Aston.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
82% 
Page structure
63% 
Link structure
85% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
90.90 kB
Words
756
Media files
18
Number of links
93 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | Aston University
The length of the page title is perfect. (262 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.aston.ac.uk/homepage
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
application-name 
msapplication-TileColor#780077
theme-color#ffffff
msapplication-TileImage/themes/custom/aston_university/favicons/favicon-48x48.png
msapplication-square48x48logo/favicon-48x48.png
favicon-generatorDrupal responsive_favicons + realfavicongenerator.net
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
facebook-domain-verification2hmozyd41djrxg9dya1copdljv17rd
langen
og:urlhttps://www.aston.ac.uk/homepage
og:titleHomepage
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Our vision is to be a leading university of science, technology and en...
The average number of words per sentence of 27.14 words is high.
This page contains 756 words. That's ok.
24.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ZD0ke3JlcXVlc3QubGlzdGVuZXJJZCF9PC8jaWY-No alt attribute provided
/themes/custom/aston_university/logo.svgAston University - Birmingham logo
...default/files/2024-06/aston-students.jpgStudents walking through the university
...024-05/homepage-postgraduate-ui-card.pngStudents chatting and working
...024-05/homepage-scholarships-ui-card.pngStudents receiving their scholarships
...epage-international-students-ui-card.pngInternational students talking
...05/homepage-ui-winner-of-outstanding.jpgWinner of Outstanding Entrepreneurial University
.../2024-05/homepage-ui-supportservices.jpgSupport services for students
...es/2024-05/homepage-ui-accommodation.jpgAccommodation at Aston University
...s/default/files/2024-05/aston-online.jpgStudent studying on laptop
...s/default/files/Website map 2020 (1).pngAston university footer map
...es/qaa-membership-badge-23-24-colour.pngThe Quality Assurance Agency for Higher Education 2023-24
...line-images/uni-of-the-year-140x96_0.jpgUniversity of the year 2020 - The Guardian
Video URLWidthHeight
...nvmK5BAwgNt-H7ut_XRYzh1j3UIo7LEfrbS5LViY200113

Page structure

H1 heading
(Critically important)
Graduation 2024
Too many H1 headings
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Graduation 2024
H1 Clearing 2024
H1 The Aston 2030 Strategy
H2 Header top menu
H2 Main navigation
H2 2030 Strategy
H2 Clearing 2024 Duplicate text
H2 Latest Aston University news and events
H2 Schools
H2 More Information
H2 Contact Us
H3 Find your course
H3 Transformational business leader awarded honorary degree by Aston University
H3 Birmingham college principal awarded honorary degree by Aston University for significant contribution to raising skills and aspirations in the West Midlands
H3 The Aston MBA: Designing and Managing Operations, Systems and Processes
H3 AI in the Modern World: Challenges and Opportunities
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.aston.ac.uk/Anchor Skip to main content
https://www.aston.ac.uk/IMG-ALT Aston University - Birmingham logo
A-TITLE Home
https://www.aston.ac.uk/aboutAbout
/staff-public/hr/jobsJobs at Aston
/latest-newsNews
/about/governance-managementGovernance and Management
/about/historyHistory and traditions
/about/visit/contactContact us
/2030-strategy2030 Strategy
A-TITLE Our 2030 Strategy
/about/our-commitment-to-youOur commitment to you
/undergraduate/why-aston/rankingsSubdomain Rankings and Awards
/current-studentsAston students
/internationalInternational
https://www.aston.ac.uk/alumniAlumni
https://liveastonac.sharepoint...New window External Subdomain Staff
A-TITLE One Aston
https://www.aston.ac.uk/coursesCourses
/courses-atozA to Z of Courses
https://www.aston.ac.uk/clearingClearing
https://www.aston.ac.uk/open-daysOpen Days, events and webinars
https://www.aston.ac.uk/studyStudy at Aston
/internationalInternational students
/courses/aston-foundation-centreFoundation Programmes
/study/undergraduateUndergraduate
/postgraduatePostgraduate
/degree-apprenticeshipsDegree apprenticeships
https://online.aston.ac.uk/?ut...External Subdomain Online courses
A-TITLE Online courses
/postgraduate/research-degreesResearch degrees
/business/train-your-people/wo...Work-based degrees
/student-lifeStudent life
/welcome-weekWelcome week
/student-lifeStudent life at Aston
/undergraduate/campus/birminghamBirmingham life
/undergraduate/your-applicatio...Accommodation
/current-students/health-and-w...Student wellbeing
https://www.aston.ac.uk/libraryLibrary
A-TITLE Library
https://www.astonsu.com/New window External Subdomain Student Union
https://www.aston.ac.uk/researchResearch
https://www.aston.ac.uk/researchResearch at Aston
/research/refResearch Excellence Framework
/research/research-impactImpact case studies
A-TITLE Impact case studies
/research/supporting-our-resea...Supporting our researchers
A-TITLE Supporting our Researchers
/research/knowledge-exchangeKnowledge Exchange
/research/rke-teamRKE department
/graduate-schoolGraduate School
https://www.aston.ac.uk/expertFind Experts
https://www.aston.ac.uk/businessFor Businesses
/bookmarked-coursesSubdomain View your bookmarked courses
https://www.aston.ac.uk/coursesClear all
/current-students/graduation/l...Find out more
https://www.aston.ac.uk/clearingSearch our vacancies
/2030-strategyText duplicate Find out more
/browse-subject-areaSubdomain Browse by subject area
/2030-strategySubdomain Text duplicate Find out more
https://www.aston.ac.uk/clearingText duplicate Find out more
/courses?title&field_course_le...Subdomain Undergraduate courses Explore our wide range of undergraduate degrees and kickstart your future by gaining stand-out skills.
IMG-ALT Students walking through the university
/postgraduate/coursesPostgraduate courses Scholarships of up to £10,000 are available for postgraduate courses starting in September 2024.
IMG-ALT Students chatting and working
/undergraduate/your-applicatio...Scholarships We are committed to supporting the most talented and hardworking students to achieve their potential.
IMG-ALT Students receiving their scholarships
https://www.aston.ac.uk/node/100International Students We are a diverse and friendly international community from over 120 countries.
IMG-ALT International students talking
/aston-enterpriseSubdomain Outstanding Entrepreneurial University Start your business here.
IMG-ALT Winner of Outstanding Entrepreneurial University
/current-students/support-serv...Support Services A helping hand through university life.
IMG-ALT Support services for students
/accommodationAccommodation Award-winning accommodation on our friendly campus.
IMG-ALT Accommodation at Aston University
https://online.aston.ac.uk/External Subdomain Aston Online Find out more about our online courses.
IMG-ALT Student studying on laptop
/latest-news/transformational-...NEWS - 19/07/2024 Transformational business leader awarded honorary degree by Aston University Matthew Hammond was recognised for his significant contributio...
/latest-news/birmingham-colleg...NEWS - 18/07/2024 Birmingham college principal awarded honorary degree by Aston University for significant contribution to raising skills and aspirations in ...
/latest-newsMore news
/events/aston-mba-designing-an...EVENTS - 17/07/2024 The Aston MBA: Designing and Managing Operations, Systems and Processes Join Professor Ben Clegg, the Designing and Managing Operations, ...
/events/ai-modern-world-challe...EVENTS - 27/06/2024 AI in the Modern World: Challenges and Opportunities Join Programme Director, Joe Yuen, as he will explore the course structure, content ...
https://www.aston.ac.uk/eventsMore events
https://www.facebook.com/aston...New window External Subdomain Facebook
https://twitter.com/AstonUnive...New window External Twitter
https://www.instagram.com/Asto...New window External Subdomain Instagram
https://www.linkedin.com/schoo...New window External Subdomain LinkedIn
https://www.youtube.com/user/A...New window External Subdomain Youtube
https://www.thestudentroom.co....New window External Subdomain TSR
/international/aston-in-your-c...New window Subdomain Wechat
https://twitter.com/hashtag/te...New window External #teamaston
/bss/aston-business-schoolAston Business School
A-TITLE Aston Business School
/graduate-schoolAston Graduate School
/bss/aston-law-schoolAston Law School
/hls/aston-medical-schoolAston Medical School
/hls/aston-pharmacy-schoolSubdomain Aston Pharmacy School
A-TITLE Aston Pharmacy School
/hls/school-of-biosciencesSchool of Biosciences
A-TITLE School of Biosciences
/eps/engineering-and-technologySubdomain School of Engineering and Technology
A-TITLE School of Engineering and Technology
/eps/computer-science-and-digi...School of Computer Science and Digital Technologies
A-TITLE School of Computer Science and Digital Technologies
/eps/infrastructure-and-sustai...Subdomain School of Infrastructure and Sustainable Engineering
A-TITLE School of Infrastructure and Sustainable Engineering
/hls/school-of-optometrySubdomain School of Optometry
A-TITLE School of Optometry
/hls/school-of-psychologySubdomain School of Psychology
A-TITLE School of Psychology
/bss/social-sciences-and-human...School of Social Sciences and Humanities
A-TITLE School of Sciences and Humanities
/current-students/support-serv...Student support services
/latest-newsText duplicate News
/latest-news/press-teamPress office
/open-days/undergraduateOpen days
/staff-public/hr/jobsJobs and vacancies
/internationalAston Global
https://reportandsupport.aston...External Subdomain Report and Support
https://www.aston.ac.uk/sroStudent Recruitment and Outreach
A-TITLE Student Recruitment and Outreach (SRO)
/about/visitVisit us
/about/departmentsUniversity departments
/about/visitSubdomain IMG-ALT Aston university footer map
/information/accessibility-sta...Accessibility
/information/cookiesCookies
/information/disclaimerDisclaimer
/about/statutes-ordinances-reg...Freedom of Information
/about/statutes-ordinances-reg...Modern Slavery Act
/about/statutes-ordinances-reg...Privacy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.aston.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.13 seconds.
The file size of the HTML document is fine (91 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateMon, 22 Jul 2024 04:17:50 GMT
servernginx
cache-controlmax-age=300, public
x-drupal-dynamic-cacheMISS
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 19 Jul 2024 16:20:03 GMT
x-drupal-cacheHIT
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
strict-transport-securitymax-age=63072000; includeSubdomains; preload
permissions-policyinterest-cohort=()
referrer-policyno-referrer
content-encodinggzip
etagW/"1721406003"
varyAccept-Encoding,Cookie
x-cacheHit from cloudfront
via1.1 6be461c5a9399007c1540eee90371674.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P7
alt-svch3=":443"; ma=86400
x-amz-cf-idbB7-CT3j-nJs4EyntSZAHRAvrmgEuAJOfnYwOrTaiLCQhfNEq4TgBA==
age203
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 5,672 referring domains.
This page has 395,968 backlinks.
This page has backlinks from 3,928 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

# Custom paths for Aston University.
Disallow: /print/pdf/node/*

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Aston70%Check
Aston University64%Check
University58%Check
Graduation50%Check
University School50%Check
honorary degree Aston University50%Check
Clearing 202449%Check
Homepage48%Check
Strategy47%Check
Contact us45%Check
Show more keywords and terms

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