Adamsmith.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
58% 
Page structure
70% 
Link structure
52% 
Server
65% 
External factors
100% 
SEO Score
Response time
0.50 s
File size
257.10 kB
Words
1122
Media files
14
Number of links
107 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Adam Smith Institute - Adam Smith Institute
There are word repetitions in the page title.
The length of the page title is perfect. (391 pixels out of 580 max pixel length)
Meta description
(Critically important)
The Adam Smith Institute is one of the world's leading think tanks, recognised as the best domestic and international economic policy think-tank in the UK and ranked 2nd in the world among Independent Think Tanks by the University of Pennsylvania.
The meta description is too long: 1537 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.adamsmith.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionThe Adam Smith Institute is one of the world's leading think tanks, recognised as the best domestic and international economic policy think-tank in the UK and ranked 2nd in the world among Independent Think Tanks by the University of Pennsylvania.
google-site-verificationfV317BkJnx58yYYhG-IcEoxxB1GvIfDYtb0fsxMvPeU
langen-gb
twitter:titleAdam Smith Institute - Adam Smith Institute
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twitter:urlhttps://www.adamsmith.org
twitter:cardsummary_large_image
twitter:descriptionThe Adam Smith Institute is one of the world's leading think tanks, recognised as the best domestic and international economic policy think-tank in the UK and ranked 2nd in the world among Independent Think Tanks by the University of Pennsylvania.
og:site_nameAdam Smith Institute
og:titleAdam Smith Institute - Adam Smith Institute
og:urlhttps://www.adamsmith.org
og:typewebsite
og:descriptionThe Adam Smith Institute is one of the world's leading think tanks, recognised as the best domestic and international economic policy think-tank in the UK and ranked 2nd in the world among Independent Think Tanks by the University of Pennsylvania.
og:imagehttp://static1.squarespace.com/static/56eddde762cd9413e151ac92/t/5fcd780b978da30c561357a9/1607301135798/ASI-logo-social.png?format=1500w
og:image:width1366
og:image:height768
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 25.81 words is high.
This page contains 1122 words. That's ok.
37.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 15 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...QS96/HIL4+-+White+trans.png?format=1500wAdam Smith Institute
...QS96/HIL4+-+White+trans.png?format=1500wAdam Smith Institute
...636-ENHRU3UHGELUQS7JAMHG/image-asset.jpgNo alt attribute provided
...-bab9-1b5783e2f42a/Add+a+heading+(1).pngNo alt attribute provided
...F7GCE55CU5MHL786MAD7/factory-workers.jpgNo alt attribute provided
...G6XZ4NQ5K4MHHN/London_Eye_at_night_1.jpgNo alt attribute provided
...J1WN2ENHD5U9W8AB/Adam-Smith-1400x788.jpgNo alt attribute provided
...57-SJN06PDCDHYFPI503UP1/image-asset.jpegNo alt attribute provided
...94-SRM9AKNVSOZT82S8DMTE/image-asset.jpegNo alt attribute provided
...27-D4DMMUHSCF8Q6OWBJNY5/image-asset.jpegNo alt attribute provided

Page structure

H1 heading
(Critically important)
Using free markets to create a richer, freer, happier world.
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Using free markets to create a richer, freer, happier world.
H1 FROM THE BLOG
H1 EVENTS & RESEARCH
H1 Upcoming Events
H1 Latest Research
H1 LEARN ABOUT ADAM SMITH
H2 Cost of Rent Day
H2 Freedom from poverty through markets and economic growth
H2 The Theory of Moral Sentiments
H2 The Life of Adam Smith
H2 The Wealth of Nations
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.adamsmith.org/cartNo Text
https://www.adamsmith.org/Anchor Skip to Content
https://www.adamsmith.org/IMG-ALT Adam Smith Institute
https://www.adamsmith.org/aboutAbout
https://www.adamsmith.org/No Text
/about-the-asiAbout the ASI
/our-peopleOur People
/taxfreedomdayTax Freedom Day
/about-adam-smithAbout Adam Smith
/the-wealth-of-nationsThe works of Adam Smith
/adam-smith-quotesAdam Smith Quotes
/new-pageDr Madsen Pirie's Memories
https://www.adamsmith.org/newsNews
/researchResearch
https://www.adamsmith.org/eventsEvents
/studentsStudents
https://www.adamsmith.org/tngThe Next Generation
/freedom-weekFreedom Week
/enlightenment-essay-competitionEnlightenment Essay Competition
/school-and-university-visitsSchool & University Visits
/gap-year-at-the-asiGap Year at the ASI
/internshipsInternships
/essay-prize-2023Rand Essay Prize 2023
/economics-101Economics 101
/books-for-universitiesBooks for Universities
/secrets-of-the-magna-carta-pr...Secrets of the Magna Carta Project
/nextgencentreThe Next Generation Centre
https://www.adamsmith.org/blogBlog
https://www.adamsmith.org/storeStore
/take-actionDonate
https://www.adamsmith.org/Text duplicate IMG-ALT Adam Smith Institute
https://www.adamsmith.org/aboutText duplicate About
https://www.adamsmith.org/No Text
/about-the-asiText duplicate About the ASI
/our-peopleText duplicate Our People
/taxfreedomdayText duplicate Tax Freedom Day
/about-adam-smithText duplicate About Adam Smith
/the-wealth-of-nationsText duplicate The works of Adam Smith
/adam-smith-quotesText duplicate Adam Smith Quotes
/new-pageText duplicate Dr Madsen Pirie's Memories
https://www.adamsmith.org/newsText duplicate News
/researchText duplicate Research
https://www.adamsmith.org/eventsText duplicate Events
/studentsText duplicate Students
https://www.adamsmith.org/tngText duplicate The Next Generation
/freedom-weekText duplicate Freedom Week
/enlightenment-essay-competitionText duplicate Enlightenment Essay Competition
/school-and-university-visitsText duplicate School & University Visits
/gap-year-at-the-asiText duplicate Gap Year at the ASI
/internshipsText duplicate Internships
/essay-prize-2023Text duplicate Rand Essay Prize 2023
/economics-101Text duplicate Economics 101
/books-for-universitiesText duplicate Books for Universities
/secrets-of-the-magna-carta-pr...Text duplicate Secrets of the Magna Carta Project
/nextgencentreText duplicate The Next Generation Centre
https://www.adamsmith.org/blogText duplicate Blog
https://www.adamsmith.org/storeText duplicate Store
/take-actionText duplicate Donate
https://www.adamsmith.org/aboutFolder: About
https://www.adamsmith.org/Back
https://www.adamsmith.org/No Text
/about-the-asiText duplicate About the ASI
/our-peopleText duplicate Our People
/taxfreedomdayText duplicate Tax Freedom Day
/about-adam-smithText duplicate About Adam Smith
/the-wealth-of-nationsText duplicate The works of Adam Smith
/adam-smith-quotesText duplicate Adam Smith Quotes
/new-pageText duplicate Dr Madsen Pirie's Memories
https://www.adamsmith.org/newsText duplicate News
/researchText duplicate Research
https://www.adamsmith.org/eventsText duplicate Events
/studentsFolder: Students
https://www.adamsmith.org/Text duplicate Back
https://www.adamsmith.org/tngText duplicate The Next Generation
/freedom-weekText duplicate Freedom Week
/enlightenment-essay-competitionText duplicate Enlightenment Essay Competition
/school-and-university-visitsText duplicate School & University Visits
/gap-year-at-the-asiText duplicate Gap Year at the ASI
/internshipsText duplicate Internships
/essay-prize-2023Text duplicate Rand Essay Prize 2023
/economics-101Text duplicate Economics 101
/books-for-universitiesText duplicate Books for Universities
/secrets-of-the-magna-carta-pr...Text duplicate Secrets of the Magna Carta Project
/nextgencentreText duplicate The Next Generation Centre
https://www.adamsmith.org/blogText duplicate Blog
https://www.adamsmith.org/storeText duplicate Store
/take-actionText duplicate Donate
/cost-of-rent-daySubdomain Trivial anchor text
Read more
/about-the-asiSubdomain Learn more
http://www.adamsmith.org/policySubdomain Read more about our policy positions.
/blog/basic-economics-in-educa...Basic Economics in Education
/blog/the-problem-with-a-natio...The problem with a National Wealth Fund
/blog/first-as-tragedy-second-...First as tragedy, second as farce
/blog/mr-chakrabortty-has-a-planMr. Chakrabortty has a plan
/events/11yo32wa5hh2hujic1id7f...May 29
IMG-ALT Screenshot 2024-05-27 at 17.34.46.png
/events/11yo32wa5hh2hujic1id7f...Enlightenment Evenings: Party Poopers
/research/stubbed-out-the-case...IMG-ALT Stubbed Out: The Case for an OTP Carve-out
/research/stubbed-out-the-case...Text duplicate Stubbed Out: The Case for an OTP Carve-out
/research/britains-ten-year-ru...IMG-ALT Britain's Ten Year Rule - A Warning on AI Adoption in Defence
/research/britains-ten-year-ru...Text duplicate Britain's Ten Year Rule - A Warning on AI Adoption in Defence
/research/cost-of-rent-day-2024IMG-ALT Cost of Rent Day 2024
/research/cost-of-rent-day-2024Text duplicate Cost of Rent Day 2024
/the-theory-of-moral-sentiments/Subdomain Read more →
/about-adam-smith/Subdomain Text duplicate Read more →
/the-wealth-of-nations/Subdomain Text duplicate Read more →
http://www.facebook.com/adamsm...New window External Subdomain No Text
https://twitter.com/ASINew window External No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.instagram.com/adam...New window External Subdomain No Text
https://vm.tiktok.com/4eUwE3/New window External Subdomain No Text
https://adamsmithinstitute.sub...External Subdomain Sign up to our ASI Bulletin
/contact-usContact Us
/despatchesDespatches

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.adamsmith.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.50 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 15 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (257 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age16428
content-encodinggzip
content-typetext/html;charset=utf-8
dateTue, 28 May 2024 23:28:44 GMT
etagW/"12d752d9aa5187772babb129dda88b24--gzip"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=0
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextid2lYOfRw3/clBya4hI
content-length36833
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,285 referring domains.
This page has 158,672 backlinks.
This page has backlinks from 2,859 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Squarespace Robots Txt

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User-agent: ChatGPT-User
User-agent: CCBot
User-agent: anthropic-ai
User-agent: Google-Extended
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User-agent: Claude-Web
User-agent: cohere-ai
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://www.adamsmith.org/sitemap.xml

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www.adamsmith.org
Adam Smith Institute - Adam Smith Institute
The Adam Smith Institute is one of the world's leading think tanks, recognised as the best domestic and international economic policy think-tank in the UK and ranked 2nd in the world among Independent Think Tanks by the University of Pennsylvania.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Smith81%Check
Adam81%Check
Adam Smith81%Check
Adam Smith Institute76%Check
Smith Institute72%Check
world62%Check
Institute59%Check
free54%Check
markets54%Check
Free Markets54%Check
Show more keywords and terms

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