Zales.com - SEO Checker

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Overview of the SEO Check
Meta information
97% 
Page quality
37% 
Page structure
79% 
Link structure
0% 
Server
71% 
External factors
100% 
SEO Score
Response time
0.51 s
File size
732.80 kB
Words
145
Media files
13
Number of links
45 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Zales | Your Online and Local Jewelry Store
The length of the page title is perfect. (392 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Zales carries a wide selection of jewelry from engagement rings to fashion jewelry! Explore our jewelry online or find a store near you!
The length of the meta description is perfect. (824 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
occ-backend-base-urlhttps://ecomapi.jewels.com
viewportwidth=device-width, initial-scale=1
descriptionZales carries a wide selection of jewelry from engagement rings to fashion jewelry! Explore our jewelry online or find a store near you!
og:imageEmpty
robotsINDEX, FOLLOW
og:titleZales | Your Online and Local Jewelry Store
og:descriptionZales carries a wide selection of jewelry from engagement rings to fashion jewelry! Explore our jewelry online or find a store near you!
og:urlhttps://jsorigin.zales.com/
langen
charsetutf-8

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Page quality

Content
(Critically important)
There are only 145 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
24.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 5 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is very large (732.8 kB).
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ZTE3NzY5ZDhkYWZjY2VlZTU0NTc3OWFiMjIxOTcwZALES100.png
...ZTE3NzY5ZDhkYWZjY2VlZTU0NTc3OWFiMjIxOTcwZALES100.png
...icons/2c8c50ec0de0c__bluediamond_vr4.pngNo alt attribute provided
...3/FY25 ZAL HP 5-13_DSK_HERO_1440X600.jpgGolden Days Ahead. Elevate your look with gold designs that make everyday a little more wow! Shop Now.Golden Days Ahead. Elevate your look with gold designs that make everyday a little more wow! Shop Now.
...s.com/hp/20240513/z_20240513_2up_1_d.jpgShop SOKO
...s.com/hp/20240513/z_20240513_2up_2_d.jpgShop Chains
...m/hp/20240513/z_20240513_3across_1_d.jpgExplore Graduation Gift Ideas
...m/hp/20240513/z_20240513_3across_2_d.jpgExplore Father's Day Gifts
...m/hp/20240513/z_20240513_3across_3_d.jpgExplore Gifts for All
...-FooterRedesign-350x267-VaultRewards.pngJoin Vault Rewards. Learn More.
...-4_19-FooterRedesign-350x267-Payment.pngPayment Options. Learn More.
...s-4_19-FooterRedesign-350x267-Expert.pngConnect With an Expert. Learn More.
...-4_19-FooterRedesign-350x267-Protect.pngProtect Your Purchase. Learn More.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Graduation
H3 Father's Day
H3 Gifts For All
Baselink: /
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
/undefinedundefinedSkip to Content
/undefinedundefinedSkip to Navigation
https://www.zales.com/IMG-ALT ZALES100.png
A-TITLE ZALES100.png
/guest/guest-order-statusNo Text
https://www.zales.com/Text duplicate IMG-ALT ZALES100.png
A-TITLE ZALES100.png
/guest/guest-order-statusNo Text
/new?icid=MEGA:NEW:LPNew
/designer-edit?icid=MEGA:DESIG...Designers
/engagement-rings?icid=MEGA:EN...Engagement
/rings?icid=MEGA:RINGS:LPRings
/necklaces?icid=MEGA:NECK:LPNecklaces
/earrings?icid=MEGA:EARRING:LPEarrings
/bracelets?icid=MEGA:BRACELET:LPBracelets
/watches?icid=MEGA:WATCH:LPWatches
/create-your-own?icid=MEGA:CYO:LPCreate Your Own
/gift-ideas?icid=MEGA:GIFT_IDE...Gifts
/sales-offers-and-deals?icid=M...Sale
https://www.zales.com/Home
A-TITLE Home
/vault-rewardsVault Rewards
A-TITLE Vault Rewards
/new?icid=MEGA:NEW:LPText duplicate New
/designer-edit?icid=MEGA:DESIG...Text duplicate Designers
/engagement-rings?icid=MEGA:EN...Text duplicate Engagement
/rings?icid=MEGA:RINGS:LPText duplicate Rings
/necklaces?icid=MEGA:NECK:LPText duplicate Necklaces
/earrings?icid=MEGA:EARRING:LPText duplicate Earrings
/bracelets?icid=MEGA:BRACELET:LPText duplicate Bracelets
/watches?icid=MEGA:WATCH:LPText duplicate Watches
/create-your-own?icid=MEGA:CYO:LPText duplicate Create Your Own
/gift-ideas?icid=MEGA:GIFT_IDE...Text duplicate Gifts
/sales-offers-and-deals?icid=M...Text duplicate Sale
/guest/guest-order-statusTrack An Order
A-TITLE Track An Order
/gold-jewelry/c/0111020597?ici...IMG-ALT Golden Days Ahead. Elevate your look with gold designs that make everyday a little more wow! Shop Now.
/soko?icid=HMP:2UP:SOKOIMG-ALT Shop SOKO
/necklaces/chain-necklaces/c/0...IMG-ALT Shop Chains
/graduation-gift-guide?icid=HM...Explore Now
/graduation-gift-guide?icid=HM...Text duplicate Explore Now
/fathers-day-gift-guide?icid=H...Text duplicate Explore Now
/fathers-day-gift-guide?icid=H...Text duplicate Explore Now
/jewelry-gifts-for-any-occasio...Text duplicate Explore Now
/jewelry-gifts-for-any-occasio...Text duplicate Explore Now
/vault-rewards?icid=HMP:TOOLS:...IMG-ALT Join Vault Rewards. Learn More.
/payments?icid=HMP:TOOLS:PAYMENTSIMG-ALT Payment Options. Learn More.
/expert-consultation?icid=HMP:...IMG-ALT Connect With an Expert. Learn More.
/protection-plans?icid=HMP:TOO...IMG-ALT Protect Your Purchase. Learn More.
/undefinedundefinedBack to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.zales.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.51 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is very large (733 kB).
This page only loads 2 CSS files. That's ok.

HTTP Response Header

NameValue
server*
strict-transport-securitymax-age=15724800
content-typetext/html; charset=utf-8
x-powered-byExpress
etagW/"b72a9-bInAFnvtGKodFhRbWXAA48drTAQ"
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' *.jewels.com
x-frame-optionsDENY
x-akamai-transformed9 147923 0 pmb=mTOE,1
content-encodinggzip
cache-controlmax-age=900
expiresThu, 16 May 2024 14:38:51 GMT
dateThu, 16 May 2024 14:23:51 GMT
varyAccept-Encoding
set-cookie109 Characters
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 4,145 referring domains.
This page has 97,706 backlinks.
This page has backlinks from 2,914 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *

    
        
            
            
Disallow: /ampanalytics/*
            
        
    
        
            
            
Disallow: *xtng_fake=
            
        
    
        
            
            
Disallow: *cm_mmc=
            
        
    
        
            
            
Disallow: *catalogId=
            
        
    
        
            
            
Disallow: *social=
            
        
    
        
            
            
Disallow: *q=
            
        
    
        
            
            
Disallow: /guest/
            
        
    
        
            
            
Disallow: */megamenu
            
        
    
        
            
            
Disallow: *hs=
            
        
    
        
            
            
Disallow: *baseStore=
            
        
    
        
            
            
Disallow: *sort=
            
        
    
        
            
            
Disallow: /favorites/
            
        
    
        
            
            
Disallow: /ampanalyticsevents/*
            
        
    
        
            
            
Disallow: /chat/
            
        
    
        
            
            
Disallow: *storeId=
            
        
    
        
            
            
Disallow: /aos
            
        
    
        
            
            
Disallow: /checkout/
            
        
    
        
            
            
Disallow: *reLogonURL=
            
        
    
        
            
            
Disallow: /cart
            
        
    
        
            
            
Disallow: *isLegacyUser=
            
        
    
        
            
            
Disallow: /search/
            
        
    
        
            
            
Disallow: /register/
            
        
    
        
            
            
Disallow: *text=
            
        
    
        
            
            
Disallow: *error=
            
        
    
        
            
            
Disallow: *cart=
            
        
    
        
            
            
Disallow: /search?
            
        
    
        
            
            
Disallow: /login/
            
        
    



SiteMap: https://www.zales.com/sitemap.xml

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Search preview

www.zales.com
Zales | Your Online and Local Jewelry Store
Zales carries a wide selection of jewelry from engagement rings to fashion jewelry! Explore our jewelry online or find a store near you!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Store56%Check
Explore48%Check
Engagement46%Check
Rings46%Check
Engagement Rings46%Check
Select46%Check
Day42%Check
Gifts40%Check
Jewelry Store40%Check
Graduation40%Check
Show more keywords and terms

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Cookie Policy

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Contact | Privacy

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So we can serve you tailored ads and promotions