Zurich.ch - SEO Checker

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Overview of the SEO Check
Meta information
92% 
Page quality
79% 
Page structure
79% 
Link structure
51% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
124.30 kB
Words
792
Media files
16
Number of links
73 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Insurance for private persons | Zurich Switzerland
The length of the page title is perfect. (445 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Insurance for private persons: Whether at home or on the move, legal protection, pensions or accidents – Zurich is the right place for insurance.
The length of the meta description is perfect. (883 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.zurich.ch/en/private-customers
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1,maximum-scale=1
keywordsinsurance, insurances
descriptionInsurance for private persons: Whether at home or on the move, legal protection, pensions or accidents – Zurich is the right place for insurance.
robotsfollow,index
zboostEmpty
searchid9A70D7186BB642E7A3C32B4C7F0B0A8C
WT.i_lvl1zurich.ch
google-site-verificationyyNsMpFdFwRlYHVimhlXg2LEZ9gyEFkhUJ5dnxt_2Ks
theme-color#2167ae
facebook-domain-verificationmqv76iwtfu4mwdjj6iwmsppowdw45d
p:domain_verify57d500ac6427fa8555f34c424fd3cc80
app-insights-key7c6c7ef1-693a-45be-902b-1e30332f90b3
searchtagsEmpty
usedescriptionassnippetfalse
searchresultimageEmpty
langen
twitter:titleInsurance for private persons | Zurich Switzerland
twitter:cardsummary
twitter:descriptionInsurance for private persons: Whether at home or on the move, legal protection, pensions or accidents – Zurich is the right place for insurance.
og:titleInsurance for private persons | Zurich Switzerland
og:urlhttps://www.zurich.ch/en/private-customers
og:typearticle
og:descriptionInsurance for private persons: Whether at home or on the move, legal protection, pensions or accidents – Zurich is the right place for insurance.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 792 words. That's ok.
42.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.91 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1,maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...g?sc_lang=en&__Revision=CA5D05791379ABC5ZOne AppZOne App
data:[...] Base64Scan the QR code and download the app directly
...re-badge.svg?__Revision=A845579E98D3F65ENo alt attribute provided
...ay-badge.svg?__Revision=F653379FA867B21BNo alt attribute provided
...23&hash=38AE6758BD9BFA6B2EC99C3F86AE2D0DNo alt attribute provided
...23&hash=E305665FC223330EB4285E0CD4A0AD75No alt attribute provided
...23&hash=F469A2659D3CC1FDEB2D0DB4265E1D41No alt attribute provided
...23&hash=351EFA7273268435A9BAB6E8D7471AD9A woman sitting, using a laptopA woman sitting, using a laptop
...23&hash=BB1FD4F1D7490560BEBC718FB0F2541FA woman showing a tree to a childA woman showing a tree to a child
...23&hash=C83DBCC8E5A8D212A83133DEF3AE7380FlowersFlowers
...23&hash=039026C97401751A8EE286AB5B7C0EF4neighbor dispute quiet headphonesneighbor dispute quiet headphones
...23&hash=D2EDD1D3CC044E29FCA00428019A5117Skiers on the slopesSkiers on the slopes
...23&hash=0B5E20B5FE16769E330CC53461ECADC4Shoe on car brakeShoe on car brake
...23&hash=95DBDB64C4923746E4F8FD6FBD302B91Woman sitting in front of a laptop with pen and paperWoman sitting in front of a laptop with pen and paper
...23&hash=744133505B2732B143D3B7581914D6C8E-car parked at a charging stationE-car parked at a charging station
...23&hash=897D6BEEA7CFA296941082CB10E05D43woman jogging in the forestwoman jogging in the forest

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Do you have questions, would you like some advice or do you need to report an incident?
H2 There for you at each stage of your life
H2 We are working to ensure a better future
H2 Well informed, better protected
H3 Download the Zurich One app
H3 Contact & Services
H3 Report your event of a loss
H3 Find us
H3 Plan your move
H3 Changing car or insurance
H3 Provide for the future
H3 Sustainable solutions for our customers
H3 Our commitment to society
H3 Our commitment to our planet
H3 Neighborhood disputes: What you need to know now
H3 Recreational accident prevention
H3 Efficient on the road thanks to recuperation
H3 Premium increase: Why are car insurance premiums rising?
H3 Guide to caring for electric car batteries
H3 Increase your safety when jogging in the dark
H3 Customer Service
H3 Insurances
H3 Go to
H3 Languages
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en/contact-servicesContact & Services
/en/services/notification-claimReport Claim
https://www.zurich.ch/en/No Text
/en/private-customers/mobility...Car
/en/private-customers/mobility...Text duplicate Car
/en/private-customers/living-e...Contents
/en/private-customers/living-e...Text duplicate Contents
/en/corporate-customersBusiness
/en/corporate-customersText duplicate Business
/en/private-customers/provisio...Life
/en/private-customers/provisio...Text duplicate Life
/en/private-customers/product-...All products
/en/private-customers/product-...Text duplicate All products
/en/private-customers/premium-...All calculators
/en/private-customers/premium-...Text duplicate All calculators
/en/zurichoneFind out more
https://apps.apple.com/ch/app/...External Subdomain No Text
https://play.google.com/store/...External Subdomain No Text
/en/contact-servicesText duplicate Contact & Services
/en/services/notification-claimReport your event of a loss
/en/about-us/locationsFind us
/en/private-customers/lebenssi...No Text
/en/private-customers/lebenssi...Learn more
/en/private-customers/lebenssi...No Text
/en/private-customers/lebenssi...Text duplicate Learn more
/en/private-customers/provisio...No Text
/en/private-customers/provisio...Text duplicate Learn more
/en/about-us/sustainability/cu...IMG-ALT A woman sitting, using a laptop
/en/about-us/sustainability/cu...Text duplicate Learn more
/en/about-us/sustainability/so...IMG-ALT A woman showing a tree to a child
/en/about-us/sustainability/so...Text duplicate Learn more
/en/about-us/sustainability/pl...IMG-ALT Flowers
/en/about-us/sustainability/pl...Text duplicate Learn more
/en/private-customers/mobility...Bestseller Car Third party liability, collision or partial casco: Zurich delivers the optimum choice in coverage for your individual car insurance.
/en/private-customers/living-e...Bestseller Contents Contents insurance gives tenants and owners comprehensive coverage for their worldly possessions.
/en/private-customers/living-e...50% discount Cyber insurance Caught in the net of fraudsters? In the event of a cyber attack, we cover any resulting costs. Take out a policy by December 30,...
/en/private-customers/mobility...Bestseller Travel Whatever happens before and during your trip or when you’re home again, keep safe with Relax Assistance Travel Insurance.
/en/private-customers/provisio...Bestseller Protection against life risks If you have special responsibilities, for example in your family or as an entrepreneur, you should provide financial...
/en/private-customers/mobility...Electric car Top-class insurance and services, especially for you and your electric or plug-in vehicle.
/en/private-customers/living-e...Wedding Make sure you can relax on your wedding day: Zurich – to go! Wedding Insurance protects you against the financial consequences of canceling or postpo...
/en/private-customers/provisio...Bestseller Retirement savings account 3a Open quickly and easily, without a customer advisor and at favorable conditions (with no subscription fee).
/en/private-customers/living-e...Rental guarantee The easy alternative to conventional rent deposit accounts: You don’t have to provide a cash as a security deposit.
/en/services/knowledge/homes-a...IMG-ALT neighbor dispute quiet headphones
/en/services/knowledge/homes-a...Text duplicate Learn more
/en/services/knowledge/corpora...IMG-ALT Skiers on the slopes
/en/services/knowledge/corpora...Text duplicate Learn more
/en/services/knowledge/vehicle...IMG-ALT Shoe on car brake
/en/services/knowledge/vehicle...Text duplicate Learn more
/en/services/knowledge/vehicle...IMG-ALT Woman sitting in front of a laptop with pen and paper
/en/services/knowledge/vehicle...Text duplicate Learn more
/en/services/knowledge/vehicle...IMG-ALT E-car parked at a charging station
/en/services/knowledge/vehicle...Text duplicate Learn more
/en/services/knowledge/lifesty...IMG-ALT woman jogging in the forest
/en/services/knowledge/lifesty...Text duplicate Learn more
/en/services/notification-claimClaims Service
/en/about-us/locations?filters...Help Point Locations
/en/about-us/locations?filters...Agency Locations
/en/contact-services?tab=chang...Change of Address
/en/contact-services?tab=conta...Queries & Feedback
https://umfrage.zurich.ch/New window External Subdomain Clients online panel
/en/private-customers/mobility...Car Insurance
/en/private-customers/mobility...Travel Insurance
/en/private-customers/living-e...Contents Insurance
/en/private-customers/liabilit...Personal Liability
/en/private-customers/provisio...Retirement
/en/private-customers/provisio...Protection for Relatives
/en/insurance-supervisionInformation according to ISA
http://www.zurich.com/New window External Subdomain Zurich Worldwide
/en/about-us/mediaMedia
https://www.zurich.com/en/inve...New window External Subdomain Shareholders
/en/about-us/jobs-careersCareer
https://services.zurich.ch/de/...New window External Subdomain Broker
https://www.stadt-zuerich.ch/p...New window External Subdomain Region of Zurich
https://www.zurich.ch/en/English
https://www.zurich.ch/fr/Français
https://www.zurich.ch/de/Deutsch
https://www.zurich.ch/it/Italiano
https://www.instagram.com/zuri...New window External Subdomain Instagram
https://www.linkedin.com/showc...New window External Subdomain LinkedIn
https://twitter.com/zurich_ch?...New window External Twitter
https://www.youtube.com/@Zuric...New window External Subdomain Youtube
https://www.tiktok.com/discove...New window External Subdomain TikTok
https://open.spotify.com/show/...New window External Subdomain Spotify
/en/impressumNew window Imprint
/en/data-protectionNew window Privacy policy
/en/legal-noticeNew window Legal notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.zurich.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.24 seconds.
The file size of the HTML document is fine (124 kB).

HTTP Response Header

NameValue
dateFri, 13 Dec 2024 11:46:50 GMT
content-typetext/html; charset=utf-8
access-control-allow-origin*
access-control-expose-headersRequest-Context
cache-controlno-cache, no-store
content-encodinggzip
expires-1
pragmano-cache
set-cookie132 Characters
varyAccept-Encoding
strict-transport-securitymax-age=31536000;
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
content-security-policydefault-src 'unsafe-inline' 'unsafe-eval' 'self' chrome-extension https: wss:; img-src https: data: blob:; object-src 'none'; frame-ancestors *.zurich.ch *.autosense.ch 'self'; worker-src blob:;
x-frame-optionsSAMEORIGIN
request-contextappId=cid-v1:03f3b792-3409-4989-9999-fecab1631c8a
accept-chSec-CH-UA-Full-Version-List,Sec-CH-UA-Platform-Version,Sec-CH-UA-Arch,Sec-CH-UA-Model,Sec-CH-UA-Bitness
x-cdnImperva
x-iinfo48-18225330-18225339 NNNN CT(24 31 0) RT(1734090409555 17) q(0 0 1 0) r(1 2) U12
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,713 referring domains.
This page has 509,217 backlinks.
This page has backlinks from 1,227 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Sitemap: https://www.zurich.ch/sitemap.xml   
User-agent: *

Similar sites

Search preview

www.zurich.ch
Insurance for private persons | Zurich Switzerland
Insurance for private persons: Whether at home or on the move, legal protection, pensions or accidents – Zurich is the right place for insurance.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Zurich75%Check
insurance66%Check
Zurich One60%Check
family or55%Check
Insurance Solutions54%Check
Life Insurance54%Check
Insurance Company52%Check
Travel Insurance52%Check
Contents Insurance52%Check
insurance made52%Check
Show more keywords and terms

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