
/discover/carolina-in-bloom-2/Carolina in bloom
/discover/carolina-in-bloom-2/See more
https://www.unc.edu/visitors/Visit
/about-the-university/support-...Support
/admissions-aid/Apply
https://carolinatogether.unc.edu/External COVID-19 ResourcesOpens in new site
https://www.facebook.com/uncch...New window External Facebook
https://twitter.com/uncNew window External Twitter
https://www.youtube.com/user/U...New window External YouTube
https://www.instagram.com/uncc...New window External Instagram
https://pinterest.com/uncchape...New window External Pinterest
/discover/raising-a-glass-to-t...IMG-ALT Campbell on the field.
/discover/raising-a-glass-to-t...Raising a glass to the entrepreneurial spirit
/story/creating-a-pathway-to-c...IMG-ALT The Old Well
/story/creating-a-pathway-to-c...Creating a pathway to Carolina
/discover/short-term-internshi...IMG-ALT Shreya Gundam
/discover/short-term-internshi...Short-term internships provide long-lasting results
/discover/from-sports-xtra-to-...IMG-ALT Hussman students Erik Haynes, Kyle Lobenhofer and Cameron Fardy prepare for the show by putting videos in program in the control room.
/discover/from-sports-xtra-to-...From Sports Xtra to the sports broadcasting field Students learn production skills in Sports Xtra to create a twice weekly live sports show covering Carolina...
/posts/2023/03/27/duke-unc-rot...No Text
/posts/2023/03/27/duke-unc-rot...Duke-UNC Rotary Peace Center celebrates 20th anniversary
/posts/2023/03/30/how-space-an...IMG-ALT Sheryl Waddell sitting on a couch.
/posts/2023/03/30/how-space-an...Text duplicate How space and programming create intersections of innovation
/posts/2023/03/27/honorary-deg...Honorary degrees go to six leaders in policy, justice and fashion
/posts/2023/03/24/a-message-fr...A message from the chancellor: Building our network
/posts/2023/03/28/novel-peanut...IMG-ALT A jar of peanut butter with nuts around it.
/posts/2023/03/28/novel-peanut...Text duplicate Novel peanut allergy treatment shown to be safe, effective and lasting
/posts/2023/03/24/north-caroli...North Carolina Collaboratory opens offices
/posts/2023/03/20/university-c...A one-stop-shop for career planning
https://www.unc.edu/events/Events
/event/john-and-june-allcott-g...John and June Allcott Gallery: Honors Thesis Exhibition, Sergia Jimenez, dust
/event/2023-annual-faculty-ele...2023 Annual Faculty Election
/event/book-publishing-ii-the-...Book Publishing II: The Proposal
https://www.unc.edu/IMG-ALT The University of North Carolina at Chapel Hill logo
/about/accessibility/Text duplicate Accessibility
https://alertcarolina.unc.edu/External Alert Carolina
https://alumni.unc.edu/External Text duplicate Alumni
http://connectcarolina.unc.edu/External ConnectCarolina
https://maps.unc.edu/External Campus Map
/about/contact-us/Contact Us
https://hr.unc.edu/careers/External Careers
https://www.unc.edu/a-z/Departments A – Z
https://ethicsandintegrity.unc...External Ethics and Integrity
http://uncnews.unc.edu/External For the Media
https://library.unc.edu/External Text duplicate Libraries
https://dir.unc.edu/External People Directory
/about/privacy-statement/Privacy Statement
https://unc.bncollege.com/weba...External Subdomain UNC Student Stores
https://thewell.unc.edu/External The Well
https://www.facebook.com/uncch...New window External Text duplicate Facebook
https://twitter.com/uncNew window External Text duplicate Twitter
https://www.youtube.com/user/U...New window External Text duplicate YouTube
https://www.instagram.com/uncc...New window External Text duplicate Instagram
https://pinterest.com/uncchape...New window External Text duplicate Pinterest
https://twitter.com/intent/twe...New window Nofollow External Text duplicate Twitter
https://www.facebook.com/share...New window Nofollow External Text duplicate Facebook
https://www.linkedin.com/shari...New window Nofollow External LinkedIn
/wp-admin/admin-ajax.php?actio...New window Nofollow Email

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.unc.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 18 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.03 seconds.
The file size of the HTML document is fine (160 kB).

HTTP Response Header

NameValue
connectionkeep-alive
content-length47436
cache-controlpublic, max-age=86400
content-encodinggzip
content-typetext/html; charset=UTF-8
link<https://www.unc.edu/wp-json/>; rel="https://api.w.org/"
servernginx
strict-transport-securitymax-age=300
x-pantheon-styx-hostnamestyx-fe4-b-77c9cfc848-kdh4h
x-styx-req-id2b00b5f6-cf38-11ed-8837-c22e83b5e8a8
x-tec-api-originhttps://www.unc.edu
x-tec-api-roothttps://www.unc.edu/wp-json/tribe/events/v1/
x-tec-api-versionv1
dateFri, 31 Mar 2023 03:00:01 GMT
x-served-bycache-chi-kigq8000078-CHI, cache-hhn-etou8220031-HHN
x-cacheHIT, HIT
x-cache-hits55, 1
x-timerS1680231602.683976,VS0,VE1
varyAccept-Encoding, Cookie, Cookie
age24034
accept-rangesbytes
via1.1 varnish, 1.1 varnish
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 100,238 referring domains.
This page has 42,759,806 backlinks.
This page has backlinks from 61,995 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 7093 shares and comments on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.unc.edu/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.unc.edu
The University of North Carolina at Chapel Hill
The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Carolina68%Check
North Carolina67%Check
Chapel Hill63%Check
University59%Check
UNC56%Check
Education46%Check
Public46%Check
Academic46%Check
Global46%Check
higher46%Check
Show more keywords and terms

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