Basc.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
83% 
Page quality
91% 
Page structure
62% 
Link structure
16% 
Server
66% 
External factors
100% 
SEO Score
Response time
0.96 s
File size
451.40 kB
Words
1212
Media files
22
Number of links
197 internal / 32 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home page - BASC
The page title is too short. (179 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Official website of the British Association for Shooting and Conservation who are constantly striving to fight for sustainable shooting and conservation of the countryside.
The meta description is too long: 1032 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://basc.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
dlm-version5.0.15
descriptionOfficial website of the British Association for Shooting and Conservation who are constantly striving to fight for sustainable shooting and conservation of the countryside.
generatorWP Font Awesome Settings v1.1.7
msapplication-TileImagehttps://basc.org.uk/wp-content/uploads/2022/11/cropped-BASC-favicon-1-270x270.png
article:publisherhttps://www.facebook.com/BASCuk/
article:modified_time2024-12-20T14:52:29+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@bascnews
og:localeen_GB
og:typewebsite
og:titleHome page
og:descriptionOfficial website of the British Association for Shooting and Conservation who are constantly striving to fight for sustainable shooting and conservation of the countryside.
og:urlhttps://basc.org.uk/
og:site_nameBASC
og:imagehttps://basc.org.uk/wp-content/uploads/2024/02/bird-box-conservation-600x40-1.jpg
og:image:width600
og:image:height400
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1212 words. That's ok.
27.4% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.83 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 24 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tent/uploads/2023/09/BASC-logo-200px.pngBASC
...tent/uploads/2023/05/pheasant-square.jpgA male pheasant
...023/05/Barn-Owl-watching-1-787x787-1.jpgAn owl standing on a post watching
...ads/2023/07/shotgim-barrel-787x787-1.jpgA close up of a shotgun barrel loaded with two cartridges
...s/2023/06/sustainable-ammo-787x787-1.jpgShotgun cartridges
...undog-agria-advert-787x787-1-300x300.jpgBASC Gundog Insurance
...tent/uploads/2023/05/virus-787x787-1.jpgA virus illustration
...nt/uploads/2023/09/shotgun-787x787-1.jpgA shotgun
...eneral-licences-background-787x787-1.jpgA magpie standing on a fence post
...023/11/gundog-agria-advert-787x787-1.jpgNo alt attribute provided
...tent/uploads/2023/09/BASC-logo-200px.pngBASC
.../uploads/2024/12/Rachel-Green787x787.jpgRachel Green
...ent/uploads/2023/09/rural-businesses.jpgRural businesses
...tent/uploads/2023/06/gamekeeping_600.jpgGamekeeping
...content/uploads/2021/09/squirrel-red.jpgNo alt attribute provided
...-home-page-featured-image-600x400-12.jpgworking cocker spaniel puppy
...-to-increase-firearms-licensing-fees.jpgNo alt attribute provided
...-home-page-featured-image-600x400-14.jpgshotguns are often targeted in firearms certificate fraud
...tent/uploads/2023/05/basc-white-logo.pngBASC logo
...t/uploads/2023/12/BASC-favicon-white.pngNo alt attribute provided
...tent/uploads/2023/09/BASC-logo-200px.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Cook a game Christmas with Rachel Green
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Cook a game Christmas with Rachel Green
H1 Cook a game Christmas with Rachel Green Duplicate text
H1 Leading the way in practical conservation
H2 Quarry species and shooting seasons
H2 BASC Wildlife Fund
H2 Firearms
H2 Ammunition
H2 Avian influenza
H2 Firearms licensing
H2 General licences
H2 Join the UK's largest shooting organisation
H2 Be inspired
H2 Our work
H2 What does BASC stand for?
H2 The latest news from BASC
H2 Get the latest updates from BASC
H3 Conservation in action
H3 Get involved
H3 What makes a responsible breeder?
H3 BASC warns against fee increase without licensing reform
H3 National campaign launched to tackle firearm certificate fraud
H4 Quick links
H4 Get involved Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (32) on this page.

Found links on this page

LinkAttributesAnchor text
https://basc.org.uk/Anchor Skip to content
A-TITLE Skip to content
https://www.facebook.com/BASCu...New window External Subdomain No Text
https://twitter.com/bascnews?l...New window External No Text
https://www.instagram.com/basc...New window External Subdomain No Text
https://www.youtube.com/user/b...New window External Subdomain No Text
https://basc.org.uk/support-us/New window Support us
https://basc.org.uk/newsNews
https://events.basc.org.uk/eventsExternal Subdomain Events
/about/careers/Careers
/members-offers/Member offers
https://basc.org.uk/IMG-ALT BASC
https://basc.org.uk/about/About us
https://basc.org.uk/join/Join us
https://basc.org.uk/get-involved/Get involved
https://basc.org.uk/airgunning/Airgunning
/clay-shooting/Clay shooting
/conservation-in-action/Conservation in action
https://basc.org.uk/deer/Deer management
https://basc.org.uk/gamekeeping/Gamekeeping
/game-shooting/Game shooting
https://basc.org.uk/gundogs/Gundogs
https://basc.org.uk/firearms/Firearms
/pest-and-predator-control/Pest and predator control
/target-shooting/Target shooting
https://basc.org.uk/wildfowling/Wildfowling
/women-and-shooting/Women in Shooting
https://basc.org.uk/support-us/Text duplicate Support us
/support-us/leave-a-legacy/Leave a legacy
https://www.paypal.com/donate/...External Subdomain Donate to the BASC Wildlife Fund
/support-us/bascs-legacy-schol...BASC Legacy Scholarship Programme
/support-us/basc-legacy-sponso...BASC Legacy Sponsorship
/about-basc-wildlife-fund/BASC Wildlife Fund
https://basc.org.uk/coaching/Coaching
/training-courses/Training courses
https://events.basc.org.uk/eventsExternal Subdomain Text duplicate Events
/quarry-species-and-shooting-s...IMG-ALT A male pheasant
/quarry-species-and-shooting-s...Quarry species and shooting seasons
https://bascwildlifefund.co.uk/External IMG-ALT An owl standing on a post watching
https://bascwildlifefund.co.uk/External Text duplicate BASC Wildlife Fund
https://basc.org.uk/firearms/IMG-ALT A close up of a shotgun barrel loaded with two cartridges
https://basc.org.uk/firearms/Text duplicate Firearms
https://basc.org.uk/ammunition/IMG-ALT Shotgun cartridges
https://basc.org.uk/ammunition/Ammunition
https://www.agriapet.co.uk/gun...External Subdomain IMG-ALT BASC Gundog Insurance
/quarry-species-and-shooting-s...Text duplicate Quarry species and shooting seasons
https://basc.org.uk/our-work/Our work
https://basc.org.uk/latest-news/Latest news
https://basc.org.uk/features/Features
/media/shooting-and-conservation/Shooting and Conservation magazine
https://basc.org.uk/podcast/Podcast
/basc-to-school/BASC to School
/lets-learn-moor/Let's Learn Moor
https://basc.org.uk/wild-food/Wild food
https://basc.org.uk/uplands/Uplands
/media/policy-and-campaigns/Policies and campaigns
/media/policy-and-campaigns/lo...Lobby your mp
/media/policy-and-campaigns/ou...Our positions
/self-regulation/Self-regulation
/media/policy-and-campaigns/th...The Shooter's Charter
https://basc.org.uk/research/Science and research
/conservation-in-action/Text duplicate Conservation in action
/the-value-of-shooting-report-...The Value of Shooting report 2024
/research/natural-capital/Natural capital benefits of shooting
https://bascwildlifefund.co.uk/External Text duplicate BASC Wildlife Fund
/avian-influenza/Avian Influenza
/firearms-licensing/Firearms licensing
https://basc.org.uk/glGeneral licences
/avian-influenza/IMG-ALT A virus illustration
/avian-influenza/Avian influenza
/firearms-licensing/IMG-ALT A shotgun
/firearms-licensing/Text duplicate Firearms licensing
https://basc.org.uk/glIMG-ALT A magpie standing on a fence post
https://basc.org.uk/glText duplicate General licences
https://www.agriapet.co.uk/gun...External Subdomain No Text
https://basc.org.uk/in-your-area/In your area
https://basc.org.uk/advice/Advice hub
https://basc.org.uk/joinJoin
https://join.basc.org.uk/Renew...External Subdomain Renew
https://basc.org.uk/Text duplicate IMG-ALT BASC
https://youtu.be/4Ab-Ik8R1Kc?s...External Watch now
https://youtu.be/4Ab-Ik8R1Kc?s...External Text duplicate Watch now
https://basc.org.uk/join/Join the UK's largest shooting organisation
https://basc.org.uk/join/New window join BASC
https://eatgame.co.uk/New window External Be inspired Explore game meat recipes from Eat Game
/conservation-in-action/Conservation in action Sustainable shooting is driven by research and practical conservation.
https://basc.org.uk/get-involved/Get involved Whether you're new to shooting or a seasoned participant, BASC is for you.
https://basc.org.uk/our-work/Our work As the UK's largest shooting organisation, we fight for sustainable shooting and conservation of the countryside.
/what-basc-stands-for/Find out more
/what-makes-a-responsible-bree...IMG-ALT working cocker spaniel puppy
/what-makes-a-responsible-bree...What makes a responsible breeder?
/what-makes-a-responsible-bree...No Text
/basc-warns-against-fee-increa...No Text
/basc-warns-against-fee-increa...BASC warns against fee increase without licensing reform
/basc-warns-against-fee-increa...No Text
/firearm-certificate-fraud-cam...IMG-ALT shotguns are often targeted in firearms certificate fraud
/firearm-certificate-fraud-cam...National campaign launched to tackle firearm certificate fraud
/firearm-certificate-fraud-cam...No Text
https://basc.org.uk/about/Text duplicate About us
https://basc.org.uk/contact-us/Contact us
/about/careers/Text duplicate Careers
https://basc.org.uk/media/Media centre
https://basc.org.uk/advice/Advice
https://basc.org.uk/airgunning/Text duplicate Airgunning
/clay-shooting/Text duplicate Clay shooting
https://basc.org.uk/deer/Text duplicate Deer management
/game-shooting/Text duplicate Game shooting
/target-shooting/Target Shooting
/pest-and-predator-control/Text duplicate Pest and predator control
https://basc.org.uk/wildfowling/Text duplicate Wildfowling
https://www.facebook.com/BASCu...New window External Subdomain Facebook
https://twitter.com/BASCnewsNew window External Icon-x-twitter
https://www.instagram.com/basc...New window External Subdomain Instagram
https://www.youtube.com/channe...New window External Subdomain Youtube
https://basc.org.uk/contact-usEmail
https://basc.org.uk/complaints/Complaints
/privacy-policy/Privacy policy
/cookie-policy-uk/Cookie policy
https://basc.org.uk/complaints/Text duplicate Complaints
/privacy-policy/Text duplicate Privacy policy
/cookie-policy-uk/Text duplicate Cookie policy
https://basc.org.uk/about/Text duplicate About us
https://basc.org.uk/join/Text duplicate Join us
https://basc.org.uk/get-involved/Text duplicate Get involved
https://basc.org.uk/airgunning/Text duplicate Airgunning
/clay-shooting/Text duplicate Clay shooting
https://basc.org.uk/deer/Text duplicate Deer management
/conservation-in-action/Text duplicate Conservation in action
https://basc.org.uk/firearms/Text duplicate Firearms
https://basc.org.uk/gamekeeping/Text duplicate Gamekeeping
/game-shooting/Text duplicate Game shooting
https://basc.org.uk/gundogs/Text duplicate Gundogs
/quarry-species-and-shooting-s...Text duplicate Quarry species and shooting seasons
/pest-and-predator-control/Text duplicate Pest and predator control
/target-shooting/Text duplicate Target shooting
https://basc.org.uk/wildfowling/Text duplicate Wildfowling
/women-and-shooting/Text duplicate Women in Shooting
https://basc.org.uk/support-us/Text duplicate Support us
/support-us/leave-a-legacy/Text duplicate Leave a legacy
https://www.paypal.com/donate/...External Subdomain Text duplicate Donate to the BASC Wildlife Fund
/support-us/bascs-legacy-schol...Text duplicate BASC Legacy Scholarship Programme
/support-us/basc-legacy-sponso...Text duplicate BASC Legacy Sponsorship
/about-basc-wildlife-fund/Text duplicate BASC Wildlife Fund
https://basc.org.uk/coaching/Text duplicate Coaching
/training-courses/Text duplicate Training courses
https://events.basc.org.uk/eventsExternal Subdomain Text duplicate Events
https://basc.org.uk/our-work/Text duplicate Our work
https://basc.org.uk/latest-news/Text duplicate Latest news
https://basc.org.uk/features/Text duplicate Features
/media/shooting-and-conservation/Text duplicate Shooting and Conservation magazine
https://basc.org.uk/podcast/Text duplicate Podcast
/basc-to-school/Text duplicate BASC to School
/lets-learn-moor/Let’s Learn Moor
https://basc.org.uk/wild-food/Text duplicate Wild food
https://basc.org.uk/uplands/Text duplicate Uplands
/media/policy-and-campaigns/Text duplicate Policies and campaigns
/media/policy-and-campaigns/lo...Text duplicate Lobby your mp
/media/policy-and-campaigns/ou...Text duplicate Our positions
/self-regulation/Text duplicate Self-regulation
/media/policy-and-campaigns/th...The Shooter’s Charter
https://basc.org.uk/research/Text duplicate Science and research
/conservation-in-action/Text duplicate Conservation in action
/the-value-of-shooting-report-...Text duplicate The Value of Shooting report 2024
/research/natural-capital/Text duplicate Natural capital benefits of shooting
https://bascwildlifefund.co.uk/External Text duplicate BASC Wildlife Fund
/avian-influenza/Text duplicate Avian Influenza
/firearms-licensing/Text duplicate Firearms licensing
https://basc.org.uk/glText duplicate General licences
https://basc.org.uk/in-your-area/Text duplicate In your area
https://basc.org.uk/advice/Text duplicate Advice hub
https://basc.org.uk/support-us/New window Text duplicate Support us
https://basc.org.uk/newsText duplicate News
https://events.basc.org.uk/eventsExternal Subdomain Text duplicate Events
/about/careers/Text duplicate Careers
/members-offers/Text duplicate Member offers
https://www.facebook.com/BASCu...New window External Subdomain No Text
https://twitter.com/bascnews?l...New window External No Text
https://www.instagram.com/basc...New window External Subdomain No Text
https://www.youtube.com/user/b...New window External Subdomain No Text
https://basc.org.uk/about/Text duplicate About us
https://basc.org.uk/join/Text duplicate Join us
https://basc.org.uk/get-involved/Text duplicate Get involved
https://basc.org.uk/airgunning/Text duplicate Airgunning
/clay-shooting/Text duplicate Clay shooting
https://basc.org.uk/deer/Text duplicate Deer management
/conservation-in-action/Text duplicate Conservation in action
https://basc.org.uk/firearms/Text duplicate Firearms
https://basc.org.uk/gamekeeping/Text duplicate Gamekeeping
/game-shooting/Text duplicate Game shooting
https://basc.org.uk/gundogs/Text duplicate Gundogs
/quarry-species-and-shooting-s...Text duplicate Quarry species and shooting seasons
/pest-and-predator-control/Text duplicate Pest and predator control
/target-shooting/Text duplicate Target shooting
https://basc.org.uk/wildfowling/Text duplicate Wildfowling
/women-and-shooting/Text duplicate Women in Shooting
https://basc.org.uk/support-us/Text duplicate Support us
/support-us/leave-a-legacy/Text duplicate Leave a legacy
https://www.paypal.com/donate/...External Subdomain Text duplicate Donate to the BASC Wildlife Fund
/support-us/bascs-legacy-schol...Text duplicate BASC Legacy Scholarship Programme
/support-us/basc-legacy-sponso...Text duplicate BASC Legacy Sponsorship
/about-basc-wildlife-fund/Text duplicate BASC Wildlife Fund
https://basc.org.uk/coaching/Text duplicate Coaching
/training-courses/Text duplicate Training courses
https://events.basc.org.uk/eventsExternal Subdomain Text duplicate Events
https://basc.org.uk/our-work/Text duplicate Our work
https://basc.org.uk/latest-news/Text duplicate Latest news
https://basc.org.uk/features/Text duplicate Features
/media/shooting-and-conservation/Text duplicate Shooting and Conservation magazine
https://basc.org.uk/podcast/Text duplicate Podcast
/basc-to-school/Text duplicate BASC to School
/lets-learn-moor/Text duplicate Let’s Learn Moor
https://basc.org.uk/wild-food/Text duplicate Wild food
https://basc.org.uk/uplands/Text duplicate Uplands
/media/policy-and-campaigns/Text duplicate Policies and campaigns
/media/policy-and-campaigns/lo...Text duplicate Lobby your mp
/media/policy-and-campaigns/ou...Text duplicate Our positions
/self-regulation/Text duplicate Self-regulation
/media/policy-and-campaigns/th...Text duplicate The Shooter’s Charter
https://basc.org.uk/research/Text duplicate Science and research
/conservation-in-action/Text duplicate Conservation in action
/the-value-of-shooting-report-...Text duplicate The Value of Shooting report 2024
/research/natural-capital/Text duplicate Natural capital benefits of shooting
https://bascwildlifefund.co.uk/External Text duplicate BASC Wildlife Fund
/avian-influenza/Text duplicate Avian Influenza
/firearms-licensing/Text duplicate Firearms licensing
https://basc.org.uk/glText duplicate General licences
https://basc.org.uk/in-your-area/Text duplicate In your area
https://basc.org.uk/advice/Text duplicate Advice hub
https://wordpress.org/plugins/...New window External Powered by GDPR Cookie Compliance
/cookie-policy-uk/New window Cookie Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://basc.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.96 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (451 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 21 Dec 2024 00:48:41 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
x-dlm-no-waypointstrue
link<https://basc.org.uk/wp-json/>; rel="https://api.w.org/", <https://basc.org.uk/wp-json/wp/v2/pages/20>; rel="alternate"; title="JSON"; type="application/json", <https://basc.org.uk/>; rel=shortlink
set-cookie76 Characters
x-xss-protection1; mode=block
x-powered-byPleskLin
strict-transport-securitymax-age=31536000; includeSubDomains; preload
x-frame-optionsSAMEORIGIN
referrer-policyno-referrer
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basc.org.uk
Home page - BASC
Official website of the British Association for Shooting and Conservation who are constantly striving to fight for sustainable shooting and conservation of the countryside.

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