Werbewoche.ch - SEO Checker

Overview of the SEO Check
Meta information
96% 
Page quality
30% 
Page structure
75% 
Link structure
37% 
Server
54% 
External factors
70% 
SEO Score
Response time
2.46 s
File size
46.60 kB
Words
337
Media files
25
Number of links
77 internal / 57 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Werbewoche m&k - Die Werbewoche ist ein Schweizer Fachmagazin für Werbung, Medien und Marketing.
The page title should be shorter than 580 pixels. It is 954 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Die Werbewoche ist ein Schweizer Fachmagazin für Werbung, Medien und Marketing.
The length of the meta description is perfect. (531 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.werbewoche.ch/de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: Switzerland
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel prev meta tag on this page.
Rel next URL https://www.werbewoche.ch/de/page/2/
The rel next and prev tags are set correctly.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionDie Werbewoche ist ein Schweizer Fachmagazin für Werbung, Medien und Marketing.
generatorWooCommerce 5.3.0
msapplication-TileImagehttps://www.werbewoche.ch/wp-content/uploads/2021/03/cropped-wewo_icon-270x270.png
langde-de
twitter:cardsummary_large_image
og:localede_DE
og:typewebsite
og:titleWerbewoche m&k - Die Werbewoche ist ein Schweizer Fachmagazin für Werbung, Medien und Marketing.
og:descriptionDie Werbewoche ist ein Schweizer Fachmagazin für Werbung, Medien und Marketing.
og:urlhttps://www.werbewoche.ch/de/
og:site_nameWerbewoche m&k
nexthttps://www.werbewoche.ch/de/page/2/
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
No paragraphs were detected.
There are only 337 words on this page. Good pages should have about 1,000 words of useful content.
These Typos were found:
  • grosse => große
  • heisst => heißt
19.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 16 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
24 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...lag-wp-theme/src/assets/img/facebook.svgNo alt attribute provided
...lag-wp-theme/src/assets/img/linkedin.svgNo alt attribute provided
...rlag-wp-theme/src/assets/img/twitter.svgNo alt attribute provided
...ag-wp-theme/src/assets/img/instagram.svgNo alt attribute provided
...ag-wp-theme/src/assets/img/warenkorb.svgNo alt attribute provided
...erlag-wp-theme/src/assets/img/search.svgNo alt attribute provided
...t/uploads/2021/03/logo_wewo_mk_breit.pngWerbewoche m&k
...-verlag-wp-theme/src/assets/img/user.svgNo alt attribute provided
...nnesLionAdvertisingFestivalLogo.svg_.jpgNo alt attribute provided
...mie-sichern-koennen-fachbeitrag-jill.jpgNo alt attribute provided
...tian-ammann-myientertainment-467x350.jpgNo alt attribute provided
...-success-werbewirkung-studie-619x350.jpgNo alt attribute provided
...Trailer-122s-1-15-screenshot-622x350.jpgNo alt attribute provided
...Viva_Fotocredit_Andrin-Fretz-526x350.jpgNo alt attribute provided
...elsana_Ratgeber_Darm_Cover-1-494x350.jpgNo alt attribute provided
...uals_Sommer_2021_F12_HIGHWAY-734x350.jpgNo alt attribute provided
...a_Anz_Weltwoche_230x300mm_RA-268x350.jpgNo alt attribute provided
...6/caminada-erstausgabe-cover-494x350.jpgNo alt attribute provided
...06/14_06_2021_DE_Gesamtmarkt-387x350.pngNo alt attribute provided
...Vorsorgeberatung_PM_Teaser-1-622x350.jpgNo alt attribute provided
...p-theme/src/assets/img/galledia_icon.svgNo alt attribute provided
...lag-wp-theme/src/assets/img/facebook.svgNo alt attribute provided
...lag-wp-theme/src/assets/img/linkedin.svgNo alt attribute provided
...rlag-wp-theme/src/assets/img/twitter.svgNo alt attribute provided
...ag-wp-theme/src/assets/img/instagram.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Podcast: «Off the Record»
H2 Diese Woche meistgelesen
H2 Beitrags-Navigation
H3 Cannes Lions Vlog 1: Tanya König in der Hotel-Quarantäne
H3 Wie Marken ihre Erfolge auch nach der Pandemie sichern können
H3 Giants-CEO Christian Ammann wird Beirat bei MYI Entertainment
H3 Die Rezeptionssituation erklärt den Werbeimpact
H3 ProCinema und Allianz Suisse bringen das grosse Kino zurück
H3 BrinkertLück investiert in neues Projekt von Viva con Agua
H3 Best of Content Marketing Award 2021: Drei Mal Gold für die Schweiz
H3 Auch im Sommer heisst es für MRB und Engelberg «This is it»
H3 Ginesta Immobilien fühlt sich bei Spikelands zuhause
H3 Ringier Axel Springer Schweiz und Andreas Caminada lancieren «Caminada. Das Magazin»
H3 Werbemarkt Trend: Mai mit neuem Jahreshöchstwert
H3 Publicis/Notch für UBS: Momente, die man nicht vergisst
H4 Alle Angebote
H4 Werbung
H4 Services
H4 Veranstaltungen
H4 Weitere Angebote
H4 Weitere Publikationen
H4 Empty heading
Some anchor texts are used more than once.
13 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (57) on this page.
LinkAttributesAnchor text
https://www.werbewoche.ch/de/Anchor Zum Inhalt springen
/de/shop/Shop
https://medienjobs.ch/?fcat=410New window External Jobs
/de/newsletter/Newsletter
https://www.facebook.com/werbe...New window External No Text
https://www.linkedin.com/showc...New window External No Text
https://twitter.com/werbewocheNew window External No Text
https://www.instagram.com/werb...New window External No Text
/warenkorb/No Text
/de/kontakt/Kontakt
/de/ueber-uns/Über uns
/de/haeufige-fragen/FAQ
https://www.werbewoche.ch/frFR
A-TITLE French
https://www.werbewoche.ch/itIT
A-TITLE Italian
https://www.werbewoche.ch/enEN
A-TITLE English
https://www.werbewoche.ch/de/IMG-ALT Werbewoche m&k
https://www.werbewoche.ch/loginAnmelden
/de/kategorie/marketing/Marketing
/de/kategorie/werbung/Werbung
/de/kategorie/kommunikation/Kommunikation
/de/kategorie/digital/Digital
/de/kategorie/menschen/Menschen
/de/kategorie/events-mk-go/Events / m&k go!
/de/kategorie/medien/Medien
/de/kategorie/zu-guter-letzt/Zu guter Letzt
/de/kommunikation/awards/2021-...No Text
/de/marketing/2021-06-17/wie-m...No Text
/de/werbung/agenturen/2021-06-...No Text
/de/kategorie/werbung/agenturen/Agenturen
/de/werbung/agenturen/2021-06-...Giants-CEO Christian Ammann wird Beirat bei MYI Entertainment Weiterlesen
/de/werbung/2021-06-18/die-rez...No Text
/de/kategorie/werbung/Text duplicate Werbung
/de/werbung/2021-06-18/die-rez...Die Rezeptionssituation erklärt den Werbeimpact Weiterlesen
/de/werbung/kampagnen/2021-06-...No Text
/de/kategorie/werbung/kampagnen/Kampagnen
/de/werbung/kampagnen/2021-06-...ProCinema und Allianz Suisse bringen das grosse Kino zurück Weiterlesen
/de/werbung/agenturen/2021-06-...No Text
/de/kategorie/werbung/agenturen/Text duplicate Agenturen
/de/werbung/agenturen/2021-06-...BrinkertLück investiert in neues Projekt von Viva con Agua Weiterlesen
/de/kommunikation/awards/2021-...No Text
/de/kategorie/kommunikation/aw...Awards
/de/kommunikation/awards/2021-...Best of Content Marketing Award 2021: Drei Mal Gold für die Schweiz Weiterlesen
/de/werbung/kampagnen/2021-06-...No Text
/de/kategorie/werbung/kampagnen/Text duplicate Kampagnen
/de/werbung/kampagnen/2021-06-...Auch im Sommer heisst es für MRB und Engelberg «This is it» Weiterlesen
/de/werbung/kampagnen/2021-06-...No Text
/de/kategorie/werbung/kampagnen/Text duplicate Kampagnen
/de/werbung/kampagnen/2021-06-...Ginesta Immobilien fühlt sich bei Spikelands zuhause Weiterlesen
/de/medien/2021-06-18/ringier-...No Text
/de/kategorie/medien/Text duplicate Medien
/de/medien/2021-06-18/ringier-...Ringier Axel Springer Schweiz und Andreas Caminada lancieren «Caminada. Das Magazin» Weiterlesen
/de/werbung/werbemarkt/2021-06...No Text
/de/kategorie/werbung/werbemarkt/Werbemarkt
/de/werbung/werbemarkt/2021-06...Werbemarkt Trend: Mai mit neuem Jahreshöchstwert Weiterlesen
/de/werbung/kampagnen/2021-06-...No Text
/de/kategorie/werbung/kampagnen/Text duplicate Kampagnen
/de/werbung/kampagnen/2021-06-...Publicis/Notch für UBS: Momente, die man nicht vergisst Weiterlesen
https://youtu.be/OV3U7cmoy6UNew window External Sandra-Stella Triebl, Swiss Ladies Drive
https://youtu.be/AE94it53gu0New window External Neidhart + Schön
https://youtu.be/-X_OFq63ACsNew window External Jacqueline Krause-Blouin, Annabelle
https://youtu.be/xPE8BHlQlVcNew window External Oliver Stoldt, Premium Speakers & MICE Service Group
https://www.youtube.com/watch?...New window External Regula Bührer Fecker, Farner Consulting
https://www.youtube.com/watch?...New window External Cheyenne Mackay, Podcast Schmiede
https://www.youtube.com/watch?...New window External Dennis Lück, Brinkertlück Creatives
https://www.youtube.com/watch?...New window External Martin Walthert, Digitec Galaxus, und Tobias Zehnder, Webrepublic
/de/werbung/kampagnen/2021-06-...Galaxus passt die aktuelle TV-Kampagne an die…
/de/menschen/jobchange/2021-06...Rahel Kühne und Lorenz Hanselmann neu bei Monami
/de/kommunikation/awards/2021-...Zahlreiche Schweizer Gewinner am German Brand Award 2021
/de/kommunikation/awards/2021-...Tanya König: Hinter den Kulissen der Cannes Lions 2021
/de/menschen/jobchange/2021-06...«Für all jene da, die mit Beginner-Spirit operieren»
/de/page/2/2
/de/page/3/3
/de/page/4/4
/de/page/6847/6.847
/de/page/2/
https://galledia.ch/External Galledia
https://www.facebook.com/werbe...New window External No Text
https://www.linkedin.com/showc...New window External No Text
https://twitter.com/werbewocheNew window External No Text
https://www.instagram.com/werb...New window External No Text
/produkt-kategorie/abonnemente...New window Magazin
/produkt-kategorie/abonnemente...New window Online
/produkt-kategorie/abonnemente/New window Firmen
/mediadaten/Mediadaten
/kontakt/Text duplicate Kontakt
https://www.galledia.ch/downlo...New window External Datenanlieferung
/newsletter/Text duplicate Newsletter
https://www.werbewoche.ch/shop/Text duplicate Shop
/haeufige-fragen/New window Häufige Fragen
https://www.werbewoche.ch/feed/RSS-Feed
/kontakt/Text duplicate Kontakt
/impressum/Impressum
https://www.werbewoche.ch/agb/AGB
/datenschutz/Datenschutz
https://www.immobiliengespraec...New window External Immobilien-Gespräche
https://www.marketing-gespraec...New window External Marketing Gespräche
https://save.ch/New window External Sicherheits-Tagungen
https://www.toefftesttage.ch/New window External Töff Testtage
https://db.immobilienbusiness.ch/New window External Subdomain IB Plus
https://immo-jobs.ch/New window External immo jobs
https://amtsblatt.tg.ch/online...New window External Amtsblatt Thurgau
https://architektur-technik.bl...New window External Subdomain Architektur und Technik
https://autosprint.ch/New window External autosprint.ch
https://schw-stv.ch/New window External CIVITAS
https://fachkom.ch/baumagazine...New window External Der Bauingenieur
https://rheintaler.ch/New window External Der Rheintaler
https://www.forum-securite.ch/New window External Forum Sécurité
https://idea.blverlag.ch/New window External Subdomain Idea
https://www.immobilienbusiness...New window External Immobilien Business
https://www.intelligentbauen.ch/New window External Intelligent Bauen
https://www.lu.ch/verwaltung/s...New window External Luzerner Kantonsblatt
https://www.werbewoche.ch/New window m&k
https://www.m-q.ch/New window External Management & Qualität
https://www.modellflugsport.ch/New window External Modellflugsport
https://www.moto.ch/New window External Moto Sport Schweiz
https://www.actumoto.ch/New window External Moto Sport Suisse
https://www.organisator.ch/New window External Organisator
https://www.birdlife.ch/de/con...New window External Ornis
https://www.viscomedia.ch/New window External Print + Communication
https://www.reachmagazin.ch/New window External Reach
https://www.safety-plus.ch/New window External Safety-Plus
https://www.musikzeitung.ch/deNew window External Schweizer Musikzeitung
https://www.schweizeroptiker.ch/New window External Schweizer Optiker
https://www.sicherheitsforum.ch/New window External Sicherheits-Forum
https://spectrooms.blverlag.ch/New window External Subdomain Spectrooms
https://www.bauern-sg.ch/stgal...New window External St. Galler Bauer
https://vtgl.ch/thurgauer-bauer/New window External Thurgauer Bauer
https://www.tir-transnews.ch/New window External TIR Transnews
https://www.moto.ch/New window External Töff
https://traumhaus.blverlag.ch/New window External Subdomain Traumhaus
https://www.umweltperspektiven...New window External Umwelt Perspektiven
https://www.windband.ch/de/home/New window External unisono
https://www.werbewoche.ch/New window Werbewoche
https://oeffentlichespersonal.ch/New window External Anchor ZV Info

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.werbewoche.ch/de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.46 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 9 CSS files. This may affect the page load time negatively.
This page loads 16 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (47 kB).

HTTP Response Header

NameValue
dateFri, 18 Jun 2021 14:15:12 GMT
serverApache
set-cookie53 Characters
link<https://www.werbewoche.ch/de/wp-json/>; rel="https://api.w.org/"
varyAccept-Encoding,User-Agent
content-encodinggzip
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page has only a few links from other websites.
This page only has backlinks from 3 referring domains.
This page only has 3 backlinks.
This page only has few backlinks from 3 different ip addresses.
This page is referenced by wikipedia.
Facebook popularity
(Somewhat important)
This page is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

crawl-delay: 5

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.werbewoche.ch
Werbewoche m&k - Die Werbewoche ist ein Schweizer Fachmagazin f...
Die Werbewoche ist ein Schweizer Fachmagazin für Werbung, Medien und Marketing.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Werbewoche67%Check
Schweiz65%Check
Marketing61%Check
Werbung61%Check
Magazin61%Check
Medien56%Check
Schweizer56%Check
Content Marketing50%Check
Angebote43%Check
neu43%Check

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