Vodafone.co.uk - SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.25 s
File size
364.80 kB
Media files
Number of links
120 internal / 21 external

Task list of SEO Improvements

Meta specifications

(Critically important)
Vodafone – Our Best Ever Network | Now With 5G
The length of the page title is perfect. (452 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Now offering 5G, experience our best ever network. Shop the latest smartphones, great sim only deals & our award winning broadband.
The length of the meta description is perfect. (834 pixels out of 1000 max pixel length)
(Critically important)
There are no problems in accessing the website.
Canonical URL
There is a valid canonical link specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in meta tags: english
Server location: Ireland
There are different language information within the page markup.
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The following language is defined by HTML: english
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

viewportwidth=device-width, initial-scale=1
descriptionNow offering 5G, experience our best ever network. Shop the latest smartphones, great sim only deals & our award winning broadband.
keywordsMobile phones, broadband, pay as you go phones, deals, 5g
robotsindex, follow
X-UA-CompatibleIE=edge, chrome=1

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Page quality

(Critically important)
Only 1 paragraph/s was/were found on this page.
This page contains 640 words. That's ok.
20.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.33 words is good.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...uments/webcontent/img_vodafone__icon.pngVodafone logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Vodafone EVO
H2 Quicklinks
H2 You might like
H2 Now trending
H2 More to love
H2 Feel connected to The British & Irish Lions
H2 Discover More
H3 Samsung Galaxy S21 5G From £21pm* + £29 upfront
H3 Powerful iPhone 12 From £27pm* + £29 upfront
H3 Get Unlimited 5G data for £25 a month
H3 Making life easier
H3 Apple Watch Series 6 40mm From £21.50pm* + £0 upfront
H3 Check out our brilliant broadband sale
H3 Samsung Galaxy A12 From £19pm* + £9 upfront
H3 Apple Watch Series 6 40mm From £21.50pm* + £0 upfront Duplicate text
H4 Considering joining?
H4 Just joined us?
H4 Already with us?
H4 Buying online
H4 Latest phones
H4 Help & Support
H4 Vodafone UK
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 21 external links on this page.
LinkAttributesAnchor text
https://www.vodafone.co.uk/Anchor Skip to content
/mobile/coronavirus-advice?icm...find out how we are keeping the UK connected during this time
/mobile/phones/pay-monthly-con...View phones
/mobile/vodafone-evoDiscover EVO
/mobile/phones/pay-monthly-con...Pay monthly phones
/mobile/best-sim-only-deals?ic...SIM only deals
/broadbandHome Broadband
/my-vodafone-account/pay-as-yo...Top up
https://support.vodafone.co.uk/External Subdomain Support
/upgrade-and-offersAnchor Upgrades
/mobile/phones/pay-monthly-con...Samsung Galaxy S21 5G From £21pm* + £29 upfront When you trade in a Samsung Galaxy S10 Series See offer
/mobile/phones/pay-monthly-con...Powerful iPhone 12 From £27pm* + £29 upfront When you trade in an iPhone X/XR/XS/XS Max See offer
/mobile/best-sim-only-deals?of...Get Unlimited 5G data for £25 a month Save £120 | Ends 24 June See offer
/mobile/phones/pay-monthly-con...Apple iPhone
/mobile/phones/pay-monthly-con...Samsung Galaxy
/smart-watches-and-wearables/a...Apple Watch
/mobile-broadband/tablets/sams...Samsung Tablets
/mobile/phones/pay-monthly-con...Google Pixel
/contact-us-b2/Chat now
/my-vodafone-account/orders/de...Delivery options
/my-vodafone-account/orders/re...Returns info
/networkDiscover our networks
/smart-watches-and-wearables/a...Apple Watch Series 6 40mm From £21.50pm* + £0 upfront See offer
/broadbandCheck out our brilliant broadband sale See deals
/mobile/phones/pay-monthly-con...Samsung Galaxy A12 From £19pm* + £9 upfront View offer
/smart-watches-and-wearables/a...Text duplicate Apple Watch Series 6 40mm From £21.50pm* + £0 upfront See offer
/my-vodafone-account/vodafone-...Find out more
/mobile/phones/pay-monthly-con...Text duplicate Pay monthly phones
/mobile/best-sim-only-dealsText duplicate SIM only deals
/broadband/deals/superfastBroadband deals
/my-vodafone-accountSign up for My Vodafone
/myvf/appDownload My Vodafone app
/contact-us-b2/Chat to virtual agent TOBi
https://deviceguides.vodafone....External Subdomain Help with your device
/help-and-information/broadban...Broadband help
/myvodafone/faces/homeLogin to My Vodafone
https://www.facebook.com/vodaf...External Facebook
https://www.twitter.com/Vodafo...External Twitter
https://forum.vodafone.co.uk/External Subdomain Ask our community
/mobile/phones/pay-monthly-con...Pay monthly deals
/mobile/phones/pay-as-you-goPay as you go deals
/mobile/best-sim-only-dealsText duplicate SIM only deals
/mobile/ipads-and-tabletsiPad and tablets
/mobile-broadband-dealsMobile Broadband
/broadbandText duplicate Home Broadband
https://www.voxi.co.uk/External VOXI
/mobile/smart-techVodafone Smart Tech
/mobile/best-forVodafone recommends
/mobile/deals-and-offersDeals and offers
/mobile/upgrade-promiseAnnual Upgrade Promise
/broadband/proUnbeatable Broadband
/mobile/phones/pay-monthly-con...iPhone 12 Pro Max
/mobile/phones/pay-monthly-con...iPhone 12 mini
/mobile/phones/pay-monthly-con...iPhone 12
/mobile/phones/pay-monthly-con...iPhone 12 Pro
/mobile/phones/pay-monthly-con...iPhone SE
/mobile/phones/pay-monthly-con...Galaxy S21 Ultra 5G
/mobile/phones/pay-monthly-con...Galaxy S21 5G
/mobile/phones/pay-monthly-con...Galaxy S21+ 5G
/mobile/phones/pay-monthly-con...Google Pixel 5 5G
/mobile/phones/pay-monthly-con...Huawei P30 lite New Edition
/mobile/coming-soon/recently-r...New phones
/mobile/5g-phones5G phones
https://support.vodafone.co.uk/External Subdomain All help topics
https://deviceguides.vodafone....External Subdomain Text duplicate Help with your device
/webcenter/portal/myvodafone/l...Lost or stolen devices
/help-and-information/cancel-y...Leaving Vodafone
/help-and-information/accessib...Help with my account
/help-and-information/store-lo...Find a store
/help-and-information/complaintsHow to complain
/contact-usContact us
/help-and-information/complain...Complaints code
/my-vodafone-account/orders/re...Return a product
/help-and-information/about-usAbout us
https://investors.vodafone.com/External Subdomain For investors
https://newscentre.vodafone.co...External Subdomain News Centre
/mobile/sustainable-businessSustainable business
/explore/benefits/Why choose us?
https://forum.vodafone.co.uk/External Subdomain Vodafone Community
/mobile/digital-parentingDigital Parenting
https://www.vodafone.com/sites...External Modern Slavery Statement
https://careers.vodafone.co.uk/External Subdomain Careers
/about-us/corporate-governance...Corporate Governance Statements
/user-researchUser research
/mobile/phones/pay-monthly-con...Text duplicate Pay monthly deals
/mobile/phones/pay-as-you-goText duplicate Pay as you go deals
/mobile/best-sim-only-dealsText duplicate SIM only deals
/mobile/ipads-and-tabletsText duplicate iPad and tablets
/mobile-broadband-dealsText duplicate Mobile Broadband
/broadbandText duplicate Home Broadband
https://www.voxi.co.uk/External Text duplicate VOXI
/mobile/smart-techText duplicate Vodafone Smart Tech
/mobile/best-forText duplicate Vodafone recommends
/mobile/deals-and-offersText duplicate Deals and offers
/mobile/upgrade-promiseText duplicate Annual Upgrade Promise
/broadband/proText duplicate Unbeatable Broadband
/mobile/phones/pay-monthly-con...Text duplicate iPhone 12 Pro Max
/mobile/phones/pay-monthly-con...Text duplicate iPhone 12 mini
/mobile/phones/pay-monthly-con...Text duplicate iPhone 12
/mobile/phones/pay-monthly-con...Text duplicate iPhone 12 Pro
/mobile/phones/pay-monthly-con...Text duplicate iPhone SE
/mobile/phones/pay-monthly-con...Text duplicate Galaxy S21 Ultra 5G
/mobile/phones/pay-monthly-con...Text duplicate Galaxy S21 5G
/mobile/phones/pay-monthly-con...Text duplicate Galaxy S21+ 5G
/mobile/phones/pay-monthly-con...Text duplicate Google Pixel 5 5G
/mobile/phones/pay-monthly-con...Text duplicate Huawei P30 lite New Edition
/mobile/coming-soon/recently-r...Text duplicate New phones
/mobile/5g-phonesText duplicate 5G phones
https://support.vodafone.co.uk/External Subdomain Text duplicate All help topics
https://deviceguides.vodafone....External Subdomain Text duplicate Help with your device
/webcenter/portal/myvodafone/l...Text duplicate Lost or stolen devices
/help-and-information/cancel-y...Text duplicate Leaving Vodafone
/help-and-information/accessib...Text duplicate Help with my account
/help-and-information/store-lo...Text duplicate Find a store
/help-and-information/complaintsText duplicate How to complain
/contact-usText duplicate Contact us
/help-and-information/complain...Text duplicate Complaints code
/my-vodafone-account/orders/re...Text duplicate Return a product
/help-and-information/introduc...Text duplicate TOBi
/help-and-information/about-usText duplicate About us
https://investors.vodafone.com/External Subdomain Text duplicate For investors
https://newscentre.vodafone.co...External Subdomain Text duplicate News Centre
/mobile/sustainable-businessText duplicate Sustainable business
/explore/benefits/Text duplicate Why choose us?
https://forum.vodafone.co.uk/External Subdomain Text duplicate Vodafone Community
/mobile/digital-parentingText duplicate Digital Parenting
https://www.vodafone.com/sites...External Text duplicate Modern Slavery Statement
/help-and-information/accessib...Text duplicate Accessibility
https://careers.vodafone.co.uk/External Subdomain Text duplicate Careers
/about-us/corporate-governance...Text duplicate Corporate Governance Statements
/user-researchText duplicate User research
/contact-us/Text duplicate Contact us
/find-a-store/Text duplicate Find a store
/business/Switch to business site
/about-this-site/sitemap/Site map
/about-this-site/terms-and-con...Terms & conditions
/privacyPrivacy policy
/privacyAnchor Cookie policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.vodafone.co.uk/"
HTTP header
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.25 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (365 kB).

HTTP Response Header

dateWed, 23 Jun 2021 03:03:19 GMT
cache-controlno-cache, no-store
x-xss-protection1; mode=block
content-typetext/html; charset=utf-8
set-cookie125 Characters
set-cookie175 Characters

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 16,526 referring domains.
This page has 950,227 backlinks.
This page has backlinks from 11,255 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


# Robots.txt for http://www.vodafone.co.uk/ 

User-agent: * 
Disallow: /myvodafone/ 
Disallow: /maintenance 
Disallow: /lightbox/coming-soon/ 
Disallow: /lightbox/coming-soon-2/ 
Disallow: /lightbox/coming-soon-3/
Disallow: /discover-vodafone/welcometored/vodafone-wallet/index.htm 
Disallow: /discover-vodafone/welcometored/vodafone-wallet/ 
Disallow: /mainsite/
Disallow: /en/cart/
Disallow: /en/Checkout
Disallow: /secure-checkout
Disallow: /device-purchase
Disallow: /broadband-purchase
Disallow: /data-device-purchase
Disallow: /data-simo-purchase
Disallow: /payg-device-purchase
Disallow: /broadband/deals/api/digital/v1/broadband-purchase
Disallow: /simo-purchase
Disallow: /sites/Satellite
Allow: /myvodafone/faces/asimswap

User-agent: Twitterbot
Allow: *

Disallow: https://www.vodafone.co.uk/shop/coming-soon/register/index.htm 
Disallow: http://www.vodafone.co.uk/shop/coming-soon/thank-you/index.htm 
Disallow: http://www.vodafone.co.uk/shop/coming-soon/error/index.htm

Disallow: http://www.vodafone.co.uk/vodafone-uk/forms/vodafone-connect/index.htm
Disallow: http://www.vodafone.co.uk/broadband/unavailable/index.htm
Disallow: http://www.vodafone.co.uk/broadband/thankyou/index.htm
Disallow: http://www.vodafone.co.uk/broadband/broadband-existing/index.htm
Disallow: http://www.vodafone.co.uk/broadband/broadband-new/index.htm
Disallow: http://www.vodafone.co.uk/broadband/superfast-existing/index.htm
Disallow: http://www.vodafone.co.uk/broadband/superfast-new/index.htm
Disallow: http://www.vodafone.co.uk/broadband/ultrafast-existing/index.htm 
Disallow: http://www.vodafone.co.uk/broadband/ultrafast-new/index.htm 

Allow: /myvodafone/faces/oracle/webcenter/portalapp/pagehierarchy/Page1.jspx

Disallow: http://www.vodafone.co.uk/brands/apple/iphone-6s/b/index.htm
Disallow: http://www.vodafone.co.uk/brands/apple/iphone-6s-plus/b/index.htm
Disallow: http://www.vodafone.co.uk/brands/apple/iphone-6/b/index.htm
Disallow: http://www.vodafone.co.uk/brands/apple/iphone-6plus/b/index.htm
Disallow: http://www.vodafone.co.uk/brands/apple/iphone-5s/b/index.htm

Disallow: http://www.vodafone.co.uk/contact-us/business/corporate/index.htm
Noarchive: http://www.vodafone.co.uk/contact-us/business/corporate/index.htm

Disallow: http://www.vodafone.co.uk/contact-us-b/business/corporate/
Noarchive: http://www.vodafone.co.uk/contact-us-b/business/corporate/

User-agent: AdsBot-Google 
#Added on 24th July2017
Disallow: http://www.vodafone.co.uk/en
Disallow: http://www.vodafone.co.uk/chatbot
Disallow: http://www.vodafone.co.uk/chatbotapi

#Added on 25th Oct2017
#Disallow: http://vodafone.co.uk/campaigns/apple-airpods-offer/
Disallow: https://vodafone.co.uk/campaigns/apple-airpods-offer/
Noarchive: https://vodafone.co.uk/campaigns/apple-airpods-offer/ 


Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Vodafone – Our Best Ever Network | Now With 5G
Now offering 5G, experience our best ever network. Shop the latest smartphones, great sim only deals & our award winning broadband.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Best Network58%Check
Best Deals52%Check
Galaxy S21 5G49%Check
Broadband Deals48%Check

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