Unicef.org.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
34% 
Page structure
79% 
Link structure
97% 
Server
55% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
43.60 kB
Words
390
Media files
15
Number of links
57 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Unicef UK - Children's charity - For Every Child in Danger
The length of the page title is perfect. (515 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Unicef is the world's leading organisation working for children in danger. Make a donation, fundraise or campaign – help us keep children safe.
The length of the meta description is perfect. (879 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.unicef.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Canada
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionUnicef is the world's leading organisation working for children in danger. Make a donation, fundraise or campaign – help us keep children safe.
robotsmax-snippet:-1, max-image-preview:large, max-video-preview:-1
google-site-verificationX_pJOSNUrayAIOp_EvMk2Zzpaif30MBaiL8gxR8_MzQ
msapplication-TileImagehttps://downloads.unicef.org.uk/wp-content/uploads/2016/09/cropped-logo-unicef-270x270.png
langen-gb
twitter:cardsummary
twitter:descriptionUnicef is the world's leading organisation working for children in danger. Make a donation, fundraise or campaign – help us keep children safe.
twitter:titleUnicef UK - Children's charity - For Every Child in Danger
twitter:site@UNICEF_uk
twitter:imagehttps://downloads.unicef.org.uk/wp-content/uploads/2016/08/square_logo-x2.png
twitter:creator@UNICEF_uk
og:localeen_GB
og:typewebsite
og:titleUnicef UK - Children's charity - For Every Child in Danger
og:descriptionUnicef is the world's leading organisation working for children in danger. Make a donation, fundraise or campaign – help us keep children safe.
og:urlhttps://www.unicef.org.uk/
og:site_nameUnicef UK
og:imagehttps://downloads.unicef.org.uk/wp-content/uploads/2016/08/square_logo-x2.png
og:image:secure_urlhttps://downloads.unicef.org.uk/wp-content/uploads/2016/08/square_logo-x2.png
og:image:width388
og:image:height408
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 390 words on this page. Good pages should have about 1,000 words of useful content.
26.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 19 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ntent/uploads/2016/08/square_logo-x2.pngNo alt attribute provided
...16/12/horizontal_logo-x2-main-unicef.pngNo alt attribute provided
...uploads/2016/08/horizontal_logo-x2-1.pngNo alt attribute provided
...ploads/2019/09/vaccines-icon-593x593.jpgNo alt attribute provided
...beria-yassah-watta-nutrition-600x600.jpgYassa feeds her baby girl with nutritious, homemade food.
...12/water-and-sanitation-hero-600x600.jpgStudents wash their hands at a newly built handwashing point at the primary school in Kuzungula District, Southern Province, Zambia, Monday 28 November 2016.
...om-toxic-air-blowing-bubbles-600x600.pngNatalia takes a deep breath and blows bubbles. Join our campaign to keep children like Natalia safe from the dangers of toxic air. Photo: Unicef/2018/Sutton-Hibbert
...uploads/2016/08/default-hero-600x600.jpgNo alt attribute provided
.../2018/03/25.Cake-WhiteOnBlue-600x600.pngGraphic icon to represent a bake sale
.../02/13.Pregnancy-WhiteOnBlue-600x600.pngIcon, graphic: pregnancy, pregnant, maternal health, mothers and babies
...nt/uploads/2019/07/UN0274594-600x600.jpgSita, 4 years, wearing her new winter clothes. Her family are Syrian refugees and she was born in Jordan. Sita and her family are supported by Unicef. Campaign with us to help defend the rights of children like Sita.
...content/uploads/2018/08/SAPC-600x600.jpgNo alt attribute provided
...014/08/challenge-events-hero-600x600.jpgRun, cycle, swim or skydive for Team Unicef. Choose a charity challenge event and raise money to keep children safe.
...ds_web-header_2000x1500_v3-9-600x600.jpgNo alt attribute provided
Video URLWidthHeight
...ploads/2019/10/WINTER_WAR_WESBITE_V2.mp4

Page structure

H1 heading
(Critically important)
We're declaring War on Disease
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 We're declaring War on Disease
H3 Keeping children safe
H3 More ways you can help
H4 You can join the fight and help us win
H4 Nutrition and life-saving food
H4 Water, sanitation and hygiene
H4 Keeping children safe from toxic air
H4 Our emergency response
H4 Campaign with us
H4 Fundraise at your school
H4 Challenge events
H4 Paddington's Postcards
H4 A donation to Unicef can help keep a child safe
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 8 external links on this page.
LinkAttributesAnchor text
https://www.unicef.org.uk/No Text
http://www.unicef.org.uk/donateDONATE
http://www.unicef.org.uk/donateDONATE TO UNICEF
/what-we-do/life-saving-food/Nutrition and life-saving food
/what-we-do/education/Education
/what-we-do/emergencies/Emergency relief for children
/what-we-do/children-and-clima...Protection from climate change
/what-we-do/water-and-sanitation/Water, sanitation and hygiene
/what-we-do/vaccines/Vaccines
/protecting-children-in-yemen/Yemen
/syria-children/Syria and its neighbours
/rohingya-refugee-bangladesh-m...Myanmar and Bangladesh
/donate/nutrition-liberia-feed...Liberia
/child-refugees-europe/Europe's child refugee crisis
/what-we-do/our-uk-work/In the UK
/what-we-do/un-convention-chil...The UN Convention on Children's Rights
/celebrity-supporters/Our celebrity supporters
/corporate-partners/Corporate partners
/sport-for-development/Sport partners
https://www.unicef.org.uk/donate/Donating money
/campaign-with-us/Campaigning with us
/fundraise/Fundraising
/leave-a-gift-in-your-will-leg...Leaving a gift in your Will
/volunteering/Volunteering
/fundraise/fundraise-in-your-c...Your school
/corporate-partners-old/become...Your company or business
/charitable-trusts-foundations/Your charitable trust or foundation
/philanthropy/Philanthropy
/why-donate-to-unicef/Why give money to Unicef?
/legal/how-we-fundraise/How does Unicef UK fundraise?
/why-donate-to-unicef/donation...Donation FAQs
https://market.unicef.org.uk/New window External Subdomain Shop
/contact-us/Contact
http://www.unicef.org.uk/donateText duplicate DONATE
http://www.unicef.org.uk/donateText duplicate DONATE TO UNICEF
/donate/vaccinate/Donate Now
/what-we-doLearn more about our work
/what-we-do/life-saving-food/Nutrition and life-saving food A good start in life for every child
IMG-ALT Yassa feeds her baby girl with nutritious, homemade food.
/what-we-do/water-and-sanitation/Water, sanitation and hygiene Discover the difference safe water can make to a child's life
IMG-ALT Students wash their hands at a newly built handwashing point at the primary school in Kuzungula District, Southern Province, Zambia, Monday 28 November 2016.
/clean-air-child-health-air-po...Keeping children safe from toxic air Learn more and join our campaign
IMG-ALT Natalia takes a deep breath and blows bubbles. Join our campaign to keep children like Natalia safe from the dangers of toxic air. Photo: Unicef/2018/Sutton-...
/what-we-do/emergencies/Our emergency response Our rapid response and long-term help
/fundraise/START FUNDRAISING
/campaign-with-us/Campaign with us Join us in defending children's rights
IMG-ALT Sita, 4 years, wearing her new winter clothes. Her family are Syrian refugees and she was born in Jordan. Sita and her family are supported by Unicef. Campai...
/fundraise/fundraise-in-your-c...Fundraise at your school See how you can get involved
/fundraise/events/challenge-ev...Challenge events Run, cycle, trek or skydive with Team Unicef
IMG-ALT Run, cycle, swim or skydive for Team Unicef. Choose a charity challenge event and raise money to keep children safe.
/paddingtons-postcards/Paddington's Postcards Helping children learn about the world
http://www.unicef.org.uk/donate/Donate now
https://www.unicef.org.uk/donate/Donate to Unicef
/why-donate-to-unicef/How your donation helps
/contact-us/Contact Us
https://www.unicef.org.uk/jobs/Jobs
/press-releasesMedia
http://www.facebook.com/unicef.ukExternal Facebook
https://www.youtube.com/user/U...External YOUTUBE
http://www.twitter.com/unicef_ukExternal Twitter
https://www.instagram.com/unic...External Instagram
https://www.justgiving.com/unicefExternal JUSTGIVING
http://market.unicef.org.uk/External Subdomain Text duplicate Shop
https://www.unicef.org.uk/legal/Our supporter commitment
/legal/terms-and-conditions/Website terms & conditions
/legal/cookies-and-privacy-pol...Privacy and cookie policy
/publications/unicef-uk-annual...Annual report
/legal/peoples-postcode-lottery/Postcode lottery
https://downloads.unicef.org.u...External Subdomain Modern slavery statement
/accountability-and-governance/Accountability

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.unicef.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 19 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.13 seconds.
This website only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (44 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 11 Feb 2020 13:34:18 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
keep-alivetimeout=20
varyAccept-Encoding
varyAccept-Encoding
varyAccept-Encoding
link<https://www.unicef.org.uk/wp-json/>; rel="https://api.w.org/"
link<https://www.unicef.org.uk/>; rel=shortlink
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 376
x-pass-why
x-cache-groupbot
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 10,280 referring domains.
This website has 1,400,736 backlinks.
This website has backlinks from 7,144 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# This virtual robots.txt file was created by the Virtual Robots.txt WordPress plugin: https://www.wordpress.org/plugins/pc-robotstxt/
User-agent: *
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /sms/
Disallow: /tag/
Disallow: /category/
Disallow: /leave-a-legacy/legacy-guide/
Disallow: /leave-a-legacy/thank-you/
Disallow: /campaign-with-us/reunite-refugee-children/
Disallow: /campaign-with-us/sign-up-for-our-campaign-update-email/
Disallow: /babyfriendly/news-and-research/baby-friendly-news
Disallow: /donate/childmatters/
Disallow: /donate/cold/
Disallow: /donate/desperately-hungry/
Disallow: /donate/diseases-immunisation/
Disallow: /donate/domestos-sanitation-appeal-for-unicef/
Disallow: /donate/africa-focus/
Disallow: /donate/child-food-crisis-2/
Disallow: /donate/david-beckham-7/
Disallow: /donate/india-focus/
Disallow: /donate/international/
Disallow: /donate/louis-vuitton/
Disallow: /donate/june/
Disallow: /donate/street-child-banners/
Disallow: /donate/streetchildsearch1/
Disallow: /donate/syria-unicef/
Disallow: /donate/give-water/
Disallow: /donate/disease-immunisation
Disallow: /donate/water/
Disallow: /donate/easyjet/
Disallow: /donate/ebola-crisis/
Disallow: /donate/fineline/
Disallow: /donate/frescobaldi-supporting-unicef/
Disallow: /donate/halloween-ball/
Disallow: /donate/join-next-generation-london/
Disallow: /donate/line/
Disallow: /donate/next-generation-london-syria
Disallow: /donate/severely-malnourished/
Disallow: /donate/severe-malnutrition/
Disallow: /donate/syria-refugee-crisis
Disallow: /donate/theline/
Disallow: /donate/unilever/
Disallow: /donate/vaccines/
Disallow: /donate/special/
Disallow: /donate/september/
Disallow:/donate/storiesforsyria1
Disallow: /publication-listings/
Disallow: /job-listings/
Disallow: /cta-listings/
Disallow: /press-release-listings/
Disallow: /donate/forgotten/
Disallow: /donate/christmas/
Disallow: /donate/dm-christmas-email-2016/
Disallow: /donate/christmas-email/
Disallow: /donate/christmas-email-2016/
Disallow: /donate/email-christmas/
Disallow: /donate/2016-reminder-christmas/
Disallow: /donate/reminder-christmas/
Disallow: /donate/2016-christmas/
Disallow: /donate/reminder-christmas-email/
Disallow: /donate/reminder-christmas-2016/
Disallow: /campaign/
Disallow: /appeal/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.unicef.org.uk
Unicef UK - Children's charity - For Every Child in Danger
Unicef is the world's leading organisation working for children in danger. Make a donation, fundraise or campaign – help us keep children safe.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
UNICEF72%Check
children63%Check
Unicef UK61%Check
Child in Danger58%Check
Children Safe56%Check
Child Safe56%Check
in danger53%Check
safe49%Check
keep49%Check
Keeping children safe47%Check

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