Yale.edu - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
57% 
Page structure
38% 
Link structure
65% 
Server
70% 
External factors
100% 
SEO Score
Response time
0.08 s
File size
70.10 kB
Words
481
Media files
12
Number of links
50 internal / 56 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Yale University
The page title is too short. (136 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Since its founding in 1701, Yale University has been dedicated to expanding and sharing knowledge, inspiring innovation, and preserving cultural and scientific information for future generations.
The meta description is too long: 1187 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.yale.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
apple-mobile-web-app-capableyes
mobile-web-app-capableyes
msapplication-TileColor#00356b
msapplication-TileImage/sites/all/themes/yale_blue/images/favicons/mstile-144x144.png
theme-color#ffffff
_globalsign-domain-verificationwkpgXqnxKdVz7GZbXbNUpAeBFDRTeve6uffKnIz_aA
viewportwidth=device-width, initial-scale=1
descriptionSince its founding in 1701, Yale University has been dedicated to expanding and sharing knowledge, inspiring innovation, and preserving cultural and scientific information for future generations.
generatorDrupal 7 (https://www.drupal.org)
langen
twitter:cardsummary
twitter:urlhttps://www.yale.edu/
twitter:titleYale University
og:site_nameYale University
og:typewebsite
og:urlhttps://www.yale.edu/
og:titleYale University
og:descriptionSince its founding in 1701, Yale University has been dedicated to expanding and sharing knowledge, inspiring innovation, and preserving cultural and scientific information for future generations.
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=utf-8
charsetutf-8

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Page quality

Content
(Critically important)
There are only 481 words on this page. Good pages should have about 800 words of useful content.
26.8% of the text are stop words.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.43 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...l/themes/yale_blue/images/logo-print.pngNo alt attribute provided
...body-curators-prepped2.jpg?itok=vPm6DXN3No alt attribute provided
.../ynews-lithium-gpixel1.jpg?itok=U0uT-a-yBoriana Kalderon-Asael conducts field work at a Middle-Upper Ordovician outcrop near Reedsville, Penn.
...8_01_09-14-44_dsc_6943.jpg?itok=_aj1_jR_No alt attribute provided
...ing_the_risk_of_autism.jpg?itok=4RZMYPcFNo alt attribute provided
...lic/1491_martellus_map.jpg?itok=X4CSX7rnNo alt attribute provided
...lic/vangogh_-12507-002.jpg?itok=RYwoqtMMNo alt attribute provided
...c/supercool_metals-rev.jpg?itok=Dcy6rvQJNo alt attribute provided
..._235/public/nacc-group.jpg?itok=TeHw5jYHNo alt attribute provided
...c/yale_school_of_music.jpg?itok=sjzLxawxNo alt attribute provided
...es/default/files/images/1x1-Pup-HD19.jpgHandsome Dan XIX
...l/themes/yale_blue/images/logo-print.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Yale University
Too many H1 headings
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Yale University
H1 Yale University Duplicate text
H2 Secondary Navigation
H2 Main Navigation
H2 COVID-19 Information
H2 Peabody curators study how life evolves and endures
H2 The latest from Yale News
H2 The Parts That Make Yale Whole
H2 Helpful Links
H2 Visiting Yale
H2 Social Links
H2 Main Navigation Duplicate text
H2 Secondary Navigation Duplicate text
H2 Gateway Navigation
H3 Science Spotlight
H3 The life story of Earth’s climate, 3 billion years in the making
H3 Social Impact Consulting Club helps New Haven organizations navigate hard times
H3 Cells create own detergent to clean up infections
H3 Constipation, flatulence, burping, and more: Is something wrong?
H3 Can optical structures in feathers of a bird spawn a technology revolution?
H3 A closer look for the curious
H4 Benjamin Franklin College
H4 Measuring the risk of autism
H4 1491 Martellus map
H4 1491 Martellus map Duplicate text
H4 Yale team discovers how Zika virus causes fetal brain damage
H4 Le café de nuit (The Night Café)
H4 Supercool Metals
H4 Native American Cultural Center
H4 Dort or Dordrecht
H4 Yale School of Music
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (56) on this page.
LinkAttributesAnchor text
https://www.yale.edu/Anchor Skip to Main Content
https://www.yale.edu/Yale University
https://www.yale.edu/calendarsCalendars
https://giving.yale.edu/External Subdomain Give
https://news.yale.edu/External Subdomain News
https://directory.yale.edu/External Subdomain Directories
https://www.yale.edu/searchSearch
https://www.yale.edu/about-yaleAbout Yale
/about-yale/leadership-organiz...Leadership & Organization
/about-yale/yale-factsYale Facts
/about-yale/traditions-historyTraditions & History
http://world.yale.edu/External Subdomain Yale & the World
/about-yale/visitingVisiting
https://www.yale.edu/academicsAcademics
/academics/undergraduate-studyUndergraduate Study
/academics/graduate-profession...Graduate & Professional Study
/academics/departments-programsDepartments & Programs
https://world.yale.edu/academi...External Subdomain Global Education
https://summer.yale.edu/External Subdomain Summer Session
/academics/non-degree-offeringsNon-Degree Offerings
https://poorvucenter.yale.edu/...External Subdomain Online Learning
https://www.yale.edu/admissionsAdmissions
https://admissions.yale.edu/External Subdomain Undergraduate
/admissions/graduate-professio...Graduate & Professional Schools
/admissions/financial-aidFinancial Aid
https://world.yale.edu/admissionsExternal Subdomain International Students
https://summer.yale.edu/applyExternal Subdomain Text duplicate Summer Session
/admissions/non-degree-seeking...Non-Degree Seeking Students
https://worldfellows.yale.edu/...External Subdomain World Fellows Program
/research-collectionsResearch & Collections
https://research.yale.edu/External Subdomain Research at Yale
https://web.library.yale.edu/External Subdomain Libraries
/research-collections/museums-...Museums & Galleries
/research-collections/centers-...Centers & Institutes
http://discover.odai.yale.edu/...External Subdomain Digital Collections & Open Resources
https://www.yale.edu/life-yaleLife at Yale
/life-yale/arts-cultureArts & Culture
/life-yale/athletics-recreationAthletics & Recreation
https://belong.yale.edu/External Subdomain Belonging at Yale
/life-yale/health-wellnessHealth & Wellness
/life-yale/new-havenNew Haven
https://housing.yale.edu/External Subdomain Residential Life
/life-yale/serviceService
https://secretary.yale.edu/stu...External Subdomain Student Groups & Activities
/life-yale/virtual-yaleVirtual Yale
https://covid19.yale.edu/External Subdomain Visit our COVID-19 website for campus updates.
/feature-archiveThe Feature Archive
https://news.yale.edu/2021/07/...External Subdomain Read story
/feature-archiveText duplicate The Feature Archive
/feature-archiveText duplicate The Feature Archive
https://news.yale.edu/2021/07/...External Subdomain The life story of Earth’s climate, 3 billion years in the making
https://som.yale.edu/news/2021...External Subdomain Social Impact Consulting Club helps New Haven organizations navigate hard times
https://news.yale.edu/2021/07/...External Subdomain Cells create own detergent to clean up infections
https://www.yalemedicine.org/n...External Constipation, flatulence, burping, and more: Is something wrong?
https://news.yale.edu/2021/07/...External Subdomain Can optical structures in feathers of a bird spawn a technology revolution?
https://benjaminfranklin.yalec...External Subdomain Benjamin Franklin College Explore the college
https://news.yale.edu/2013/04/...External Subdomain Measuring the risk of autism Learn more
https://beinecke.library.yale....External Subdomain Explore the collection
https://news.yale.edu/2015/06/...External Subdomain Explore the map
https://beinecke.library.yale....External Subdomain 1491 Martellus map Explore the collection
https://news.yale.edu/2016/08/...External Subdomain Yale team discovers how Zika virus causes fetal brain damage Learn more
https://artgallery.yale.edu/co...External Subdomain Le café de nuit (The Night Café) Learn more
https://news.yale.edu/2014/09/...External Subdomain Supercool Metals Learn more
https://nacc.yalecollege.yale....External Subdomain Native American Cultural Center Explore the Center
https://britishart.yale.edu/pa...External Subdomain Dort or Dordrecht Explore the collection
https://music.yale.edu/External Subdomain Explore the school
https://vimeo.com/64599361?aut...External Watch the video
https://www.yale.edu/contact-usContact Us
https://covid19.yale.edu/External Subdomain COVID-19 Info
https://your.yale.edu/work-yal...External Subdomain Careers
https://emergency.yale.edu/External Subdomain Emergency Info
/privacy-policyPrivacy Policy
https://your.yale.edu/communit...External Subdomain Public Safety
https://usability.yale.edu/web...External Subdomain Accessibility at Yale
/nondiscriminationNondiscrimination & Title IX
https://westcampus.yale.edu/External Subdomain Yale West Campus
https://communications.yale.ed...External Subdomain Yale Mobile
https://visitorcenter.yale.edu...External Subdomain Campus Tours
/about-yale/visitingMaps & Directions
https://visitorcenter.yale.edu/External Subdomain Yale Visitor Center
/research-collections/museums-...Text duplicate Museums & Galleries
/life-yale/new-havenText duplicate New Haven
/about-yale/visitingMore Visit Resources
https://instagram.com/yale/New window External Yale on Instagram
IMG-ALT Handsome Dan XIX
https://www.facebook.com/YaleU...New window External Facebook
http://www.twitter.com/yaleNew window External Twitter
http://www.youtube.com/yaleNew window External YouTube
http://weibo.com/yaleuniversityNew window External Sina Weibo
https://www.yale.edu/social-mediaAll Social Media
/contact-us/contact-web-editorContact Web Editor
https://www.yale.edu/Anchor Back to top
https://www.yale.edu/index.htmlText duplicate Yale University
https://www.yale.edu/searchText duplicate Search
https://www.yale.edu/about-yaleText duplicate About Yale
https://www.yale.edu/academicsText duplicate Academics
https://www.yale.edu/admissionsText duplicate Admissions
/research-collectionsText duplicate Research & Collections
https://www.yale.edu/life-yaleText duplicate Life at Yale
https://www.yale.edu/calendarsText duplicate Calendars
https://giving.yale.edu/External Subdomain Text duplicate Give
https://news.yale.edu/External Subdomain Text duplicate News
https://directory.yale.edu/External Subdomain Text duplicate Directories
https://secretary.yale.edu/stu...External Subdomain Students
https://www.yale.edu/facultyFaculty
https://your.yale.edu/External Subdomain Staff
https://alumni.yale.edu/External Subdomain Alumni

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.yale.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 10 CSS files. This may affect the page load time negatively.
This page loads 9 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.08 seconds.
The file size of the HTML document is fine (70 kB).

HTTP Response Header

NameValue
connectionkeep-alive
content-length20331
cache-controlpublic, max-age=21600
content-encodinggzip
content-languageen
content-typetext/html; charset=utf-8
etagW/"1627305146-0"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedMon, 26 Jul 2021 13:12:26 GMT
link<https://www.yale.edu/>; rel="canonical",<https://www.yale.edu/>; rel="shortlink"
servernginx
x-drupal-cacheHIT
x-frame-optionsSAMEORIGIN
x-generatorDrupal 7 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe4-a-667d78d458-cxr7t
x-styx-req-id204e9a96-ee13-11eb-b7a7-2a242b48f654
pantheon-trace-idbdc014d0c811494e8be28d2c0c1367f2
age2218
accept-rangesbytes
via1.1 varnish, 1.1 varnish, 1.1 varnish
dateMon, 26 Jul 2021 13:49:26 GMT
x-served-bycache-mdw17358-MDW, cache-fra19135-FRA, cache-fra19135-FRA
x-cacheHIT, HIT, MISS
x-cache-hits2, 1, 0
x-timerS1627307367.613124,VS0,VE12
varyAccept-Encoding, Cookie, Cookie, Cookie
strict-transport-securitymax-age=300
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 172,647 referring domains.
This page has 22,767,351 backlinks.
This page has backlinks from 107,034 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

# Biblio module rules to prevent recursive searches by bots.
Disallow: /biblio/export/
Disallow: /biblio?*
Disallow: /biblio?page=*&*
Disallow: /publications/export/
Disallow: /publications?*
Disallow: /publications?page=*&*
Disallow: /user/*/biblio*
Allow: /biblio?page=*
Allow: /publications?page=*

Facebook popularity

Shares / Likes / Comments
7,653

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.yale.edu
Yale University
Since its founding in 1701, Yale University has been dedicated to expanding and sharing knowledge, inspiring innovation, and preserving cultural and scientific information for future generations.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Yale91%Check
Yale University84%Check
Visiting Yale66%Check
Yale New Haven59%Check
Information50%Check
Cultural50%Check
Info50%Check
Martellus map44%Check
Martellus44%Check
New44%Check

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