Which.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
62% 
Page structure
58% 
Link structure
78% 
Server
81% 
External factors
100% 
SEO Score
Response time
0.10 s
File size
118.30 kB
Words
756
Media files
28
Number of links
60 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Expert testing, reviews and advice from Which?
The length of the page title is perfect. (426 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.
The length of the meta description is perfect. (723 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.which.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in meta tags: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
mobile-web-app-capableyes
robotsNOODP,NOYDIR
timestamp1604226277
theme-color#E30613
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styledefault
countryGB
languageen
descriptionWhich? works for you reviewing products and services, so that you make the best purchase decisions for your needs.
csrf-paramauthenticity_token
csrf-tokeneFIhboOGYJGwbDhYYQW40k+dsG2uqLv4zi3joEGuUZzCanOBS8HdVgTiGvOYMwhYDENoj7gkaHyrEMQMbL3iyg==
google-site-verificationkrIWPcNMYU9m-WHovUbCdpJJOt80_fWDWOcQ7XYTgY0
msapplication-confignone
msvalidate.013F6CB605329BC8ECE3A112C34EA9C4F8
p:domain_verifyf9c4353975787ca690d2e4f24c8887d7
langen
twitter:cardsummary
twitter:urlhttps://www.which.co.uk
twitter:titleExpert testing, reviews and advice from Which?
twitter:descriptionWhich? works for you reviewing products and services, so that you make the best purchase decisions for your needs.
twitter:imagehttps://static.home.product.which.co.uk/home/media/images/which-home-default.png
twitter:site@whichuk
fb:app_id141323599261898
og:titleExpert testing, reviews and advice from Which?
og:imagehttps://static.home.product.which.co.uk/home/media/images/which-home-default.png
og:image:secure_urlhttps://static.home.product.which.co.uk/home/media/images/which-home-default.png
og:descriptionWhich? works for you reviewing products and services, so that you make the best purchase decisions for your needs.
og:urlhttps://www.which.co.uk
og:site_nameWhich?
og:typewebsite
cache-controlno-cache
expiresSun, 01 Nov 2020 10:24:37 GMT
imagetoolbarno
pragmano-cache
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 756 words. That's ok.
27.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.93 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 11 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Look deeper, choose smarter
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 49 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Look deeper, choose smarter
H2 Technology
H2 Home & garden
H2 Money
H2 Baby & child
H2 Cars & travel
H2 Campaigns
H2 Services
H2 More from Which?
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Latest Conversations
H2 Empty heading
H2 Empty heading
H2 Empty heading
H3 My account
H3 My account Duplicate text
H3 Which? face mask tests reveal huge differences in filtration
H3 Lockdown latest: Wales in 'firebreak' as Scotland gets new alert levels
H3 Coronavirus travel Q&A: what are the latest quarantine rules?
H3 How is the coronavirus pandemic affecting house prices?
H3 Which was the cheapest supermarket in September?
H3 Long-lasting batteries to power your Amazon Prime day gadgets
H3 How to spot a fake review
H3 John Lewis Pump Espresso Machine
H3 Head to head: new Amazon Echo vs Google Nest Audio
H3 How to buy the best smart speaker
H3 How to set up a smart home
H3 B&O Beosound A1 (2nd Gen)
H3 Six refrigeration features you probably didn't know existed
H3 How to choose the best retro fridge freezer
H3 Top five cheap fridge freezers
H3 Bosch KGN36VLEAG
H3 Lawn mowers
H3 Smartwatches
H3 Wi-fi routers and extenders
H3 Mattresses
H3 Why rogue roofers are an ongoing concern
H3 Thousands are reporting the spread of cash refusal
H3 Scam watch: fake Microsoft ‘covid relief fund’ email
H3 Update: sales of network locked phones to be banned
H3 Refund us, reform travel
H3 Save our food standards
H3 End price gouging
H3 Stamp out scams
H3 Energy switching problems: are you entitled to compensation?
H3 Getting the best heating oil prices
H3 10 ways to save on energy bills
H3 How to buy the best smart thermostat
H3 Which? Gardening
H3 Which? Travel
H3 Which? Money
H3 Which? Computing
H4 Hello
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The amount of internal links is ok.
There are 17 external links on this page.
LinkAttributesAnchor text
/news/coronavirus/Read our latest advice
https://www.which.co.uk/Nofollow Anchor Skip to main content
https://www.which.co.uk/Go to Which? homepage
https://www.which.co.uk/sitemapTechnology
/technologyText duplicate Technology
https://www.which.co.uk/sitemapHome & garden
/home-and-gardenText duplicate Home & garden
https://www.which.co.uk/sitemapMoney
https://www.which.co.uk/moneyText duplicate Money
https://www.which.co.uk/sitemapBaby & child
/baby-and-childText duplicate Baby & child
https://www.which.co.uk/sitemapCars & travel
https://www.which.co.uk/sitemapCampaigns
https://campaigns.which.co.uk/External Subdomain Text duplicate Campaigns
https://www.which.co.uk/sitemapServices
https://www.which.co.uk/sitemapMore from Which?
https://www.which.co.uk/accountView account
https://www.which.co.uk/logoutLog out
https://www.which.co.uk/loginLog in
https://join.which.co.uk/External Subdomain Join
/help/our-policies-and-standar...Trivial anchor text
here
A-TITLE Learn about what cookies we use and how to control them
/news/coronavirusCoronavirus news and advice
/news/2020/10/which-face-mask-...Which? face mask tests reveal huge differences in filtration 30 Oct 2020
/news/2020/10/lockdown-latest-...Lockdown latest: Wales in 'firebreak' as Scotland gets new alert levels 26 Oct 2020
IMG-ALT Lockdown
/news/2020/08/coronavirus-outb...Coronavirus travel Q&A: what are the latest quarantine rules? 23 Oct 2020
IMG-ALT Woman sitting on sofa with suitcase packed
/news/2020/10/how-will-the-cor...How is the coronavirus pandemic affecting house prices? 21 Oct 2020
IMG-ALT Row of terraced houses
/news/coronavirusLatest coronavirus advice
/news/2020/10/which-was-the-ch...Which was the cheapest supermarket in September? 9 Oct 2020
/news/2020/10/long-lasting-bat...Long-lasting batteries to power your Amazon Prime day gadgets 13 Oct 2020
/consumer-rights/advice/how-to...How to spot a fake review You can't always trust online customer reviews. We explain how to spot a fake review to avoid disappointment. CR By Consumer Rights
/reviews/coffee-machines/john-...John Lewis Pump Espresso Machine Which? Test score % Reviewed Mar 2020
/news/2020/10/head-to-head-new...Head to head: new Amazon Echo vs Google Nest Audio 7 Oct 2020
/reviews/wireless-and-bluetoot...How to buy the best smart speaker Our expert lab tests find the smart speakers with easy-to-use voice commands and superb sound quality. OT By Oliver Trebilc...
/reviews/wireless-and-bluetoot...How to set up a smart home Smart home products can help to streamline your everyday routines and tasks, read our advice on how to get started. OT By Oliver T...
/reviews/wireless-and-bluetoot...B&O Beosound A1 (2nd Gen) Test score % Reviewed Jun 2020
/reviews/wireless-and-bluetoot...See all smart speakers
/news/2020/10/six-refrigeratio...Six refrigeration features you probably didn't know existed 8 Oct 2020
/reviews/fridge-freezers/artic...How to choose the best retro fridge freezer Splashing out on a retro fridge freezer will give your kitchen extra style points – but which ones will store you...
/reviews/fridge-freezers/artic...Top five cheap fridge freezers From affordable American fridge freezers to inexpensive integrated models, we round up the best value models. BS By Ben Slater
/reviews/fridge-freezers/bosch...Bosch KGN36VLEAG Which? test score % Reviewed Sep 2020
IMG-ALT Bosch KGN36VLEAG fridge freezer
/reviews/fridge-freezersSee all fridge freezers
/about-which/sitemapPopular test categories
/reviews/lawn-mowersLawn mowers 100+ product reviews
/reviews/smartwatchesSmartwatches 70+ product reviews
/reviews/wifi-routers-and-exte...Wi-fi routers and extenders 30+ product reviews
/reviews/mattressesMattresses 150+ product reviews
/about-which/sitemapSee all categories
https://conversation.which.co....External Subdomain Why rogue roofers are an ongoing concern JOIN THE CONVERSATION
https://conversation.which.co....External Subdomain Thousands are reporting the spread of cash refusal JOIN THE CONVERSATION
https://conversation.which.co....External Subdomain Scam watch: fake Microsoft ‘covid relief fund’ email JOIN THE CONVERSATION
https://conversation.which.co....External Subdomain Update: sales of network locked phones to be banned JOIN THE CONVERSATION
https://conversation.which.co.uk/External Subdomain See all conversations
https://campaigns.which.co.uk/...External Subdomain Refund us, reform travel SIGN OUR PETITION
https://campaigns.which.co.uk/...External Subdomain Save our food standards SIGN OUR PETITION
https://campaigns.which.co.uk/...External Subdomain End price gouging SIGN OUR PETITION
https://campaigns.which.co.uk/...External Subdomain Stamp out scams SIGN OUR PETITION
https://campaigns.which.co.uk/External Subdomain See all campaigns
https://join.which.co.uk/External Subdomain Get started
https://www.which.co.uk/loginText duplicate Log in
/news/2020/08/energy-switching...Energy switching problems: are you entitled to compensation? 27 Aug 2020
/reviews/heating-oil/article/h...Getting the best heating oil prices Heating oil prices fell to a five-year low in July 2020. Follow our top tips to help you get the best price for your heat...
/reviews/cutting-your-energy-b...10 ways to save on energy bills Save hundreds of pounds on your energy bills with our expert tips. We reveal ways to save electricity and reduce your carbon ...
/reviews/smart-thermostats/art...How to buy the best smart thermostat Use our expert smart thermostat reviews and buying advice to choose the smart thermostat that's right for you and your h...
/l/heating-energy-and-air-trea...See all heating and energy
/about-which/our-products-and-...More magazines from Which?
https://try.which.co.uk/garden...External Subdomain Which? Gardening What to do in your garden this month to get it looking great
https://try.which.co.uk/travel...External Subdomain Which? Travel Exclusive reviews, investigations and destination features
http://www.which.co.uk/whichmoneyWhich? Money Discover smart new ways to save money every single month
https://try.which.co.uk/tech-s...External Subdomain Which? Computing Expert advice and test results to keep you on top of your home tech
https://www.which.co.uk/helpHelp Centre
/about-which/sitemapWhich? Directory
/help/our-policies-and-standar...Accessibility
/help/terms-and-conditionsTerms & conditions
/help/our-policies-and-standardsPrivacy
/help/our-policies-and-standar...Cookies
/about-which/company-info/whic...MSA statement
https://jobs.which.co.uk/jobsExternal Subdomain Careers

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.which.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 11 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.10 seconds.
This website only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (118 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length24476
connectionkeep-alive
content-encodinggzip
dateSun, 01 Nov 2020 10:24:37 GMT
p3ppolicyref="/p3p.xml", CP="NON NID PSAa PSDa OUR BUS NAV STA"
serverApache
via1.1 www.which.co.uk, 1.1 26cdacf328fe4eb4e28173938ab3e92c.cloudfront.net (CloudFront)
x-servetimeD=255826
varyAccept-Encoding
x-cacheHit from cloudfront
x-amz-cf-popAMS54-C1
x-amz-cf-idcVXkJaXO7KDQPZ5OfnAI-r5fPccom8NkTOg1sZg9drF0RzEBBAjfNw==
age124
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Recreation/sports. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 31,192 referring domains.
This website has 3,811,602 backlinks.
This website has backlinks from 21,513 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# disallow indexing of care service directory by yandex
User-agent: YandexBot
Disallow: /later-life-care/care-services-directory/

User-agent: *
Sitemap: https://www.which.co.uk/sitemap.xml
Sitemap: https://www.which.co.uk/money/sitemap/sitemap_index.xml
Sitemap: https://www.which.co.uk/reviews/sitemaps/rad-sitemap-index.xml
Sitemap: https://www.which.co.uk/later-life-care/sitemap/sitemap_index.xml
Sitemap: https://www.which.co.uk/consumer-rights/sitemaps/sitemap.xml.gz
Sitemap: https://www.which.co.uk/news/sitemap.xml
# Sitemap: https://www.which.co.uk/birth-choice/sitemap.xml
Sitemap: https://www.which.co.uk/homepage-sitemap.xml
Sitemap: https://www.which.co.uk/glide-reviews-sitemap.xml

#
# disallow indexing of content archive
#

Disallow: /baby-and-child/archive/
Disallow: /energy/archive/
Disallow: /home-and-garden/archive/
Disallow: /money/archive/
Disallow: /technology/archive/

#
# disallow indexing of search results
#

# Disallow: /birth-choice/search/
Disallow: /consumer-rights/search/
Disallow: /later-life-care/search/

#
# disallow indexing of utility pages
#

Disallow: /about-which/contact-us/send-us-a-message/thank-you/
Disallow: /account/
Disallow: /beta/
Disallow: /cgi-bin/
Disallow: /competitions/best-buy/entry-thank-you/
Disallow: /components/
Disallow: /documents/
Disallow: /login/
Disallow: /loginhelp/
Disallow: /loginidentification/
Disallow: /magazine/computing/thank-you/
Disallow: /media/popup/
Disallow: /new/
Disallow: /signup-light/
Disallow: /spp/
Disallow: /static/email-pdfs/
Disallow: /static/html/pdfs/
Disallow: /thank-you/
Disallow: /try-which/bbg/faqs/
Disallow: /try-which/bbg/terms-conditions/
Disallow: /try-which/price-predictor/
Disallow: /try-which/wills/
Disallow: /user/ 

#
# disallow indexing for test scopes
#

Disallow: /30585109/

Facebook popularity

Shares / Likes / Comments
18,193

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.which.co.uk
Expert testing, reviews and advice from Which?
Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
smart56%Check
best smart55%Check
Reviews and Advice55%Check
fake review54%Check
Test54%Check
choose54%Check
choose the best54%Check
best54%Check
News and Advice51%Check
smarter50%Check

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