Zalando.at - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
41% 
Page structure
79% 
Link structure
25% 
Server
83% 
External factors
100% 
SEO Score
Response time
8.22 s
File size
569.10 kB
Words
641
Media files
8
Number of links
170 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Schuhe, Mode und Accessoires online kaufen | ZALANDO
The length of the page title is perfect. (521 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Entdecke Schuhe, Mode und Accessoires der aktuellen Saison online | Schnelle und versandkostenfreie Lieferung* | Zalando
The length of the meta description is perfect. (769 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.zalando.at/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-at
Server location: United States of America
The following language is defined by HTML: de-at
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionEntdecke Schuhe, Mode und Accessoires der aktuellen Saison online | Schnelle und versandkostenfreie Lieferung* | Zalando
al:ios:app_store_id585629514
al:ios:app_nameZalando
al:ios:urlzalando://ROOT?appdomainId=19
langde-at
fb:app_id175480935857680
X-UA-CompatibleIE=Edge
Accept-CHDPR, Viewport-Width, Width
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
This page contains 641 words. That's ok.
14.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 9.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (569.1 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Mehr als du erwartestFashion, Beauty, Designer & mehr
H2 Gratisversand* und 30 Tage RückversandProbiere alles zu Hause an
H2 Entdecke deine BrandsFolge Brands, um mehr zu entdecken
H2 Deine persönliche Fashion-WeltErhalte Empfehlungen anhand deiner Likes
H2 Mit Zalando Plusstehst du an erster Stelle
H2 Filter für den idealen FitFinde Artikel in deiner empfohlenen Größe
H2 Einfache ZahlungsabwicklungMehr Optionen, weniger Aufwand
H2 helpHilfe & KontaktHilfe & Kontakt helpHilfe & KontaktHilfe & Kontakt
H2 gift_cardGeschenkgutscheineGeschenkgutscheine gift_cardGeschenkgutscheineGeschenkgutscheine
H2 zalando_logo_outlinedÜber unsÜber uns zalando_logo_outlinedÜber unsÜber uns
H2 truckUnsere PartnerUnsere Partner truckUnsere PartnerUnsere Partner
H2 credit_cardUnsere BezahlartenUnsere Bezahlarten credit_cardUnsere BezahlartenUnsere Bezahlarten
H2 shopping_bag_fullUnsere VorteileUnsere Vorteile shopping_bag_fullUnsere VorteileUnsere Vorteile
H2 zalando_logo_outlinedZalando for BusinessZalando for Business zalando_logo_outlinedZalando for BusinessZalando for Business
H2 Zalando Apps:
H2 Finde mehr Inspiration:
H3 Unsere Top Marken
H3 Unsere Top Kategorien
H3 Inhalte
H4 Deals, Drops und Trends
H4 Direkt in deinen Posteingang
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
12 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 17 external links on this page.
LinkAttributesAnchor text
https://www.zalando.at/outlet/Subdomain Sommer-Sale: Bis zu -50% auf deine Lieblingsstyles
/damen-home/Damen
/herren-home/Herren
/kinder-home/Kinder
https://www.zalando.at/Zalando
/zalandoplus/Entdecke
https://www.zalando.at/myaccount/No Text
https://www.zalando.at/myaccount/No Text
https://www.zalando.at/wardrobe/No Text
https://www.zalando.at/cart/No Text
/alle/?activation_date=0-30.0-...NEU
/bekleidung/Bekleidung
https://www.zalando.at/schuhe/Schuhe
/sports-sortiment/Sport
/accessoires/Accessoires
https://www.zalando.at/beauty/Beauty
/premium-damen-home/Subdomain Designer
https://www.zalando.at/marken/Marken
https://www.zalando.at/outlet/Sale %
/pre-owned-home/Pre-owned
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
https://www.zalando.at/adidas/Subdomain adidas
A-TITLE adidas
/adidas-terrex/Subdomain Adidas Terrex
A-TITLE Adidas Terrex
https://www.zalando.at/apple/Subdomain Apple
A-TITLE Apple
/beats-by-dre/Subdomain beats
A-TITLE beats
https://www.zalando.at/bershka/Subdomain Bershka
A-TITLE Bershka
https://www.zalando.at/bugatti/Subdomain Bugatti
A-TITLE Bugatti
/calzedonia/Subdomain Calzedonia
A-TITLE Calzedonia
https://www.zalando.at/converse/Subdomain Converse
A-TITLE Converse
/dr-martens/Subdomain Dr. Martens
A-TITLE Dr. Martens
/esprit-online-shop/Subdomain Esprit
A-TITLE Esprit
https://www.zalando.at/gabor/Subdomain Gabor
A-TITLE Gabor
https://www.zalando.at/gap/Subdomain GAP
A-TITLE GAP
https://www.zalando.at/geox/Subdomain Geox
A-TITLE Geox
https://www.zalando.at/hallhuber/Subdomain Hallhuber
A-TITLE Hallhuber
https://www.zalando.at/herschel/Subdomain Herschel
A-TITLE Herschel
/hollister-co/Subdomain Hollister
A-TITLE Hollister
/hunkemoller/Subdomain Hunkemöller
A-TITLE Hunkemöller
/jack-jones/Subdomain Jack & Jones
A-TITLE Jack & Jones
https://www.zalando.at/lacoste/Subdomain Lacoste
A-TITLE Lacoste
https://www.zalando.at/levis/Subdomain Levis
A-TITLE Levis
https://www.zalando.at/mango/Subdomain Mango
A-TITLE Mango
/new-balance/Subdomain New Balance
A-TITLE New Balance
https://www.zalando.at/nike/Subdomain Nike
A-TITLE Nike
https://www.zalando.at/patagonia/Subdomain Patagonia
A-TITLE Patagonia
/pull-and-bear/Subdomain PULL&BEAR
A-TITLE PULL&BEAR
https://www.zalando.at/rituals/Subdomain Rituals
A-TITLE Rituals
https://www.zalando.at/s-oliver/Subdomain s.Oliver
A-TITLE s.Oliver
https://www.zalando.at/salomon/Subdomain Salomon
A-TITLE Salomon
/scotch-soda/Subdomain Scotch & Soda
A-TITLE Scotch & Soda
https://www.zalando.at/swarovski/Subdomain Swarovski
A-TITLE Swarovski
https://www.zalando.at/tamaris/Subdomain Tamaris
A-TITLE Tamaris
/the-north-face/Subdomain The North Face
A-TITLE The North Face
/tommy-hilfiger-online-shop/Subdomain Tommy Hilfiger
A-TITLE Tommy Hilfiger
https://www.zalando.at/ugg/Subdomain UGG
A-TITLE UGG
https://www.zalando.at/vans/Subdomain Vans
A-TITLE Vans
https://www.zalando.at/vero-moda/Subdomain Vero Moda
A-TITLE Vero Moda
/damenbekleidung-cocktailkleider/Subdomain Abendkleider
A-TITLE Abendkleider
/schuhe/?q=adidas+nmdSubdomain adidas NMD
A-TITLE adidas NMD
/schuhe/?q=adidas+stan+smithSubdomain Adidas Stan Smith
A-TITLE Adidas Stan Smith
/schuhe/?q=adidas+ultra+boostSubdomain Adidas Ultra Boost
A-TITLE Adidas Ultra Boost
/beauty-adventskalender/Subdomain Adventskalender
A-TITLE Adventskalender
/schuhe/?q=nike+air+jordanSubdomain Air Jordan
A-TITLE Air Jordan
/beauty-damen/?q=aloe+vera+gelSubdomain Aloe Vera Gel
A-TITLE Aloe Vera Gel
/maedchenbekleidung-kleider/?g...Subdomain Babykleider
A-TITLE Babykleider
/schuhe/?q=barfußschuheSubdomain Barfußschuhe
A-TITLE Barfußschuhe
/beauty-home/Subdomain Beauty Home
A-TITLE Beauty Home
/accessoires/?q=bluetooth+kopf...Subdomain Bluetooth Kopfhörer
A-TITLE Bluetooth Kopfhörer
/damenbekleidung-jeans/?q=boyf...Subdomain Boyfriend Jeans
A-TITLE Boyfriend Jeans
/damenbekleidung-kleider/?occa...Subdomain Brautkleider
A-TITLE Brautkleider
/boots/?q=chelsea+bootsSubdomain Chelsea Boots
A-TITLE Chelsea Boots
/schuhe/?q=converse+chucksSubdomain Chucks
A-TITLE Chucks
/damen/?q=crop+topsSubdomain Crop Tops
A-TITLE Crop Tops
/damenbekleidung/?q=culottesSubdomain Culottes
A-TITLE Culottes
/dirndl-shop/Subdomain Dirndl
A-TITLE Dirndl
/helme/?sport_type=bikeSubdomain Fahrradhelme
A-TITLE Fahrradhelme
/beauty-damen/?q=Gua+ShaSubdomain Gua Sha
A-TITLE Gua Sha
/schuhe/?q=jordan+4Subdomain Jordan 4
A-TITLE Jordan 4
/damenbekleidung-jacken/?q=kimonoSubdomain Kimonos
A-TITLE Kimonos
/jeans/?q=levis+501Subdomain Levi's 501
A-TITLE Levi's 501
/jeans/?q=mom+jeansSubdomain Mom Jeans
A-TITLE Mom Jeans
/schuhe/?q=new+balance+550Subdomain New Balance 550
A-TITLE New Balance 550
/schuhe/?q=nike+air+force+1Subdomain Nike Air Force 1
A-TITLE Nike Air Force 1
/schuhe/?q=nike+air+maxSubdomain Nike Air Max
A-TITLE Nike Air Max
/schuhe/?q=nike+air+max+270Subdomain Nike Air Max 270
A-TITLE Nike Air Max 270
/schuhe/?q=nike+air+max+90Subdomain Nike Air Max 90
A-TITLE Nike Air Max 90
/schuhe/?q=nike+blazerSubdomain Nike Blazer
A-TITLE Nike Blazer
/schuhe/?q=nike+dunkSubdomain Nike Dunk
A-TITLE Nike Dunk
/schuhe/?q=nike+dunk+retroSubdomain Nike Dunk Retro
A-TITLE Nike Dunk Retro
/damenbekleidung-pullover-swea...Subdomain Pullunder
A-TITLE Pullunder
/schuhe/?q=salomon+speedcrossSubdomain Salomon Speedcross
A-TITLE Salomon Speedcross
/smartwatch/Subdomain Smartwatch
A-TITLE Smartwatch
https://www.zalando.at/taschen/Subdomain Taschen
A-TITLE Taschen
/umstandsmode/Subdomain Umstandsmode
A-TITLE Umstandsmode
/damenbekleidung-kleider/?shir...Subdomain Wickelkleider
A-TITLE Wickelkleider
https://www.zalando.at/messagesErfahre mehr (Login erforderlich)
/zalando-privacy-policyDatenschutzerklärung
/faq/Mein-Kundenkonto/Vom-News...abmelden
https://www.zalando.at/faq/Alle Hilfethemen
/faq/Zahlung/Zahlung-per-Rechn...Zahlung auf Rechnung
/faq/Where-is-my-order.htmlSendung verfolgen
/faq/What-if-my-item-is-damage...Fehlerhaften Artikel reklamieren
/faq/Versand-and-Lieferung/Wie...Versandinformationen
/faq/Rucksendung-and-Ruckersta...Bestellung retournieren
/zalando-newsletter/Subdomain Zur Newsletteranmeldung
https://corporate.zalando.com/...External Subdomain Sicherheitslücke melden
/geschenk-gutscheine/Geschenkgutscheine kaufen
/faq/Gutscheine/Über Geschenkgutscheine und Rabattcodes
/faq/Vouchers/how-to-redeem-a-...Geschenkgutschein einlösen
/geschenk-gutscheine-unternehmen/Geschenkgutscheine für Unternehmen
https://corporate.zalando.com/...External Subdomain Corporate Website
https://jobs.zalando.com/de/External Subdomain Jobs
https://corporate.zalando.com/...External Subdomain Newsroom
https://corporate.zalando.com/...External Subdomain Investor Relations
/faq/Versand-and-Lieferung/Wie...No Text
/faq/Versand-and-Lieferung/Exp...No Text
/faq/Versand-and-Lieferung/Wie...No Text
/faq/Versand-and-Lieferung/Exp...dhlexpress
/faq/Zahlung/Zahlung-per-Kredi...No Text
/faq/Zahlung/Zahlung-per-Kredi...No Text
/faq/Zahlung/Zahlung-per-eps-U...No Text
/faq/Zahlung/Zahlung-per-Paypa...paypal
/faq/Zahlung/Zahlung-per-Rechn...rechnung
/faq/Zahlung/Zahlung-per-SEPA-...sepa
/faq/Zahlung/Zahlung-per-Kredi...No Text
/faq/Zahlung/Zahlung-per-Kredi...No Text
/faq/Zahlung/Zahlung-per-Kredi...dinersclub
/faq/Versand-and-Lieferung/Kos...Versand kostenlos für Einkäufe über €29,90
/faq/Rucksendung-and-Ruckersta...30 Tage Rückgaberecht
/faq/Zahlung/Zahlung-per-Rechn...Subdomain Flexible Bezahlungsmöglichkeiten
https://www.zalando-lounge.at/External Subdomain Lounge by Zalando
https://www.connectedretail.at/External Subdomain Connected Retail
https://zms.zalando.com/External Subdomain Marketing for Partners
https://corporate.zalando.com/...External Subdomain Brands & Retailers
https://engineering.zalando.com/External Subdomain Tech blog
/zalando-impressum/Impressum
/zalando-agb/AGB
/zalando-datenschutz/Datenschutz
https://www.zalando.at/Anchor Dateneinstellungen
https://apps.apple.com/at/app/...External Subdomain appstore de
https://play.google.com/store/...External Subdomain playstore de
https://www.facebook.com/Zalan...External Subdomain facebook
A-TITLE Facebook
https://twitter.com/zalandoExternal twitter
A-TITLE Twitter
https://www.pinterest.com/zala...External Subdomain pinterest
A-TITLE Pinterest
https://www.youtube.com/user/Z...External Subdomain youtube
A-TITLE YouTube
https://instagram.com/zalandoExternal instagram
A-TITLE Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.zalando.at/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (8.22 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (569 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store, must-revalidate
content-security-policyframe-ancestors 'self' https://content.solutions.zalando.com
content-typetext/html; charset=utf-8
link<https://mosaic02.ztat.net/zds/assets/fonts/HelveticaNowText-Regular.cc94b7ec.woff2>; rel="preload"; as="font"; crossorigin; type="font/woff2"; nopush
serverrendering-engine/gender-split-stackset/main-3077
varyAccept-Encoding
x-flow-idLYfAJwrg960Zy8Vu
x-frame-optionssameorigin
x-zalando-child-request-idLYfAJwrg960Zy8Vu
x-akamai-transformed9 - 0 pmb=mTOE,1
content-encodinggzip
dateWed, 12 Jun 2024 00:16:56 GMT
set-cookie206 Characters
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 961 referring domains.
This page has 17,503 backlinks.
This page has backlinks from 722 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 4391 shares and comments on Facebook.

Robots.txt

User-agent: *
Disallow: /*&*&*&*
Disallow: /cart/*
Disallow: /wardrobe/*
Disallow: /myaccount/*
Disallow: /opinions*
Disallow: /streetwear-*
Allow: /api/navigation
Allow: /api/graphql/
Disallow: /api/navigation/*
Disallow: /api/*

User-agent: Screaming Frog SEO Spider
Disallow: /

Search preview

www.zalando.at
Schuhe, Mode und Accessoires online kaufen | ZALANDO
Entdecke Schuhe, Mode und Accessoires der aktuellen Saison online | Schnelle und versandkostenfreie Lieferung* | Zalando

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Zalando76%Check
Schuhe58%Check
Accessoires58%Check
Entdecke50%Check
Finde43%Check
Top43%Check
logo43%Check
Fashion43%Check
Top Marken42%Check
zu Hause42%Check

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