Apricotonline.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
90% 
Page quality
38% 
Page structure
95% 
Link structure
50% 
Server
82% 
External factors
100% 
SEO Score
Response time
0.78 s
File size
236.00 kB
Words
434
Media files
24
Number of links
166 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Apricot Clothing | Effortless Elegance & Statement Styles
The length of the page title is perfect. (512 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover playful prints & statement style at Apricot. Shop women's dresses, tops, trousers & accessories. Sign up & get 15% off your first order.
The length of the meta description is perfect. (882 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Reduce the number of Alternate Links.
A country is specified wrong in alternate links: en-je
A country is specified wrong in alternate links: en-sx
A country is specified wrong in alternate links: en-bl
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, user-scalable=no
descriptionDiscover playful prints & statement style at Apricot. Shop women's dresses, tops, trousers & accessories. Sign up & get 15% off your first order.
keywordsCommerce Cloud Storefront Reference Architecture
robotsindex,follow
google-site-verification<meta name="google-site-verification" content=’E5UfcZR3JOuwxx6_prW2Y14IZDZKu0wuObcba7Qo7Rc’ />
langen
og:titleShop dresses, tops and jumpsuits in playful prints for effortless glamour. Timeless women's fashion in high quality fabric and style.
og:descriptionApricot Clothing | Shop dresses, tops and jumpsuits in playful prints for effortless glamour. Timeless women's fashion in high quality fabric and style.
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
There are only 434 words on this page. Good pages should have about 800 words of useful content.
22.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, user-scalable=no" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ite/-/default/dwb90d75ff/images/logo.svgCommerce Cloud Storefront Reference Architecture
...default/dw777d537c/images/logo-white.svgCommerce Cloud Storefront Reference Architecture
...2023/23WK47/NAVIGATION-SALE-DRESSES.webpNo alt attribute provided
...av/2023/23WK47/NAVIGATION-SALE-TOPS.webpNo alt attribute provided
.../2024/WK5/NAVIGATION-NEW-IN-DRESSES.webpNo alt attribute provided
...nav/2024/WK5/NAVIGATION-NEW-IN-TOPS.webpNo alt attribute provided
.../nav/2024/WK5/NAVIGATION-MIDI-DRESS.webpNo alt attribute provided
.../nav/2024/WK5/NAVIGATION-MINI-DRESS.webpNo alt attribute provided
...24/WK3/NAVIGATION-ACCESSORIES-SHOES.webpNo alt attribute provided
...024/WK3/NAVIGATION-ACCESSORIES-BAGS.webpNo alt attribute provided
...v/2024/WK5/NAVIGATION-CURVE-DRESSES.webpNo alt attribute provided
.../nav/2024/WK5/NAVIGATION-CURVE-TOPS.webpNo alt attribute provided
...VIGATION-SUMMER-TRENDS-HOLIDAY-EDIT.webpNo alt attribute provided
.../NAVIGATION-SUMMER-TRENDS-TOP-PICKS.webpNo alt attribute provided
...24/WK3/MOBILE-DROP-DOWN-MENU-BANNER.webpNo alt attribute provided
...e/-/default/dw7ed3c15c/images/search.svgsearch
.../WK28/Desktop/Hero-banner-desktop-1.webpNo alt attribute provided
...30/Desktop/Secondary-banner-desktop.webpNo alt attribute provided
...age/2024/WK30/Desktop/Pod-1-desktop.webpdress
...age/2024/WK30/Desktop/Pod-2-desktop.webptops
...age/2024/WK30/Desktop/Pod-3-desktop.webpcurve
...age/2024/WK30/Desktop/Pod-4-desktop.webpcurve
...ite/-/default/dwb90d75ff/images/logo.svgCommerce Cloud Storefront Reference Architecture
...default/dw777d537c/images/logo-white.svgCommerce Cloud Storefront Reference Architecture

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 AUTUMN PRE-COLLECTION
H2 Remove Product?
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.apricotonline.co.uk/Anchor Skip to main content
https://www.apricotonline.co.uk/Anchor Skip to footer content
/sale/all-sale/Subdomain UP TO 60% OFF SALE JUST GOT BIGGER
/returns.htmlSubdomain FREE UK RETURNS*
https://www.apricotonline.co.uk/IMG-ALT Commerce Cloud Storefront Reference Architecture
A-TITLE Commerce Cloud Storefront Reference Architecture Home
/login/Subdomain Sign In
/wishlist/Wishlist
/cart/Subdomain 0 Bag
A-TITLE Cart 0 Items
/sale/all-sale/Subdomain Sale Sale
/sale/all-sale/ALL SALE
/sale/all-sale/sale-dresses/Sale Dresses
/sale/all-sale/sale-tops/Sale Tops
/sale/all-sale/sale-jumpsuits/Sale Jumpsuits & Playsuits
/sale/all-sale/sale-skirts-sho...Sale Skirts & Shorts
/sale/all-sale/sale-trousers/Sale Trousers
/sale/all-sale/sale-coats-jack...Sale Coats & Jackets
/sale/all-sale/sale-knitwear/Sale Knitwear
/sale/all-sale/sale-curve/Sale Curve
/sale/all-sale/sale-accessories/Sale Shoes & Accessories
/sale/all-sale/sale-dresses/Subdomain Text duplicate Sale Dresses
/sale/all-sale/sale-tops/Subdomain Text duplicate Sale Tops
/new-in/new-in-all/Subdomain NEW IN NEW IN
/new-in/new-in-all/ALL NEW IN
/new-in/new-in-all/new-in-dres...Dresses
/new-in/new-in-all/new-in-tops/Tops
/new-in/new-in-all/new-in-trou...Trousers
/new-in/new-in-all/new-in-co-ord/Co-Ords
/new-in/new-in-all/new-in-coat...Coats & Jackets
/new-in/new-in-all/new-in-knit...Knitwear
/new-in/new-in-all/new-in-dres...Subdomain No Text
/new-in/new-in-all/new-in-dres...Subdomain New in Dresses
/new-in/new-in-all/new-in-knit...Subdomain No Text
/new-in/new-in-all/new-in-tops/Subdomain New in Tops
/shop/Shop Shop
/shop/shop-clothing/Clothing
/shop/shop-dresses/Subdomain Text duplicate Dresses
/shop/shop-tops/Subdomain Text duplicate Tops
/shop/shop-clothing/shop-cloth...Jumpsuits & Playsuits
/shop/shop-clothing/shop-cloth...Skirts
/shop/shop-clothing/shop-cloth...Shorts
/shop/shop-clothing/shop-cloth...Text duplicate Trousers
/shop/shop-clothing/shop-cloth...Jeans
/shop/shop-clothing/shop-cloth...Text duplicate Co-Ords
/shop/shop-clothing/shop-cloth...Text duplicate Coats & Jackets
/shop/shop-clothing/shop-cloth...Text duplicate Knitwear
/trends/all-trends/trends-denim/Subdomain Forever Denim
/shop/shop-dresses/Text duplicate Dresses
/shop/shop-dresses/shop-dresse...Mini Dresses
/shop/shop-dresses/shop-dresse...Midi Dresses
/shop/shop-dresses/shop-dresse...Maxi Dresses
/shop/shop-dresses/shirt-dresses/Shirt Dresses
/dresses/all-dresses/dresses-b...Subdomain Black Dresses
/shop/shop-dresses/bodycon-dre...Bodycon Dresses
/shop/shop-tops/Text duplicate Tops
/shop/shop-tops/shop-tops-shir...Shirts & Blouses
/shop/shop-tops/shop-tops-t-sh...T-Shirts
/shop/shop-tops/shop-tops-tunics/Tunics
/shop/shop-tops/shop-tops-cami...Camis & Vests
/shop/shop-tops/shop-tops-jump...Jumpers
/shop/shop-tops/shop-tops-card...Cardigans & Kimonos
/shop/shop-curve/Curve
/shop/shop-curve/shop-curve-cu...Curve Dresses
/shop/shop-curve/shop-curve-cu...Curve Tops
/shop/shop-curve/shop-curve-cu...Curve Trousers
/shop/shop-curve/shop-curve-cu...Curve Skirts
/shop/shop-curve/shop-curve-cu...Curve Jumpsuits
/shop/shop-curve/shop-curve-cu...Curve Jackets & Coats
/shop/shop-curve/shop-curve-cu...Curve Knitwear
/shop/shop-accessories/Subdomain Shoes & Accessories
/shop/shop-accessories/Subdomain All Accessories
/shop/shop-shoes/Subdomain Shoes
/shop/shop-accessories/shop-ac...Subdomain Jewellery
/shop/shop-accessories/shop-ac...Subdomain Bags
/shop/shop-shoes-accessories/s...Belts
/shop/shop-shoes-accessories/s...Hats
/shop/shop-accessories/shop-ac...Subdomain Scarves
/shop/shop-shoes-accessories/s...Socks
/sale/all-sale/Subdomain Sale
/sale/all-sale/sale-dresses/Subdomain Text duplicate Sale Dresses
/sale/all-sale/sale-tops/Subdomain Text duplicate Sale Tops
/sale/all-sale/sale-jumpsuits/Subdomain Text duplicate Sale Jumpsuits & Playsuits
/sale/all-sale/sale-skirts-sho...Subdomain Text duplicate Sale Skirts & Shorts
/sale/all-sale/sale-trousers/Subdomain Text duplicate Sale Trousers
/sale/all-sale/sale-coats-jack...Subdomain Text duplicate Sale Coats & Jackets
/sale/all-sale/sale-knitwear/Subdomain Text duplicate Sale Knitwear
/sale/all-sale/sale-accessories/Subdomain Sale Accessories
/shop/shop-dresses/Subdomain Dresses Dresses
/shop/shop-dresses/Subdomain ALL DRESSES
/shop/shop-dresses/shop-dresse...Subdomain Text duplicate Mini Dresses
/shop/shop-dresses/shop-dresse...Subdomain Text duplicate Midi Dresses
/shop/shop-dresses/shop-dresse...Subdomain Text duplicate Maxi Dresses
/shop/shop-dresses/shirt-dresses/Subdomain Text duplicate Shirt Dresses
/dresses/all-dresses/dresses-b...Text duplicate Black Dresses
/shop/shop-dresses/bodycon-dre...Subdomain Text duplicate Bodycon Dresses
/shop/shop-dresses/shop-dresse...Subdomain No Text
/shop/shop-dresses/shop-dresse...Subdomain Midi dresses
/shop/shop-dresses/shop-dresse...Subdomain Mini dresses
/shop/shop-accessories/Subdomain Accessories Accessories
/shop/shop-accessories/Subdomain ALL SHOES & ACCESSORIES
/shop/shop-accessories/Subdomain Text duplicate All Accessories
/shop/shop-shoes/Subdomain Text duplicate Shoes
/shop/shop-accessories/shop-ac...Subdomain Text duplicate Bags
/shop/shop-accessories/shop-ac...Subdomain Text duplicate Jewellery
/shop/shop-shoes-accessories/s...Subdomain Text duplicate Belts
/accessories/all-shoes-accesso...Hats & Gloves
/shop/shop-shoes-accessories/s...Subdomain Text duplicate Socks
/shop/shop-shoes/Subdomain SHOES
/shop/shop-accessories/shop-ac...Subdomain BAGS
/shop/shop-curve/Subdomain CURVE CURVE
/shop/shop-curve/Subdomain ALL CURVE
/shop/shop-curve/shop-curve-cu...Subdomain Text duplicate Curve Dresses
/shop/shop-curve/shop-curve-cu...Subdomain Text duplicate Curve Tops
/shop/shop-curve/shop-curve-cu...Subdomain Text duplicate Curve Skirts
/shop/shop-curve/shop-curve-cu...Subdomain Text duplicate Curve Knitwear
/shop/shop-curve/shop-curve-cu...Subdomain Text duplicate Curve Jackets & Coats
/shop/shop-curve/shop-curve-cu...Subdomain Text duplicate Curve Dresses
/shop/shop-curve/shop-curve-cu...Subdomain Curve TOPS
/trends/all-trends/Subdomain SUMMER TRENDS SUMMER TRENDS
/trends/all-trends/SUMMER TRENDS
/trends/all-trends/top-picks/Top Picks
/trends/all-trends/holiday-ess...Holiday Edit
/trends/all-trends/floral-prints/The Floral Edit
/trends/all-trends/festival-fe...Festival Feeling
/trends/all-trends/summer-shim...Summer Shimmer
/trends/all-trends/crochet/Crochet
/trends/all-trends/linen/Luxe Linen
/trends/all-trends/trends-boho/Boho Chic
/trends/all-trends/occasionwear/Occasionwear
/trends/all-trends/shades-of-g...Shades of Green
/trends/all-trends/apricot-pri...Apricot Prints
/trends/all-trends/trends-denim/Text duplicate Forever Denim
/trends/all-trends/work-edit/Workwear
/trends/all-trends/holiday-ess...Subdomain HOLIDAY EDIT
/trends/all-trends/top-picks/Subdomain TOP PICKS
/login/Subdomain Text duplicate Sign In
/stores/?staticPage=true&isFor...Subdomain Find a store
/new-in/new-in-all/Subdomain NEW & CHIC SHOP NEW IN
/sale/all-sale/Subdomain No Text
/new-in/new-in-all/Subdomain No Text
/new-in/new-in-all/Subdomain SHOP NOW
/shop/shop-dresses/Subdomain IMG-ALT dress
/shop/shop-dresses/Subdomain DRESSES
/shop/shop-tops/Subdomain IMG-ALT tops
/shop/shop-tops/Subdomain TOPS
/shop/shop-curve/Subdomain IMG-ALT curve
/shop/shop-curve/Subdomain Text duplicate Curve
/shop/shop-shoes-accessories/Subdomain Text duplicate IMG-ALT curve
/shop/shop-shoes-accessories/Subdomain Accessories
/giftcard/Subdomain Gift vouchers
/contactus/Subdomain Contact us
/delivery.htmlSubdomain Delivery
/returns.htmlSubdomain Returns
/size-guides.htmlSubdomain Size guide
/our-story.htmlSubdomain Our story
/our-stores.htmlSubdomain Our stores
/stores/?staticPage=true&isFor...Subdomain Text duplicate Find a store
/charity-work.htmlSubdomain Charities
https://apricot.teamtailor.com/External Subdomain Careers
/sustainability.html/Subdomain Sustainability
/terms-and-conditions.htmlSubdomain Terms & conditions
/privacy-security-policy.htmlSubdomain Privacy policy
/cookies-policy.htmlSubdomain Cookies policy
/gender-pay-gap-report.htmlSubdomain Gender pay gap
/modern-slavery-statement.htmlSubdomain Modern slavery statement
https://policies.google.com/pr...External Subdomain Google Privacy Policy
https://policies.google.com/termsExternal Subdomain Terms of Service apply
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
https://www.apricotonline.co.uk/Text duplicate IMG-ALT Commerce Cloud Storefront Reference Architecture
A-TITLE Commerce Cloud Storefront Reference Architecture Home
/terms-and-conditions.htmlNew window Subdomain Terms and Conditions,
/privacy-security-policy.htmlNew window Subdomain Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.apricotonline.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.78 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (236 kB).

HTTP Response Header

NameValue
dateMon, 19 Aug 2024 14:33:02 GMT
content-typetext/html;charset=UTF-8
accept-rangesbytes
set-cookie142 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self'
x-dw-request-base-id6U_9K7Qgw2YBAAB_
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
content-encodinggzip
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8b5adb39be595d96-FRA
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 293 referring domains.
This page has 893,220 backlinks.
This page has backlinks from 243 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
Sitemap: https://www.apricotonline.co.uk/sitemap_0.xml
Sitemap: https://www.apricotonline.com/sitemap_0.xml

Similar sites

Search preview

www.apricotonline.co.uk
Apricot Clothing | Effortless Elegance & Statement Styles
Discover playful prints & statement style at Apricot. Shop women's dresses, tops, trousers & accessories. Sign up & get 15% off your first order.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Apricot71%Check
Apricot Clothing58%Check
statement56%Check
Shop51%Check
Tops50%Check
15 FIRST49%Check
Dresses48%Check
Accessories48%Check
Clothing Shop48%Check
Sign46%Check
Show more keywords and terms

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