Aaf.org - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
60% 
Page structure
27% 
Link structure
56% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.33 s
File size
88.70 kB
Words
517
Media files
10
Number of links
34 internal / 27 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
American Advertising Federation | Home
The length of the page title is perfect. (363 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.aaf.org/Public/Public/Default.aspx
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
langen
og:titleAmerican Advertising Federation | Home
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 27.5 words is high.
This page contains 517 words. That's ok.
25.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...lic/CorporateLogos/Google_Corp_Logos.pngNo alt attribute provided
...c/CorporateLogos/LinkedIn_Corp_Logos.pngNo alt attribute provided
...ublic/CorporateLogos/Meta_Corp_Logos.pngNo alt attribute provided
...lic/CorporateLogos/Indeed_Corp_Logos.pngNo alt attribute provided
...Public/CorporateLogos/SBS_Corp_Logos.pngNo alt attribute provided
...lic/CorporateLogos/TikTok_Corp_Logos.pngNo alt attribute provided
...rateLogos/EssenceMediaCom_Corp_Logos.jpgNo alt attribute provided
.../CorporateLogos/AmazonAds_Corp_Logos.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Online Resources
Too many H1 headings
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Online Resources
H1 Mosaic Awards
H1 Tips and Leadership Tricks
H1 Give to the Mosaic Center Fund
H1 Student Advertising Career Conference
H1 Salute to Achievers Awards Ceremony
H1 Creative Caffeine Chat Webinar Series
H2 News Feed
H4 The Mosaic 10 Panel Discussion
H4 2024 Advertising Hall of Fame
H4 The Mosaic Awards honors companies and individuals who display their commitment to diversity, equity, and inclusion through creative work, advocacy, and company-wide initiatives.
H4 The Student Advertising Career Conference is a four-day event where students learn about the field of advertising, discover what trends are developing in the industry and ignite their careers by ne...
H5 Diversity, Equity, and Inclusion
H5 Industry Recognition
H5 Diversity, Equity, and Inclusion Duplicate text
H5 September 26, 2024 | New York City
H5 #MosaicAwards2024
H5 Chapter Management
H5 August 22, 2024 | 3:00PM ET
H5 Diversity, Equity, & Inclusion
H5 Ongoing
H5 #RepresentationMatters
H5 Professional Development
H5 November 13-16, 2024 | New York City
H5 #SACC2024
H5 Member Recognition
H5 Watch Now
H5 Recognizing the absolute best of our grassroots network.
H5 #AAFAchievement
H5 For Professionals
H5 Watch Now Duplicate text
H5 A conversation series featuring inspiring stories.
H5 #CreativeCaffeineChat
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
5 links don't have an anchor text.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
There are too many external links (27) on this page.

Found links on this page

LinkAttributesAnchor text
https://aaf.org/Anchor Skip to main content
https://aaf.org/iMIS
A-TITLE Home
/Public/Public/StoreLayouts/Ca...Cart
/Public/AAFCore/Contacts/Creat...Create Account
/Public/Public/Membership/Abou...Join AAF
https://aaf.org/AAF
A-TITLE Home
https://www.instagram.com/aafn...New window External Subdomain Instagram
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.facebook.com/aafna...New window External Subdomain Facebook
https://twitter.com/AAFNationalNew window External Twitter
https://www.threads.net/@aafna...New window External Subdomain Threads
/Public/Membership/About_Membe...Join Logo
https://americanadvertisingawa...External No Text
/Public/Events/Mosaic_Awards/M...No Text
/Public/Events/Student-Adverti...No Text
https://aaf.org/Anchor Previous
https://aaf.org/Anchor Next
/Public/Education-and-Resource...Chapter Management
/Public/Education-and-Resource...DEI
/Public/Education-and-Resource...Advocacy
/Public/Education-and-Resource...Student
/Public/Education-and-Resource...Educator
/Public/Education-and-Resource...Professional
https://vimeo.com/americanadve...New window External Videos
https://jobs.aaf.org/New window External Subdomain Career Center
/Public/Education-and-Resource...View All Resources
/Public/Public/Events/Calendar...Events & Experiences
/Public/Public/Events/Mosaic_A...Subdomain No Text
https://us02web.zoom.us/meetin...New window External Subdomain Anchor No Text
https://www.americanadvertisin...New window External Subdomain No Text
/Public/Public/Events/Student-...Subdomain No Text
https://vimeo.com/954551343New window External No Text
/Public/Public/Education-and-R...Subdomain No Text
/Public/Membership/Corporate-M...Corporate Members
https://google.com/New window External No Text
https://linkedin.com/New window External No Text
https://facebook.com/New window External No Text
https://www.indeed.com/New window External Subdomain No Text
https://www.spanishbroadcastin...New window External Subdomain No Text
https://www.tiktok.com/en/New window External Subdomain No Text
https://mediaradar.com/New window External No Text
https://advertising.amazon.com/New window External Subdomain No Text
/Public/Membership/Corporate-M...View All Corporate Members
/Public/About/News/2024/Articl...2024-2025 Board of Directors Leadership Announced
/Public/About/News/2024/Articl...2024 American Advertising Awards Winners Announced
/Public/About/News/2024/Articl...2024 Most Promising Multicultural Students Class Announced
/Public/About/News/2023/Articl...AAF Joins the ANA and 4A’s Responsible Privacy in Advertising Initiative
/Public/About/News/2023/Articl...AAF Announces the Inductees to the 2024 Advertising Hall of Fame
/Public/About/News/Advertising...View All
https://aaf.org/American Advertising Federation
A-TITLE Home
https://jobs.aaf.org/External Subdomain Careers
/Public/Membership/About_Membe...Become a Member
/Public/About/News/Advertising...Press Releases
/Public/Privacy_Policy.aspxPrivacy Policy
https://form.jotform.com/90864...External Subdomain Website Feedback
https://form.jotform.com/90864...External Subdomain AAF Support
https://www.instagram.com/aafn...New window External Subdomain Text duplicate Instagram
https://www.linkedin.com/compa...New window External Subdomain Text duplicate LinkedIn
https://www.facebook.com/aafna...New window External Subdomain Text duplicate Facebook
https://twitter.com/AAFNationalNew window External Text duplicate Twitter
https://www.threads.net/@aafna...New window External Subdomain Text duplicate Threads

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://aaf.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.33 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (89 kB).

HTTP Response Header

NameValue
dateTue, 06 Aug 2024 06:19:41 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache, no-store
pragmano-cache
expires-1
varyAccept-Encoding
set-cookie82 Characters
x-aspnet-version4.0.30319
content-security-policyframe-ancestors 'self'
request-contextappId=cid-v1:9c05b5dd-9acf-4a59-aabb-1775785c005f
access-control-expose-headersRequest-Context
x-frames-optionssameorigin
x-content-type-optionsnosniff
x-frame-optionssameorigin
strict-transport-securitymax-age=31536000
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8aeceaaa3c459a3b-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,922 referring domains.
This page has 45,946 backlinks.
This page has backlinks from 1,458 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /OpenSearch.aspx
Disallow: /OptOut.aspx
Disallow: /Sitemap.aspx
Disallow: /App_Browsers/
Disallow: /App_Data/
Disallow: /AsiCommon/
Disallow: /bin/
Disallow: /Core/
Disallow: /iMISDBUpgrade/
Disallow: /iParts/
Disallow: /Old_App_Code/
Disallow: /RadControls/
Disallow: /iMisService
Disallow: /imisservice/
User-agent: AhrefsBot
Disallow: /
User-agent: MJ12bot
Disallow: /
User-agent: SemrushBot
Disallow: /
User-agent: SemrushBot-SA
Disallow: /
User-agent: SemrushBot-BA
Disallow: /
User-agent: SemrushBot-SI
Disallow: /
User-agent: SemrushBot-SWA
Disallow: /
User-agent: SemrushBot-CT
Disallow: /
User-agent: SemrushBot-BM
Disallow: /
User-agent: SemrushBot-SEOAB
Disallow: /
User-agent: YandexBot
Disallow: /

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Advertising54%Check
American Advertising52%Check
Advertising Federation52%Check
AAF50%Check
Resources50%Check
American Advertising Federation50%Check
Online50%Check
Online resources50%Check
American Advertising Awards50%Check
Advertising Hall48%Check
Show more keywords and terms

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