Afandpa.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
75% 
Page structure
83% 
Link structure
90% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.28 s
File size
81.10 kB
Words
624
Media files
15
Number of links
72 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | American Forest and Paper Association
The length of the page title is perfect. (469 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.afandpa.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 9 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 624 words. That's ok.
27.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.96 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...m/afpa/images/afpa-logo--white-green.pngLogo
...nerMegaMenu.png?h=86a7d028&itok=wMRchyuqNo alt attribute provided
...-12-58-utc.jpeg?h=6f3285a6&itok=5n0Gj6xtNo alt attribute provided
...lo_3Rolls_0.jpg?h=06ac0d8c&itok=WPpPJYViNo alt attribute provided
...ter Leath 1.jpg?h=17fa3708&itok=QT5BGd_RNo alt attribute provided
...6a3e710edadce0edea8cbd.png?itok=mT8HOqROHero Banner
...k-621243892.jpg?h=62bc044e&itok=BtWbA4eQWhat Are Forest Management Practices?
...5-08-42-utc.jpg?h=e6822f9a&itok=LXf0I_K_AF&PA Responds to Port Strike Suspension
...ProductStewardshipIcon.png?itok=-6USq_c2Product Stewardship
...2021-10/[email protected]?itok=PWvOzS-9Marketplace Sustainability
...c/2021-10/[email protected]?itok=oyaim7_CEnergy & Environment
.../GB Color Stacked Logo.png?itok=J9f11mTTGreen Bay Packaging Sponsors Playground in Wisconsin
...2024-05/CLW Logo Color.png?itok=vwgxb9QDClearwater Paper Invests $23 Million in New Tissue Converting Line
...08/Sappi_Logo_RGB_Blue.png?itok=i4yR1Z60Sappi Ideas That Matter Grant for Park
/themes/custom/afpa/images/afpa-logo.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 User account menu
H2 Main navigation
H2 Empty heading
H2 Empty heading
H2 What Are Forest Management Practices?
H2 AF&PA Responds to Port Strike Suspension
H2 AF&PA Commends EU Decision to Extend Deforestation Regulation Deadline to December 2025
H2 AF&PA Addresses Concerns Over Toilet Paper Shortages Amid Port Strike
H2 What is Sustainable Forestry?
H2 Are Toilet Paper and Paper Towels Sustainable?
H2 Empty heading
H2 Product Stewardship
H2 Marketplace Sustainability
H2 Energy & Environment
H2 Empty heading
H2 Green Bay Packaging
H2 Clearwater Paper
H2 Sappi
H2 Footer menu
H2 Social Media
H3 Update in Brief
H3 Press Release
H3 Press Release Duplicate text
H3 Press Release Duplicate text
H3 Update in Brief Duplicate text
H3 Industry Explainer
H3 Empty heading
H3 Empty heading
H3 Empty heading
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.
LinkAttributesAnchor text
https://www.afandpa.org/Anchor Skip to main content
https://www.afandpa.org/IMG-ALT Logo
https://www.afandpa.org/join-afpaJoin AF&PA
/about-afpaAbout
/our-membersOur Members
/user/loginMy Dashboard
/user/loginLog in
https://www.afandpa.org/searchSearch
/prioritiesPriorities
/priorities/sustainabilitySustainability
/priorities/recyclingRecycling
/priorities/product-stewardshipProduct Stewardship
/priorities/marketplace-sustai...Marketplace Sustainability
/priorities/energy-environmentEnergy & the Environment
/priorities/business-impactBusiness Impact
/priorities/sustainability/203...Subdomain Anchor Safety
/prioritiesView All
/priorities/sustainability/sus...Explore Our 2023 Sustainability Award Winners
https://www.afandpa.org/newsNews
/statistics-resourcesStatistics & Resources
/statistics-resources/statmill...Data Services
/statistics-resources/dynamic-...Dynamic Fiber Flows
/health-safety-alertsHealth & Safety Resources
/statistics-resources/our-econ...Our Economic Impact
/statistics-resources/reportsReports
/statistics-resources/resourcesResources
/statistics-resources/statmillStatMill
/statistics-resources/our-econ...See The Economic Impact of the Industry
/paper-wood-productsPaper & Wood Products
/paper-wood-products/paperPaper
/paper-wood-products/packagingPackaging
/paper-wood-products/pulpPulp
/paper-wood-products/tissueTissue
/paper-wood-products/woodWood
/get-involvedGet Involved
/get-involved/industry-programsIndustry Programs
/get-involved/paper-and-packag...Paper & Packaging Caucus
/get-involved/afpa-people-pape...People for Paper and Packaging
/get-involved/afpa-people-pape...People for Paper and Packaging Action Center
/get-involved/afpa-political-a...Political Action Committee
/get-involved/renewable-bag-co...Renewable Bag Council
/prioritiesText duplicate Priorities
https://www.afandpa.org/newsText duplicate News
/statistics-resourcesText duplicate Statistics & Resources
/paper-wood-productsText duplicate Paper & Wood Products
/get-involvedText duplicate Get Involved
/priorities/sustainability/203...See what we plan to deliver by 2030
/priorities/recyclingDive into our recycling success story
/news/2024/what-are-forest-man...IMG-ALT What Are Forest Management Practices?
/news-types/update-briefUpdate in Brief
/news/2024/what-are-forest-man...Text duplicate What Are Forest Management Practices?
/news/2024/afpa-responds-port-...IMG-ALT AF&PA Responds to Port Strike Suspension
/news-types/press-releasePress Release
/news/2024/afpa-responds-port-...Text duplicate AF&PA Responds to Port Strike Suspension
/news-types/press-releaseText duplicate Press Release
/news/2024/afpa-commends-eu-de...AF&PA Commends EU Decision to Extend Deforestation Regulation Deadline to December 2025
/news-types/press-releaseText duplicate Press Release
/news/2024/afpa-addresses-conc...AF&PA Addresses Concerns Over Toilet Paper Shortages Amid Port Strike
/news-types/update-briefText duplicate Update in Brief
/news/2024/what-sustainable-fo...What is Sustainable Forestry?
/news-types/industry-explainerIndustry Explainer
/news/2024/are-toilet-paper-an...Are Toilet Paper and Paper Towels Sustainable?
https://www.afandpa.org/newsView All News
/priorities/product-stewardshipText duplicate Product Stewardship
/priorities/marketplace-sustai...Text duplicate Marketplace Sustainability
/priorities/energy-environmentEnergy & Environment
/prioritiesView All Issues
https://www.linkedin.com/posts...External Subdomain IMG-ALT Green Bay Packaging Sponsors Playground in Wisconsin
https://www.linkedin.com/posts...External Subdomain Green Bay Packaging
https://www.linkedin.com/posts...External Subdomain IMG-ALT Clearwater Paper Invests $23 Million in New Tissue Converting Line
https://www.linkedin.com/posts...External Subdomain Clearwater Paper
https://www.instagram.com/p/C2...External Subdomain IMG-ALT Sappi Ideas That Matter Grant for Park
https://www.instagram.com/p/C2...External Subdomain Sappi
https://www.afandpa.org/eventsEvents
/employment-opportunitiesEmployment Opportunities
https://www.afandpa.org/contactContact us
https://twitter.com/ForestandP...External Twitter
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://www.facebook.com/pages...External Subdomain Facebook
https://www.instagram.com/afan...External Subdomain Instagram
A-TITLE Instagram
https://www.youtube.com/user/a...External Subdomain YouTube
/privacy-policyPrivacy Policy
A-TITLE Privacy Policy
/afpa-antitrust-compliance-pol...Antitrust Compliance Policy Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.afandpa.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.28 seconds.
The file size of the HTML document is fine (81 kB).

HTTP Response Header

NameValue
cache-controlmust-revalidate, no-cache, private
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
expiresSun, 19 Nov 1978 05:00:00 GMT
servernginx
strict-transport-securitymax-age=300
x-content-type-optionsnosniff
x-drupal-dynamic-cacheUNCACHEABLE
x-frame-optionsSAMEORIGIN
x-generatorDrupal 9 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe3-b-7c5f7ff685-7swmj
x-styx-req-id04caa402-97eb-11ef-843d-6edaee1624ed
x-ua-compatibleIE=edge
dateFri, 01 Nov 2024 00:48:32 GMT
x-served-bycache-chi-kigq8000026-CHI, cache-fra-eddf8230043-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1730422112.455342,VS0,VE240
varyAccept-Encoding, Cookie, Cookie
age0
accept-rangesbytes
via1.1 varnish, 1.1 varnish
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,924 referring domains.
This page has 8,978 backlinks.
This page has backlinks from 1,273 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

##Additional robot.txt files for afpa
Disallow: /tell-us

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
paper58%Check
Forest56%Check
American Forest Paper56%Check
Forest Paper Association55%Check
American Forest Paper Association53%Check
American Forest52%Check
Paper Packaging51%Check
Clearwater Paper51%Check
Forest Management50%Check
Toilet Paper50%Check

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