Bestfriends.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
83% 
Page structure
62% 
Link structure
52% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.06 s
File size
73.70 kB
Words
1322
Media files
40
Number of links
102 internal / 26 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Promoting Animal Welfare & Pet Adoption | Best Friends Animal Society
The page title should be shorter than 580 pixels. It is 638 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
With Best Friends, you're working to save the lives of cats and dogs all across America, giving pets second chances and happy homes.
The length of the meta description is perfect. (829 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://bestfriends.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWith Best Friends, you're working to save the lives of cats and dogs all across America, giving pets second chances and happy homes.
msapplication-TileColor#da532c
theme-color#ffffff
favicon-generatorDrupal responsive_favicons + realfavicongenerator.net
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:titleHomepage
twitter:site@bestfriends
twitter:descriptionWith Best Friends, you're working to save the lives of cats and dogs all across America, giving pets second chances and happy homes.
twitter:imagehttps://bestfriends.org/sites/default/files/2021-10/Generic_01%5B1%5D.jpg
og:site_nameBest Friends Animal Society - Save Them All
og:urlhttps://bestfriends.org/node/8
og:titleHomepage
og:descriptionWith Best Friends, you're working to save the lives of cats and dogs all across America, giving pets second chances and happy homes.
og:imagehttps://bestfriends.org/sites/default/files/2021-10/Generic_01%5B1%5D.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1322 words. That's ok.
37% of the text are stop words.
The page contains a listing, which indicates a good text layout.
24 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.93 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 26 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...4A7895_home.jpg?h=56188f9a&itok=r69lHsSUSmall white dog in arms of volunteer
...4/4c758a_03.png?h=2fff7e1f&itok=zTY6EtrkBlue background with overlapping circles
...2024-04/Tucker_Dickens.png?itok=_vzOLnHfBrown dog and gray cat
...ash_sabine2.jpg?h=b933c0a2&itok=nHcAKHoaBrown dog with head cocked to the side lying on a couch with orange splatter graphics on the side
...files/media-icon/Dog Cat Yarn Ball_0.svgDog and cat icon with ball of yarn
...c/image/JuliePetsSunny.jpg?itok=rPBOqUCIJulie Castle and Sunny German Shepherd
...676sak_0[1].jpg?h=3c779cc0&itok=HbaJAL-QPerson holding a tiny kitten close to them
...humperKatie.jpg?h=dab2a20c&itok=vCoAofS3Horses in canyon pasture
...iles/media-icon/dog_cat_playing_2[1].svgline art of a dog and cat playing with a ball
... green vest.jpg?h=5eb5956c&itok=w898vpv9Sunny the one-eyed kitten wearing a green vest
...794A1940_LF.jpg?h=13e08bd4&itok=QMiswESJSugar the cat lying on a towel on a wooden bench
...lcon_6042MW.jpg?h=b2774bcf&itok=hiZayn19People checking out the wing of the peregrine falcon who is partially covered in a blue towel
...LF_794A2528.jpg?h=6e993f6e&itok=7gYJhzo2Person wearing a hat sitting on a couch petting a small brown dog
...abies1827MW.jpg?h=3e41bb25&itok=LjwVQC0RLine of baby bunnies eating cilantro
...Peguero - 8.jpg?h=00de6802&itok=dT7uEn_ENoemi Peguero holding two Chihuahuas and surrounded by purple balloons
...oven_0910MW.jpg?h=2a319336&itok=IKmocKhNVolunteer working with a dog
...les/media-icon/Sitting Cat Lying Dog.svgIcon of cat sitting next to dog
...es/media-icon/foster%20icon%20(1)[1].svgline drawing of house with heart
...ault/files/media-icon/memorials_2[1].pngperson and dog icon
.../mobilizing%20public%20icon%20(1)[1].svgline drawing of people with sign
...4A8887_love.jpg?h=9855f42d&itok=hX_ni5oYPerson wearing a Bring Love Home T-shirt with a kitten in their lap
...LF_794A4890.jpg?h=6c0015c6&itok=-e3V_Wc6Bulldog surrounded by a loving family outside in front of some folliage
...t/files/media-icon/lying dog and cat.svgline drawing of dog and cat lying down
...ards_022123.png?h=f8fbbd4b&itok=z6JlQVAPAwards logos
...ult/files/inline-images/Faceboo-s[1].jpgFacebook logo
...files/inline-images/instagram-s_0[1].jpgInstagram logo
...s/default/files/inline-images/tiktok.pngicon
...ault/files/inline-images/FreshStepSm.pngFresh Step Cat Litter
...ne-files/Credit-One_logo_color-small.jpgCredit One
...ult/files/inline-files/credit_card_0.pngBest Friends credit card
...Buffalo_Shield_4C_2023.png?itok=2rceqq0FBlue Buffalo logo
...ublic/image/Fetch_logo.jpg?itok=KEQw0s0SFetch logo
...files/inline-images/bfas_logo_footer.pngBest Friends Animal Society - Save Them All
...ast-company-innovators.png?itok=oHiad3AgFast Company 100 Best Workplaces For Innovators 2024 logo
...ty-navigator-four-star.png?itok=5-7-K-2mCharity Navigator Four-Star Charity logo
...2023-01/top-workplaces.png?itok=L-IulrsyTop Places to Work 2022 by the Salt Lake Tribune
...7/great-nonprofits-24a.png?itok=c_hMb9cJGreat Nonprofits logo 2024
...any-brands-that-matter.png?itok=fFw3OwqAFast Company Brands That Matter 2022
.../2025-03/Guidestar2025.jpg?itok=PMmrLK3CPlatinum Transparency 2025 - Candid
Video URLWidthHeight
https://www.youtube.com/embed/HJXNGQbfxxY

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Tertiary Menu
H2 Donations Menu
H2 Header Menu
H2 Pay it forward — all gifts matched!
H2 No-kill shelters are now the norm
H2 No-kill is within reach, thanks to you
H2 Our animal sanctuary is at the heart of Best Friends
H2 Faces of No-Kill: Cat sails through life after surgery
H2 Adopt
H2 Volunteer
H2 Take Action
H2 Shop to save lives
H2 Let's make every shelter and every community no-kill in 2025
H2 Respect and responsibility
H2 Thank you to the brands that love our pets, too:
H2 Social Menu
H2 Sections
H2 How You Can Help
H2 Programs
H2 Mobile Apps
H2 Other Best Friends Sites
H2 About
H2 In the Spotlight
H2 Legal Menu
H3 Julie Castle's Blog
H3 Adopter sees the sweetness in shy senior cat
H3 Healing the fastest animal on Earth
H3  Lifesaving tales: Pets land new homes in unusual ways
H3 Hop into Easter with bunny tales and tips
H3 Lifesaving tales: Heartwarming dog adoptions
H3 All for the animals: Volunteers share their ‘why’
H3 Let’s be friends!
H5 Monthly giving provides the steady support the animals need.
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
There are too many external links (26) on this page.

Found links on this page

LinkAttributesAnchor text
https://bestfriends.org/Anchor Skip to main content
https://bestfriends.org/A-TITLE Home
/who-we-areWho We Are
/pet-memorialsPet Memorials
https://bestfriends.org/locationsLocations
https://shop.bestfriends.org/External Subdomain Shop
https://bestfriends.org/esEn Español
https://bestfriends.org/Anchor Donate
https://bestfriends.org/Anchor Monthly
https://support.bestfriends.or...External Subdomain In Memory
https://support.bestfriends.or...External Subdomain In Honor
/donate/other-ways-give/donor-...New window DAF
/no-kill-2025No-Kill 2025
https://bestfriends.org/sanctuaryThe Sanctuary
/how-you-can-helpHow You Can Help
https://bestfriends.org/storiesStories
/adopt-and-fosterAdopt
https://bestfriends.org/donateWays to Give
/how-you-can-helpbring 2025 home Home for all pets starts with you
https://bestfriends.org/Anchor none
/?form=FUNFMXPXXFK&s_src=WDW04...Match My Gift Today
/?form=FUNFMXPXXFK&s_src=WDW04...No Text
/no-kill-2025SAVING PETS NEAR YOU A dog or cat is killed in America’s shelters every 90 seconds just because they don’t have a safe place to call home. You can help chang...
/how-you-can-helpHome for all pets starts with you
https://bestfriends.org/locationsExplore our locations
https://bestfriends.org/2025-goalSee how pets in your community are doing
/stories/julie-castle-blog/no-...Read Julie's full blog post
/no-kill-2025See How Your Community Is Doing
/no-kill-2025No Text
https://bestfriends.org/sanctuaryExperience the Magic
https://bestfriends.org/sanctuaryNo Text
https://bestfriends.org/storiesYOU'RE SAVING THEM ALL Best Friends supporters like you make this work possible and are passionate about saving the lives of pets in shelters. Here are your ...
/stories/more-features/faces-n...Meet the faces of no-kill
/stories/featuresRead stories of hope and resilience
https://save.bestfriends.org/s...External Subdomain Share your story with us
/stories/videos/faces-no-kill-...Faces of No-Kill: Cat sails through life after surgery One-eyed kitten Sunny braved illness and a double surgery. Now she's charting a bold new course with h...
IMG-ALT Sunny the one-eyed kitten wearing a green vest
/stories/features/adopter-sees...Image Adopter sees the sweetness in shy senior cat Like sugar and spice, Sugar the cat and Ginger the person were just the right match for each other. Now re...
IMG-ALT Sugar the cat lying on a towel on a wooden bench
/stories/features/healing-fast...Image Healing the fastest animal on Earth It was a race against time to save a grounded peregrine falcon found near Best Friends Animal Sanctuary. Wild Frien...
IMG-ALT People checking out the wing of the peregrine falcon who is partially covered in a blue towel
/stories/features/lifesaving-t...Image  Lifesaving tales: Pets land new homes in unusual ways Best Friends supporters share their stories of how their dog and cat family members came into th...
IMG-ALT Person wearing a hat sitting on a couch petting a small brown dog
/stories/features/hop-easter-b...Image Hop into Easter with bunny tales and tips Discover adorable bunny stories, learn fun facts, and get tips on adopting and caring for rabbits — just in t...
IMG-ALT Line of baby bunnies eating cilantro
/stories/features/lifesaving-t...Image Lifesaving tales: Heartwarming dog adoptions Best Friends supporters reminisce about the special day when they brought home their canine family members...
IMG-ALT Noemi Peguero holding two Chihuahuas and surrounded by purple balloons
/stories/features/all-animals-...Image All for the animals: Volunteers share their ‘why’ Each Best Friends volunteer has their own reason for giving their time to help animals. Read their in...
IMG-ALT Volunteer working with a dog
/how-you-can-helpHOW YOU CAN HELP We're working to save the lives of dogs and cats around the country. We can’t do it without you.
/advocacy/alerts/end-steep-pet...End steep pet fees for families in public housing
/volunteer/volunteer-from-homeVolunteer from your home
https://bestfriends.org/kittensGet started fostering kittens
/adopt-and-fosterAdopt a Pet
https://bestfriends.org/volunteerSign Up to Volunteer
https://bestfriends.org/advocacyAdvocate for Animals
https://shop.bestfriends.org/External Subdomain Shop Now
https://shop.bestfriends.org/External Subdomain No Text
/no-kill-2025/animal-shelter-s...Is Your Community No-Kill?
/no-kill-2025/animal-shelter-s...No Text
https://bestfriends.org/donateWAYS TO GIVE Your support goes straight to work saving lives. You provide homeless animals with help and healing.
/who-we-are/financial-informationOur most recent financial reports
/who-we-are/awardsAwards for our lifesaving work
https://bestfriends.org/donateGive the gift of kindness
https://bestfriends.org/Anchor Text duplicate none
/donate/planned-givingLearn more
/pet-memorialsCreate a memorial
/donate/other-ways-give/donor-...Text duplicate Learn more
/who-we-are/awardsSee Our Recognitions
/who-we-are/awardsNo Text
https://www.facebook.com/bestf...New window External Subdomain IMG-ALT Facebook logo
https://instagram.com/bestfrie...New window External IMG-ALT Instagram logo
https://www.tiktok.com/@bestfr...New window External Subdomain IMG-ALT icon
/who-we-are/our-partners/corpo...New window IMG-ALT Fresh Step Cat Litter
/who-we-are/our-partners/corpo...New window IMG-ALT Credit One
/who-we-are/our-partners/corpo...New window IMG-ALT Best Friends credit card
/who-we-are/our-partners/corpo...New window IMG-ALT Blue Buffalo logo
/who-we-are/our-partners/corpo...New window IMG-ALT Fetch logo
https://facebook.com/bestfrien...External Best Friends Animal Society Facebook Page
https://twitter.com/bestfriendsExternal Best Friends Animal Society X Page
https://instagram.com/bestfrie...External Best Friends Animal Society Instagram Page
https://www.pinterest.com/bfasExternal Subdomain Best Friends Animal Society Pinterest Page
https://www.linkedin.com/compa...External Subdomain Best Friends Animal Society LinkedIn Page
https://www.youtube.com/user/B...External Subdomain Best Friends Animal Society YouTube Channel
https://www.tiktok.com/@bestfr...External Subdomain Best Friends Animal Society TikTok Page
https://www.twitch.tv/bestfrie...External Subdomain Best Friends Animal Society Twitch Channel
https://discord.gg/bestfriends...External Best Friends Animal Society Discord
/no-kill-2025Text duplicate No-Kill 2025
https://bestfriends.org/sanctuaryText duplicate The Sanctuary
/act-animalsAct for Animals
https://bestfriends.org/storiesText duplicate Stories
/adopt-and-fosterAdopt + Foster
https://bestfriends.org/donateText duplicate Ways to Give
/who-we-areText duplicate Who We Are
https://resources.bestfriends....External Subdomain Pet Care
https://bestfriends.org/locationsText duplicate Locations
https://shop.bestfriends.org/External Subdomain Text duplicate Shop
https://bestfriends.org/esText duplicate En Español
/adopt-and-fosterText duplicate Adopt
https://bestfriends.org/donateText duplicate Donate
/adopt-pet/foster-a-petFoster
https://bestfriends.org/learnLearn with Best Friends
/pet-memorialsText duplicate Pet Memorials
https://bestfriends.org/advocacyTake Action
https://bestfriends.org/volunteerVolunteer
https://bestfriends.org/careersWork at Best Friends
https://bestfriends.org/houstonHouston
/los-angelesLos Angeles
/new-york-cityNew York City
/northwest-arkansasNorthwest Arkansas
/salt-lake-citySalt Lake City
/sanctuary/visit-sanctuary/appBest Friends Animal Sanctuary App
A-TITLE Experience the magic of the Sanctuary during your visit to Kanab, Utah or from your couch.
https://bestfriendsroadhouse.org/External Best Friends Roadhouse and Mercantile
https://shop.bestfriends.org/External Subdomain Best Friends Store
https://bestfriends.org/networkNetwork Partners
/strut-your-muttStrut Your Mutt
https://bestfriends.org/careersCareers
/who-we-are/internshipsInternships
/about/mediaFor the Media
https://bestfriends.org/faqsFAQs
/position-statementsPosition Statements
/donate/financial-informationFinancial Information
/sanctuary/explore-sanctuary/d...National Geographic’s DogTown
https://bestfriends.org/championsThe Champions.
/who-we-are/awardsrecognized for our innovative work
/stories/julie-castle-blog/bes...Image
IMG-ALT Fast Company 100 Best Workplaces For Innovators 2024 logo
https://www.charitynavigator.o...External Subdomain Text duplicate Image
IMG-ALT Charity Navigator Four-Star Charity logo
https://topworkplaces.com/comp...External Text duplicate Image
IMG-ALT Top Places to Work 2022 by the Salt Lake Tribune
https://greatnonprofits.org/or...External Text duplicate Image
IMG-ALT Great Nonprofits logo 2024
/stories/julie-castle-blog/bes...Text duplicate Image
IMG-ALT Fast Company Brands That Matter 2022
https://app.candid.org/profile...External Subdomain Text duplicate Image
IMG-ALT Platinum Transparency 2025 - Candid
/contact-usContact Us
/data-requestData Sharing Request
/privacy-policyPrivacy Policy
/terms-conditionsTerms & Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://bestfriends.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.06 seconds.
The file size of the HTML document is fine (74 kB).

HTTP Response Header

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etagW/"1745766087"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSun, 27 Apr 2025 15:01:27 GMT
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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 13,363 referring domains.
This page has 1,539,329 backlinks.
This page has backlinks from 7,299 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
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Disallow: /admin/
Disallow: /comment/reply/
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Disallow: /node/add/
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Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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bestfriends.org
Promoting Animal Welfare & Pet Adoption | Best Friends Animal S...
With Best Friends, you're working to save the lives of cats and dogs all across America, giving pets second chances and happy homes.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Best Friends79%Check
Friends78%Check
Best78%Check
Best Friends Animal71%Check
Pet70%Check
Best Friends Animal Society68%Check
Best Friends supporters64%Check
Best Friends Store64%Check
Best Friends Animal Sanctuary62%Check
adopt pet62%Check
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