Zurich.ch - SEO Checker

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Overview of the SEO Check
Meta information
92% 
Page quality
86% 
Page structure
95% 
Link structure
57% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
96.20 kB
Words
904
Media files
22
Number of links
71 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Insurance for private persons | Zurich Switzerland
The length of the page title is perfect. (442 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Insurance for private persons: Whether at home or on the move, legal protection, pensions or accidents – Zurich is the right place for insurance.
The length of the meta description is perfect. (881 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.zurich.ch/en/private-customers
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1,maximum-scale=1
keywordsinsurance, insurances
descriptionInsurance for private persons: Whether at home or on the move, legal protection, pensions or accidents – Zurich is the right place for insurance.
robotsfollow,index
zboostEmpty
searchid9A70D7186BB642E7A3C32B4C7F0B0A8C
WT.i_lvl1zurich.ch
google-site-verificationyyNsMpFdFwRlYHVimhlXg2LEZ9gyEFkhUJ5dnxt_2Ks
theme-color#2167ae
facebook-domain-verificationmqv76iwtfu4mwdjj6iwmsppowdw45d
p:domain_verify57d500ac6427fa8555f34c424fd3cc80
app-insights-keyInstrumentationKey=7c6c7ef1-693a-45be-902b-1e30332f90b3;IngestionEndpoint=https://northeurope-3.in.applicationinsights.azure.com/;LiveEndpoint=https://northeurope.livediagnostics.monitor.azure.com/;ApplicationId=03f3b792-3409-4989-9999-fecab1631c8a
searchtagsEmpty
usedescriptionassnippetfalse
searchresultimageEmpty
langen
twitter:titleInsurance for private persons | Zurich Switzerland
twitter:cardsummary
twitter:descriptionInsurance for private persons: Whether at home or on the move, legal protection, pensions or accidents – Zurich is the right place for insurance.
twitter:imagehttps://www.zurich.ch/-/media/zurich-site/content/ueber-uns/sponsoring/bilder/fussball/manuel-akanji-2.jpg?h=768&w=1024&__Revision=C58EC230DD9104D6&hash=6D13A19CF9247B4987AADAFCE464A385
og:titleInsurance for private persons | Zurich Switzerland
og:urlhttps://www.zurich.ch/en/private-customers
og:typearticle
og:descriptionInsurance for private persons: Whether at home or on the move, legal protection, pensions or accidents – Zurich is the right place for insurance.
og:imagehttps://www.zurich.ch/-/media/zurich-site/content/ueber-uns/sponsoring/bilder/fussball/manuel-akanji-2.jpg?h=768&w=1024&__Revision=C58EC230DD9104D6&hash=6D13A19CF9247B4987AADAFCE464A385
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 904 words. That's ok.
41.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
21 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.61 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1,maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...D6&hash=6D13A19CF9247B4987AADAFCE464A385Manuel Akanji
...80&hash=1A9994B800FC20EE42A5BCF95119C9ADYoung couple on scooterYoung couple on scooter
...80&hash=EDBC8A12F76A201D895C6C5B157CCC5BCouple in carCouple in car
...80&hash=5D753F8D66E65682F741F54BD837CD06Fill out your tax returnFill out your tax return
...svg/call.svg?__Revision=43445A6DCE49E069PhonePhone
...-schaden.svg?__Revision=2AB521B95BCD069ATabletTablet
...n-finden.svg?__Revision=6069E8D3274982B2Find LocationFind Location
...80&hash=11FC2323567C814D4660929BCBF75B25No alt attribute provided
...80&hash=8659C7CFB6AC45B9688437C28ED6A61ANo alt attribute provided
...80&hash=B406D44BC6C3D5A99957FDEA5E4806BCNo alt attribute provided
...80&hash=69491BA466B36824411D4B64D2430871A woman sitting, using a laptopA woman sitting, using a laptop
...80&hash=D8B67C71D82056B3EB6ABB221B58BB91A woman showing a tree to a childA woman showing a tree to a child
...80&hash=F623FBB50D143F796A28686668079AEDFlowersFlowers
...int_cmyk.svg?__Revision=74A79B5098361328starstar
...ital_rgb.svg?__Revision=4DD75BE085A74199No alt attribute provided
...ndschlag.svg?__Revision=3C16BBA2408DAC9CHandsHands
...23&hash=9B07BAC2CB5EE883FE7394F62B5C3BC2A motorcycle in the landscape.A motorcycle in the landscape.
...23&hash=0136F1A935E9B2AF4C6F08EFB8C27C2AThumb up from car windowThumb up from car window
...23&hash=E267D96A2A8271A1EB2FBB6FBD0F34D7Father enjoys the view with his daughter by the seaFather enjoys the view with his daughter by the sea
...23&hash=8971470A8F25550B4BFE8F1C293D9993Couple in a convertibleCouple in a convertible
...23&hash=4F582DFDC6829016DDAD0CB4AD550FC4Handshake with handover of keysHandshake with handover of keys
...23&hash=22667FA5C35C98619A3DD584DB434FAECouple sitting in front of the laptop and thinkingCouple sitting in front of the laptop and thinking

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 Well informed, better protected
H3 Motorcycle equipment: Well protected on the road
H3 Take out a car subscription instead of buying or leasing
H3 Vested benefits account: All you need to know at a glance
H3 Having pension fund assets paid out: What you need to know
H3 Return the leased car: please be aware of the following
H3 Compare life insurance policies: Your decision compass
H3 Customer Service
H3 Insurances
H3 Go to
H3 Languages
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en/contact-servicesContact & Services
/en/services/notification-claimReport Claim
https://www.zurich.ch/en/No Text
/en/private-customers/provisio...Find out more
/en/private-customers/mobility...Car
/en/private-customers/mobility...Text duplicate Car
/en/private-customers/living-e...Contents
/en/private-customers/living-e...Text duplicate Contents
/en/corporate-customersBusiness
/en/corporate-customersText duplicate Business
/en/private-customers/provisio...Life
/en/private-customers/provisio...Text duplicate Life
/en/private-customers/provisio...Life savings
/en/private-customers/provisio...Text duplicate Life savings
/en/premium-calculators-and-pr...All products
/en/premium-calculators-and-pr...Text duplicate All products
/en/private-customers/life-eve...Learn more
/en/private-customers/life-eve...Text duplicate Learn more
/en/private-customers/life-eve...Text duplicate Learn more
/en/contact-servicesText duplicate Contact & Services
IMG-ALT Phone
/en/services/notification-claimReport your event of a loss
IMG-ALT Tablet
/en/about-us/locationsFind us
IMG-ALT Find Location
/en/private-customers/life-eve...Text duplicate Learn more
/en/private-customers/provisio...Text duplicate Learn more
/en/private-customers/life-eve...Text duplicate Learn more
/en/about-us/sustainability/cu...Text duplicate Learn more
/en/about-us/sustainability/so...Text duplicate Learn more
/en/about-us/sustainability/pl...Text duplicate Learn more
/en/private-customers/mobility...Bestseller Car Third party liability, collision or partial casco: Zurich delivers the optimum choice in coverage for your individual car insurance.
/en/private-customers/living-e...Bestseller Contents Contents insurance gives tenants and owners comprehensive coverage for their worldly possessions.
/en/private-customers/mobility...Bestseller Bicycle Comprehensive cover for bicycles and e-bikes: take out insurance online in just a few steps.
/en/private-customers/mobility...Bestseller Travel Whatever happens before and during your trip or when you’re home again, keep safe with Relax Assistance Travel Insurance.
/en/private-customers/provisio...Bestseller Protection against life risks If you have special responsibilities, for example in your family or as an entrepreneur, you should provide financial...
/en/private-customers/mobility...Electric car Top-class insurance and services, especially for you and your electric or plug-in vehicle.
/en/private-customers/living-e...Wedding Make sure you can relax on your wedding day: Zurich – to go! Wedding Insurance protects you against the financial consequences of canceling or postpo...
/en/private-customers/provisio...Bestseller Retirement savings account 3a Open quickly and easily, without a customer advisor and at favorable conditions (with no subscription fee).
/en/private-customers/living-e...Rental guarantee The easy alternative to conventional rent deposit accounts: You don’t have to provide a cash as a security deposit.
https://www.comparis.ch/autove...New window External Subdomain Text duplicate Learn more
https://www.handelszeitung.ch/...New window External Subdomain Text duplicate Learn more
https://brokerpanel.ch/New window External Text duplicate Learn more
/en/services/knowledge/vehicle...IMG-ALT A motorcycle in the landscape.
/en/services/knowledge/vehicle...Text duplicate Learn more
/en/services/knowledge/vehicle...IMG-ALT Thumb up from car window
/en/services/knowledge/vehicle...Text duplicate Learn more
/en/services/knowledge/investm...IMG-ALT Father enjoys the view with his daughter by the sea
/en/services/knowledge/investm...Text duplicate Learn more
/en/services/knowledge/investm...IMG-ALT Couple in a convertible
/en/services/knowledge/investm...Text duplicate Learn more
/en/services/knowledge/vehicle...IMG-ALT Handshake with handover of keys
/en/services/knowledge/vehicle...Text duplicate Learn more
/en/services/knowledge/investm...IMG-ALT Couple sitting in front of the laptop and thinking
/en/services/knowledge/investm...Text duplicate Learn more
/en/services/notification-claimClaims Service
/en/about-us/locations?filters...Help Point Locations
/en/about-us/locations?filters...Agency Locations
/en/contact-services?tab=chang...Change of Address
/en/contact-services?tab=conta...Queries & Feedback
https://umfrage.zurich.ch/New window External Subdomain Clients online panel
/en/private-customers/mobility...Car Insurance
/en/private-customers/mobility...Travel Insurance
/en/private-customers/living-e...Contents Insurance
/en/private-customers/liabilit...Personal Liability
/en/private-customers/provisio...Retirement
/en/private-customers/provisio...Protection for Relatives
/en/insurance-supervisionInformation according to ISA
http://www.zurich.com/New window External Subdomain Zurich Worldwide
/en/about-us/mediaMedia
https://www.zurich.com/en/inve...New window External Subdomain Shareholders
/en/about-us/jobs-careersCareer
https://services.zurich.ch/de/...New window External Subdomain Broker
https://www.stadt-zuerich.ch/p...New window External Subdomain Region of Zurich
/en/about-us/sustainabilitySustainability
https://www.zurich.ch/en/English
https://www.zurich.ch/fr/Français
https://www.zurich.ch/de/Deutsch
https://www.zurich.ch/it/Italiano
https://www.instagram.com/zuri...New window External Subdomain Instagram
https://www.linkedin.com/showc...New window External Subdomain LinkedIn
https://twitter.com/zurich_ch?...New window External Twitter
https://www.youtube.com/@Zuric...New window External Subdomain Youtube
https://www.tiktok.com/discove...New window External Subdomain TikTok
https://open.spotify.com/show/...New window External Subdomain Spotify
/en/impressumNew window Imprint
/en/data-protectionNew window Privacy policy
/en/legal-noticeNew window Legal notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.zurich.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.20 seconds.
The file size of the HTML document is fine (96 kB).

HTTP Response Header

NameValue
dateFri, 23 May 2025 07:52:48 GMT
content-typetext/html; charset=utf-8
access-control-allow-origin*
access-control-expose-headersRequest-Context
cache-controlno-cache, no-store
content-encodinggzip
expires-1
pragmano-cache
set-cookie132 Characters
varyAccept-Encoding
strict-transport-securitymax-age=31536000;
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
content-security-policydefault-src 'unsafe-inline' 'unsafe-eval' 'self' chrome-extension https: wss:; img-src https: data: blob:; object-src 'none'; frame-ancestors *.zurich.ch *.autosense.ch 'self'; worker-src blob:;
x-frame-optionsSAMEORIGIN
request-contextappId=cid-v1:03f3b792-3409-4989-9999-fecab1631c8a
accept-chSec-CH-UA-Full-Version-List,Sec-CH-UA-Platform-Version,Sec-CH-UA-Arch,Sec-CH-UA-Model,Sec-CH-UA-Bitness
x-cdnImperva
x-iinfo9-93380980-93380985 NNNY CT(24 61 0) RT(1747986768021 12) q(0 0 0 0) r(1 1) U12
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 601 referring domains.
This page has 14,253 backlinks.
This page has backlinks from 427 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Sitemap: https://www.zurich.ch/sitemap.xml   
User-agent: *

Similar sites

Search preview

www.zurich.ch
Insurance for private persons | Zurich Switzerland
Insurance for private persons: Whether at home or on the move, legal protection, pensions or accidents – Zurich is the right place for insurance.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Zurich71%Check
Insurance66%Check
Life Insurance54%Check
family or54%Check
Travel Insurance52%Check
Insurance Company52%Check
Contents Insurance52%Check
Insurance Solutions52%Check
Insurance Online52%Check
Compare Life Insurance49%Check
Show more keywords and terms

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