Zurich.ch - SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.34 s
File size
101.30 kB
Media files
Number of links
81 internal / 12 external

Task list of SEO Improvements

Meta specifications

(Critically important)
Insurance for private persons | Zurich Switzerland
The length of the page title is perfect. (445 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Insurance for private persons: Whether at home or on the move, legal protection, pensions or accidents – Zurich is the right place for insurance.
The length of the meta description is perfect. (883 pixels out of 1000 max pixel length)
(Critically important)
There are no problems in accessing the website.
Canonical URL
The specified canonical link points to a different page.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

keywordsinsurance, insurances
descriptionInsurance for private persons: Whether at home or on the move, legal protection, pensions or accidents – Zurich is the right place for insurance.
twitter:titleInsurance for private persons | Zurich Switzerland
twitter:descriptionInsurance for private persons: Whether at home or on the move, legal protection, pensions or accidents – Zurich is the right place for insurance.
og:titleInsurance for private persons | Zurich Switzerland
og:descriptionInsurance for private persons: Whether at home or on the move, legal protection, pensions or accidents – Zurich is the right place for insurance.

Test up to 1.000 webpages of zurich.ch with our free plan!

Try For Free
No trial. It's just free!

Page quality

(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 824 words. That's ok.
42.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.7 words is good.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1,maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...50&hash=84992C9DFA00CEB194D2F3E9B5B9DA7DNo alt attribute provided
...23&hash=38AE6758BD9BFA6B2EC99C3F86AE2D0DNo alt attribute provided
...23&hash=E305665FC223330EB4285E0CD4A0AD75No alt attribute provided
...23&hash=F469A2659D3CC1FDEB2D0DB4265E1D41No alt attribute provided
...23&hash=351EFA7273268435A9BAB6E8D7471AD9A woman sitting, using a laptopA woman sitting, using a laptop
...23&hash=BB1FD4F1D7490560BEBC718FB0F2541FA woman showing a tree to a childA woman showing a tree to a child
...23&hash=518A5E1AF54DD72AC52F1AEE704B6753Fire brigade in actionFire brigade in action
...23&hash=67F56745E580A1FF09FD0FA2F166FBE2Young manYoung man
...23&hash=687273DD7DB88D03152592C46721D98EMen having a cheerful discussionMen having a cheerful discussion
...23&hash=AB2D4802DFAE3651956579DA89709D5EChild with a tabletChild with a tablet
...23&hash=7EA24F6BBB68642CE5E9558D9D5BEB0FPackage outside the front doorPackage outside the front door

Page structure

H1 heading
(Critically important)
Insurance for private persons
The H1 heading is perfect.
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Insurance for private persons
H2 Pension calculator
H2 Do you have questions, would you like some advice or do you need to report an incident?
H2 There for you at each stage of your life
H2 We are working to ensure a better future
H2 Well informed, better protected
H3 Contact & Services
H3 Report your event of a loss
H3 Find us
H3 Plan your move
H3 Changing car or insurance
H3 Provide for the future
H3 Sustainable solutions for our customers
H3 Our commitment to society
H3 Our commitment to our planet
H3 "Electric cars do not burn more often"
H3 Data protection regulation
H3 Kaisin: New entrepreneurs with a recipe for success
H3 Customer story: Planted – meat re-imagined
H3 Safe online surfing and shopping
H3 Stolen package - this is how you are protected
H3 Customer Service
H3 Insurances
H3 Go to
H3 Languages
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
There are 12 external links on this page.
LinkAttributesAnchor text
/en/contact-servicesContact & Services
/en/services/notification-claimReport claim
https://www.zurich.ch/en/No Text
/en/private-customers/mobility...Subdomain Discover now
/en/private-customers/mobility...Text duplicate Car
/en/private-customers/mobility...Text duplicate Car
/en/private-customers/living-e...Text duplicate Contents
/en/private-customers/living-e...Text duplicate Contents
/en/corporate-customersText duplicate Business
/en/corporate-customersText duplicate Business
/en/private-customers/provisio...Text duplicate Life
/en/private-customers/provisio...Text duplicate Life
/en/private-customers/premium-...All calculators
/en/private-customers/premium-...Text duplicate All calculators
/en/private-customers/premium-...Text duplicate All calculators
/en/private-customers/product-...All products
/en/private-customers/product-...Text duplicate All products
/en/private-customers/product-...Text duplicate All products
/en/private-customers/provisio...New window Start the pension check
/en/contact-servicesText duplicate Contact & Services
/en/services/notification-claimReport your event of a loss
/en/about-us/locationsFind us
/en/private-customers/lebenssi...No Text
/en/private-customers/lebenssi...Learn more
/en/private-customers/lebenssi...No Text
/en/private-customers/lebenssi...Text duplicate Learn more
/en/private-customers/provisio...No Text
/en/private-customers/provisio...Text duplicate Learn more
/en/about-us/sustainability/cu...IMG-ALT A woman sitting, using a laptop
/en/about-us/sustainability/cu...Text duplicate Learn more
/en/about-us/sustainability/so...IMG-ALT A woman showing a tree to a child
/en/about-us/sustainability/so...Text duplicate Learn more
/en/about-us/sustainability/pl...IMG-ALT Flowers
/en/about-us/sustainability/pl...Text duplicate Learn more
/en/private-customers/mobility...Bestseller Car Third party liability, collision or partial casco: Zurich delivers the optimum choice in coverage for your individual car insurance.
/en/private-customers/living-e...Bestseller Contents Contents insurance gives tenants and owners comprehensive coverage for their worldly possessions.
/en/private-customers/mobility...Bestseller Bicycle Comprehensive cover for bicycles and e-bikes: take out insurance online in just a few steps.
/en/private-customers/mobility...Bestseller Travel Whatever happens before and during your trip or when you’re home again, keep safe with Relax Assistance Travel Insurance.
/en/private-customers/provisio...Bestseller Term life If you have special responsibilities, for example in your family or as an entrepreneur, you should provide financial security in the eve...
/en/private-customers/mobility...Electric car Top-class insurance and services, especially for you and your electric or plug-in vehicle.
/en/private-customers/living-e...Wedding Make sure you can relax on your wedding day: Zurich – to go! Wedding Insurance protects you against the financial consequences of canceling or postpo...
/en/private-customers/provisio...Bestseller Retirement savings account 3a Open quickly and easily, without a customer advisor and at favorable conditions (with no subscription fee).
/en/private-customers/living-e...Rental guarantee The easy alternative to conventional rent deposit accounts: You don’t have to provide a cash as a security deposit.
/en/services/knowledge/vehicle...IMG-ALT Fire brigade in action
/en/services/knowledge/vehicle...Text duplicate Learn more
/en/services/knowledge/homes-a...Text duplicate Learn more
/en/services/knowledge/corpora...IMG-ALT Young man
/en/services/knowledge/corpora...Text duplicate Learn more
/en/services/knowledge/corpora...IMG-ALT Men having a cheerful discussion
/en/services/knowledge/corpora...Text duplicate Learn more
/en/services/knowledge/homes-a...IMG-ALT Child with a tablet
/en/services/knowledge/homes-a...Text duplicate Learn more
/en/services/knowledge/homes-a...IMG-ALT Package outside the front door
/en/services/knowledge/homes-a...Text duplicate Learn more
/en/services/notification-claimClaims Service
/en/about-us/locations?filters...Help Point Locations
/en/about-us/locations?filters...Agency Locations
/en/contact-services?tab=chang...Change of Address
/en/contact-services?tab=conta...Queries & Feedback
https://umfrage.zurich.ch/New window External Subdomain Clients online panel
/en/private-customers/mobility...Car Insurance
/en/private-customers/mobility...Travel Insurance
/en/private-customers/living-e...Contents Insurance
/en/private-customers/liabilit...Personal Liability
/en/private-customers/provisio...Protection for Relatives
/en/insurance-supervisionInformation according to ISA
http://www.zurich.com/New window External Subdomain Zurich Worldwide
https://www.zurich.com/en/inve...New window External Subdomain Shareholders
https://services.zurich.ch/de/...New window External Subdomain Broker
/de/agentswebNew window Subdomain Agentsweb
/en/zurich-exclusiveNew window Subdomain Zurich Exclusive
https://www.stadt-zuerich.ch/p...New window External Subdomain Region of Zurich
http://www.facebook.com/zurich...New window External Subdomain Facebook
https://www.instagram.com/zuri...New window External Subdomain Instagram
https://www.linkedin.com/showc...New window External Subdomain LinkedIn
https://twitter.com/zurich_ch?...New window External Twitter
https://www.youtube.com/user/Z...New window External Subdomain Youtube
https://www.tiktok.com/discove...New window External Subdomain TikTok
https://open.spotify.com/show/...New window External Subdomain Spotify
/en/impressumNew window Imprint
/en/data-protectionNew window Privacy policy
/en/legal-noticeNew window Legal notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.zurich.ch/"
HTTP header
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
(Somewhat important)
The page response time is excellent with 0.34 seconds.
The file size of the HTML document is fine (101 kB).

HTTP Response Header

dateWed, 24 Apr 2024 13:56:29 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache, no-store
set-cookie132 Characters
content-security-policydefault-src 'unsafe-inline' 'unsafe-eval' 'self' chrome-extension https: wss:; img-src https: data: blob:; object-src 'none'; frame-ancestors *.zurich.ch *.autosense.ch 'self'; worker-src blob:;
content-security-policy-report-onlydefault-src 'self' 'unsafe-eval' 'unsafe-hashes' 'unsafe-inline' data: blob: coreuk-prodsrv-disclosures.auraservices.cloud apps.mypurecloud.ie c.contentsquare.net *.pinterest.com global.oktacdn.com *.hotjar.com *.linkedin.com metrics.hotjar.io dc.services.visualstudio.com vc.hotjar.io zurich-ch-ext.okta-emea.com www.google.co.jp t.contentsquare.net www.googletagmanager.com *.gstatic.com tags.tiqcdn.com www.google-analytics.com *.googleadservices.com www.google.com *.tealiumiq.com widget.alphachat.ai eu-central-1.bots.alphachat.ai *.googleapis.com srm.ba.contentsquare.net *.doubleclick.net *.snapchat.com media-cdn.zurich.ch www.google.ch www.zurich.ch pl.direct.zurich.ch sc-static.net *.pinimg.com q-aeu1.contentsquare.net region1.google-analytics.com *.facebook.com apps.mypurecloud.com *.licdn.com fast.fonts.com adservice.google.com life.direct.zurich.ch *.facebook.net k-aeu1.contentsquare.net content.hotjar.io ; form-action 'none' ; frame-ancestors 'self' ; report-uri /csp_report
x-iinfo2-45781588-45781594 NNNN CT(26 31 0) RT(1713966987945 8) q(0 0 1 0) r(1 3) U12

External factors

(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,689 referring domains.
This page has 1,083,752 backlinks.
This page has backlinks from 1,108 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

Insurance for private persons | Zurich Switzerland
Insurance for private persons: Whether at home or on the move, legal protection, pensions or accidents – Zurich is the right place for insurance.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

private persons73%Check
Insurance Solutions60%Check
Life Insurance60%Check
Insurance Online60%Check
family or59%Check
Insurance Company58%Check

Test up to 1.000 webpages of zurich.ch with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions