Yourstirling.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
75% 
Page structure
58% 
Link structure
77% 
Server
87% 
External factors
100% 
SEO Score
Response time
2.97 s
File size
229.00 kB
Words
614
Media files
34
Number of links
81 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The title of the page is empty or not set.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.yourstirling.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsmax-image-preview:large
msapplication-TileImagehttps://www.yourstirling.com/wp-content/uploads/2021/02/cropped-alive-270x270.png
langen
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 614 words. That's ok.
34.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nation-stirling/images/stirling_logo.pngYour Stirling LogoYour Stirling Logo
...ent/uploads/2021/02/DJI_0196-680x509.jpgNo alt attribute provided
.../uploads/2022/07/Home-page-3-680x425.pngNo alt attribute provided
...Bannockburn-Battle-Simulator-680x452.jpgNo alt attribute provided
.../2018/04/Castle-Coo-Featured-680x453.jpgNo alt attribute provided
...e569e75243a0b3e85e96ca83cb1a59_thumb.jpgNo alt attribute provided
...8fbf5e3681a5cf9193ede5a35de6d2_thumb.jpgNo alt attribute provided
...555b399a9452620fa65d45421ce7bf_thumb.jpgNo alt attribute provided
...efbde0aa617c71cd4a201f6c2c2e02_thumb.jpgNo alt attribute provided
...ads/2018/05/Feature_App-town-680x437.jpgNo alt attribute provided
.../uploads/2022/07/Home-page-3-680x425.pngNo alt attribute provided
.../2018/04/Cycle-Wave-Featured-680x453.jpgNo alt attribute provided
...eature_viewlookingfromwindow-680x418.jpgNo alt attribute provided
...destination-stirling/images/spyglass.pngSearch
...destination-stirling/images/spyglass.pngSearch
...tination-stirling/images/play-button.pngPlay VideoPlay Video
.../uploads/2022/07/Home-page-3-680x425.pngExperiences
...ads/2018/04/Wallace-Header-1-680x383.jpgStirling’s Top Attractions
...t/uploads/2022/10/app-header-680x383.jpgDiscover our new AR App
.../uploads/2023/12/900-brand-1-680x308.pngStirling 900
...ntent/uploads/2023/06/wallace-advert.pngVisit the National Wallace Monument - one of Stirling's top attractions
...uploads/2022/07/Home-page-3-1200x750.pngExperiences
.../2023/10/Stirling-Autumn-163-680x436.jpgFoodie Favourites
...loads/2021/11/doune-low-res1-680x453.jpgTop Cycle Routes
.../2018/04/Castle-Coo-Featured-680x453.jpgGuided Tours and Activities
...018/04/Cycle-Clacks-Featured-680x453.jpgWalking and Cycling
...e569e75243a0b3e85e96ca83cb1a59_thumb.jpgNo alt attribute provided
...8fbf5e3681a5cf9193ede5a35de6d2_thumb.jpgNo alt attribute provided
...555b399a9452620fa65d45421ce7bf_thumb.jpgNo alt attribute provided
...efbde0aa617c71cd4a201f6c2c2e02_thumb.jpgNo alt attribute provided
...812e0d52f0ff3e33fcf781e53e413d_thumb.jpgNo alt attribute provided
...3d9d29e237a4af995f517fbe401427_thumb.jpgNo alt attribute provided
...es/destination-stirling/svgs/dt-logo.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Stirling events not to be missed...
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Stirling events not to be missed...
H2 See & Do
H2 What’s On
H2 Plan Your Visit
H2 Experiences
H2 Stirling City Pass
H2 Free to See
H2 Foodie Favourites
H2 Women in Stirling Trail
H2 Signup for News & Offers
H3 The National Wallace Monument
H3 Experiences Duplicate text
H3 Family Favourites
H3 Guided Tours and Activities
H3 John Douglas (Trashcan Sinatras)
H3 The Nordic Fiddlers Bloc
H3 Constant Follower
H3 Stirling Walking The Marches
H3 Explore Stirling Mobile App
H3 Experiences Duplicate text
H3 Getting Around Stirling
H3 Local Tips
H3 Experiences Duplicate text
H3 Stirling’s Top Attractions
H3 Discover our new AR App
H3 Stirling 900
H3 Top Cycle Routes
H3 Guided Tours and Activities Duplicate text
H3 Walking and Cycling
H3 See & Do Duplicate text
H3 What's On
H3 Plan Your Visit Duplicate text
H3 This site uses cookies
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.yourstirling.com/Subdomain IMG-ALT Your Stirling Logo
/see-do/Subdomain See & Do
/see-do/xp/Subdomain Discover our new AR App
/see-do/experiences/Subdomain Experiences
/see-do/stirling-city-pass/Subdomain Stirling City Pass
/see-do/the-wallace-monument/Subdomain The National Wallace Monument
/see-do/stirling-top-attractions/Subdomain Stirling’s Top Attractions
/see-do/around-stirling/Subdomain Around Stirling
/see-do/guided-tours-and-activ...Subdomain Guided Tours and Activities
/see-do/shopping/Subdomain Shopping
/see-do/cycling-and-walking/Subdomain Walking and Cycling
/see-do/the-wallace-monument/Subdomain The National Wallace Monument The National Wallace Monument A story of passion. Told with pride. Stirling’s famous landmark stands...
/see-do/experiences/Subdomain Experiences HAPPINESS is a bookable experience. Looking for the best experience days in and around Stirling?...
/family-favourites/Subdomain Family Favourites Keep those children entertained and occupied - it could easily be our motto in and around Stirling, there’s just so much for families to se...
/see-do/guided-tours-and-activ...Subdomain Guided Tours and Activities Meet the locals and join one of many guided tours around Stirling
/whats-on/Subdomain What’s On
/whats-on/stirling-900/Subdomain Stirling 900
/whats-on/all-events/Subdomain All Events
/dt/2312665/john-douglas-trash...Subdomain John Douglas (Trashcan Sinatras)
/dt/2372337/the-nordic-fiddler...Subdomain The Nordic Fiddlers Bloc
/dt/2345083/constant-follower/Subdomain Constant Follower
/dt/2361434/stirling-walking-t...Subdomain Stirling Walking The Marches
/plan-your-visit/Subdomain Plan Your Visit
/plan-your-visit/getting-here/Subdomain Arriving in Stirling
/plan-your-visit/getting-aroun...Subdomain Getting Around Stirling
/plan-your-visit/local-tips/Subdomain Local Tips
/plan-your-visit/around-stirling/Subdomain Stay around Stirling
/plan-your-visit/food-and-drink/Subdomain Foodie Favourites
/plan-your-visit/local-informa...Subdomain Local information
/explore-stirling-mobile-app/Subdomain Explore Stirling Mobile App Use Explore Stirling to discover the best of urban and rural Stirlingshire
/see-do/experiences/Subdomain Text duplicate Experiences HAPPINESS is a bookable experience. Looking for the best experience days in and around Stirling?...
/plan-your-visit/getting-aroun...Subdomain Getting Around Stirling The easiest ways to get around Stirling
/plan-your-visit/local-tips/Subdomain Local Tips Here are some local hints and tips to make your trip run smoothly.
/see-do/experiences/Subdomain Experience
/see-do/xp/Subdomain Stirling XP
http://www.investinstirling.com/New window External Subdomain Invest
https://en-gb.facebook.com/Sti...New window External Subdomain No Text
https://twitter.com/StirlingAWSNew window External No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.instagram.com/stir...New window External Subdomain No Text
https://www.yourstirling.com/xpNew window Subdomain Find out more
https://youtu.be/xRvFvI7dGSENew window External Play Video
IMG-ALT Play Video
/see-do/experiences/Subdomain Text duplicate Experiences HAPPINESS is a bookable experience. Looking for the best experience days in and around Stirling?...
IMG-ALT Experiences
/see-do/stirling-top-attractions/Subdomain Stirling’s Top Attractions How many historic heroes and legends can you encounter on a visit to Stirling?
IMG-ALT Stirling’s Top Attractions
/see-do/xp/Subdomain Discover our new AR App Unlock a new reality today See Stirling like you never have before
IMG-ALT Discover our new AR App
/whats-on/stirling-900/Subdomain Stirling 900 Celebrating 900 years of The Royal Burgh of Stirling Founded by King David I in...
IMG-ALT Stirling 900
https://www.nationalwallacemon...New window External Subdomain IMG-ALT Visit the National Wallace Monument - one of Stirling's top attractions
/see-do/experiences/Subdomain Text duplicate Experiences
IMG-ALT Experiences
/see-do/stirling-city-pass/Subdomain Text duplicate Stirling City Pass
/free-attractions/Subdomain Free to See
/plan-your-visit/food-and-drink/Subdomain Text duplicate IMG-ALT Foodie Favourites
/plan-your-visit/food-and-drink/Subdomain Text duplicate Foodie Favourites
/women-in-stirling-trail/Subdomain Women in Stirling Trail
/top-cycle-routes/Subdomain Top Cycle Routes There’s no place better to be than Stirling for cycling adventures, where the small scale of the…
IMG-ALT Top Cycle Routes
/see-do/guided-tours-and-activ...Subdomain Text duplicate Guided Tours and Activities Meet the locals and join one of many guided tours around Stirling
IMG-ALT Guided Tours and Activities
/see-do/cycling-and-walking/Subdomain Walking and Cycling Whether you fancy a short amble, or long distance trek - you won't be disappointed.
IMG-ALT Walking and Cycling
/dt/2312665/john-douglas-trash...Subdomain Music 01 May 2024 John Douglas (Trashcan Sinatras)
/dt/2372337/the-nordic-fiddler...Subdomain Music 02 May 2024 The Nordic Fiddlers Bloc
/dt/2345083/constant-follower/Subdomain Music 09 May 2024 Constant Follower
/dt/2361434/stirling-walking-t...Subdomain Days out 25 May 2024 Stirling Walking The Marches
/dt/2334499/stirling-summer-se...Subdomain Music 30 Jun 2024 Stirling Summer Sessions, Tom Jones
/dt/2341357/stirling-summer-se...Subdomain Music 02 Jul 2024 Stirling Summer Sessions, Shania Twain, Rag'n'Bone Man
https://www.datathistle.com/New window External Subdomain Data Thistle
/see-do/Subdomain Text duplicate See & Do
/see-do/xp/Subdomain Text duplicate Discover our new AR App
/see-do/experiences/Subdomain Text duplicate Experiences
/see-do/stirling-city-pass/Subdomain Text duplicate Stirling City Pass
/see-do/the-wallace-monument/Subdomain Text duplicate The National Wallace Monument
/see-do/stirling-top-attractions/Subdomain Text duplicate Stirling’s Top Attractions
/see-do/around-stirling/Subdomain Text duplicate Around Stirling
/see-do/guided-tours-and-activ...Subdomain Text duplicate Guided Tours and Activities
/see-do/shopping/Subdomain Text duplicate Shopping
/see-do/cycling-and-walking/Subdomain Text duplicate Walking and Cycling
/whats-on/Subdomain What's On
/whats-on/stirling-900/Subdomain Text duplicate Stirling 900
/whats-on/all-events/Subdomain Text duplicate All Events
/plan-your-visit/Subdomain Text duplicate Plan Your Visit
/plan-your-visit/getting-here/Subdomain Text duplicate Arriving in Stirling
/plan-your-visit/getting-aroun...Subdomain Text duplicate Getting Around Stirling
/plan-your-visit/local-tips/Subdomain Text duplicate Local Tips
/plan-your-visit/around-stirling/Subdomain Text duplicate Stay around Stirling
/plan-your-visit/food-and-drink/Subdomain Text duplicate Foodie Favourites
/plan-your-visit/local-informa...Subdomain Text duplicate Local information
https://en-gb.facebook.com/Sti...New window External Subdomain No Text
https://twitter.com/StirlingAWSNew window External No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.instagram.com/stir...New window External Subdomain No Text
/sitemap/Subdomain Site Map
/terms-conditions/Subdomain Terms & Conditions
/cookie-policy/Subdomain Cookie Policy
/privacy-policy/Subdomain Privacy Policy
https://www.strutdigital.co.uk/New window External Subdomain Design by
https://www.yourstirling.com/Anchor ×
/cookie-policy/Subdomain cookie policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.yourstirling.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (2.97 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (229 kB).

HTTP Response Header

NameValue
dateMon, 29 Apr 2024 02:36:51 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cache-controlpublic, s-maxage=15552000
x-powered-byPHP/8.0.30
link<https://www.yourstirling.com/wp-json/>; rel="https://api.w.org/", <https://www.yourstirling.com/wp-json/wp/v2/pages/70>; rel="alternate"; type="application/json", <https://www.yourstirling.com/>; rel=shortlink
x-stackcache-cacheableyes
x-cache-enabledtrue
x-provided-byStackCDN
x-origin-cache-statusMISS
x-viaLHR2
x-cdn-node-is-at-origin1
x-cdn-cache-statusMISS
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=6nJS4hfBHkyhhEYG4bwH83oplvjuT%2BFtaF7f05%2BkBZhJ4p5N%2FCTNDRRt5e3KIlk40%2BO2JfUeRlTv54eXhUHDRyxbczZgHUfyiw2QWLc%2Bg9NaJxm0Ns8UtWWMl0t7S2w2na9dOcaOpw%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray87bbe81fdbbd8fda-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 352 referring domains.
This page has 1,733 backlinks.
This page has backlinks from 215 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Disallow: /wp-content/uploads/wpforms/

Sitemap: https://www.yourstirling.com/wp-sitemap.xml

Similar sites

Search preview

www.yourstirling.com
No title provided

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Stirling72%Check
Explore Stirling56%Check
Stirling Council54%Check
Events50%Check
App46%Check
King46%Check
experience44%Check
new44%Check
Top44%Check
Guided44%Check
Show more keywords and terms

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Cookie Policy

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