Wella.com - SEO Checker

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Overview of the SEO Check
Meta information
63% 
Page quality
33% 
Page structure
70% 
Link structure
91% 
Server
95% 
External factors
100% 
SEO Score
Response time
0.04 s
File size
3.90 kB
Words
38
Media files
10
Number of links
5 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
WILLKOMMEN IN DER WELT VON WELLA
The title contains the word WILLKOMMEN IN! More content should be covered in the title.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: de
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
charsetutf-8

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Page quality

Content
(Critically important)
There are only 38 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
26.3% of the text are stop words.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://www.wella.com/img/logo.pngNo alt attribute provided
/img/bannerLeft_new.pngNo alt attribute provided
https://www.wella.com/img/logoPro.pngNo alt attribute provided
https://www.wella.com/img/logoProwhite.pngNo alt attribute provided
https://www.wella.com/img/packshotRight.pngNo alt attribute provided
/img/Wella_Styling_title_default_d_1_0.pngNo alt attribute provided
/img/Wella_Styling_title_default_d_1_0.pngNo alt attribute provided
https://www.wella.com/img/logo.pngNo alt attribute provided
https://www.wella.com/img/logowhite.pngNo alt attribute provided
https://www.wella.com/img/packshotLeft.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
WELCOME TO THE WORLD OF WELLA
The H1 heading contains the words WELCOME TO! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 WELCOME TO THE WORLD OF WELLA
H2 WELCHE WELLA MARKEN MÖCHTEN SIE ENTDECKEN?
There are too few (5) internal links on this page.
Some anchor texts are used more than once.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
/professional/de-DE/Subdomain WELLA PROFESSIONALS
https://wella.com/deWELLA
https://www.wellacareers.com/New window External Subdomain Deine Karriere bei Wella Professionals
/professional/de-DE/Subdomain DISCOVER
https://wella.com/deText duplicate DISCOVER
/professional/de-DE/sitemapSITEMAP
https://www.wellacompany.com/c...External Subdomain ÜBER COOKIES
https://www.wellacompany.com/p...External Subdomain DATENSCHUTZERKLÄRUNG
https://www.wellacompany.com/a...New window External Subdomain Compliance

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wella.com/selector"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.04 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (4 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
set-cookie178 Characters
cache-controlprivate
content-encodinggzip
x-aspnetmvc-version5.2
x-aspnet-version4.0.30319
w02
accept-rangesbytes
dateTue, 20 Feb 2024 20:42:35 GMT
via1.1 varnish
x-served-bycache-fra-etou8220041-FRA
x-cacheMISS
x-cache-hits0
x-timerS1708461755.230053,VS0,VE5
varyAccept-Encoding
strict-transport-securitymax-age=31536000
content-length1605
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 458 referring domains.
This page has 901,278 backlinks.
This page has backlinks from 376 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

The proxy act as a gateway.

Similar sites

Search preview

www.wella.com › selector
WILLKOMMEN IN DER WELT VON WELLA

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
WELLA73%Check
Wella Professionals55%Check
WELCOME50%Check
WORLD50%Check
MARKEN38%Check
ENTDECKEN38%Check
COOKIES34%Check
Karriere34%Check
DISCOVER34%Check
SITEMAP34%Check
Show more keywords and terms

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