Yale.edu - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
78% 
Page structure
38% 
Link structure
65% 
Server
72% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
69.10 kB
Words
531
Media files
12
Number of links
50 internal / 54 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Yale University
The page title is too short. (136 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Since its founding in 1701, Yale University has been dedicated to expanding and sharing knowledge, inspiring innovation, and preserving cultural and scientific information for future generations.
The meta description is too long: 1187 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.yale.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
apple-mobile-web-app-capableyes
mobile-web-app-capableyes
msapplication-TileColor#00356b
msapplication-TileImage/sites/all/themes/yale_blue/images/favicons/mstile-144x144.png
theme-color#ffffff
_globalsign-domain-verificationwkpgXqnxKdVz7GZbXbNUpAeBFDRTeve6uffKnIz_aA
viewportwidth=device-width, initial-scale=1
descriptionSince its founding in 1701, Yale University has been dedicated to expanding and sharing knowledge, inspiring innovation, and preserving cultural and scientific information for future generations.
generatorDrupal 7 (https://www.drupal.org)
langen
twitter:cardsummary
twitter:urlhttps://www.yale.edu/
twitter:titleYale University
og:site_nameYale University
og:typewebsite
og:urlhttps://www.yale.edu/
og:titleYale University
og:descriptionSince its founding in 1701, Yale University has been dedicated to expanding and sharing knowledge, inspiring innovation, and preserving cultural and scientific information for future generations.
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=utf-8
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 531 words. That's ok.
21.8% of the text are stop words.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.5 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 9 JavaScriptt files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
Yale University
Too many H1 headings
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Yale University
H1 Yale University Duplicate text
H2 Secondary Navigation
H2 Main Navigation
H2 COVID-19 Information
H2 New center at Yale to focus on climate change solutions
H2 The latest from YaleNews
H2 The Parts That Make Yale Whole
H2 Helpful Links
H2 Visiting Yale
H2 Social Links
H2 Main Navigation Duplicate text
H2 Secondary Navigation Duplicate text
H2 Gateway Navigation
H3 A More Sustainable Future
H3 A year of COVID: Making sense of an ‘alien and unnatural' time
H3 Yale researchers aim to uncover the secrets to happiness with new app
H3 Yii-Jan Lin on inclusion and exclusion in the New Testament and beyond
H3 Understanding trauma: Yale physicians on bias in the ER
H3 Yale scientists capture the choreography of a developing brain
H3 A closer look for the curious
H4 Davenport College
H4 Negative beliefs about aging predict Alzheimer's disease
H4 Yale Peabody Museum of Natural History
H4 Yale Peabody Museum of Natural History Duplicate text
H4 Harkness Tower
H4 1491 Martellus map
H4 Visitor Center
H4 Predator from the prehistoric seas
H4 Beinecke Rare Book & Manuscript Library
H4 Silliman College
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are too many external links (54) on this page.
LinkAttributesAnchor text
https://www.yale.edu/Anchor Skip to Main Content
https://www.yale.edu/Yale University
https://www.yale.edu/calendarsCalendars
https://giving.yale.edu/External Subdomain Giving
https://news.yale.edu/External Subdomain News
https://directory.yale.edu/External Subdomain Directories
https://www.yale.edu/searchSearch
https://www.yale.edu/about-yaleAbout Yale
/about-yale/leadership-organiz...Leadership & Organization
/about-yale/yale-factsYale Facts
/about-yale/traditions-historyTraditions & History
http://world.yale.edu/External Subdomain Yale & the World
/about-yale/visitingVisiting
https://www.yale.edu/academicsAcademics
/academics/undergraduate-studyUndergraduate Study
/academics/graduate-profession...Graduate & Professional Study
/academics/departments-programsDepartments & Programs
https://world.yale.edu/academi...External Subdomain Global Education
https://summer.yale.edu/External Subdomain Summer Session
/academics/non-degree-offeringsNon-Degree Offerings
https://poorvucenter.yale.edu/...External Subdomain Online Learning
https://www.yale.edu/admissionsAdmissions
https://admissions.yale.edu/External Subdomain Undergraduate
/admissions/graduate-professio...Graduate & Professional Schools
/admissions/financial-aidFinancial Aid
https://world.yale.edu/admissionsExternal Subdomain International Students
https://summer.yale.edu/applyExternal Subdomain Text duplicate Summer Session
/admissions/non-degree-seeking...Non-Degree Seeking Students
https://worldfellows.yale.edu/...External Subdomain World Fellows Program
/research-collectionsResearch & Collections
https://research.yale.edu/External Subdomain Research at Yale
https://web.library.yale.edu/External Subdomain Libraries
/research-collections/museums-...Museums & Galleries
/research-collections/centers-...Centers & Institutes
http://discover.odai.yale.edu/...External Subdomain Digital Collections & Open Resources
https://www.yale.edu/life-yaleLife at Yale
/life-yale/arts-cultureArts & Culture
/life-yale/athletics-recreationAthletics & Recreation
https://belong.yale.edu/External Subdomain Belonging at Yale
/life-yale/health-wellnessHealth & Wellness
/life-yale/new-havenNew Haven
https://housing.yale.edu/External Subdomain Residential Life
/life-yale/serviceService
https://secretary.yale.edu/stu...External Subdomain Student Groups & Activities
/life-yale/virtual-yaleVirtual Yale
https://covid19.yale.edu/External Subdomain Visit our COVID-19 website for campus updates.
/feature-archiveThe Feature Archive
https://news.yale.edu/2021/03/...External Subdomain Learn more
/feature-archiveText duplicate The Feature Archive
/feature-archiveText duplicate The Feature Archive
https://news.yale.edu/2021/03/...External Subdomain A year of COVID: Making sense of an ‘alien and unnatural' time
https://medicine.yale.edu/psyc...External Subdomain Yale researchers aim to uncover the secrets to happiness with new app
https://divinity.yale.edu/news...External Subdomain Yii-Jan Lin on inclusion and exclusion in the New Testament and beyond
https://news.yale.edu/2021/03/...External Subdomain Understanding trauma: Yale physicians on bias in the ER
https://news.yale.edu/2021/02/...External Subdomain Yale scientists capture the choreography of a developing brain
https://davenport.yalecollege....External Subdomain Davenport College Explore the college
https://news.yale.edu/2015/12/...External Subdomain Negative beliefs about aging predict Alzheimer's disease Learn more
http://peabody.yale.edu/External Subdomain Explore the museum
https://www.youtube.com/watch?...External Watch the video
http://peabody.yale.edu/External Subdomain Yale Peabody Museum of Natural History Explore the museum
http://yalecarillon.org/about-...External Harkness Tower Explore the tower
https://beinecke.library.yale....External Subdomain 1491 Martellus map Explore the collection
https://visitorcenter.yale.edu/External Subdomain Visitor Center Explore the center
https://news.yale.edu/2015/08/...External Subdomain Predator from the prehistoric seas Learn more
https://beinecke.library.yale....External Subdomain Beinecke Rare Book & Manuscript Library Explore the library
https://silliman.yalecollege.y...External Subdomain Explore the college
https://www.yale.edu/contact-usContact Us
https://westcampus.yale.edu/External Subdomain Yale West Campus
https://your.yale.edu/work-yal...External Subdomain Employment Opportunities
/privacy-policyPrivacy Policy
https://emergency.yale.edu/External Subdomain Emergency Info
https://your.yale.edu/communit...External Subdomain Public Safety
/nondiscriminationNondiscrimination & Title IX
https://usability.yale.edu/web...External Subdomain Accessibility at Yale
https://communications.yale.ed...External Subdomain Yale Mobile
https://visitorcenter.yale.edu...External Subdomain Campus Tours
/about-yale/visitingMaps & Directions
https://visitorcenter.yale.edu/External Subdomain Yale Visitor Center
/research-collections/museums-...Text duplicate Museums & Galleries
/life-yale/new-havenText duplicate New Haven
/about-yale/visitingMore Visit Resources
https://instagram.com/yale/New window External Yale on Instagram
IMG-ALT Close-up of Handsome Dan outside on a spring day.
https://www.facebook.com/YaleU...New window External Facebook
http://www.twitter.com/yaleNew window External Twitter
http://www.youtube.com/yaleNew window External YouTube
http://weibo.com/yaleuniversityNew window External Sina Weibo
https://www.yale.edu/social-mediaAll Social Media
/contact-us/contact-web-editorContact Web Editor
https://www.yale.edu/Anchor Back to top
https://www.yale.edu/index.htmlText duplicate Yale University
https://www.yale.edu/searchText duplicate Search
https://www.yale.edu/about-yaleText duplicate About Yale
https://www.yale.edu/academicsText duplicate Academics
https://www.yale.edu/admissionsText duplicate Admissions
/research-collectionsText duplicate Research & Collections
https://www.yale.edu/life-yaleText duplicate Life at Yale
https://www.yale.edu/calendarsText duplicate Calendars
https://giving.yale.edu/External Subdomain Text duplicate Giving
https://news.yale.edu/External Subdomain Text duplicate News
https://directory.yale.edu/External Subdomain Text duplicate Directories
https://secretary.yale.edu/stu...External Subdomain Students
https://www.yale.edu/facultyFaculty
https://your.yale.edu/External Subdomain Staff
https://alumni.yale.edu/External Subdomain Alumni

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.yale.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 9 CSS files. This may affect the page load time negatively.
This website loads 9 JavaScriptt files. This may affect the load time negatively.
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (69 kB).

HTTP Response Header

NameValue
connectionkeep-alive
content-length19884
cache-controlpublic, max-age=21600
content-encodinggzip
content-languageen
content-typetext/html; charset=utf-8
etagW/"1615059389-0"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSat, 06 Mar 2021 19:36:29 GMT
link<https://www.yale.edu/>; rel="canonical",<https://www.yale.edu/>; rel="shortlink"
servernginx
x-drupal-cacheHIT
x-frame-optionsSAMEORIGIN
x-generatorDrupal 7 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe4-b-7fbc4c4c64-2582v
x-styx-req-id3146aa02-7eb8-11eb-ac1f-4a0c9c642c8d
age2603
accept-rangesbytes
via1.1 varnish, 1.1 varnish, 1.1 varnish
dateSat, 06 Mar 2021 20:55:16 GMT
x-served-bycache-mdw17322-MDW, cache-fra19181-FRA, cache-fra19181-FRA
x-cacheHIT, HIT, MISS
x-cache-hits1, 1, 0
x-timerS1615064116.203911,VS0,VE57
varyAccept-Encoding, Cookie, Cookie, Cookie
strict-transport-securitymax-age=300
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 165,827 referring domains.
This website has 22,882,402 backlinks.
This website has backlinks from 104,347 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

# Biblio module rules to prevent recursive searches by bots.
Disallow: /biblio/export/
Disallow: /biblio?*
Disallow: /biblio?page=*&*
Disallow: /publications/export/
Disallow: /publications?*
Disallow: /publications?page=*&*
Disallow: /user/*/biblio*
Allow: /biblio?page=*
Allow: /publications?page=*

Facebook popularity

Shares / Likes / Comments
7,653

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.yale.edu
Yale University
Since its founding in 1701, Yale University has been dedicated to expanding and sharing knowledge, inspiring innovation, and preserving cultural and scientific information for future generations.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Yale85%Check
Yale University79%Check
at Yale67%Check
Visiting Yale58%Check
Yale Visitor Center53%Check
Future50%Check
Info50%Check
Information50%Check
New center44%Check
Museum44%Check

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