Bbinsurance.com - SEO Checker

Overview of the SEO Check
Meta information
61% 
Page quality
73% 
Page structure
67% 
Link structure
22% 
Server
82% 
External factors
100% 
SEO Score
Response time
0.60 s
File size
133.70 kB
Words
1065
Media files
21
Number of links
113 internal / 46 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Brown & Brown Insurance | Insurance & Risk Management Solutions
The page title should be shorter than 580 pixels. It is 616 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
We craft insurance differently by using our experience, carrier relationships, and principled customer focus to deliver exceptional service and solutions.
There are more than one meta descriptions on the page. Only one is allowed.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bbinsurance.com/
There is more than one canonical link on this page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionWe craft insurance differently by using our experience, carrier relationships, and principled customer focus to deliver exceptional service and solutions.
titleBrown & Brown Insurance | Insurance & Risk Management Solutions
published_atAugust 21, 2018
msapplication-TileImagehttps://www.bbinsurance.com/wp-content/uploads/2019/01/favicon.png
article:modified_time2024-04-26T13:30:59+00:00
langen
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleBrown & Brown Insurance | Insurance & Risk Management Solutions
og:descriptionWe craft insurance differently by using our experience, carrier relationships, and principled customer focus to deliver exceptional service and solutions.
og:urlhttps://www.bbinsurance.com/
og:site_nameBrown & Brown Insurance
og:imagehttps://www.bbinsurance.com/wp-content/uploads/2023/12/BB_EnterpriseLogo_1200x627.png
og:image:width1200
og:image:height627
og:image:typeimage/png
X-UA-Compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are 7 text duplicates on this page:
  • Duplicate 1: Julie Turpin Shares Insights on How to Collaborate During Open Enrollm...
  • Duplicate 2: Brown & Brown (Europe) Limited has Acquired Business Insurance Special...
  • Duplicate 3: "As part of our clearly defined growth strategy, Brown & Brown maintai...
This page contains 1065 words. That's ok.
26% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 15.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...es/corporate/assets/images/menu_bars.svgNo alt attribute provided
...2018/11/BB004-Hor-RGB_1000px_digital.pngBrown and Brown Logo.
/wp-content/uploads/2022/06/KR2_9198.jpgTest
...mes/corporate/assets/images/mm-close.pngNo alt attribute provided
...ent/uploads/2018/10/stock-quote-icon.pngNo alt attribute provided
...ploads/2018/10/historical-price-icon.pngNo alt attribute provided
...ent/uploads/2018/10/stock-chart-icon.pngNo alt attribute provided
...ploads/2018/11/analyst-coverage-icon.pngNo alt attribute provided
...mes/corporate/assets/images/mm-close.pngNo alt attribute provided
/wp-content/uploads/2018/09/business.pngNo alt attribute provided
/wp-content/uploads/2018/09/national.pngNo alt attribute provided
/wp-content/uploads/2018/09/personal.pngNo alt attribute provided
...mes/corporate/assets/images/mm-close.pngNo alt attribute provided
...10/GPTW_BBinsurance_1425x836_10_24-1.pngTest
...mes/corporate/assets/images/mm-close.pngNo alt attribute provided
...mes/corporate/assets/images/mm-close.pngNo alt attribute provided
...tent/uploads/2024/06/Tangle-B_85-rev.pngBrown and Brown Logo.
...images/GPTW-INTERNAL-USE-BADGE_24-25.pngGreat Place To Work® - Certified October 2024-October 2025 USA
.../images/Bell-Seal-Logo-Platinum-2024.pngThe Bell Seal For Workplace Mental Health - Mental Health America
...images/GPTW-INTERNAL-USE-BADGE_24-25.pngGreat Place To Work® - Certified October 2024-October 2025 USA
.../images/Bell-Seal-Logo-Platinum-2024.pngThe Bell Seal For Workplace Mental Health - Mental Health America

Page structure

H1 heading
(Critically important)
We Are Brown & Brown
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 We Are Brown & Brown
H2 About Us
H2 Committed to Diversity, Inclusion & Belonging
H2 Email Alerts
H2 Annual Report
H2 What We Do
H2 Find Your Solution
H2 Careers
H2 Brown & Brown, Inc. and Team of Companies Certified as a Great Place to Work® Again
H2 Latest News
H2 Knowledge You Can Trust
H2 Dedicated to Our Communities
H2 Careers at Brown & Brown
H2 Julie Turpin Shares Insights on How to Collaborate During Open Enrollment in Her Latest Fast Company Article
H2 Julie Turpin Shares Insights on How to Collaborate During Open Enrollment in Her Latest Fast Company Article Duplicate text
H2 Julie Turpin Shares Insights on How to Collaborate During Open Enrollment in Her Latest Fast Company Article Duplicate text
H2 Careers Duplicate text
H2 Investor Relations
H3 Brown & Brown (Europe) Limited has Acquired Business Insurance Specialists Crosby Insurance Brokers
H3 Jessica Pires Brown Featured in Leaders Edge Article
H3 Brown & Brown, Inc. completes the acquisition of Quintes Holding B.V.
H3 Acquisitions for Agency Owners: How Do Private Equity Investment Returns Stack Up In The Current M&A Market?
H3 Brown & Brown, Inc. announces third quarter 2024 results, including total revenues of $1.2 billion, an increase of...
H3 Brown & Brown (Europe) Limited has Acquired Business Insurance Specialists Crosby Insurance Brokers Duplicate text
H3 Jessica Pires Brown Featured in Leaders Edge Article Duplicate text
H3 Brown & Brown (Europe) Limited has Acquired Business Insurance Specialists Crosby Insurance Brokers Duplicate text
H3 Jessica Pires Brown Featured in Leaders Edge Article Duplicate text
Some anchor texts are used more than once.
There are 4 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (46) on this page.
LinkAttributesAnchor text
https://www.bbinsurance.com/Anchor Skip to Main
/about-usSubdomain About Us
/about-us/historySubdomain History
/about-us/cultureSubdomain Culture
/about-us/leadershipSubdomain Leadership
/about-us/communitySubdomain Community
/about-us/mergers-and-acquisit...Subdomain Mergers & Acquisitions
/about-us/diversity-inclusion-...Subdomain Diversity, Inclusion & Belonging
http://investor.bbinsurance.com/External Subdomain Investor Relations
http://investor.bbinsurance.com/External Subdomain Text duplicate Investor Relations
http://investor.bbinsurance.co...External Subdomain Investor News
http://investor.bbinsurance.co...External Subdomain Annual Reports
http://investor.bbinsurance.co...External Subdomain SEC Filings
http://investor.bbinsurance.co...External Subdomain Calendar of Events
http://investor.bbinsurance.co...External Subdomain Stock Information
http://investor.bbinsurance.co...External Subdomain Fundamentals
http://investor.bbinsurance.co...External Subdomain Information Requests
http://investor.bbinsurance.co...External Subdomain FAQs
/what-we-doSubdomain What We Do
/what-we-do/personal-insurance...Subdomain Personal Solutions
/what-we-do/businessSubdomain Business Solutions
/what-we-do/business/employee-...Subdomain Employee Benefits
/what-we-do/national/Subdomain National Programs
/what-we-do/servicesSubdomain Services
/careersSubdomain Careers
/careers/why-brown-and-brownSubdomain Why Brown & Brown
/careers/getting-hiredSubdomain Getting Hired
/careers/openingsSubdomain Open Positions
/about-us/diversity-inclusion-...Subdomain Text duplicate Diversity, Inclusion & Belonging
https://www.bbinsurance.com/newsSubdomain News & Resources
/resourcesSubdomain Brown & Brown Media
/email-sign-upSubdomain Email Sign-Up
https://www.bbinsurance.com/Subdomain IMG-ALT Brown and Brown Logo.
A-TITLE Brown and Brown Logo. Links to Homepage
/about-usSubdomain Text duplicate About Us
/about-us/historySubdomain Text duplicate History
/about-us/cultureSubdomain Text duplicate Culture
/about-us/leadershipSubdomain Text duplicate Leadership
/about-us/communitySubdomain Text duplicate Community
/about-us/mergers-and-acquisit...Subdomain Text duplicate Mergers & Acquisitions
/about-us/diversity-inclusion-...Subdomain Text duplicate Diversity, Inclusion & Belonging
https://bbinsurance.com/about-us/Learn More
/about-us/diversity-inclusion-...Committed to Diversity, Inclusion & Belonging
/about-us/diversity-inclusion-...Trivial anchor text
Read More
https://www.bbinsurance.com/aboutSubdomain Text duplicate About Us
A-TITLE About Us. Has sub menu
http://investor.bbinsurance.com/External Subdomain Investor Relations Site
http://investor.bbinsurance.co...External Subdomain Text duplicate Investor News
http://investor.bbinsurance.co...External Subdomain Text duplicate Annual Reports
http://investor.bbinsurance.co...External Subdomain Text duplicate SEC Filings
http://investor.bbinsurance.co...External Subdomain Text duplicate Calendar of Events
http://investor.bbinsurance.co...External Subdomain Corporate Governance
http://investor.bbinsurance.co...External Subdomain Text duplicate Fundamentals
http://investor.bbinsurance.co...External Subdomain Text duplicate Information Requests
http://investor.bbinsurance.co...External Subdomain Text duplicate FAQs
https://investor.bbinsurance.c...External Subdomain Sign Up
https://investor.bbinsurance.c...External Subdomain Download
https://investor.bbinsurance.c...External Subdomain Stock Quote
https://investor.bbinsurance.c...External Subdomain Stock Chart
https://investor.bbinsurance.c...External Subdomain Analyst Coverage
http://investor.bbinsurance.com/External Subdomain Text duplicate Investor Relations
A-TITLE Investor Relations. Has sub menu
/what-we-doSubdomain Text duplicate What We Do
/what-we-do/businessSubdomain Text duplicate Business Solutions
/what-we-do/personalSubdomain Text duplicate Personal Solutions
/what-we-do/programsSubdomain Programs
/what-we-doSubdomain Text duplicate What We Do
/locationsSubdomain Get Started
/what-we-do/businessSubdomain Business
/what-we-do/programsSubdomain Text duplicate Programs
/what-we-do/personalSubdomain Personal
/what-we-doSubdomain Text duplicate What We Do
A-TITLE What We Do. Has sub menu
/careersSubdomain Text duplicate Careers
/careers/why-brown-and-brownSubdomain Text duplicate Why Brown & Brown
/careers/getting-hiredSubdomain Text duplicate Getting Hired
/careers/openingsSubdomain Text duplicate Open Positions
/about-us/diversity-inclusion-...Subdomain Text duplicate Diversity, Inclusion & Belonging
https://bbinsurance.wd1.mywork...New window External Subdomain View Jobs
/news/brown-included-on-the-20...Subdomain Brown & Brown, Inc. and Team of Companies Certified as a Great Place to Work® Again
/news/brown-included-on-the-20...Subdomain Text duplicate Trivial anchor text
Read More
/careersSubdomain Text duplicate Careers
A-TITLE Careers. Has sub menu
https://www.bbinsurance.com/newsSubdomain Text duplicate News & Resources
/resourcesSubdomain Media Kit & Resources
/email-sign-upSubdomain Text duplicate Email Sign-Up
/news/julie-turpin-shares-insi...Subdomain Text duplicate Trivial anchor text
Read More
/news/brown-brown-europe-limit...Subdomain Text duplicate Trivial anchor text
Read More
https://www.bbinsurance.com/newsSubdomain Browse News & Resources
https://www.bbinsurance.com/newsSubdomain Text duplicate News & Resources
A-TITLE News and Resources. Has sub menu
https://www.bbinsurance.com/Anchor Search
/locations/Subdomain Locations
https://www.bbinsurance.com/Anchor Previous
/what-we-doText duplicate Learn More
/locationsFind Your Solution
/careersJoin Us
https://www.bbinsurance.com/Anchor Next
/news/julie-turpin-shares-insi...Subdomain Julie Turpin Shares Insights on How to Collaborate During Open Enrollment in Her Latest Fast Company Article
/news/brown-brown-europe-limit...Subdomain Brown & Brown (Europe) Limited has Acquired Business Insurance Specialists Crosby Insurance Brokers
/news/jessica-pires-brown-feat...Subdomain Jessica Pires Brown Featured in Leaders Edge Article
/news/brown-brown-inc-complete...Subdomain Brown & Brown, Inc. completes the acquisition of Quintes Holding B.V.
/news/acquisitions-for-agency-...Subdomain Acquisitions for Agency Owners: How Do Private Equity Investment Returns Stack Up In The Current M&A Market?
/news/brown-organic-revenue-gr...Subdomain Brown & Brown, Inc. announces third quarter 2024 results, including total revenues of $1.2 billion, an increase of...
https://www.bbinsurance.com/newsSubdomain See All News
/news/julie-turpin-shares-insi...Subdomain Text duplicate Julie Turpin Shares Insights on How to Collaborate During Open Enrollment in Her Latest Fast Company Article
/news/brown-brown-europe-limit...Subdomain Text duplicate Brown & Brown (Europe) Limited has Acquired Business Insurance Specialists Crosby Insurance Brokers
/news/jessica-pires-brown-feat...Subdomain Text duplicate Jessica Pires Brown Featured in Leaders Edge Article
https://www.bbinsurance.com/newsSubdomain Text duplicate See All News
/news/julie-turpin-shares-insi...Subdomain Text duplicate Julie Turpin Shares Insights on How to Collaborate During Open Enrollment in Her Latest Fast Company Article
/news/brown-brown-europe-limit...Subdomain Text duplicate Brown & Brown (Europe) Limited has Acquired Business Insurance Specialists Crosby Insurance Brokers
/news/jessica-pires-brown-feat...Subdomain Text duplicate Jessica Pires Brown Featured in Leaders Edge Article
https://www.bbinsurance.com/newsSubdomain Text duplicate See All News
/careersSubdomain Text duplicate Learn More
https://bbinsurance.wd1.mywork...New window External Subdomain Search Jobs
/mergers-and-acquisitionsSubdomain Text duplicate Mergers & Acquisitions
/mergers-and-acquisitionsSubdomain Text duplicate Mergers & Acquisitions
http://investor.bbinsurance.com/External Subdomain Text duplicate Learn More
https://www.bbinsurance.com/Subdomain Text duplicate IMG-ALT Brown and Brown Logo.
A-TITLE Brown and Brown Logo. Link to Homepage.
https://www.greatplacetowork.c...New window External Subdomain IMG-ALT Great Place To Work® - Certified October 2024-October 2025 USA
/about-usSubdomain Text duplicate About Us
/about-us/historySubdomain Text duplicate History
/about-us/cultureSubdomain Text duplicate Culture
/about-us/leadershipSubdomain Text duplicate Leadership
/about-us/mergers-and-acquisit...Subdomain Text duplicate Community
/about-us/mergers-and-acquisit...Subdomain Text duplicate Mergers & Acquisitions
/about-us/diversity-inclusion-...Subdomain Text duplicate Diversity, Inclusion & Belonging
http://investor.bbinsurance.com/External Subdomain Text duplicate Investor Relations Site
http://investor.bbinsurance.co...External Subdomain Text duplicate Investor News
http://investor.bbinsurance.co...External Subdomain Text duplicate Annual Reports
http://investor.bbinsurance.co...External Subdomain Text duplicate SEC Filings
http://investor.bbinsurance.co...External Subdomain Text duplicate Calendar of Events
http://investor.bbinsurance.co...External Subdomain Text duplicate Corporate Governance
http://investor.bbinsurance.co...External Subdomain Text duplicate Fundamentals
http://investor.bbinsurance.co...External Subdomain Text duplicate Information Requests
http://investor.bbinsurance.co...External Subdomain Text duplicate FAQs
/what-we-doSubdomain Text duplicate What We Do
/what-we-do/businessSubdomain Text duplicate Business Solutions
/what-we-do/personalSubdomain Text duplicate Personal Solutions
/what-we-do/programsSubdomain Text duplicate Programs
/careersSubdomain Text duplicate Careers
/careers/why-brown-and-brownSubdomain Text duplicate Why Brown & Brown
/careers/getting-hiredSubdomain Text duplicate Getting Hired
/careers/openingsSubdomain Text duplicate Open Positions
/about-us/diversity-inclusion-...Subdomain Text duplicate Diversity, Inclusion & Belonging
https://www.bbinsurance.com/newsSubdomain Text duplicate News & Resources
/resourcesSubdomain Text duplicate Media Kit & Resources
/email-sign-upSubdomain Email Sign-up
/locationsSubdomain Text duplicate Locations
https://www.greatplacetowork.c...New window External Subdomain Text duplicate IMG-ALT Great Place To Work® - Certified October 2024-October 2025 USA
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Brown and Brown Linkedin
https://www.facebook.com/brown...New window External Subdomain A-TITLE Brown and Brown Facebook
https://twitter.com/B_BInsuranceNew window External A-TITLE Brown and Brown Twitter
https://www.instagram.com/bb_i...New window External Subdomain A-TITLE Brown and Brown Instagram
/legal-noticesSubdomain Legal Notices
/privacy-statementSubdomain Your Privacy Rights
https://privacyportal.onetrust...External Subdomain Do Not Sell/Share/Limit Disclosure
/site-mapSubdomain Sitemap
/accessibilitySubdomain Accessibility
/careers/equal-employment-oppo...Subdomain Commitment to EEO
/medicare-disclaimerSubdomain Medicare Disclaimer
https://transparency-in-covera...External Subdomain Transparency in Coverage
/locationsSubdomain Text duplicate Locations
/careersSubdomain Text duplicate Careers
http://investor.bbinsurance.com/External Subdomain Investors

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bbinsurance.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.60 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (134 kB).

HTTP Response Header

NameValue
dateFri, 08 Nov 2024 04:32:53 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.bbinsurance.com/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 48
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8df2d77ccd15d2ce-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,071 referring domains.
This page has 1,821,574 backlinks.
This page has backlinks from 774 different ip addresses.

Robots.txt

Sitemap: https://www.bbinsurance.com/page-sitemap.xml
Sitemap: https://www.bbinsurance.com/locations/sitemap.xml
Sitemap: https://www.bbinsurance.com/bbi_news-sitemap.xml

User-agent: Swiftbot
Disallow:

User-agent: *
Disallow: /wp-admin/
Disallow: /professionals/
Disallow: /logos/
Allow: /wp-admin/admin-ajax.php

Search preview

www.bbinsurance.com
Brown & Brown Insurance | Insurance & Risk Management Solut...
We craft insurance differently by using our experience, carrier relationships, and principled customer focus to deliver exceptional service and solutions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
insurance79%Check
Insurance Solutions69%Check
Brown Insurance67%Check
insurance differently64%Check
Business Insurance62%Check
Insurance Brokers61%Check
Insurance Specialists61%Check
Brown58%Check
Insurance Services58%Check
Independent Insurance58%Check

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