Universal.at - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
53% 
Page structure
58% 
Link structure
96% 
Server
74% 
External factors
100% 
SEO Score
Response time
1.45 s
File size
303.50 kB
Words
890
Media files
40
Number of links
56 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Universal.at | Mode - Möbel - Technik online kaufen
The length of the page title is perfect. (459 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Universal.at - Online Shop für Mode, Möbel, Technik ✓ Gratis 3 Jahre XXL-Garantie ✓ Wunsch-Teilzahlung ✓ Gratis Versand ab EUR 75.- (ausgen. Spedition)
The length of the meta description is perfect. (974 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-at
Server location: Germany
The following language is defined by HTML: de-at
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionUniversal.at - Online Shop für Mode, Möbel, Technik ✓ Gratis 3 Jahre XXL-Garantie ✓ Wunsch-Teilzahlung ✓ Gratis Versand ab EUR 75.- (ausgen. Spedition)
ROBOTSindex,follow
google-site-verifications2QUnwdvTe-7ynyeA5_mieNSFv5fBht-tPHc8U2_BOs
msvalidate.014067315BE5669CD6C74BDEC6F6AC5D47
langde-at
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: {{#data.error}} {{^flags.Hidden}} {{#description}} {{{description}}} {...
The average number of words per sentence of 6.58 words is low.
This page contains 890 words. That's ok.
25.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 7 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (26). We recommend using a maximum of 18 tags for this page.
The following tag is repeated too often: mehr......
Some tags are too long. With 87 characters this one is longer than 70 characters:
"wie wir uns gemeinsam schützen. info zur zustellung und zu unseren serviceleistungen. >"
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...UniversalAT/de_AT/2020/UVS_Logo_2017.svgNo alt attribute provided
...oduction/2020-12/20_kw51_b3_homewear.jpgHomewear DamenHomewear Damen
...OnlineShopStorefront1140x550FlexSafe.jpgUniversal ReisenUniversal Reisen
...duction/2020-12/21_kw53_b2_trendCORD.jpgWohntrend CordWohntrend Cord
...oduction/2020-12/20_kw51_b3_homewear.jpgHomewear DamenHomewear Damen
...OnlineShopStorefront1140x550FlexSafe.jpgUniversal ReisenUniversal Reisen
...ction/2020-12/20kw52_TB_wintersale_0.jpgWinter SaleWinter Sale
...mages/production/2020-12/20_kw51_TS1.jpgSportmode bei Unviersal Versand kaufenSportmode bei Unviersal Versand kaufen
...mages/production/2020-12/20_kw51_TS2.jpgBettwäsche bei Universal kaufenBettwäsche bei Universal kaufen
...mages/production/2020-12/20_kw51_TS3.jpgKörperpflege Produkte bei Universal kaufenKörperpflege Produkte bei Universal kaufen
...-11/stat_Sartseite_PK_halber_preis_1.pngExklusiver einkaufen mit Universal PremiumExklusiver einkaufen mit Universal Premium
...-images/production/2020-05/Neukunden.pngExklusiv für Neukunden: -20% Mwst. auf alles*Exklusiv für Neukunden: -20% Mwst. auf alles*
...2021-01/TB_Co2_Zustellung_schmaI_IS7.pngKlimafreundlich zu Ihnen nach HauseKlimafreundlich zu Ihnen nach Hause
...tion/2020-05/Servicebox_XXL_Garantie.jpgGratis 3 Jahre XXL-GarantieGratis 3 Jahre XXL-Garantie
.../production/2020-08/Servicebox_TZ_NW.pngMeine Wunsch-TeilzahlungMeine Wunsch-Teilzahlung
...production/2020-05/Servicebox_G2plus.jpgG2plus GarantieverlängerungG2plus Garantieverlängerung
...ion/2020-05/Servicebox_alle_Services.jpgAlle ServicesAlle Services
...ction/2020-05/TB_stat__JHSS_Sep_2019.jpgJeder hat sein SchönJeder hat sein Schön
...upal-images/production/2020-05/Claim.jpgDas wird ja imemr schöner.Das wird ja imemr schöner.
...iversalAT-Site/web/-/de_AT/img/blank.gifNo alt attribute provided
...iversalAT-Site/web/-/de_AT/img/blank.gifMasterCardMasterCard
...iversalAT-Site/web/-/de_AT/img/blank.gifVisaVisa
...iversalAT-Site/web/-/de_AT/img/blank.gifPayPalPayPal
...iversalAT-Site/web/-/de_AT/img/blank.gifDiners ClubDiners Club
...iversalAT-Site/web/-/de_AT/img/blank.gifDiscoverDiscover
...ent/Denise_Testsachen/reisen_footer4.pngNo alt attribute provided
...iversalAT-Site/web/-/de_AT/img/blank.gifNo alt attribute provided
...iversalAT-Site/web/-/de_AT/img/blank.gifNo alt attribute provided
...iversalAT-Site/web/-/de_AT/img/blank.gifNo alt attribute provided
...iversalAT-Site/web/-/de_AT/img/blank.gifNo alt attribute provided
...iversalAT-Site/web/-/de_AT/img/blank.gifNo alt attribute provided
...iversalAT-Site/web/-/de_AT/img/blank.gifUniversal Android AppUniversal Android App
...iversalAT-Site/web/-/de_AT/img/blank.gifUniversal iOS AppUniversal iOS App
...iversalAT-Site/web/-/de_AT/img/blank.gifBlogBlog
...iversalAT-Site/web/-/de_AT/img/blank.gifPinterestPinterest
...iversalAT-Site/web/-/de_AT/img/blank.gifFacebookFacebook
...iversalAT-Site/web/-/de_AT/img/blank.gifInstagramInstagram
...iversalAT-Site/web/-/de_AT/img/blank.gifYoutubeYoutube
...om-UniversalAT/de_AT/Footer/Icon_UVS.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 12 external links on this page.
LinkAttributesAnchor text
https://www.universal.at/No Text
/warenkorbA-TITLE Ihr Warenkorb
https://www.universal.at/kasseZur Kassa
/warenkorbZum Warenkorb
/direktbestellen/Bestellnummer direkt eingeben
/mein-konto/uebersicht/(Passwort vergessen?)
/mein-konto/uebersicht/Ich bin Universal-Kunde und habe noch kein Passwort
/service-hilfe/neu-bei-universal/Oder sind Sie neu hier?
https://www.universal.at/loginAnmelden
A-TITLE Anmelden
/mein-konto/mein-merkzettel/Merkzettel
https://www.universal.at/mode/Mode
/einrichten-wohnen/Einrichten & Wohnen
/haushalt/Haushalt
/garten-heimwerken/Garten & Heimwerken
/sport-freizeit/Sport & Freizeit
/multimedia/Multimedia
/winter-sale/% Winter Sale %
/wohnideen/Wohnmagazin
/service-hilfe/service/liefern...Gratis Versand ab 75 €
/service-hilfe/service/garanti...Gratis 3 Jahre XXL-Garantie
/service-hilfe/service/bezahle...Wunsch-Teilzahlung
/service-hilfe/universal-premium/Premiumkunde werden
/service-hilfe/service/hinweis...Wie wir uns gemeinsam schützen. Info zur Zustellung und zu unseren Serviceleistungen. >
/mode/damen/waesche-bademode/u...Anchor IMG-ALT Homewear Damen
https://www.universal-reisen.at/External Anchor IMG-ALT Universal Reisen
/service-hilfe/service/bezahle...Anchor No Text
https://www.universal.at/appAnchor No Text
/einrichten-wohnen/inspiration...Anchor IMG-ALT Wohntrend Cord
/mode/damen/waesche-bademode/u...Anchor Text duplicate IMG-ALT Homewear Damen
https://www.universal-reisen.at/External Anchor Text duplicate IMG-ALT Universal Reisen
/service-hilfe/service/bezahle...Anchor No Text
https://www.universal.at/appAnchor No Text
https://www.universal.at/saleAnchor IMG-ALT Winter Sale
/mode/damen/sportbekleidung/Anchor IMG-ALT Sportmode bei Unviersal Versand kaufen
/mode/damen/sportbekleidung/Anchor Sportmode >
/einrichten-wohnen/heimtextili...Anchor IMG-ALT Bettwäsche bei Universal kaufen
/einrichten-wohnen/heimtextili...Anchor Bettwäsche >
/haushalt/koerperpflege/Anchor IMG-ALT Körperpflege Produkte bei Universal kaufen
/haushalt/koerperpflege/Anchor Körperpflege >
/service-hilfe/universal-premium/Anchor IMG-ALT Exklusiver einkaufen mit Universal Premium
/service-hilfe/neu-bei-universal/Anchor IMG-ALT Exklusiv für Neukunden: -20% Mwst. auf alles*
/service-hilfe/ueber-uns/nachh...Anchor IMG-ALT Klimafreundlich zu Ihnen nach Hause
/service-hilfe/service/garanti...Anchor Text duplicate IMG-ALT Gratis 3 Jahre XXL-Garantie
/service-hilfe/service/bezahle...Anchor IMG-ALT Meine Wunsch-Teilzahlung
/service-hilfe/service/garanti...Anchor IMG-ALT G2plus Garantieverlängerung
/service-hilfe/service/Anchor IMG-ALT Alle Services
/wohnideen/interior/jeder-hat-...Anchor IMG-ALT Jeder hat sein Schön
/wohnideen/interior/jeder-hat-...Anchor IMG-ALT Das wird ja imemr schöner.
/service-hilfe/service/newslet...universal.at/abmelden
/service-hilfe/service/bezahle...IMG-ALT Visa
A-TITLE Visa
/service-hilfe/service/bezahle...IMG-ALT Diners Club
A-TITLE Diners Club
/service-hilfe/service/bezahle...IMG-ALT Discover
A-TITLE Discover
/service-hilfe/ueber-uns/partn...Partnerwelt
/service-hilfe/beratung/groess...Größenberatung
/landingpages/app/Universal App
A-TITLE Universal App
https://www.universal-reisen.at/New window External Anchor No Text
https://www.trustedshops.de/be...External A-TITLE Händlerbewertungen von Universal.at einsehen
https://www.guetezeichen.at/ze...New window External No Text
http://www.staatswappen.at/New window External No Text
https://www.handelsverband.at/...New window External No Text
/service-hilfe/ueber-uns/ausze...No Text
https://furfreeretailer.com/New window External Anchor No Text
https://play.google.com/store/...New window External Subdomain IMG-ALT Universal Android App
A-TITLE Universal Android App
https://itunes.apple.com/at/ap...External Subdomain IMG-ALT Universal iOS App
A-TITLE Universal iOS App
https://www.instagram.com/univ...New window External IMG-ALT Instagram
A-TITLE Instagram
https://www.youtube.com/user/U...New window External IMG-ALT Youtube
A-TITLE Youtube
/service-hilfe/service/newslet...universal
/service-hilfe/service/newslet....at/abmelden

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.universal.at/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.45 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 7 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (304 kB).

HTTP Response Header

NameValue
servermyracloud
dateWed, 20 Jan 2021 02:44:54 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
server-timingPrerender;dur=1398;desc="Headless render time (ms)"
x-url-testtrue;
x-url-test2Wed, 20 Jan 2021 05:00:00 GMT
varyaccept-encoding
alt-svcclear
alt-svcclear
set-cookie30 Characters
content-encodinggzip
access-control-allow-origin*
access-control-allow-methodsGET, OPTIONS, POST, DELETE, PUT
access-control-allow-headersOrigin, Accept, Content-Type, X-Request-With, X-CSRF-Token, X-Access-Token, X-Shop-Id, X-Request-Id
accept-rangesbytes
expiresWed, 20 Jan 2021 02:44:54 GMT
cache-controlmax-age=0
etag"myra-2a12c352"
strict-transport-securitymax-age=63072000; includeSubDomains; preload
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 1,159 referring domains.
This website has 808,950 backlinks.
This website has backlinks from 867 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: sogou spider
Disallow: /

User-agent: ia_archiver
Disallow: /

User-agent: YandexBot
Disallow: /

User-agent: shopstyle bot/1.0
Disallow: /

User-agent: python-grcrawler
Disallow: /

User-agent: Mail.Ru
Disallow: /

User-agent: SEOkicks-Robot
Disallow: /

User-agent: Axis/1.4
Disallow: /

User-agent: proximic
Disallow: /

User-agent: grapeshot
Disallow: /

User-agent: BLEXBot
Disallow: /

User-agent: SemrushBot
Disallow: /

User-agent: Wget
Disallow: /

User-agent: AhrefsBot
Disallow: /

User-agent: *
Disallow: /mein-konto
Disallow: /kasse/
Disallow: /suche-keinergebnis*
Disallow: */OrderProcess-Basket
Disallow: */minibaskets/*
Disallow: /s$
Disallow: /maintenance

https://app.bllush.com/universal/stories-site-map

Facebook popularity

Shares / Likes / Comments
13,348

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.universal.at
Universal.at | Mode - Möbel - Technik online kaufen
Universal.at - Online Shop für Mode, Möbel, Technik ✓ Gratis 3 Jahre XXL-Garantie ✓ Wunsch-Teilzahlung ✓ Gratis Versand ab EUR 75.- (ausgen. Spedition)

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Universal80%Check
Universal Versand65%Check
Universal Reisen60%Check
Universal News59%Check
Mode Möbel Technik59%Check
Möbel58%Check
Universal GmbH57%Check
Shop für Mode54%Check
Technik Service51%Check
XXL-Garantie50%Check

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