Waza.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
42% 
Page structure
67% 
Link structure
66% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.21 s
File size
386.70 kB
Words
1067
Media files
15
Number of links
106 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
WAZA | World Association of Zoos and Aquariums
The length of the page title is perfect. (447 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The World Association of Zoos and Aquariums (WAZA) is the global alliance of regional associations, national federations, zoos and aquariums, dedicated to the care and conservation of animals and their habitats around the world.
The meta description is too long: 1417 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.waza.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Netherlands
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
dc.titleWAZA | World Association of Zoos and Aquariums
dc.descriptionThe World Association of Zoos and Aquariums (WAZA) is the global alliance of regional associations, national federations, zoos and aquariums, dedicated to the care and conservation of animals and their habitats around the world.
dc.relationhttps://www.waza.org/
dc.sourcehttps://www.waza.org/
dc.languageen_US
descriptionThe World Association of Zoos and Aquariums (WAZA) is the global alliance of regional associations, national federations, zoos and aquariums, dedicated to the care and conservation of animals and their habitats around the world.
robotsindex, follow
googlebotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
bingbotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
msapplication-TileImagehttps://www.waza.org/wp-content/uploads/2019/02/cropped-favicon-waza-270x270.png
langen-us
twitter:cardsummary
twitter:titleWAZA | World Association of Zoos and Aquariums
twitter:descriptionThe World Association of Zoos and Aquariums (WAZA) is the global alliance of regional associations, national federations, zoos and aquariums, dedicated to the care and conservation of animals and their habitats around the world.
twitter:imagehttps://www.waza.org/wp-content/uploads/2019/02/waza-logo.png
og:urlhttps://www.waza.org/
og:site_nameWAZA
og:localeen_US
og:typewebsite
og:titleWAZA | World Association of Zoos and Aquariums
og:descriptionThe World Association of Zoos and Aquariums (WAZA) is the global alliance of regional associations, national federations, zoos and aquariums, dedicated to the care and conservation of animals and their habitats around the world.
og:imagehttps://www.waza.org/wp-content/uploads/2019/02/waza-logo.png
og:image:secure_urlhttps://www.waza.org/wp-content/uploads/2019/02/waza-logo.png
og:image:width400
og:image:height154
charsetUTF-8

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Page quality

Content
(Critically important)
There are 7 text duplicates on this page:
  • Duplicate 1: The World Association of Zoos and Aquariums (WAZA) is the global allia...
  • Duplicate 2: WAZA accepts membership applications in four categories: associations,...
  • Duplicate 3: WAZA and its members are committed to inspire and engage the more than...
The average number of words per sentence of 30.22 words is high.
This page contains 1067 words. That's ok.
28.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
19 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 30 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 World’s leading zoos and aquariums
H2 World’s leading zoos and aquariums Duplicate text
H2 400 members around the world
H2 Become a member
H2 Become a member Duplicate text
H2 The unifying organisation for the world's leading zoos and aquariums
H2 ZIMS for Care and Welfare
H2 Dr Jane Goodall to Deliver Keynote Address at WAZA Conference
H2 WAZA Office Relocation
H2 Hornbill Expert to Deliver Keynote Address at WAZA Conference
H2 Zoos and aquariums are the third largest funder of conservation globally
H2 Zoos and aquariums are the third largest funder of conservation globally Duplicate text
H2 Dedicated to change
H3 WAZA Award Winners 2020
H3 WAZA Statement on France Cetacean Legislation
H3 75th WAZA Virtual Annual Conference Keynote Speakers
H3 WAZA and Wild Welfare Sign Memorandum of Understanding
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.
LinkAttributesAnchor text
https://www.waza.org/Anchor Skip to content
http://www.waza.org/No Text
https://www.facebook.com/offic...New window External Facebook-f
https://twitter.com/wazaNew window External Twitter
https://www.instagram.com/waza...New window External Instagram
/members-area-coming-soon/Member's Area
/product/donate/Donate
https://www.waza.org/HOME
https://www.waza.org/about-waza/ABOUT WAZA
http://www.waza.org/about-waza/About WAZA
/about-waza/waza-staff/WAZA Staff
/about/waza-council/Waza Council
/about/waza-committees/Waza Committees
/members/waza-membership/MEMBERS
/members/waza-membership/WAZA Membership
/members/how-to-become-a-waza-...How to become a Waza Member
/members/waza-members/WAZA Members
/members/find-a-waza-zoo-or-aq...Find a WAZA Zoo or Aquarium
http://www.waza.org/news/Latest News
http://www.waza.org/blog/Blog
/publications/Publications
/priorities/animal-welfare/our...Our Approach to Animal Welfare
/priorities/animal-welfare/ani...Animal Welfare Strategies
/priorities/animal-welfare/WAZA Code of Ethics
/priorities/animal-welfare/waz...Animal-Visitor Interaction Guidelines
/priorities/conservation-strat...Conservation Strategies
/priorities/conservation/inter...International Studbooks
/priorities/conservation/conse...Conservation Breeding Programmes
/priorities/conservation/conse...Global Species Management Plans
/priorities/conservation/conse...Sumatran Tiger
/priorities/conservation/conse...Red Panda
/priorities/conservation/conse...Goodfellow’s Tree Kangaroo
/priorities/conservation/conse...Blue-crowned Laughing Thrush
/priorities/conservation/conse...Amur Tiger
/priorities/conservation/conse...Amur Leopard
/priorities/conservation/conse...Anoa, Babirusa, Banteng
/priorities/sustainability/Sustainability
/priorities/sustainability/the...Sustainability Strategy 2020-2030
/priorities/sustainability/how...WAZA Short Guide on Plastic
/priorities/community-conserva...Conservation Education Strategy
/priorities/community-conserva...WAZA Nature Connect Programme
/priorities/community-conserva...Nature Connect Past Recipients
https://www.waza.org/contact/CONTACT
https://waza.site-ym.com/login...External Subdomain MEMBER’S AREA
/product/donate/DONATE
https://www.facebook.com/offic...External No Text
https://twitter.com/wazaExternal No Text
https://www.waza.org/coming-soonNo Text
http://www.waza.org/No Text
https://www.waza.org/Home
https://www.waza.org/about-waza/Text duplicate About WAZA
https://www.waza.org/about-waza/Text duplicate About WAZA
/about-waza/waza-staff/Text duplicate WAZA Staff
/about-waza/waza-council/WAZA Council
/about-waza/waza-committees/WAZA Committees
https://www.waza.org/members/Members
/members/waza-membership/Text duplicate WAZA Membership
/members/how-to-become-a-waza-...How To Become A WAZA Member
/members/waza-members/Text duplicate WAZA Members
/members/find-a-waza-zoo-or-aq...Text duplicate Find a WAZA Zoo or Aquarium
https://www.waza.org/news/Text duplicate Latest News
https://www.waza.org/blog/Text duplicate Blog
/publications/Text duplicate Publications
/priorities/animal-welfare/ani...Text duplicate Animal Welfare Strategies
/priorities/waza-code-of-ethics/Text duplicate WAZA Code of Ethics
/priorities/animal-welfare/waz...WAZA Animal-Visitor Interaction Guidelines
/priorities/conservation/conse...Text duplicate Conservation Strategies
/priorities/conservation/inter...Text duplicate International Studbooks
/priorities/conservation/conse...Text duplicate Conservation Breeding Programmes
/priorities/conservation/conse...Text duplicate Global Species Management Plans
/priorities/conservation/conse...Text duplicate Sumatran Tiger
/priorities/conservation/conse...Text duplicate Red Panda
/priorities/conservation/conse...Text duplicate Goodfellow’s Tree Kangaroo
/priorities/conservation/conse...Blue-crowned Laughingthrush
/priorities/conservation/conse...Text duplicate Amur Tiger
/priorities/conservation/conse...Text duplicate Amur Leopard
/priorities/conservation/conse...Anoa, Babirusa and Banteng
/priorities/sustainability/Text duplicate Sustainability
/priorities/sustainability/the...The WAZA Sustainability Strategy 2020-2030
/priorities/community-conserva...Waza Nature Connect Programme
/priorities/community-conserva...Text duplicate Nature Connect Past Recipients
https://www.waza.org/contact/Contact
/product/donate/♡ Donate
/members-area-coming-soon/Member’s Area
https://www.facebook.com/offic...External Facebook
https://twitter.com/wazaExternal Text duplicate Twitter
https://www.instagram.com/waza...External Text duplicate Instagram
https://www.waza2020.org/New window External No Text
https://www.waza2020.org/New window External No Text
/members/how-to-become-a-waza-...About Membership
/members/how-to-become-a-waza-...Text duplicate About Membership
/members/find-a-waza-zoo-or-aq...Find A WAZA Member Zoo or aquarium
/news/waza-award-winners-2020/No Text
/news/waza-award-winners-2020/WAZA Award Winners 2020
/news/waza-award-winners-2020/Read More »
/news/waza-statement-on-france...WAZA Statement on France Cetacean Legislation
/news/waza-statement-on-france...Text duplicate Read More »
/news/75th-waza-virtual-annual...No Text
/news/75th-waza-virtual-annual...75th WAZA Virtual Annual Conference Keynote Speakers
/news/75th-waza-virtual-annual...Text duplicate Read More »
/news/waza-and-wild-welfare-si...No Text
/news/waza-and-wild-welfare-si...WAZA and Wild Welfare Sign Memorandum of Understanding
/news/waza-and-wild-welfare-si...Text duplicate Read More »
/priorities/conservation-strat...WAZA Conservation Strategy
/priorities/conservation/conse...Conservation Strategy
/publications/New window WAZA Publications
/events/75th-waza-annual-confe...WAZA Annual Conference
/events/recap-of-the-73rd-waza...73rd WAZA Annual Conference
/events/recap-of-the-74th-waza...74th WAZA Annual Conference
https://www.waza.org/coming-soon/WAZA Awards
https://www.waza.org/events/All Events
https://www.waza.org/careers/Jobs
https://www.waza.org/coming-soon/Internships
/legal-notice/LEGAL NOTICE
/terms-of-use/TERMS OF USE
https://www.waza.org/sitemap.xmlNew window SITEMAP
/privacy-policy/PRIVACY POLICY
https://www.inzonedesign.com/New window External INZONE
http://www.youronlinechoices.com/New window External Learn More

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.waza.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.21 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 32 CSS files. This may affect the page load time negatively.
This page loads 30 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (387 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 31 Oct 2020 12:37:19 GMT
content-typetext/html; charset=UTF-8
content-length44853
link<https://www.waza.org/wp-json/>; rel="https://api.w.org/", <https://www.waza.org/wp-json/wp/v2/pages/32>; rel="alternate"; type="application/json", <https://www.waza.org/>; rel=shortlink
varyAccept-Encoding
content-encodinggzip
cache-controlmax-age=0
expiresSat, 31 Oct 2020 12:37:18 GMT
alt-svcquic=":443"; ma=86400; v="43,39"
host-headerb7440e60b07ee7b8044761568fab26e8
x-proxy-cacheMISS
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,371 referring domains.
This page has 783,819 backlinks.
This page has backlinks from 1,931 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.waza.org/sitemap.xml

Facebook popularity

Shares / Likes / Comments
1,677

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.waza.org
WAZA | World Association of Zoos and Aquariums
The World Association of Zoos and Aquariums (WAZA) is the global alliance of regional associations, national federations, zoos and aquariums, dedicated to the care and conservation of animals and their habitats around the world.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
WAZA75%Check
Zoo or Aquarium69%Check
World66%Check
zoos66%Check
zoos aquariums65%Check
aquariums65%Check
Zoos and Aquariums65%Check
World Association63%Check
Association58%Check
leading zoos aquariums57%Check

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