Bat.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
60% 
Page structure
58% 
Link structure
67% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
176.50 kB
Words
1200
Media files
30
Number of links
204 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
British American Tobacco - Home
The length of the page title is perfect. (300 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The home of BAT, a leading multi-category consumer goods company that provides tobacco and nicotine products to millions of consumers around the world.
The length of the meta description is perfect. (967 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bat.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordstransforming tobacco,human rights,BAT,Sustainability,British American Tobacco,global company,Investors,reduced risk,Tobacco,annual report,media,features,reporting,next generation products,news
descriptionThe home of BAT, a leading multi-category consumer goods company that provides tobacco and nicotine products to millions of consumers around the world.
templatehomepage-template
viewportwidth=device-width, initial-scale=1
rendered2024-06-12 15:25 +0000
langen
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 31.58 words is high.
This page contains 1200 words. That's ok.
26.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...img.svg/1712216653028/bat-logo-black.svgBAT
...m/batcom/global/main-nav/media/Media.jpgNo alt attribute provided
.../dam/global/system/icons/market-icon.svgWorldwide
.../global/main-nav/who-we-are/WhoWeAre.jpgNo alt attribute provided
...ategy-and-purpose/StrategyAndPurpose.jpgNo alt attribute provided
...ence-and-research/ScienceAndResearch.jpgNo alt attribute provided
...-and-innovation-/BrandsAndInnovation.jpgNo alt attribute provided
...av/sustainability-esg/Sustainability.jpgNo alt attribute provided
...-and-reporting/InvestorsAndAeporting.jpgNo alt attribute provided
...atcom/global/homepage/hp-our-purpose.jpgSmokeless World
...com/global/homepage/r_1_med_MDCT8GGH.jpgOur strategy and purpose
...com/global/homepage/r_1_med_MDCT8GGX.jpgScience and research
...com/global/homepage/r_1_med_MDCT8GHC.jpgBrands and innovation
...com/global/homepage/r_1_med_MDCT8GHR.jpgSustainability and ESG
...2024preclose-website-tile-1600x1000.jpegInvestors
...jpeg/1712521461385/r-1-med-mdct8h28.jpegWorld-class science
...jpeg/1712521607003/r-1-med-mdct8h2q.jpegDriving innovation
...jpeg/1713795604992/r-1-med-mdct8h33.jpegEnvironment
...jpeg/1712571226075/r-1-med-mdctgswc.jpegBeTheChange
...503759/ft-climate-leaders-2024-tile.jpegFT Climate Leader 2024
...peg/1713367323535/velo-science-tile.jpegNew Velo research
...jpeg/1712216656858/r-1-med-mdctxe84.jpegResults centre
...jpeg/1712521791006/m-0-med-mdd29qy5.jpegAnnual reporting
...jpeg/1712215552329/r-1-med-mdct8lcx.jpegScientific research
...y.coreimg.png/1712215666315/bat-logo.pngNo alt attribute provided
Video URLWidthHeight
...o-files/main-site/home/FY2023-Tadeu.m3u8
...-files/main-site/home/VuseAnimation.m3u8
...les/main-site/home/21YearsInTheDJSI.m3u8
...eo-files/main-site/home/BeTheChange.m3u8
...deo-files/main-site/home/OurPurpose.m3u8

Page structure

H1 heading
(Critically important)
British American Tobacco
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 44 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 British American Tobacco
H2 A Better Tomorrow™: Our purpose
H2 A Better Tomorrow™ through strategy & action
H2 A Better Tomorrow™ through science & research
H2 A Better Tomorrow™ through brands & innovation
H2 A Better Tomorrow™ through sustainability
H2 World-class science powering progress
H2 New Categories fuelling faster transformation
H2 Advancing Sustainability for A Better Tomorrow™
H2 Empty heading
H2 2023 Preliminary Results
H2 Bite-sized science - Vuse
H2 Sustainability leadership
H2 #BeTheChange
H2 Our purpose: To build A Better Tomorrow™
H2 Results centre
H2 Annual reporting
H2 Scientific research
H3 BAT published its 2024 First Half Pre-Close Trading Update.
H3 Press release, webcast and transcript available in our results centre.
H3 Our transformation
H3 Latest stories and features
H3 Latest press releases
H3 In the spotlight
H3 Latest results, reports and research
H4 BAT recognised as a Financial Times Climate Leader
H4 New research further reinforces reduced-risk potential of oral nicotine pouches as compared to traditional tobacco products
H4 2024 First Half Pre-Close Trading Update
H4 2024 AGM: Chair's address
H4 2023 Preliminary Results Duplicate text
H4 Bite-sized science - Vuse Duplicate text
H4 Sustainability leadership Duplicate text
H4 #BeTheChange Duplicate text
H4 Our purpose: To build A Better Tomorrow™ Duplicate text
H4 Follow us
H4 Current UK share price
H4 Quick Links
H4 Modern Slavery Statement
H4 Gender Pay Report
H4 Combined Annual and Sustainability Report
H4 Standard of Business Conduct
H4 Science and Technology Report
H4 Share price data
H4 Site map
H4 Contact us
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
4 links don't have an anchor text.
There are 6 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.bat.com/IMG-ALT BAT
https://www.bat.com/mediaMedia
A-TITLE Media
/media/news-and-storiesStories and features
A-TITLE Stories and features
/media/press-releasesPress Releases
A-TITLE Press Releases
/media/media-resourcesMedia resources
A-TITLE Media resources
/media/subscribe-to-news-alertSubscribe to News Alert
A-TITLE Subscribe to News Alert
/media/media-contactsMedia contacts
A-TITLE Media contacts
/media/social-mediaSocial media
A-TITLE Social media
https://www.bat.com/contact-usContact us
A-TITLE Contact us
https://careers.bat.com/New window External Subdomain Careers
A-TITLE Careers
https://www.bat.com/globalIMG-ALT Worldwide
A-TITLE Worldwide
https://www.bat.com/who-we-areWho we are
A-TITLE Who we are
/who-we-are/our-businessOur business
A-TITLE Our business
/who-we-are/our-business/our-b...Our business model
A-TITLE Our business model
/who-we-are/at-a-glanceAt a glance
A-TITLE At a glance
/who-we-are/our-valuesOur values
A-TITLE Our values
/who-we-are/our-peopleOur people
A-TITLE Our people
/who-we-are/our-people/life-at...Life at BAT
A-TITLE Life at BAT
/who-we-are/our-people/embraci...Embracing diversity and inclusion
A-TITLE Embracing diversity and inclusion
/who-we-are/our-people/embraci...Diversity initiatives
A-TITLE Diversity initiatives
/who-we-are/our-people/career-...Career development
A-TITLE Career development
/who-we-are/our-leadershipOur leadership
A-TITLE Our leadership
/who-we-are/our-leadership/mai...Main Board
A-TITLE Main Board
/who-we-are/our-leadership/man...Management Board
A-TITLE Management Board
/who-we-are/our-leadership/man...Management Board Unplugged ｜ Podcast series
A-TITLE Management Board Unplugged ｜ Podcast series
/who-we-are/our-corporate-gove...Our corporate governance
A-TITLE Our corporate governance
/who-we-are/our-corporate-gove...The Board
A-TITLE The Board
/who-we-are/our-corporate-gove...The role of the Board
A-TITLE The role of the Board
/who-we-are/our-corporate-gove...Board diversity
A-TITLE Board diversity
/who-we-are/our-corporate-gove...Executive Directors' service contracts
A-TITLE Executive Directors' service contracts
/who-we-are/our-corporate-gove...Board Committees
A-TITLE Board Committees
/who-we-are/our-corporate-gove...Shareholder engagement
A-TITLE Shareholder engagement
/who-we-are/our-corporate-gove...Standards of Business Conduct
A-TITLE Standards of Business Conduct
/who-we-are/our-corporate-gove...Our Standards of Business Conduct compliance
A-TITLE Our Standards of Business Conduct compliance
/who-we-are/our-corporate-gove...Company constitution
A-TITLE Company constitution
/who-we-are/our-corporate-gove...Policies, principles and standards
A-TITLE Policies, principles and standards
/who-we-are/our-partnershipsOur partnerships
A-TITLE Our partnerships
/who-we-are/our-historyOur history
A-TITLE Our history
/strategy-and-purposeStrategy & Purpose
A-TITLE Strategy & Purpose
/strategy-and-purpose/a-better...A Better Tomorrow™
A-TITLE A Better Tomorrow™
/strategy-and-purpose/reducing...Reducing harm
A-TITLE Reducing harm
/science-and-research/world-cl...World-class science
A-TITLE World-class science
/strategy-and-purpose/progress...Progressive Regulation
A-TITLE Progressive Regulation
/sustainability-and-esg/a-sust...A sustainable approach
A-TITLE A sustainable approach
/strategy-and-purpose/our-tran...Our transformation journey
A-TITLE Our transformation journey
/science-and-researchScience & Research
A-TITLE Science & Research
/science-and-research/world-cl...Text duplicate World-class science
A-TITLE World-class science
/science-and-research/world-cl...Sixty years of science
A-TITLE Sixty years of science
/science-and-research/world-cl...Science and Innovation Report
A-TITLE Science and Innovation Report
/science-and-research/reduced-...Reduced-risk products
A-TITLE Reduced-risk products
/science-and-research/reduced-...Understanding the comparative risks of our products
A-TITLE Understanding the comparative risks of our products
/science-and-research/nicotine...Nicotine explained
A-TITLE Nicotine explained
/science-and-research/product-...Product Science
A-TITLE Product Science
/science-and-research/vapourVapour
A-TITLE Vapour
/science-and-research/heated-t...Heated tobacco
A-TITLE Heated tobacco
/science-and-research/modern-oralModern oral
A-TITLE Modern oral
/science-and-research/wellbein...Wellbeing and stimulation
A-TITLE Wellbeing and stimulation
/science-and-research/researchResearch
A-TITLE Research
/brands-and-innovationBrands & Innovation
A-TITLE Brands & Innovation
/brands-and-innovation/buildin...Building brands
A-TITLE Building brands
/brands-and-innovation/vuseVuse
A-TITLE Vuse
/brands-and-innovation/gloglo
A-TITLE glo
/brands-and-innovation/veloVelo
A-TITLE Velo
/brands-and-innovation/driving...Driving innovation
A-TITLE Driving innovation
/brands-and-innovation/product...Product categories
A-TITLE Product categories
/brands-and-innovation/product...Vapour products
A-TITLE Vapour products
/brands-and-innovation/product...Heated tobacco products
A-TITLE Heated tobacco products
/brands-and-innovation/product...Modern oral products
A-TITLE Modern oral products
/brands-and-innovation/product...Tobacco
A-TITLE Tobacco
/brands-and-innovation/product...The primary health issues of smoking
A-TITLE The primary health issues of smoking
/brands-and-innovation/product...Illegal tobacco trade
A-TITLE Illegal tobacco trade
/brands-and-innovation/product...Fighting the black market
A-TITLE Fighting the black market
/brands-and-innovation/manufac...Manufacturing
A-TITLE Manufacturing
/brands-and-innovation/working...Working with retailers
A-TITLE Working with retailers
/sustainability-and-esgSustainability & ESG
A-TITLE Sustainability & ESG
/sustainability-and-esg/a-sust...Text duplicate A sustainable approach
A-TITLE A sustainable approach
/sustainability-and-esg/a-sust...Materiality
A-TITLE Materiality
/sustainability-and-esg/a-sust...Our supporting ESG priorities
A-TITLE Our supporting ESG priorities
/sustainability-and-esg/a-sust...Stakeholder engagement
A-TITLE Stakeholder engagement
/sustainability-and-esg/a-sust...Sustainability recognition
A-TITLE Sustainability recognition
/sustainability-and-esg/a-sust...Corporate social investment
A-TITLE Corporate social investment
/sustainability-and-esg/our-su...Our sustainability agenda
A-TITLE Our sustainability agenda
/sustainability-and-esg/how-we...How we report
A-TITLE How we report
/sustainability-and-esg/reduci...Reducing the health impact of our business
A-TITLE Reducing the health impact of our business
/sustainability-and-esg/enviro...Environment and climate
A-TITLE Environment and climate
/sustainability-and-esg/enviro...Climate change
A-TITLE Climate change
/sustainability-and-esg/enviro...Circular economy
A-TITLE Circular economy
/sustainability-and-esg/enviro...Waste
A-TITLE Waste
/sustainability-and-esg/enviro...Water
A-TITLE Water
/sustainability-and-esg/enviro...Biodiversity and afforestation
A-TITLE Biodiversity and afforestation
/sustainability-and-esg/enviro...Soil conservation and improvement
A-TITLE Soil conservation and improvement
/sustainability-and-esg/enviro...Preserving natural forests
A-TITLE Preserving natural forests
/sustainability-and-esg/enviro...Supply chain management
A-TITLE Supply chain management
/sustainability-and-esg/social...Social impact
A-TITLE Social impact
/sustainability-and-esg/social...Human rights and modern slavery
A-TITLE Human rights and modern slavery
/sustainability-and-esg/social...Human rights and child labour in tobacco growing
A-TITLE Human rights and child labour in tobacco growing
/sustainability-and-esg/social...Responding to human rights allegations
A-TITLE Responding to human rights allegations
/sustainability-and-esg/social...Farmer livelihoods and sustainable agriculture
A-TITLE Farmer livelihoods and sustainable agriculture
/sustainability-and-esg/social...Alternative crops
A-TITLE Alternative crops
/sustainability-and-esg/social...Sustainable Tobacco Programme
A-TITLE Sustainable Tobacco Programme
/sustainability-and-esg/social...Enhancing livelihoods
A-TITLE Enhancing livelihoods
/sustainability-and-esg/social...Focused support for farming communities
A-TITLE Focused support for farming communities
/sustainability-and-esg/social...Independent research
A-TITLE Independent research
/sustainability-and-esg/social...Supporting Women in Rural Communities
A-TITLE Supporting Women in Rural Communities
/sustainability-and-esg/social...Health and safety
A-TITLE Health and safety
/sustainability-and-esg/social...Safety standards in leaf processing
A-TITLE Safety standards in leaf processing
/sustainability-and-esg/social...PPE for harvesting
A-TITLE PPE for harvesting
/sustainability-and-esg/govern...Governance & ethics
A-TITLE Governance & ethics
/sustainability-and-esg/govern...Ethics and integrity
A-TITLE Ethics and integrity
/who-we-are/our-corporate-gove...Text duplicate Standards of Business Conduct
A-TITLE Standards of Business Conduct
/sustainability-and-esg/govern...Responsible marketing
A-TITLE Responsible marketing
/sustainability-and-esg/govern...Sustainability governance
A-TITLE Sustainability governance
/investors-and-reportingInvestors & Reporting
A-TITLE Investors & Reporting
/investors-and-reporting/inves...Investing in BAT
A-TITLE Investing in BAT
/investors-and-reporting/susta...Sustainability for Investors
A-TITLE Sustainability for Investors
/investors-and-reporting/susta...What Sustainability means at BAT
A-TITLE What Sustainability means at BAT
/investors-and-reporting/news-...News and filings
A-TITLE News and filings
/investors-and-reporting/news-...Stock Exchange announcements
A-TITLE Stock Exchange announcements
/investors-and-reporting/news-...Email alert service
A-TITLE Email alert service
/investors-and-reporting/news-...News hub subscribe
A-TITLE News hub subscribe
/investors-and-reporting/resul...Results centre
A-TITLE Results centre
/investors-and-reporting/resul...Consensus
A-TITLE Consensus
/investors-and-reporting/inves...Investor presentations
A-TITLE Investor presentations
/investors-and-reporting/repor...Reporting
A-TITLE Reporting
/investors-and-reporting/repor...Combined Annual and Sustainability Report
A-TITLE Combined Annual and Sustainability Report
/investors-and-reporting/repor...Previous Annual reporting
A-TITLE Previous Annual reporting
/investors-and-reporting/repor...UK Company Reporting
A-TITLE UK Company Reporting
/investors-and-reporting/repor...Sustainability Reporting
A-TITLE Sustainability Reporting
/investors-and-reporting/repor...Mapping our ESG disclosures
A-TITLE Mapping our ESG disclosures
/investors-and-reporting/repor...Focus reporting
A-TITLE Focus reporting
/investors-and-reporting/repor...Diversity and Inclusion Report
A-TITLE Diversity and Inclusion Report
/investors-and-reporting/repor...Low-Carbon Transition Plan
A-TITLE Low-Carbon Transition Plan
/investors-and-reporting/repor...Modern Slavery Statement
A-TITLE Modern Slavery Statement
/investors-and-reporting/repor...Conflict Minerals Report
A-TITLE Conflict Minerals Report
/investors-and-reporting/finan...Financial calendar
A-TITLE Financial calendar
/investors-and-reporting/share...Share price data
A-TITLE Share price data
/investors-and-reporting/share...Share price calculator
A-TITLE Share price calculator
/investors-and-reporting/esg-r...ESG ratings and benchmarks
A-TITLE ESG ratings and benchmarks
/investors-and-reporting/divid...Dividend information
A-TITLE Dividend information
/investors-and-reporting/divid...Quarterly dividend payments
A-TITLE Quarterly dividend payments
/investors-and-reporting/divid...Dividend Reinvestment Plan
A-TITLE Dividend Reinvestment Plan
/investors-and-reporting/divid...Dividend payments
A-TITLE Dividend payments
/investors-and-reporting/divid...Dividend payments by direct credit 2018
A-TITLE Dividend payments by direct credit 2018
/investors-and-reporting/divid...Consolidated tax vouchers
A-TITLE Consolidated tax vouchers
/investors-and-reporting/share...Shareholder information
A-TITLE Shareholder information
/investors-and-reporting/share...Dividends and payments
A-TITLE Dividends and payments
/investors-and-reporting/share...AGM
A-TITLE AGM
/investors-and-reporting/share...FAQ
A-TITLE FAQ
/investors-and-reporting/share...Electronic shareholder communications
A-TITLE Electronic shareholder communications
/investors-and-reporting/share...Share dealing and transferring
A-TITLE Share dealing and transferring
/investors-and-reporting/share...Capital Gains Tax
A-TITLE Capital Gains Tax
/investors-and-reporting/share...Glossary of terms
A-TITLE Glossary of terms
/investors-and-reporting/share...Analysts covering BAT
A-TITLE Analysts covering BAT
/investors-and-reporting/share...Contact Investor Relations
A-TITLE Contact Investor Relations
/investors-and-reporting/share...Manage your shares
A-TITLE Manage your shares
/investors-and-reporting/share...Registrars
A-TITLE Registrars
/investors-and-reporting/share...Shareholdings on the JSE - branch register
A-TITLE Shareholdings on the JSE - branch register
/investors-and-reporting/share...Share buyback transactions
A-TITLE Share buyback transactions
/investors-and-reporting/share...Acquisition of Reynolds American Inc.
A-TITLE Acquisition of Reynolds American Inc.
/investors-and-reporting/share...General Meeting
A-TITLE General Meeting
/investors-and-reporting/debt-...Debt investors
A-TITLE Debt investors
/investors-and-reporting/debt-...Debt facilities
A-TITLE Debt facilities
/investors-and-reporting/debt-...Outstanding bonds
A-TITLE Outstanding bonds
/investors-and-reporting/debt-...Credit ratings
A-TITLE Credit ratings
/investors-and-reporting/debt-...Maturity profile
A-TITLE Maturity profile
/investors-and-reporting/debt-...Debt investor presentations
A-TITLE Debt investor presentations
/investors-and-reporting/debt-...Contacts
A-TITLE Contacts
https://www.bat.com/who-we-areNew window Find out more
/strategy-and-purposeNew window Text duplicate Find out more
/science-and-researchNew window Text duplicate Find out more
/brands-and-innovationNew window Text duplicate Find out more
/sustainability-and-esgNew window Text duplicate Find out more
/investors-and-reporting/resul...IMG-ALT Investors
/investors-and-reporting/resul...Subdomain Results Centre >
/science-and-research/world-cl...Trivial anchor text
Read more
/brands-and-innovation/driving...Text duplicate Trivial anchor text
Read more
/sustainability-and-esg/enviro...Text duplicate Trivial anchor text
Read more
/who-we-are/our-peopleText duplicate Find out more
/media/news-and-stories/_2024/...IMG-ALT FT Climate Leader 2024
/media/news-and-stories/_2024/...BAT recognised as a Financial Times Climate Leader
/media/news-and-stories/_2024/...IMG-ALT New Velo research
/media/news-and-stories/_2024/...New research further reinforces reduced-risk potential of oral nicotine pouches as compared to traditional tobacco products
/media/news-and-storiesView all news and stories
A-TITLE View all news and stories
/media/press-releases/_2024/ju...No Text
/media/press-releases/_2024/ju...2024 First Half Pre-Close Trading Update
/media/press-releases/_2024/ap...No Text
/media/press-releases/_2024/ap...2024 AGM: Chair's address
/media/press-releasesView all press releases
A-TITLE View all press releases
/investors-and-reporting/resul...Text duplicate Trivial anchor text
Read more
/investors-and-reporting/repor...Text duplicate Trivial anchor text
Read more
/science-and-research/world-cl...Text duplicate Trivial anchor text
Read more
https://twitter.com/batplcNew window External Twitter
https://www.youtube.com/user/W...New window External Subdomain YouTube
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.glassdoor.com/Over...New window External Subdomain Glassdoor
/investors-and-reporting/repor...Text duplicate Modern Slavery Statement
/investors-and-reporting/repor...No Text
/investors-and-reporting/repor...No Text
/investors-and-reporting/repor...Gender Pay Report
/investors-and-reporting/repor...Text duplicate Combined Annual and Sustainability Report
/who-we-are/our-corporate-gove...Standard of Business Conduct
/science-and-research/world-cl...Science and Technology Report
/investors-and-reporting/share...Text duplicate Share price data
https://www.bat.com/site-mapSite map
https://www.bat.com/contact-usOther contact details
A-TITLE Contact us
https://www.bat.com/accessibilityAccessibility
/privacy-noticePrivacy Notice
https://www.bat.com/cookie-noticeCookie Notice
/conditions-of-useConditions of use
https://www.batsupplier.com/csmExternal Subdomain Supplier Portal
https://prod.bat.com/condition...External Subdomain Anchor Financial information

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bat.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.27 seconds.
The file size of the HTML document is fine (177 kB).

HTTP Response Header

NameValue
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www.bat.com
British American Tobacco - Home
The home of BAT, a leading multi-category consumer goods company that provides tobacco and nicotine products to millions of consumers around the world.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
tobacco77%Check
British American Tobacco68%Check
Tobacco Products65%Check
American62%Check
British58%Check
Heated tobacco58%Check
Nicotine52%Check
World52%Check
Research51%Check
Report51%Check
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