Unicef.org.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
33% 
Page structure
79% 
Link structure
97% 
Server
48% 
External factors
100% 
SEO Score
Response time
0.10 s
File size
46.10 kB
Words
388
Media files
15
Number of links
59 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Unicef UK - Children's charity - For Every Child in Danger
The length of the page title is perfect. (515 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Unicef is the world's leading organisation working for children in danger. Make a donation, fundraise or campaign – help us keep children safe.
The length of the meta description is perfect. (874 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.unicef.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionUnicef is the world's leading organisation working for children in danger. Make a donation, fundraise or campaign – help us keep children safe.
robotsindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
msapplication-TileImagehttps://downloads.unicef.org.uk/wp-content/uploads/2016/09/cropped-logo-unicef-270x270.png
article:publisherhttps://www.facebook.com/Unicef.uk
article:modified_time2020-08-24T15:51:30+00:00
langen-gb
twitter:cardsummary
twitter:creator@UNICEF_uk
twitter:site@UNICEF_uk
og:localeen_GB
og:typewebsite
og:titleUnicef UK - Children's charity - For Every Child in Danger
og:descriptionUnicef is the world's leading organisation working for children in danger. Make a donation, fundraise or campaign – help us keep children safe.
og:urlhttps://www.unicef.org.uk/
og:site_nameUnicef UK
og:imagehttps://downloads.unicef.org.uk/wp-content/uploads/2016/08/square_logo-x2.png
og:image:width388
og:image:height408
Content-Typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge,chrome=1
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 388 words on this page. Good pages should have about 1,000 words of useful content.
26.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.4 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 22 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ntent/uploads/2016/08/square_logo-x2.pngNo alt attribute provided
...16/12/horizontal_logo-x2-main-unicef.pngNo alt attribute provided
...uploads/2016/08/horizontal_logo-x2-1.pngNo alt attribute provided
.../bierut-explosions-825x540-1-300x196.pngBierut explosions
...C_Mask_WO_RGB-e1589464463362-593x507.pngNo alt attribute provided
...12/water-and-sanitation-hero-600x600.jpgStudents wash their hands at a newly built handwashing point at the primary school in Kuzungula District, Southern Province, Zambia, Monday 28 November 2016.
...beria-yassah-watta-nutrition-600x600.jpgYassa feeds her baby girl with nutritious, homemade food.
...ds/2010/08/vaccination-syria-600x600.jpgOn 26 April 2016, Louai, 4, is vaccinated in Aleppo City as part of Syria's first ever nationwide routine immunization campaign since the start of the five year conflict. Until recently, the siblings lived in Al-Bab town in rural eastern Aleppo, one of the most dangerous areas to live due to the war. Their mother recently fled with her children to shelter with relatives in Aleppo city. Hearing about the campaign from neighbours, she took her four children to the nearest health centre, along with their cousin. The first full nationwide immunization campaign since the start of the five-year conflict in Syria, began on 24 April 2016, at the start of World Immunization Week. The campaign, supported by UNICEF and WHO, aims to reach all children under the age of five years old including those living under siege and in hard-to-reach areas, where routine vaccination is almost non-existent and many children have never received any vaccinations. Access to children in these areas is key to the success of the campaign. After five years of conflict, national immunization rates have dropped from 90 per cent to 57 per cent, putting the country's 2.8 million under-five-year-old at risk of life-threatening vaccine preventable diseases. In this campaign, children will be immunized against polio, measles, rubella, pertussis (whooping cough), diphtheria, tetanus, hepatitis B and haemophilus influenza type B. Access for health workers is critical to protect these children from deadly diseases. Vaccination is being provided through fixed health centres, outreach activities and mobile teams where required.
.../uploads/2020/08/UNI312809-500x500-1.pngProtect a health worker
.../2018/03/24.Bike-WhiteOnBlue-600x600.pngGraphic icon to represent a bicycle
.../02/13.Pregnancy-WhiteOnBlue-600x600.pngIcon, graphic: pregnancy, pregnant, maternal health, mothers and babies
...e-1240x791-v2-e1594383312894-600x600.pngNo alt attribute provided
...s/2020/07/campaign-with-us-500x500-1.pngCampaign with us
...91_UNI327054-0-00-01-14-lpr1-600x600.jpgNo alt attribute provided
...tent/uploads/2020/04/drawing-600x600.jpgGirl drawing

Page structure

H1 heading
(Critically important)
Help tackle the crisis of a generation
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Help tackle the crisis of a generation
H3 Keeping children safe
H3 More ways you can help
H4 Beirut explosions: We're on the ground, helping thousands of vulnerable children in urgent need.
H4 Water, sanitation and hygiene
H4 Nutrition and life-saving food
H4 Keeping children safe with vaccines
H4 Sign our petition: Protect health workers from coronavirus
H4 Paddington's Postcards for Children
H4 Campaign with us to protect children's rights
H4 Leave a legacy gift in your Will
H4 Virtual fundraising ideas
H4 You can help keep a child safe
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 8 external links on this page.
LinkAttributesAnchor text
https://www.unicef.org.uk/No Text
http://www.unicef.org.uk/donateDONATE
http://www.unicef.org.uk/donateDONATE TO UNICEF
/what-we-do/life-saving-food/Nutrition and life-saving food
/what-we-do/education/Education
/what-we-do/emergencies/Emergency relief for children
/what-we-do/children-and-clima...Protection from climate change
/what-we-do/water-and-sanitation/Water, sanitation and hygiene
/what-we-do/vaccines/Vaccines
/protecting-children-in-yemen/Yemen
/syria-children/Syria and its neighbours
/rohingya-refugee-bangladesh-m...Myanmar and Bangladesh
/donate/nutrition-liberia-feed...Liberia
/child-refugees-europe/Europe's child refugee crisis
/what-we-do/our-uk-work/In the UK
/what-we-do/un-convention-chil...The UN Convention on Children's Rights
/celebrity-supporters/Our celebrity supporters
/corporate-partners/Corporate partners
/sport-for-development/Sport partners
https://www.unicef.org.uk/donate/Donating money
/campaign-with-us/Campaigning with us
/fundraise/Fundraising
/leave-a-gift-in-your-will-leg...Leaving a gift in your Will
/volunteering/Volunteering
/fundraise/fundraise-in-your-c...Your school
/corporate-partners/become-a-c...Your company or business
/charitable-trusts-foundations/Your charitable trust or foundation
/philanthropy/Philanthropy
/why-donate-to-unicef/Why give money to Unicef?
/legal/how-we-fundraise/How does Unicef UK fundraise?
/why-donate-to-unicef/donation...Donation FAQs
https://market.unicef.org.uk/New window External Subdomain Shop
/contact-us/Contact
http://www.unicef.org.uk/donateText duplicate DONATE
http://www.unicef.org.uk/donateText duplicate DONATE TO UNICEF
/donate/coronavirus/Donate Now
/donate/lebanon/See how you can help
/donate/lebanon/IMG-ALT Bierut explosions
/coronavirus-facts/Learn more
/what-we-do/water-and-sanitation/Water, sanitation and hygiene Discover the difference safe water can make to a child's life
IMG-ALT Students wash their hands at a newly built handwashing point at the primary school in Kuzungula District, Southern Province, Zambia, Monday 28 November 2016.
/what-we-do/life-saving-food/Nutrition and life-saving food A good start in life for every child
IMG-ALT Yassa feeds her baby girl with nutritious, homemade food.
/what-we-do/vaccines/Keeping children safe with vaccines The fight against deadly disease
IMG-ALT On 26 April 2016, Louai, 4, is vaccinated in Aleppo City as part of Syria's first ever nationwide routine immunization campaign since the start of the five y...
/campaign-with-us/protect-heal...Sign our petition: Protect health workers from coronavirus Sign now
IMG-ALT Protect a health worker
/fundraise/START FUNDRAISING
/paddingtons-postcards/Paddington's Postcards for Children Teach your child about the world
/campaign-with-us/Campaign with us to protect children's rights See our latest petition
IMG-ALT Campaign with us
/leave-a-gift-in-your-will-leg...Leave a legacy gift in your Will Learn more
/virtual-fundraising-ideas/Virtual fundraising ideas Learn more
IMG-ALT Girl drawing
http://www.unicef.org.uk/donate/Donate now
https://www.unicef.org.uk/donate/Donate to Unicef
/why-donate-to-unicef/How your donation helps
/contact-us/Contact Us
https://www.unicef.org.uk/jobs/Jobs
/press-releasesMedia
http://www.facebook.com/unicef.ukExternal Facebook
https://www.youtube.com/user/U...External YOUTUBE
http://www.twitter.com/unicef_ukExternal Twitter
https://www.instagram.com/unic...External Instagram
https://www.justgiving.com/unicefExternal JUSTGIVING
http://market.unicef.org.uk/External Subdomain Text duplicate Shop
https://www.unicef.org.uk/legal/Our supporter commitment
/legal/terms-and-conditions/Website terms & conditions
/legal/cookies-and-privacy-pol...Privacy and cookie policy
/publications/unicef-uk-annual...Annual report
/legal/peoples-postcode-lottery/Postcode lottery
https://downloads.unicef.org.u...External Subdomain Modern slavery statement
/accountability-and-governance/Accountability

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.unicef.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 22 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.10 seconds.
This website only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (46 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 20 Oct 2020 06:37:24 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
varyAccept-Encoding
varyAccept-Encoding
link<https://www.unicef.org.uk/wp-json/>; rel="https://api.w.org/"
link<https://www.unicef.org.uk/>; rel=shortlink
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 258
x-cache-groupbot
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 9,729 referring domains.
This website has 1,312,089 backlinks.
This website has backlinks from 7,189 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# This virtual robots.txt file was created by the Virtual Robots.txt WordPress plugin: https://www.wordpress.org/plugins/pc-robotstxt/
User-agent: *
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /sms/
Disallow: /tag/
Disallow: /category/
Disallow: /leave-a-legacy/legacy-guide/
Disallow: /leave-a-legacy/thank-you/
Disallow: /campaign-with-us/reunite-refugee-children/
Disallow: /campaign-with-us/sign-up-for-our-campaign-update-email/
Disallow: /babyfriendly/news-and-research/baby-friendly-news
Disallow: /donate/childmatters/
Disallow: /donate/cold/
Disallow: /donate/desperately-hungry/
Disallow: /donate/diseases-immunisation/
Disallow: /donate/domestos-sanitation-appeal-for-unicef/
Disallow: /donate/africa-focus/
Disallow: /donate/child-food-crisis-2/
Disallow: /donate/david-beckham-7/
Disallow: /donate/india-focus/
Disallow: /donate/international/
Disallow: /donate/louis-vuitton/
Disallow: /donate/june/
Disallow: /donate/street-child-banners/
Disallow: /donate/streetchildsearch1/
Disallow: /donate/syria-unicef/
Disallow: /donate/give-water/
Disallow: /donate/disease-immunisation
Disallow: /donate/water/
Disallow: /donate/easyjet/
Disallow: /donate/ebola-crisis/
Disallow: /donate/fineline/
Disallow: /donate/frescobaldi-supporting-unicef/
Disallow: /donate/halloween-ball/
Disallow: /donate/join-next-generation-london/
Disallow: /donate/line/
Disallow: /donate/next-generation-london-syria
Disallow: /donate/severely-malnourished/
Disallow: /donate/severe-malnutrition/
Disallow: /donate/syria-refugee-crisis
Disallow: /donate/theline/
Disallow: /donate/unilever/
Disallow: /donate/vaccines/
Disallow: /donate/special/
Disallow: /donate/september/
Disallow:/donate/storiesforsyria1
Disallow: /publication-listings/
Disallow: /job-listings/
Disallow: /cta-listings/
Disallow: /press-release-listings/
Disallow: /donate/forgotten/
Disallow: /donate/christmas/
Disallow: /donate/dm-christmas-email-2016/
Disallow: /donate/christmas-email/
Disallow: /donate/christmas-email-2016/
Disallow: /donate/email-christmas/
Disallow: /donate/2016-reminder-christmas/
Disallow: /donate/reminder-christmas/
Disallow: /donate/2016-christmas/
Disallow: /donate/reminder-christmas-email/
Disallow: /donate/reminder-christmas-2016/
Disallow: /campaign/
Disallow: /appeal/
Disallow: /wp-content/uploads/2019/10/Get-a-jab-resource-pack.pdf
Disallow: /wp-content/uploads/2020/08/Get-a-jab-resource-pack-2020-FINAL.pdf

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.unicef.org.uk
Unicef UK - Children's charity - For Every Child in Danger
Unicef is the world's leading organisation working for children in danger. Make a donation, fundraise or campaign – help us keep children safe.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
UNICEF73%Check
help66%Check
Unicef UK66%Check
children65%Check
Child Safe59%Check
Children Safe59%Check
keep54%Check
Keeping children safe54%Check
safe54%Check
Campaign54%Check

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