Adcouncil.org - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
65% 
Page structure
95% 
Link structure
25% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.36 s
File size
216.50 kB
Words
1036
Media files
10
Number of links
155 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to the Ad Council | The Ad Council
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
We partner with businesses and creative people to create cause marketing that inspires action on the biggest social issues in America. Get involved.
The length of the meta description is perfect. (913 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.adcouncil.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=5
descriptionWe partner with businesses and creative people to create cause marketing that inspires action on the biggest social issues in America. Get involved.
keywordscause marketing
brightspot.contentId00000170-3583-dafd-adf1-bfabc64e0000
google-site-verificationo2UHd-bKfFI18pBDlM16OMVWX9T1JZOWUE9UzEHkQds
com.silverpop.brandeddomains[www.pages01.net, www.adcouncil.org]
langen
twitter:cardsummary_large_image
twitter:site@adcouncil
fb:app_id2993799074033615
og:urlhttps://www.adcouncil.org/
og:imagehttps://ad-council.brightspotcdn.com/dims4/default/aaddd21/2147483647/strip/true/crop/1500x788+0+356/resize/1200x630!/quality/90/?url=http%3A%2F%2Fad-council-brightspot.s3.us-east-1.amazonaws.com%2Ffa%2Fca%2F182d5d4c465e8b0a377754512ca3%2Fadcouncil.jpg
og:image:urlhttps://ad-council.brightspotcdn.com/dims4/default/aaddd21/2147483647/strip/true/crop/1500x788+0+356/resize/1200x630!/quality/90/?url=http%3A%2F%2Fad-council-brightspot.s3.us-east-1.amazonaws.com%2Ffa%2Fca%2F182d5d4c465e8b0a377754512ca3%2Fadcouncil.jpg
og:image:width1200
og:image:height630
og:image:typeimage/jpeg
og:image:altAdcouncil.jpg
og:site_nameAd Council Org
og:typewebsite
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1036 words. That's ok.
34% of the text are stop words.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.41 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=5" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...baea3243eca5c1b42252931a68/logo-grey.pngAd Council Home
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Two people wearing facemasks
data:[...] Base64Disaster Relief
data:[...] Base64No alt attribute provided
data:[...] Base64tear down the paper ceiling
data:[...] Base64No alt attribute provided
data:[...] Base64social awareness
...42fa4794d3e83b216b18bc1a268/download.pngAd Council Home

Page structure

H1 heading
(Critically important)
Our Gun Violence Prevention Initiative
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Our Gun Violence Prevention Initiative
H2 Our Mental Health Initiative
H2 DEIB Annual Report
H2 Where substance meets scale
H2 A lasting impact
H2 OUR HISTORY
H2 We're all in this together
H2 Learn With Us
H2 CREATIVITY. CAUSES. AND YOU.
H2 Share Asset(s)
H2 Empty heading
H3 53B
H3 5X
H3 1.39M
H3 How You Can Tear Down the "Paper Ceiling" and Uncover New Talent
H3 A Deep Dive Into Our New Mental Health Initiative
H3 Four Ways to Use Influencers to Move People from Awareness to Action
H3 Download Assets
H3 Create Collection
H3 Log In
H3 Assets Expiring Soon
H4 Request Access
H4 Preview
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.adcouncil.org/Anchor Skip to content
https://www.adcouncil.org/IMG-ALT Ad Council Home
/our-storySubdomain Our Story
/our-story/our-historySubdomain Our History
/our-story/our-teamSubdomain Our Team
/our-story/our-advisorsSubdomain Our Advisors
/our-story/our-partnersSubdomain Our Partners
/join-our-team/diversity-equit...Subdomain Our DEI Approach
/our-story/our-historySubdomain Text duplicate Our History
/our-story/our-teamSubdomain Text duplicate Our Team
/our-story/our-advisorsSubdomain Text duplicate Our Advisors
/our-story/our-partnersSubdomain Text duplicate Our Partners
/join-our-team/diversity-equit...Subdomain Text duplicate Our DEI Approach
/our-impactSubdomain Our Impact
/our-impact/stories-of-impactSubdomain Stories of Impact
/our-impact/case-studiesSubdomain Case Studies
/our-impact/measuring-impactSubdomain Measuring Impact
/our-impact/stories-of-impactSubdomain Text duplicate Stories of Impact
/our-impact/case-studiesSubdomain Text duplicate Case Studies
/our-impact/measuring-impactSubdomain Text duplicate Measuring Impact
/our-workSubdomain Our Work
/all-campaignsSubdomain All Campaigns
/my-collections/my-downloadsSubdomain Download Center
/find-assetsSubdomain Find Assets
/our-work/frequently-asked-que...Subdomain FAQs
/authenticate/registerSign Up for Assets
/all-campaignsSubdomain Text duplicate All Campaigns
/my-collections/my-downloadsSubdomain Text duplicate Download Center
/find-assetsSubdomain Text duplicate Find Assets
/our-work/frequently-asked-que...Subdomain Text duplicate FAQs
/authenticate/registerText duplicate Sign Up for Assets
/learn-with-usSubdomain Learn With Us
/learn-with-us/all-articlesSubdomain Adlibbing Articles
/learn-with-us/press-releasesSubdomain News & Press Releases
/learn-with-us/ad-council-rese...Subdomain AC Research Institute
/news-sign-up-pageSubdomain Sign Up for Emails
/learn-with-us/all-articlesSubdomain Text duplicate Adlibbing Articles
/learn-with-us/press-releasesSubdomain Text duplicate News & Press Releases
/learn-with-us/ad-council-rese...Subdomain Text duplicate AC Research Institute
/news-sign-up-pageSubdomain Text duplicate Sign Up for Emails
/get-involvedSubdomain Get Involved
/get-involved/partner-with-us-...Subdomain Partner With Us
/get-involved/eventsSubdomain Events
/join-our-teamSubdomain Join Our Team
/contact-usSubdomain Contact Us
/get-involved/partner-with-us-...Subdomain Text duplicate Partner With Us
/get-involved/eventsSubdomain Text duplicate Events
/join-our-teamSubdomain Text duplicate Join Our Team
/contact-usSubdomain Text duplicate Contact Us
/authenticate/login?sourceUrl=...Subdomain Sign In
/authenticate/register?sourceU...Subdomain Register
/find-assetsSubdomain FIND ASSETS
/our-storySubdomain Text duplicate Our Story
/our-story/our-historySubdomain Text duplicate Our History
/our-story/our-teamSubdomain Text duplicate Our Team
/our-story/our-advisorsSubdomain Text duplicate Our Advisors
/our-story/our-partnersSubdomain Text duplicate Our Partners
/join-our-team/diversity-equit...Subdomain Text duplicate Our DEI Approach
/our-story/our-historySubdomain Text duplicate Our History
/our-story/our-teamSubdomain Text duplicate Our Team
/our-story/our-advisorsSubdomain Text duplicate Our Advisors
/our-story/our-partnersSubdomain Text duplicate Our Partners
/join-our-team/diversity-equit...Subdomain Text duplicate Our DEI Approach
/our-impactSubdomain Text duplicate Our Impact
/our-impact/stories-of-impactSubdomain Text duplicate Stories of Impact
/our-impact/case-studiesSubdomain Text duplicate Case Studies
/our-impact/measuring-impactSubdomain Text duplicate Measuring Impact
/our-impact/stories-of-impactSubdomain Text duplicate Stories of Impact
/our-impact/case-studiesSubdomain Text duplicate Case Studies
/our-impact/measuring-impactSubdomain Text duplicate Measuring Impact
/our-workSubdomain Text duplicate Our Work
/all-campaignsSubdomain Text duplicate All Campaigns
/my-collections/my-downloadsSubdomain Text duplicate Download Center
/find-assetsSubdomain Text duplicate Find Assets
/our-work/frequently-asked-que...Subdomain Text duplicate FAQs
/authenticate/registerText duplicate Sign Up for Assets
/all-campaignsSubdomain Text duplicate All Campaigns
/my-collections/my-downloadsSubdomain Text duplicate Download Center
/find-assetsSubdomain Text duplicate Find Assets
/our-work/frequently-asked-que...Subdomain Text duplicate FAQs
/authenticate/registerText duplicate Sign Up for Assets
/learn-with-usSubdomain Text duplicate Learn With Us
/learn-with-us/all-articlesSubdomain Text duplicate Adlibbing Articles
/learn-with-us/press-releasesSubdomain Text duplicate News & Press Releases
/learn-with-us/ad-council-rese...Subdomain Text duplicate AC Research Institute
/news-sign-up-pageSubdomain Text duplicate Sign Up for Emails
/learn-with-us/all-articlesSubdomain Text duplicate Adlibbing Articles
/learn-with-us/press-releasesSubdomain Text duplicate News & Press Releases
/learn-with-us/ad-council-rese...Subdomain Text duplicate AC Research Institute
/news-sign-up-pageSubdomain Text duplicate Sign Up for Emails
/get-involvedSubdomain Text duplicate Get Involved
/get-involved/partner-with-us-...Subdomain Text duplicate Partner With Us
/get-involved/eventsSubdomain Text duplicate Events
/join-our-teamSubdomain Text duplicate Join Our Team
/contact-usSubdomain Text duplicate Contact Us
/get-involved/partner-with-us-...Subdomain Text duplicate Partner With Us
/get-involved/eventsSubdomain Text duplicate Events
/join-our-teamSubdomain Text duplicate Join Our Team
/contact-usSubdomain Text duplicate Contact Us
/authenticate/login?sourceUrl=...Subdomain Text duplicate Sign In
/authenticate/register?sourceU...Subdomain Text duplicate Register
/find-assetsSubdomain Text duplicate FIND ASSETS
/our-impact/gun-violence-preve...Subdomain LEARN MORE ABOUT THE INITIATIVE
/our-workSubdomain Explore Our Campaigns
/our-impact/mental-health-init...Subdomain Learn More
/https:/ad-council.brightspotc...New window Subdomain DEIB Annual Report
/https:/ad-council.brightspotc...New window Subdomain Download The Report
/our-storySubdomain Text duplicate Learn More
/our-impactSubdomain Learn more about our impact
/our-story/our-historySubdomain OUR HISTORY
/our-story/our-historySubdomain See the Timeline
/our-story/our-partnersSubdomain Meet our partners
/learn-with-usSubdomain Read The Latest
/learn-with-us/all-articles/ho...Subdomain How You Can Tear Down the "Paper Ceiling" and Uncover New Talent
/learn-with-us/all-articles/im...Subdomain Impact
/learn-with-us/all-articles/a-...Subdomain A Deep Dive Into Our New Mental Health Initiative
/learn-with-us/all-articlesSubdomain AdLibbing Articles
/learn-with-us/all-articles/fo...Subdomain Four Ways to Use Influencers to Move People from Awareness to Action
/learn-with-us/all-articles/im...Subdomain Text duplicate Impact
/learn-with-usSubdomain Text duplicate Read The Latest
/get-involvedSubdomain CREATIVITY. CAUSES. AND YOU.
/get-involvedSubdomain Get involved
https://www.adcouncil.org/Text duplicate IMG-ALT Ad Council Home
https://www.facebook.com/adcou...New window External Subdomain facebook
https://www.instagram.com/adco...New window External Subdomain instagram
https://www.linkedin.com/compa...New window External Subdomain linkedin
https://twitter.com/adcouncilNew window External twitter
https://www.youtube.com/adcouncilNew window External Subdomain youtube
/terms-of-useSubdomain Terms of Use
/privacy-policySubdomain Privacy Policy
/our-storySubdomain Text duplicate Our Story
/our-story/our-historySubdomain Text duplicate Our History
/our-story/our-teamSubdomain Text duplicate Our Team
/our-story/our-advisorsSubdomain Text duplicate Our Advisors
/our-story/our-partnersSubdomain Text duplicate Our Partners
/our-commitmentsSubdomain Our Commitment
/our-impactSubdomain Text duplicate Our Impact
/our-impact/stories-of-impactSubdomain Text duplicate Stories of Impact
/our-impact/case-studiesSubdomain Text duplicate Case Studies
/our-impact/measuring-impactSubdomain Text duplicate Measuring Impact
/our-impact/covid-vaccine/our-...Subdomain Our Vaccine Effort
/our-workSubdomain Text duplicate Our Work
/all-campaignsSubdomain Text duplicate All Campaigns
/my-collections/my-downloadsSubdomain Text duplicate Download Center
/find-assetsSubdomain Text duplicate Find Assets
/our-work/frequently-asked-que...Subdomain Text duplicate FAQs
/authenticate/registerText duplicate Sign Up for Assets
/learn-with-usSubdomain Text duplicate Learn With Us
/learn-with-us/all-articlesSubdomain Text duplicate Adlibbing Articles
/learn-with-us/press-releasesSubdomain Text duplicate News & Press Releases
/learn-with-us/ad-council-rese...Subdomain Text duplicate AC Research Institute
/news-sign-up-pageSubdomain Text duplicate Sign Up for Emails
/get-involvedSubdomain Text duplicate Get Involved
/get-involved/partner-with-us-...Subdomain Text duplicate Partner With Us
/get-involved/eventsSubdomain Text duplicate Events
/join-our-teamSubdomain Text duplicate Join Our Team
/contact-usSubdomain Text duplicate Contact Us
/Contributors/Subdomain Financial Statement
/authenticate/registerhere.
/my-activityMy Activity Page

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.adcouncil.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.36 seconds.
The file size of the HTML document is fine (217 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
content-length50007
dateWed, 23 Oct 2024 02:45:33 GMT
serveristio-envoy
strict-transport-securitymax-age=31536000; includeSubDomains
x-powered-byBrightspot
content-encodinggzip
x-envoy-upstream-service-time86
x-envoy-decorator-operationbrightspot-cms-verify.ac-dotorg.svc.cluster.local:80/*
varyAccept-Encoding
x-cacheHit from cloudfront
via1.1 edfa50bbeda89838b4ee2ce6eaea1b04.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P8
x-amz-cf-idCBIyDE59i1V7YcB7-u73Yp3jT15EzyBAPbh0l7p9iOunyRRMh8ioyQ==
age235
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,697 referring domains.
This page has 724,955 backlinks.
This page has backlinks from 2,280 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Crawl-delay: 10

Similar sites

Search preview

www.adcouncil.org
Welcome to the Ad Council | The Ad Council
We partner with businesses and creative people to create cause marketing that inspires action on the biggest social issues in America. Get involved.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ad Council63%Check
Council61%Check
Initiative56%Check
people52%Check
create50%Check
Get50%Check
action50%Check
Health Initiative50%Check
Gun50%Check
Violence50%Check
Show more keywords and terms

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