Bbb.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
81% 
Page structure
100% 
Link structure
86% 
Server
87% 
External factors
100% 
SEO Score
Response time
1.53 s
File size
164.50 kB
Words
838
Media files
17
Number of links
82 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
BBB: The Sign of a Better Business | Better Business Bureau®
There are word repetitions in the page title.
The length of the page title is perfect. (568 pixels out of 580 max pixel length)
Meta description
(Critically important)
BBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.
The meta description is too long: 1128 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bbb.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionBBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.
langen
fb:app_id1632730786749034
og:descriptionBBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.
og:titleBBB: The Sign of a Better Business | Better Business Bureau®
og:urlhttps://www.bbb.org/
og:typewebsite
og:imagehttps://m.bbb.org/terminuscontent/hero/2023-q1/volunteers.jpg
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are 4 text duplicates on this page:
  • Duplicate 1: The BBB Accredited Business seals have been very helpful in reinforcin...
  • Duplicate 2: People watch it [BBB video] and share it with a friend. People have to...
This page contains 838 words. That's ok.
28.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 12.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...sContent/dist/img/header/us-flag-4x3.svgNo alt attribute provided
...1/groundskeeper.jpg?tx=q_auto:eco,w_1905A white male groundskeeper trims brightly colored hedges in a verdant garden.
...sContent/dist/img/header/us-flag-4x3.svgNo alt attribute provided
...23af-4030-9f62-2e6fdab28ae9.jpg?tx=w_354Black female courier writing down the address while delivering packages in the city.
...579-4004-897c-3ba812601505.jpeg?tx=w_354Set of three phones displaying scam package delivery text messages
...eced-4b2d-8722-10f37dba282e.jpg?tx=w_354No alt attribute provided
.../tsoabb-lockup-white-svg_2x.png?tx=w_205BBB: Accredited Business seal: the sign of a Better Business
...img/geohp-scamtracker-photo.png?tx=w_620Diverse group of young professionals smiling with arms around each others' shoulders
...amtracker/scam-tracker-logo.svg?tx=w_148BBB Scam Tracker
...nt/scamtracker/bbb-institute.png?tx=w_87BBB Institute for Marketplace Trust
...t/scamtracker/amazon-logo-3x.png?tx=w_60Amazon partner
...mtracker/capital-one-logo-3x.png?tx=w_69Capital One partner
...9354-4afe-8097-097df9bb99da.jpg?tx=w_354A marketing influencer shows off his new phone features to a live audience as his camera captures the presentation.
...8fb2-4f02-a0af-c70388aa208a.jpg?tx=w_354Business owner calculating his expenses as he works on his laptop.
...8a5-487b-bb2e-5f69398ee788.jpeg?tx=w_354black shopping bag on red background
...inusContent/dist/img/BBB_US_Torch_sm.svgBBB
...rminuscontent/dist/img/logo.svg?tx=w_100BBB

Page structure

H1 heading
(Critically important)
Find a Better Business
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Find a Better Business
H2 Navigation menu
H2 Find BBB® Accredited Businesses You Can Trust
H2 File a Complaint
H2 Start a Review
H2 Featured Content
H2 Popular Categories
H2 Business Resources
H2 Get Accredited
H2 BBB Scam Tracker
H2 Contact Your Local BBB
H2 Featured Content for Businesses
H2 BBB AUTO LINE ®
H2 BBB Military Line
H2 For Consumers
H2 For Businesses
H2 About BBB®
H2 Welcome to the BBB!
H3 BBB Scam Alert: Watch out for fake package delivery offers during Canada’s postal strike
H3 BBB Scam Alert: Don't click on that text! 5 ways to avoid delivery scams
H3 BBB Tip: Fly safely on your vacation
H3 BBB Business Tip: How to lean on marketing strategies for demand generation
H3 BBB Business Tip: A guide to tax deductions for the self-employed
H3 BBB Business Tip: Black Friday stats every small business owner should know
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.bbb.org/Anchor Skip to main content
https://www.bbb.org/Subdomain Better Business Bureau®Homepage
/all/business-resourcesSubdomain Resources for Businesses
https://www.bbb.org/Subdomain No Text
/account/registerSubdomain Consumer Account
https://www.bbb.org/get-a-quoteSubdomain Get a Quote
/leave-a-reviewSubdomain Start a Review
/file-a-complaintSubdomain File a Complaint
https://www.bbb.org/scamtrackerSubdomain BBB Scam Tracker
/all/business-resourcesSubdomain Business Resources
/get-accreditedSubdomain Get Accredited
/all/consumer-resourcesSubdomain For Consumers
/all/employmentSubdomain Careers
https://www.bbb.org/bbb-directorySubdomain BBB Directory
https://www.bbb.org/us/newsSubdomain News & Events
https://www.bbb.org/scamtrackerSubdomain Text duplicate BBB Scam Tracker
https://www.bbb.org/bbb-directorySubdomain BBB Locator
https://www.bbb.org/get-listedSubdomain List Your Business
/get-accreditedBBB Accreditation
https://www.bbb.org/all/trust-hubTrust Hub for Businesses
https://www.bbb.org/get-listedList Your Business for Free
https://www.bbb.org/get-a-quoteText duplicate Get a Quote
/file-a-complaintText duplicate File a Complaint
/leave-a-reviewSubdomain Text duplicate Start a Review
https://www.bbb.org/us/newsSubdomain View AllFeatured Content
/article/scams/31024-bbb-scam-...Subdomain BBB Scam Alert: Watch out for fake package delivery offers during Canada’s postal strike
/article/scams/16460-scam-aler...Subdomain BBB Scam Alert: Don't click on that text! 5 ways to avoid delivery scams
/article/news-releases/23352-b...Subdomain BBB Tip: Fly safely on your vacation
/us/category/roofing-contractorsRoofing Contractors
/us/category/home-improvementHome Improvement
/us/category/auto-repairAuto Repairs
/us/category/general-contractorGeneral Contractor
/us/category/charity-localCharity - Local
/us/category/construction-serv...Construction Services
/us/category/home-buildersHome Builders
/us/category/heating-and-air-c...Heating and Air Conditioning
/us/category/used-car-dealersUsed Car Dealers
/us/category/tree-serviceTree Services
https://www.bbb.org/us/categoriesMore Categories
/all/business-resourcesSubdomain Learn Moreabout small business resources
/get-accreditedSubdomain Apply for BBB Accreditation
/scamtracker/reportscamSubdomain Lookup and Report Scams
/local-bbb/international-assoc...More About Your Local BBB
/us/news/businessSubdomain View AllFeatured Content for Businesses
/article/business/27802-bbb-bu...Subdomain BBB Business Tip: How to lean on marketing strategies for demand generation
/article/business/27778-bbb-bu...Subdomain BBB Business Tip: A guide to tax deductions for the self-employed
/article/business/26128-bbb-bu...Subdomain BBB Business Tip: Black Friday stats every small business owner should know
https://bbbprograms.org/progra...External Find out how BBB AUTO LINE can resolve your dispute.
/all/bbbi/military-and-veteran...Subdomain Financial education resources for military veterans, active service members and their families
/get-accreditedSubdomain Get accredited
/get-accreditedSubdomain Text duplicate Get accredited
/get-accreditedSubdomain Text duplicate Get accredited
/get-accreditedSubdomain Text duplicate Get accredited
/get-accreditedSubdomain Text duplicate Get accredited
/get-accreditedSubdomain Text duplicate Get accredited
https://www.bbb.org/Subdomain IMG-ALT BBB
/all/consumer-resourcesText duplicate For Consumers
/all/change-browser-languageLanguage Translation Information
https://www.bbb.org/searchSearch for a Business
https://www.bbb.org/get-a-quoteText duplicate Get a Quote
/leave-a-reviewText duplicate Start a Review
/file-a-complaintText duplicate File a Complaint
https://www.bbb.org/scamtrackerText duplicate BBB Scam Tracker
https://bbbprograms.org/progra...External File an Auto Warranty Complaint
https://signup.e2ma.net/signup...New window External Subdomain Sign up for Scam Alerts
https://www.bbb.org/all/faqFrequently Asked Questions (FAQ)
/all/consumer-hqConsumer HQ
/all/business-resourcesFor Businesses
https://www.bbb.org/searchSearch Business Profiles
/get-accreditedText duplicate Get Accredited
https://bbbprograms.org/progra...New window External Data Privacy Framework Program
https://bbbprograms.org/progra...New window External Cross-Border Privacy Rules Certification
https://www.bbb.org/get-listedGet Your Business Listed
/partner-code-of-conductPartner Code of Conduct
https://www.bbb.org/applyText duplicate Apply for BBB Accreditation
/all/your-business-hqBusiness HQ
https://www.bbb.org/all/about-bbbAbout BBB®
/mission-and-visionMission & Vision
https://www.bbb.org/bbb-directoryDirectory of Local BBBs
/local-bbb/international-assoc...International Association of Better Business Bureaus
https://www.bbbmarketplacetrus...New window External Subdomain BBB Institute for Marketplace Trust
/all/employmentNew window Text duplicate Careers
https://give.org/New window External BBB Wise Giving Alliance (Give.org)
https://www.bbbprograms.org/New window External Subdomain BBB National Programs
https://www.facebook.com/Bette...New window External Subdomain our Facebook (opens in a new tab)
https://twitter.com/bbb_usNew window External our Twitter (opens in a new tab)
https://www.linkedin.com/compa...New window External Subdomain our LinkedIn (opens in a new tab)
https://www.youtube.com/channe...New window External Subdomain our YouTube (opens in a new tab)
https://www.bbb.org/terms-of-useTerms of Use
/all/privacy-policyPrivacy Policy
/all/privacy-policyYour Ad Choices
https://www.bbb.org/trademarksTrademarks
https://www.bbb.org/hyperlinkingHyperlinking Policy
https://bbbprograms.org/progra...External Trivial anchor text
click here
/all/privacy-policySubdomain Text duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bbb.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.53 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (165 kB).

HTTP Response Header

NameValue
dateSat, 16 Nov 2024 01:39:34 GMT
content-typetext/html; charset=utf-8
varyAccept-Encoding
set-cookie78 Characters
x-html-minification-powered-byWebMarkupMin
x-powered-byASP.NET
access-control-allow-origin*
cf-cache-statusDYNAMIC
server-timingcfCacheStatus;desc="DYNAMIC"
servercloudflare
cf-ray8e33c4960930dcc8-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 156,830 referring domains.
This page has 163,666,632 backlinks.
This page has backlinks from 62,309 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#fb external hits.
User-agent: facebookexternalhit
Allow: /*/public/insights/share/anniversary*?*

#block all other user agents from the following
User-agent: *
Disallow: /cdn-cgi/
Disallow: /solr/
Disallow: *solrSearch*
Disallow: /episerver
Disallow: /episerver/
Disallow: /util/
Disallow: /us/storage/*
Disallow: /ca/storage/*
Disallow: /mx/storage/*
Disallow: /authentication/*
Disallow: /business-reviews/*

Disallow: /council/Charity-Reviews/type/
Disallow: /council/Charity-Reviews/name/
Disallow: /council/Charity-Reviews/matched/
Disallow: /council/Charity-Reviews/phone/
Disallow: /council/Charity-Reviews/email/
Disallow: /council/Charity-Reviews/url/
Disallow: /council/Find-Business-Reviews/type/
Disallow: /council/Find-Business-Reviews/name/
Disallow: /council/Find-Business-Reviews/matched/
Disallow: /council/Find-Business-Reviews/phone/
Disallow: /council/Find-Business-Reviews/email/
Disallow: /council/Find-Business-Reviews/url/
Disallow: /council/Business-Search/type/
Disallow: /council/Business-Search/name/
Disallow: /council/Business-Search/matched/
Disallow: /council/Business-Search/phone/
Disallow: /council/Business-Search/email/
Disallow: /council/Business-Search/url/

Disallow: /get-listed/business
Disallow: /get-listed/consumer
Disallow: /get-listed/success
Disallow: /get-listed/form
Disallow: /apply/thank-you
Disallow: */bbb-reports-on
Disallow: */contact-form
Disallow: */verify-sms
Disallow: */submit-review-expiration
Disallow: /submit-review-thank-you
Disallow: /dynamic-seal
Disallow: /leave-a-review/no-bid
Disallow: /leave-a-review/no-bid/thank-you
Disallow: /leave-a-review/no-bid/expiration
Disallow: /manage-location
Disallow: /file-a-complaint/*

Disallow: /council/Charity-Reviews/type/
Disallow: /council/Charity-Reviews/name/
Disallow: /council/Charity-Reviews/matched/
Disallow: /council/Charity-Reviews/phone/
Disallow: /council/Charity-Reviews/email/
Disallow: /council/Charity-Reviews/url/
Disallow: /council/Find-Business-Reviews/type/
Disallow: /council/Find-Business-Reviews/name/
Disallow: /council/Find-Business-Reviews/matched/
Disallow: /council/Find-Business-Reviews/phone/
Disallow: /council/Find-Business-Reviews/email/
Disallow: /council/Find-Business-Reviews/url/
Disallow: /council/Business-Search/type/
Disallow: /council/Business-Search/name/
Disallow: /council/Business-Search/matched/
Disallow: /council/Business-Search/phone/
Disallow: /council/Business-Search/email/
Disallow: /council/Business-Search/url/
Disallow: */consumer/*
Disallow: */accredited-business-directory/*? 
Disallow: /test-all-page
Disallow: *?*
Allow:/scamtracker/*?*
Allow:/us/*/*/profile/*/*?*
Allow:/ca/*/*/profile/*/*?*

sitemap: https://www.bbb.org/sitemap-business-profiles-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-business-profiles-index.xml
sitemap: https://www.bbb.org/sitemap-articles-index.xml
sitemap: https://www.bbb.org/sitemap-nearme-articles-index.xml
sitemap: https://www.bbb.org/sitemap-events-index.xml
sitemap: https://www.bbb.org/sitemap-ca-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-ca-categories-index.xml
sitemap: https://www.bbb.org/sitemap-us-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-us-categories-index.xml
sitemap: https://www.bbb.org/sitemap-ca-province-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-ca-province-categories-index.xml
sitemap: https://www.bbb.org/sitemap-us-state-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-us-state-categories-index.xml
sitemap: https://www.bbb.org/sitemap-ca-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-ca-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-us-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-accredited-us-city-categories-index.xml
sitemap: https://www.bbb.org/sitemap-ca-provinces-index.xml
sitemap: https://www.bbb.org/sitemap-us-states-index.xml
sitemap: https://www.bbb.org/sitemap-ca-cities-index.xml
sitemap: https://www.bbb.org/sitemap-us-cities-index.xml
sitemap: https://www.bbb.org/all/sitemap.xml
sitemap: https://www.bbb.org/local/sitemap.xml

sitemap: https://www.bbb.org/scamtracker/sitemap.xml

Similar sites

Search preview

www.bbb.org
BBB: The Sign of a Better Business | Better Business Bureau®
BBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Business77%Check
BBB74%Check
Better Business73%Check
Find BBB68%Check
Find66%Check
Business Bureau64%Check
Better Business Bureau64%Check
BBB Scam64%Check
BBB Accredited63%Check
Better62%Check
Show more keywords and terms

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