Zalando.ch - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
41% 
Page structure
79% 
Link structure
25% 
Server
85% 
External factors
100% 
SEO Score
Response time
8.40 s
File size
527.70 kB
Words
592
Media files
8
Number of links
154 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Schuhe, Mode und Accessoires online kaufen | ZALANDO
The length of the page title is perfect. (521 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Entdecke Schuhe, Mode und Accessoires der aktuellen Saison online | Schnelle und versandkostenfreie Lieferung* | Zalando
The length of the meta description is perfect. (769 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.zalando.ch/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-ch
Server location: United States of America
The following language is defined by HTML: de-ch
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionEntdecke Schuhe, Mode und Accessoires der aktuellen Saison online | Schnelle und versandkostenfreie Lieferung* | Zalando
al:ios:app_store_id585629514
al:ios:app_nameZalando
al:ios:urlzalando://ROOT?appdomainId=20
langde-ch
fb:app_id329077433816820
X-UA-CompatibleIE=Edge
Accept-CHDPR, Viewport-Width, Width
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
This page contains 592 words. That's ok.
15.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 9.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (527.7 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Mehr als du erwartestFashion, Beauty, Designer & mehr
H2 Gratisversand* und 30 Tage RückversandProbiere alles zu Hause an
H2 Entdecke deine BrandsFolge Brands, um mehr zu entdecken
H2 Mit Zalando Plusstehst du an erster Stelle
H2 Deine persönliche Fashion-WeltErhalte Empfehlungen anhand deiner Likes
H2 Filter für den idealen FitFinde Artikel in deiner empfohlenen Grösse
H2 Einfache ZahlungsabwicklungMehr Optionen, weniger Aufwand
H2 helpHilfe und KontaktHilfe und Kontakt helpHilfe und KontaktHilfe und Kontakt
H2 gift_cardGeschenkgutscheineGeschenkgutscheine gift_cardGeschenkgutscheineGeschenkgutscheine
H2 zalando_logo_outlinedÜber unsÜber uns zalando_logo_outlinedÜber unsÜber uns
H2 truckVersandartenVersandarten truckVersandartenVersandarten
H2 credit_cardZahlungsartenZahlungsarten credit_cardZahlungsartenZahlungsarten
H2 shopping_bag_fullUnsere VorteileUnsere Vorteile shopping_bag_fullUnsere VorteileUnsere Vorteile
H2 zalando_logo_outlinedZalando for BusinessZalando for Business zalando_logo_outlinedZalando for BusinessZalando for Business
H2 Zalando Apps:
H2 Finde mehr Inspiration:
H3 Entdecke Top Brands
H3 Entdecke Top Kategorien
H3 Inhalte
H4 Deals, Drops und Trends
H4 Direkt in deinen Posteingang
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
9 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 16 external links on this page.
LinkAttributesAnchor text
https://www.zalando.ch/outlet/Subdomain Sommer-Sale: Bis zu -50%* auf deine Lieblingsstyles
/damen-home/Damen
/herren-home/Herren
/kinder-home/Kinder
https://www.zalando.ch/Zalando
/zalandoplus/Entdecke
https://www.zalando.ch/myaccount/No Text
https://www.zalando.ch/myaccount/No Text
https://www.zalando.ch/wardrobe/No Text
https://www.zalando.ch/cart/No Text
/alle/?activation_date=0-30.0-...NEU
/bekleidung/Bekleidung
https://www.zalando.ch/schuhe/Schuhe
/sports-sortiment/Sport
/accessoires/Accessoires
/beauty-home/Subdomain Beauty
/collections/Y6pydAOxSo-/?_rfl...Designer
https://www.zalando.ch/marken/Marken
/outlet/?sale=trueSale
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/damen-home/Text duplicate Damen
/herren-home/Text duplicate Herren
/kinder-home/Text duplicate Kinder
/abercrombie-and-fitch/Subdomain Abercrombie & Fitch
A-TITLE Abercrombie & Fitch
/adidas-terrex/Subdomain Adidas Terrex
A-TITLE Adidas Terrex
https://www.zalando.ch/asics/Subdomain Asics
A-TITLE Asics
/boss-online-shop/Subdomain BOSS
A-TITLE BOSS
https://www.zalando.ch/buffalo/Subdomain Buffalo
A-TITLE Buffalo
https://www.zalando.ch/desigual/Subdomain Desigual
A-TITLE Desigual
https://www.zalando.ch/diesel/Subdomain Diesel
A-TITLE Diesel
https://www.zalando.ch/esprit/Subdomain Esprit
A-TITLE Esprit
https://www.zalando.ch/falke/Subdomain Falke
A-TITLE Falke
https://www.zalando.ch/geox/Subdomain Geox
A-TITLE Geox
https://www.zalando.ch/haglofs/Subdomain Haglöfs
A-TITLE Haglöfs
/helly-hansen/Subdomain Helly Hansen
A-TITLE Helly Hansen
/jack-jones/Subdomain Jack & Jones
A-TITLE Jack & Jones
/jack-wolfskin/Subdomain Jack Wolfskin
A-TITLE Jack Wolfskin
https://www.zalando.ch/levis/Subdomain Levi's®
A-TITLE Levi's®
https://www.zalando.ch/mammut/Subdomain Mammut
A-TITLE Mammut
/morgan-online-shop/Subdomain Morgan
A-TITLE Morgan
https://www.zalando.ch/mustang/Subdomain Mustang
A-TITLE Mustang
https://www.zalando.ch/nike/Subdomain Nike
A-TITLE Nike
https://www.zalando.ch/o-neill/Subdomain O'Neill
A-TITLE O'Neill
https://www.zalando.ch/odlo/Subdomain Odlo
A-TITLE Odlo
https://www.zalando.ch/odlo/Subdomain Text duplicate Odlo
A-TITLE Odlo
https://www.zalando.ch/only/Subdomain Only
A-TITLE Only
/passionata/Subdomain Passionata
A-TITLE Passionata
https://www.zalando.ch/patagonia/Subdomain Patagonia
A-TITLE Patagonia
/river-island/Subdomain River Island
A-TITLE River Island
https://www.zalando.ch/roxy/Subdomain Roxy
A-TITLE Roxy
https://www.zalando.ch/s-oliver/Subdomain s.Oliver
A-TITLE s.Oliver
https://www.zalando.ch/salomon/Subdomain Salomon
A-TITLE Salomon
https://www.zalando.ch/tamaris/Subdomain Tamaris
A-TITLE Tamaris
/the-north-face/Subdomain The North Face
A-TITLE The North Face
/tommy-hilfiger/Subdomain Tommy Hilfiger
A-TITLE Tommy Hilfiger
https://www.zalando.ch/vaude/Subdomain Vaude
A-TITLE Vaude
https://www.zalando.ch/vero-moda/Subdomain Vero Moda
A-TITLE Vero Moda
https://www.zalando.ch/viking/Subdomain Viking
A-TITLE Viking
https://www.zalando.ch/vila/Subdomain Vila
A-TITLE Vila
/beauty-adventskalender/Subdomain Adventskalender
A-TITLE Adventskalender
/dirndl-shop/Subdomain Dirndl
A-TITLE Dirndl
/geschenke-fuer-sie/Subdomain Geschenkideen für sie
A-TITLE Geschenkideen für sie
/geschenk-gutscheine/Subdomain Gutschein
A-TITLE Gutschein
https://www.zalando.ch/huete/Subdomain Hüte
A-TITLE Hüte
/schuhe/?q=jordan+4Subdomain Jordan 4
A-TITLE Jordan 4
/damenbekleidung-jacken/?q=kimonoSubdomain Kimono
A-TITLE Kimono
/kinderbekleidung/Subdomain Kindermode
A-TITLE Kindermode
/damenbekleidung-kleider/Subdomain Kleider
A-TITLE Kleider
/accessoires-herren-krawatten/Subdomain Krawatte
A-TITLE Krawatte
https://www.zalando.ch/lingerie/Subdomain Lingerie
A-TITLE Lingerie
/schuhe/?q=nike+airSubdomain Nike Air Max
A-TITLE Nike Air Max
/damenbekleidung-kleider/?occa...Subdomain Partykleider
A-TITLE Partykleider
/taschen-accessoires-schmuck-d...Subdomain Schmuck
A-TITLE Schmuck
https://www.zalando.ch/sneaker/Subdomain Sneaker
A-TITLE Sneaker
/sonnenbrillen-online/Subdomain Sonnenbrillen
A-TITLE Sonnenbrillen
/damenbekleidung-strandaccesso...Subdomain Strandkleid
A-TITLE Strandkleid
/sports-sortiment/?sport_type=...Subdomain Surfshop
A-TITLE Surfshop
/sweatshirt/Subdomain Sweatshirt
A-TITLE Sweatshirt
https://www.zalando.ch/t-shirt/Subdomain T-Shirts
A-TITLE T-Shirts
/damenbekleidung-bademode/?q=t...Subdomain Tankini
A-TITLE Tankini
https://www.zalando.ch/taschen/Subdomain Taschen
A-TITLE Taschen
/bekleidung/?occasion=oktoberfestSubdomain Trachtenmode
A-TITLE Trachtenmode
/trenchcoat/Subdomain Trenchcoat
A-TITLE Trenchcoat
https://www.zalando.ch/uhren/Subdomain Uhren
A-TITLE Uhren
/umstandsmode/Subdomain Umstandsmode
A-TITLE Umstandsmode
/weekender-damen/Subdomain Weekender
A-TITLE Weekender
https://www.zalando.ch/messagesErfahre mehr (Login erforderlich)
/zalando-privacy-policyDatenschutzerklärung
/faq/How-do-I-unsubscribe-from...abmelden
https://www.zalando.ch/faq/Alle Hilfethemen
/faq/Zahlung/Zahlung-per-Rechn...Kauf auf Rechnung
/faq/Where-is-my-order.htmlSendung verfolgen
/faq/What-if-my-item-is-damage...Fehlerhaften Artikel reklamieren
/faq/Versand-and-LieferungLieferinformationen
/faq/Rucksendung-and-Ruckersta...Bestellung retournieren
/faq/GrossentabellenDie richtige Grösse finden
https://corporate.zalando.com/...External Subdomain Sicherheitslücke melden
/geschenk-gutscheine/Geschenkgutscheine kaufen
/faq/Gutscheine/Ubersicht-Guts...Über Geschenkgutscheine und Rabattcodes
/faq/Gutscheine/Geschenkgutsch...Geschenkgutschein einlösen
/geschenk-gutscheine-unternehmen/Geschenkgutscheine für Unternehmen
https://corporate.zalando.com/deExternal Subdomain Corporate Website
https://jobs.zalando.com/de/External Subdomain Jobs
https://corporate.zalando.com/...External Subdomain Newsroom
https://corporate.zalando.com/...External Subdomain Investor Relations
/faq/Versand-and-Lieferung/Zus...ch diepost
/faq/Zahlung/Zahlung-per-Kredi...No Text
/faq/Zahlung/Zahlung-per-Kredi...No Text
/faq/Zahlung/Zahlung-per-PayPa...paypal
/faq/Zahlung/Zahlung-per-Rechn...rechnung
/faq/Zahlung/Zahlung-per-TWINT...No Text
/faq/Zahlung/Zahlung-per-Kredi...No Text
/faq/Zahlung/Zahlung-per-Kredi...No Text
/faq/Zahlung/Zahlung-per-Kredi...dinersclub
/faq/Versand-and-Lieferung/Kos...Kostenlos für Einkäufe über CHF 34.90
/faq/Rucksendung-and-Ruckersta...30 Tage Rückgaberecht
/faq/ZahlungFlexible Bezahlarten
https://www.zalando-lounge.ch/External Subdomain Lounge by Zalando
https://www.connectedretail.ch/External Subdomain Connected Retail
https://zms.zalando.com/External Subdomain Marketing Services
https://corporate.zalando.com/...External Subdomain Brands & Retailers
/zalando-impressum/Impressum
/zalando-agb/AGB
/zalando-datenschutz/Datenschutz
https://engineering.zalando.com/External Subdomain Blog
https://www.zalando.ch/Anchor Dateneinstellungen
https://apps.apple.com/ch/app/...External Subdomain appstore de
https://play.google.com/store/...External Subdomain playstore de
https://www.facebook.com/ZalandoExternal Subdomain facebook
A-TITLE Facebook
https://www.pinterest.com/zala...External Subdomain pinterest
A-TITLE Pinterest
https://www.youtube.com/user/Z...External Subdomain youtube
A-TITLE Youtube
https://www.instagram.com/zala...External Subdomain instagram
A-TITLE Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.zalando.ch/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (8.40 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (528 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store, must-revalidate
content-security-policyframe-ancestors 'self' https://content.solutions.zalando.com
content-typetext/html; charset=utf-8
link<https://mosaic02.ztat.net/zds/assets/fonts/HelveticaNowText-Regular.cc94b7ec.woff2>; rel="preload"; as="font"; crossorigin; type="font/woff2"; nopush
serverrendering-engine/gender-split-stackset/main-3077
varyAccept-Encoding
x-flow-idZGWoJbRKWsBz-TxS
x-frame-optionssameorigin
x-zalando-child-request-idZGWoJbRKWsBz-TxS
x-akamai-transformed9 - 0 pmb=mTOE,1
content-encodinggzip
dateTue, 11 Jun 2024 23:20:40 GMT
set-cookie206 Characters
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,019 referring domains.
This page has 33,580 backlinks.
This page has backlinks from 621 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 5796 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.zalando.ch
Schuhe, Mode und Accessoires online kaufen | ZALANDO
Entdecke Schuhe, Mode und Accessoires der aktuellen Saison online | Schnelle und versandkostenfreie Lieferung* | Zalando

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Zalando76%Check
Schuhe58%Check
Accessoires58%Check
Entdecke54%Check
Entdecke Top48%Check
Brands43%Check
Finde43%Check
Top43%Check
logo43%Check
Fashion43%Check

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