Universal.at - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
41% 
Page structure
79% 
Link structure
97% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
409.00 kB
Words
619
Media files
36
Number of links
92 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Universal.at | Mode - Möbel - Technik online kaufen
The length of the page title is perfect. (459 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Universal.at - Online Shop für Mode, Möbel, Technik ✓ Gratis 3 Jahre XXL-Garantie ✓ Wunsch-Teilzahlung ✓ Gratis Versand ab EUR 75.-
The length of the meta description is perfect. (850 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.universal.at/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-at
Server location: Germany
The following language is defined by HTML: de-at
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no, maximum-scale=1
descriptionUniversal.at - Online Shop für Mode, Möbel, Technik ✓ Gratis 3 Jahre XXL-Garantie ✓ Wunsch-Teilzahlung ✓ Gratis Versand ab EUR 75.-
ROBOTSindex, follow
google-site-verifications2QUnwdvTe-7ynyeA5_mieNSFv5fBht-tPHc8U2_BOs
msvalidate.014067315BE5669CD6C74BDEC6F6AC5D47
langde-at
X-UA-CompatibleIE=edge
charsetutf-8

Test up to 1.000 webpages of universal.at with our free plan!

Sign Up Free
No trial. It's just free!

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 8.78 words is low.
This page contains 619 words. That's ok.
22.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 14 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (19). We recommend using a maximum of 12 tags for this page.
The following tag is repeated too often: mehr......
Image SEO
(Somewhat important)
18 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...UniversalAT/de_AT/2020/UVS_Logo_2017.svgNo alt attribute provided
...1kw27_SF_b1_20pro_mode_Schuhe_wohnen.jpg20% auf Mode, Schuhe und Wohnen bei Universal Versand einlösen20% auf Mode, Schuhe und Wohnen bei Universal Versand einlösen
...w25_SF_Kreis_Sortimente_6er_Kreis1_1.jpgDirndl und Trachten günstig bei Universal kaufenDirndl und Trachten günstig bei Universal kaufen
...1kw25_SF_Kreis_Sortimente_6er_Kreis2.jpgKleider günstig bei Universal kaufenKleider günstig bei Universal kaufen
...1kw25_SF_Kreis_Sortimente_6er_Kreis3.jpgTankinis günstig bei Universal kaufenTankinis günstig bei Universal kaufen
...1kw25_SF_Kreis_Sortimente_6er_Kreis4.jpgTeppiche bei günstig Universal kaufenTeppiche bei günstig Universal kaufen
...1kw25_SF_Kreis_Sortimente_6er_Kreis5.jpgWaschmaschinen günstig bei Universal kaufenWaschmaschinen günstig bei Universal kaufen
...1kw25_SF_Kreis_Sortimente_6er_Kreis6.jpgKlimaanlagen & Ventilatoren günstig bei Universal kaufenKlimaanlagen & Ventilatoren günstig bei Universal kaufen
...26_SamsungFE_Topbanner2_stat_bis1207.jpgSamsung Galaxy S20 FE zum AktionspreisSamsung Galaxy S20 FE zum Aktionspreis
...7_SF_Schwerpunktthemen_bettwaesche_0.jpgHimmlische Bettwäsche bei Universal kaufenHimmlische Bettwäsche bei Universal kaufen
...-07/21kw27_SF_Schwerpunktthemen_GG_0.jpgBademode in großen Größen bei Universal entdeckenBademode in großen Größen bei Universal entdecken
...26_SF_Vorteilsbox_NKBonus_20proalles.jpgExklusiv für Neukunden -20% auf alles* ausgenommen TechnikExklusiv für Neukunden -20% auf alles* ausgenommen Technik
...-06/21kw26_SF_Vorteilsbox_Flexikonto.jpgFlexikonto TeilzahlungFlexikonto Teilzahlung
...1kw26_SF_Business_Development_Reisen.jpgNutzen Sie unsere Reisen-AngeboteNutzen Sie unsere Reisen-Angebote
...1kw26_SF_Business_Development_Grover.jpgEinfach mieten statt kaufenEinfach mieten statt kaufen
...kw26_SF_3er_ServiceBox_Moebelservice.jpgEntdecken Sie unsere MöbelservicesEntdecken Sie unsere Möbelservices
...6_SF_3er_ServiceBox_Technikservice_0.jpgEntdecken Sie unsere TechnikservicesEntdecken Sie unsere Technikservices
...1kw26_SF_3er_ServiceBox_AlleServices.jpgEntdecken Sie unsere ServicesEntdecken Sie unsere Services
...duction/inline-images/reisen_footer4.pngReisen
...s/production/2021-02/mastercard_1_10.svgNo alt attribute provided
...ages/production/2021-04/flexikonto_b.svgNo alt attribute provided
...images/production/2021-02/visa_1_0_1.svgNo alt attribute provided
...ages/production/2021-02/paypal_1_0_1.svgNo alt attribute provided
...production/2021-02/diners_club_1_0_1.svgNo alt attribute provided
...ges/production/2021-02/discover_1_10.svgNo alt attribute provided
...oduction/2020-11/google-play-badge_7.svgNo alt attribute provided
...ction/2020-11/apple-appstore-badge_7.svgNo alt attribute provided
.../2021-02/21_Footer_SMicon_pinterest1.pngNo alt attribute provided
...oduction/2021-02/21_Footer_SMicon_fb.pngNo alt attribute provided
...ction/2021-02/21_Footer_SMicon_Insta.pngNo alt attribute provided
...oduction/2021-02/21_Footer_SMicon_yt.pngNo alt attribute provided
...-02/21_Footer_Auszeichnung_trustmark.pngNo alt attribute provided
...021-02/21_Footer_Auszeichnung_wappen.pngNo alt attribute provided
...2021-02/21_Footer_Auszeichnung_ecomm.pngNo alt attribute provided
...021-02/21_Footer_Auszeichnung_OEShop.pngNo alt attribute provided
...1-02/21_Footer_Auszeichnung_pelzfrei.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H6 täglich von 07.00 bis 22.00 Uhr
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.
LinkAttributesAnchor text
https://www.universal.at/No Text
/warenkorbA-TITLE Ihr Warenkorb
https://www.universal.at/kasseZur Kassa
/warenkorbZum Warenkorb
/direktbestellen/Bestellnummer direkt eingeben
/mein-konto/uebersicht/(Passwort vergessen?)
/mein-konto/uebersicht/Ich bin Universal-Kunde und habe noch kein Passwort
/service-hilfe/neu-bei-universal/Oder sind Sie neu hier?
https://www.universal.at/loginAnmelden
A-TITLE Anmelden
/mein-konto/mein-merkzettel/Merkzettel
https://www.universal.at/sale/Sommer Sale
https://www.universal.at/mode/Mode
/einrichten-wohnen/Einrichten & Wohnen
/haushalt/Haushalt
/garten-heimwerken/Garten & Heimwerken
/sport-freizeit/Sport & Freizeit
/multimedia/Multimedia
/nachhaltige-artikel/Nachhaltigkeit
/wohnideen/Wohnmagazin
/service-hilfe/service/lieferu...Anchor Gratis Versand ab 75 €
/service-hilfe/service/garanti...Anchor Gratis 3 Jahre XXL-Garantie
/service-hilfe/service/bezahlu...Anchor Flexikonto Teilzahlung
/p/universal-premiumprogramm/A...Premiumkunde werden
/einrichten-wohnenAnchor IMG-ALT 20% auf Mode, Schuhe und Wohnen bei Universal Versand einlösen
/mode/damen/trachtenAnchor IMG-ALT Dirndl und Trachten günstig bei Universal kaufen
/mode/damen/trachtenAnchor Dirndl & Tracht
/mode/damen/damenmode/kleiderAnchor IMG-ALT Kleider günstig bei Universal kaufen
/mode/damen/damenmode/kleiderAnchor Kleider
/mode/damen/waesche-bademode/b...Anchor IMG-ALT Tankinis günstig bei Universal kaufen
/mode/damen/waesche-bademode/b...Anchor Tankini
/einrichten-wohnen/heimtextili...Anchor IMG-ALT Teppiche bei günstig Universal kaufen
/einrichten-wohnen/heimtextili...Anchor Teppich
/haushalt/haushaltstechnik/was...Anchor IMG-ALT Waschmaschinen günstig bei Universal kaufen
/haushalt/haushaltstechnik/was...Anchor Waschmaschinen
/haushalt/haushaltstechnik/kli...Anchor IMG-ALT Klimaanlagen & Ventilatoren günstig bei Universal kaufen
/haushalt/haushaltstechnik/kli...Anchor Klimaanlagen & Ventilatoren
/multimedia/smartphones/samsun...Anchor IMG-ALT Samsung Galaxy S20 FE zum Aktionspreis
/einrichten-wohnen/heimtextilienAnchor IMG-ALT Himmlische Bettwäsche bei Universal kaufen
/mode/damen/grosse-groessen/ba...Anchor IMG-ALT Bademode in großen Größen bei Universal entdecken
/service-hilfe/neukunde-werdenAnchor IMG-ALT Exklusiv für Neukunden -20% auf alles* ausgenommen Technik
/service-hilfe/service/bezahlu...Anchor Text duplicate IMG-ALT Flexikonto Teilzahlung
https://www.universal-reisen.at/External Anchor IMG-ALT Nutzen Sie unsere Reisen-Angebote
/multimedia/mieten-statt-kaufenAnchor IMG-ALT Einfach mieten statt kaufen
/service-hilfe/service/moebels...Anchor IMG-ALT Entdecken Sie unsere Möbelservices
/service-hilfe/service/moebels...Anchor Alle Möbelservices
/service-hilfe/service/technik...Anchor IMG-ALT Entdecken Sie unsere Technikservices
/service-hilfeAnchor Alle Technikservices
/service-hilfeAnchor IMG-ALT Entdecken Sie unsere Services
/service-hilfeAnchor Alle Services
/service-hilfe/service/hinweis...Anchor COVID-19 Update: Aktuelle Infos über Zustellung und Serviceleistungen
/service-hilfe/service/newslet...hier abbestellen
/gutscheinwww.universal.at/gutschein
/sport-freizeit/sportbedarf/sp...Schwimm Bekleidung
/sport-freizeit/sportbekleidun...Damen
/mode/damen/damenmode/kleider/Text duplicate Kleider
/sport-freizeit/sportbekleidun...Herren
/mode/damen/waesche-bademode/b...Damen Bademode
/mode/damen/waesche-bademode/b...Bikinis
/einrichten-wohnen/raeume/wohn...Sofas & Couches
/garten-heimwerken/garten/gart...Gartenpavillon
/nachhaltige-artikel/nachhalti...Damenwäsche
/haushalt/haushaltstechnik/kue...Kühlschränke
/mode/damen/grosse-groessen/wa...Wäsche Große Größen
/mode/damen/damenmode/kleider/...Sommerkleider
/haushalt/haushaltstechnik/kue...Retro-Kühlschränke
/mode/damen/damenmode/shirts/Damen Shirts
/mode/damen/damenmode/hosen/Damen Hosen
/mode/damen/grosse-groessen/kl...Kleider große Größen
/mode/damen/waesche-bademode/b...Bügel-Bikinis
/garten-heimwerken/garten/gewa...Gewächshaus
/nachhaltige-artikel/nachhalti...Tische
/ostern/ostergeschenke-fuer-ki...Spielzeug
/garten-heimwerken/heimwerkerm...Konifera Gartenmöbel und Ausstattung
/service-hilfe/universal-premi...Premiumprogramm
/service-hilfe/service/bezahlu...Flexible Bezahlung
/service-hilfe/service/rueckse...30 Tage Rückgaberecht
/service-hilfe/service/garanti...GRATIS 3 Jahre XXL-Garantie
https://www.universal-reisen.at/External IMG-ALT Reisen
https://www.unito.at/karriere/External Jobs & Karriere
/service-hilfe/newsletter/anme...Newsletter
/service-hilfe/gutscheine-rabatteGutscheine & Rabatte
/service-hilfe/service/bezahlu...Anchor No Text
/service-hilfe/service/bezahlu...Anchor No Text
/service-hilfe/service/bezahlu...Anchor No Text
/service-hilfe/service/bezahlu...Anchor No Text
/service-hilfe/service/bezahlu...Anchor No Text
/service-hilfe/service/bezahlu...Anchor No Text
/service-hilfe/service/bezahlu...Anchor Rechnung
/service-hilfe/service/bezahlu...Flexikonto
/service-hilfe/service/bezahlu...Anchor Kreditkarte
/service-hilfe/service/bezahle...Anchor Paypal
https://play.google.com/store/...New window External Subdomain Anchor No Text
https://itunes.apple.com/at/ap...New window External Subdomain Anchor No Text
https://www.pinterest.com/univ...New window External Anchor No Text
https://www.facebook.com/Unive...New window External Anchor No Text
https://www.instagram.com/univ...New window External Anchor No Text
https://www.youtube.com/user/U...New window External Anchor No Text
https://www.handelsverband.at/...New window External Anchor No Text
http://www.staatswappen.at/New window External Anchor No Text
https://www.guetezeichen.at/ze...New window External Anchor No Text
/service-hilfe/ueber-uns/ausze...Anchor No Text
https://furfreeretailer.com/New window External Anchor No Text
/service-hilfe/ueber-uns/daten...Datenschutz
/service-hilfe/ueber-uns/agb/AGB
/service-hilfe/ueber-uns/impre...Impressum

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.universal.at/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 14 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.27 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (409 kB).

HTTP Response Header

NameValue
servermyracloud
dateSun, 11 Jul 2021 07:23:58 GMT
content-typetext/html
transfer-encodingchunked
connectionkeep-alive
x-dns-prefetch-controloff
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=63072000; includeSubDomains; preload
x-download-optionsnoopen
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x-envoy-upstream-service-time18
featurefragment-cms-master
set-cookie43 Characters
content-encodinggzip
varyaccept-encoding
access-control-allow-origin*
access-control-allow-methodsGET, OPTIONS, POST, DELETE, PUT
access-control-allow-headersOrigin, Accept, Content-Type, X-Request-With, X-CSRF-Token, X-Access-Token, X-Shop-Id, X-Request-Id
accept-rangesbytes
alt-svcclear
expiresSun, 11 Jul 2021 07:23:58 GMT
cache-controlmax-age=0
etag"myra-5d69cd08"
content-security-policyframe-ancestors 'self';
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,357 referring domains.
This page has 1,335,028 backlinks.
This page has backlinks from 1,009 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: sogou spider
Disallow: /

User-agent: ia_archiver
Disallow: /

User-agent: YandexBot
Disallow: /

User-agent: shopstyle bot/1.0
Disallow: /

User-agent: python-grcrawler
Disallow: /

User-agent: Mail.Ru
Disallow: /

User-agent: SEOkicks-Robot
Disallow: /

User-agent: Axis/1.4
Disallow: /

User-agent: proximic
Disallow: /

User-agent: grapeshot
Disallow: /

User-agent: BLEXBot
Disallow: /

User-agent: SemrushBot
Disallow: /

User-agent: Wget
Disallow: /

User-agent: AhrefsBot
Disallow: /

User-agent: *
Disallow: /mein-konto
Disallow: /kasse/
Disallow: /suche-keinergebnis*
Disallow: */OrderProcess-Basket
Disallow: */minibaskets/*
Disallow: /s$
Disallow: /maintenance

https://app.bllush.com/universal/stories-site-map

Facebook popularity

Shares / Likes / Comments
13,348

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.universal.at
Universal.at | Mode - Möbel - Technik online kaufen
Universal.at - Online Shop für Mode, Möbel, Technik ✓ Gratis 3 Jahre XXL-Garantie ✓ Wunsch-Teilzahlung ✓ Gratis Versand ab EUR 75.-

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Universal80%Check
Universal Versand65%Check
Mode Möbel63%Check
Möbel63%Check
Mode63%Check
Mode Technik60%Check
Mode Möbel Technik60%Check
Universal Reisen60%Check
Shop für Mode54%Check
Wohnen Möbel52%Check

Test up to 1.000 webpages of universal.at with our free plan!

Sign Up Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions