Bestwestern.de - SEO Checker

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Overview of the SEO Check
Meta information
74% 
Page quality
83% 
Page structure
58% 
Link structure
21% 
Server
78% 
External factors
100% 
SEO Score
Response time
0.77 s
File size
168.40 kB
Words
907
Media files
27
Number of links
96 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hotel Suche - Best Western Hotels
The length of the page title is perfect. (310 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Ausführliche Informationen und Online-Buchungsmöglichkeit der besten Preise und Angebote für mehr als 200 Best Western Hotels in Deutschland, Luxemburg, Österreich und der Schweiz.
The meta description is too long: 1165 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bestwestern.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Language defined in HTTP-Equiv meta tag: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is invalid.
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0
copyrightBWH Hotels Central Europe GmbH
identifierhttp://www.bestwestern.de
authorResWebTech @ BWH Hotels Central Europe GmbH
robotsnoodp, index, follow
descriptionAusführliche Informationen und Online-Buchungsmöglichkeit der besten Preise und Angebote für mehr als 200 Best Western Hotels in Deutschland, Luxemburg, Österreich und der Schweiz.
keywordsbest,best western,best western hotels,best western premier,best western plus,sure hotel, premier collection, signature collection,hotel,hotels,kultur pur,meeting point,premier hotels,western,best western hotels deutschland, best western hotels schweiz, best western hotels österreich
date2025-03-31
google-site-verification_m2FY2B90h4Jwjgb5NRxKmW7waJR28jWup49ioqQD_Y
msapplication-TileColor#ffffff
msapplication-TileImage/ms-icon-144x144.png
theme-color#ffffff
langde
X-UA-CompatibleIE=edge,chrome=1
Content-Typetext/html; charset=UTF-8
content-languagede
imagetoolbarfalse
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
These Typos were found:
  • schliessen => schließen
This page contains 907 words. That's ok.
37.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/bw/v6/img/ico/flags/flag-de.pngDE
/bw/v6/img/ico/flags/flag-en.pngEnglish
/bw/v6/img/ico/flags/flag-es.pngES
/bw/v6/img/ico/flags/flag-fr.pngFR
/bw/v6/img/ico/flags/flag-it.pngIT
/bw/v6/img/ico/flags/flag-cn.pngCN
/bw/v6/img/ico/flags/flag-jp.pngJP
/bw/v6/img/ico/flags/flag-kr.pngKR
/bw/v6/img/bw-rewards-logo-weiss-kontur.svgNo alt attribute provided
...de/1016/bwrpromoheader-1016294_w2000.jpgNo alt attribute provided
...wde/1016/basketballaid-1016383_w2000.jpgNo alt attribute provided
...l_bwde/1016/blogostern-1016423_w2000.jpgNo alt attribute provided
..._bwde/1015/gundimitzel-1015633_w2000.jpgNo alt attribute provided
...osterzeitbeibestwestern-1016359_w340.jpgBunte Osterzeit bei Best Western Header
...enemagazin2025teaserbox-1016402_w340.jpgReisewelten eMagazin 2025 Teaserbox
...bwde/1015/weekendteaser-1015809_w340.jpgWeekendTeaser
...images/portal_bwde/1016/1016396_w340.jpgPay With Points Teaserbox 500x368
...bwde/1016/basketballaid-1016397_w340.jpgBASKETBALL AID teaser
...images/portal_bwde/1016/1016398_w340.jpgBW Rewards Ersparnis
...ortal_bwde/1016/podcast-1016367_w456.jpgPodcast
...otelfrankfurtmoerfelden-1016316_w456.jpgBarrierefreies Zimmer im Best Western Conference Airporthotel Frankfurt Moerfelden
...nhotelsgeschaeftsreisen-1016084_w456.jpgBusiness Travel Teaser 750x500
...bwde/1016/miceguide2025-1016288_w456.jpgMICE Guide 2025 750x500
...al_bwde/1016/blogostern-1016424_w340.jpgBlog Ostern
.../grouptravelguideteaser-1016278_w340.jpgGrouptravel Guide Teaser
...tigbuchenbeibestwestern-1015814_w340.jpgNachhaltig buchen Teaserbox 500x368
...images/portal_bwde/1016/1016039_w460.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Entdecken Sie die besten Hotelangebote von Best Western Hotels & Resorts
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 50 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Entdecken Sie die besten Hotelangebote von Best Western Hotels & Resorts
H2 3.000 Bonuspunkte
H2 BASKETBALL AID e.V.
H2 Ostertraditionen in Europa erleben
H2 Tracht-Trägerin aus Leidenschaft
H2 25% Begrüßungsrabatt* - Jetzt Newsletter abonnieren
H3 Rewards Mitglied werden und günstiger buchen
H3 Urlaubsangebote
H3 Rewards-Mitglied werden & alle Vorteile nutzen
H3 Mehr zu Best Western Hotel & Resorts
H3 Empty heading
H3 Business & Meetings
H3 mehr entdecken
H3 Best Western als begehrtester Arbeitgeber in der Hotellerie ausgezeichnet!
H3 Beratung & Service
H3 Empty heading
H3 Business & Tagung
H3 Schnäppchen
H3 Specials
H3 Jobs & Karriere
H3 Über Best Western
H3 Presse & Newsroom
H3 Kooperationen
H3 Best Western Rewards
H3 Hotelgutscheine
H3 Für Hotels
H3 Für Expedienten / Reisebüros
H3 Für Affiliate-Partner
H3 Klimaneutral gehostet.
H4 Startseite
H4 Best Western Rewards Duplicate text
H4 Newsletter
H4 Podcast
H4 Blog
H4 Angebote & Specials
H4 Business & Meetings Duplicate text
H4 Gruppenreisen
H4 Über BWH Hotels
H4 Presse & Newsroom Duplicate text
H4 Bunte Osterzeit
H4 Urlaubsangebote Duplicate text
H4 Best Western Weekend
H4 Mit Punkten bezahlen
H4 BASKETBALL AID e.V. Duplicate text
H4 Bis zu 10% Rabatt
H4 Podcast - Wherever Life Takes You
H4 Neu bei Best Western
H4 Geschäftsreise planen
H4 MICE Guide 2025
H4 Blog – Wherever Life Takes you
H4 Group Travel Guide
H4 Nachhaltig buchen
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 10 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (28) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.bestwestern.de/A-TITLE Best Western Hotels
/en/startpage.htmlEnglish
IMG-ALT English
A-TITLE English
https://www.bestwestern.com/es...New window External Subdomain Español
IMG-ALT ES
A-TITLE ES
https://www.bestwestern.com/fr...New window External Subdomain Français
IMG-ALT FR
A-TITLE FR
https://www.bestwestern.com/it...New window External Subdomain Italiano
IMG-ALT IT
A-TITLE IT
http://www.bestwestern.net.cn/...New window External Subdomain 中文
IMG-ALT CN
A-TITLE CN
http://www.bestwestern.jp/?sob...New window External Subdomain 日本人
IMG-ALT JP
A-TITLE JP
http://www.bestwestern.co.kr/?...New window External Subdomain 한국어
IMG-ALT KR
A-TITLE KR
/cgi-bin/WebObjects/BestWester...Login
/cgi-bin/WebObjects/BestWester...Stornierung
A-TITLE Stornierung
/index.html?etcc_cu=onsite&Int...Startseite
A-TITLE Startseite
/best-western-rewards.htmlBest Western Rewards
A-TITLE Best Western Rewards
/mein-konto.htmlText duplicate Startseite
A-TITLE Startseite
/service-kontaktService & Kontakt
A-TITLE Service & Kontakt
/bestwesternrewards-anmeldung....Mitglied werden
A-TITLE Mitglied werden
/newsletter.htmlNewsletter
A-TITLE Newsletter
/podcastPodcast
A-TITLE Podcast
https://blog.bestwestern.de/New window External Subdomain Blog
A-TITLE Blog
/reisewelten.htmlAngebote & Specials
A-TITLE Angebote & Specials
https://urlaub.bestwestern.de/...New window External Subdomain Reisewelten eMagazin
A-TITLE Reisewelten eMagazin
/angebote--specials.htmlSchnäppchen
A-TITLE Schnäppchen
/arrangements.htmlUrlaubspakete
A-TITLE Urlaubspakete
/reisethemen.htmlUrlaubsthemen
A-TITLE Urlaubsthemen
/regionen.htmlUrlaubsziele
A-TITLE Urlaubsziele
/sport.htmlSportreisen
A-TITLE Sportreisen
/ella-reist.htmlElla reist
A-TITLE Ella reist
/nachhaltig-buchen.htmlNachhaltig buchen
A-TITLE Nachhaltig buchen
/business-meetings.htmlBusiness & Meetings
A-TITLE Business & Meetings
/fuer_geschaeftsreisende.htmlGeschäftsreisen
A-TITLE Geschäftsreisen
/fuer_veranstaltungsplaner.htmlTagungen & Veranstaltungen
A-TITLE Tagungen & Veranstaltungen
/business-kontaktText duplicate Service & Kontakt
A-TITLE Service & Kontakt
/gruppen.htmlGruppenreisen
A-TITLE Gruppenreisen
https://grouptravel.bwhhotels....New window External Subdomain Group Travel Guide eMagazin
A-TITLE Group Travel Guide eMagazin
/gruppenreisenkontakt.htmlKontakt Gruppenreisen
A-TITLE Kontakt Gruppenreisen
/ueberbestwestern.htmlÜber BWH Hotels
A-TITLE Über BWH Hotels
/brands.htmlUnsere Marken
A-TITLE Unsere Marken
https://www.bestwestern.de/epcNachhaltigkeit – EPC
A-TITLE Nachhaltigkeit – EPC
/neuzugaenge.htmlNeu bei Best Western
A-TITLE Neu bei Best Western
/gastgeber-aus-leidenschaft.htmlGastgeber aus Leidenschaft
A-TITLE Gastgeber aus Leidenschaft
/presse_start.htmlPresse & Newsroom
A-TITLE Presse & Newsroom
/pressemeldungen.htmlMedienmitteilungen
A-TITLE Medienmitteilungen
/presse_medien.htmlPressebilder
A-TITLE Pressebilder
/best-western-rewards.htmlTrivial anchor text
mehr
/hotel-punkte-meilen-sammeln.h...jetzt profitieren
/basketballaid?etcc_cu=onsite&...mehr erfahren
https://blog.bestwestern.de/eg...New window External Subdomain Jetzt entdecken
/gastgeber-aus-leidenschaft.ht...unsere Gastgeber aus Leidenschaft
/ella-reist.html?etcc_cu=onsit...Ella
A-TITLE Reisen entdecken!
https://urlaub.bestwestern.de/...External Subdomain Reisewelten
A-TITLE zu den Reisewelten
/osterzeit.html?etcc_cu=onsite...Text duplicate Trivial anchor text
mehr
A-TITLE Bunte Osterzeit bei Best Western
https://www.etracker.de/ccr?et...New window External Subdomain Text duplicate Trivial anchor text
mehr
A-TITLE Reisewelten eMagazin
/hotel_wochenende.html?etcc_cu...Text duplicate Trivial anchor text
mehr
A-TITLE Zu den Angeboten
/paywithpoints?etcc_cu=onsite&...Text duplicate Trivial anchor text
mehr
/basketballaidText duplicate Trivial anchor text
mehr
/rewardsrate.html?etcc_cu=onsi...Text duplicate Trivial anchor text
mehr
/best-western-rewards.html?etc...Text duplicate Best Western Rewards
A-TITLE Best Western Rewards
/hotel-punkte-meilen-sammeln.h...Punktekonto
A-TITLE Punktekonto
/praemien?etcc_cu=onsite&etcc_...Best Western Rewards Punkte können Sie einlösen
A-TITLE Best Western Rewards Punkte einlösen
/podcast_3?etcc_cu=onsite&etcc...Text duplicate Trivial anchor text
mehr
/neuzugaenge.html?etcc_cu=onsi...Text duplicate Trivial anchor text
mehr
/brands.html?etcc_cu=onsite&et...Hotelmarke
A-TITLE zu den Hotelmarken
/nachhaltig-buchen.html?etcc_c...Text duplicate Nachhaltig buchen
/agb/Datenschutzerklaerung-Dat...New window Datenschutzerklärung
/download/reisewelten/buchungs...New window Buchungsbedingungen
/fuer_geschaeftsreisende.html?...Text duplicate Trivial anchor text
mehr
A-TITLE Geschäftsreise planen
https://www.etracker.de/ccr?et...New window External Subdomain jetzt entdecken
A-TITLE zum MICE Guide
/fuer_geschaeftsreisende.html?...3 Klicks
A-TITLE Gechäftsreise jetzt planen
/business-kontakt.htmlSubdomain Tagungsanfrage
https://blog.bestwestern.de/eg...New window External Subdomain Text duplicate Trivial anchor text
mehr
A-TITLE zum Blog
https://www.etracker.de/ccr?et...New window External Subdomain Text duplicate Trivial anchor text
mehr
A-TITLE Group Travel Guide
/nachhaltig-buchen.html?etcc_c...Text duplicate Trivial anchor text
mehr
A-TITLE Nachhaltig buchen bei Best Western
https://faz.net/begehrteste-ar...New window External No Text
https://servicevalue.de/rankin...New window External F.A.Z.-Institut
https://www.instagram.com/best...New window External Subdomain No Text
https://de-de.facebook.com/Bes...New window External Subdomain No Text
https://pinterest.com/bestwest...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://blog.bestwestern.de/New window External Subdomain No Text
/kontakt.htmlBeratung & Service
A-TITLE Beratung & Service
/business-meetings.htmlBusiness & Tagung
A-TITLE Business & Tagung
/seiten/fuer_geschaeftsreisend...Für Geschäftsreisende
A-TITLE Für Geschäftsreisende
/seiten/fuer_veranstaltungspla...Für Veranstaltungsplaner
A-TITLE Für Veranstaltungsplaner
/seiten/tagungshotel-suche.htmlTagungshotelsuche
A-TITLE Tagungshotelsuche
https://mice.bwhhotelgroup.de/...External Subdomain MICE Guide
A-TITLE MICE Guide
/angebote--specials.htmlText duplicate Schnäppchen
A-TITLE Schnäppchen
/seiten/angebote--specials.htmlText duplicate Angebote & Specials
A-TITLE Angebote & Specials
https://urlaub.bestwestern.de/...New window External Subdomain Text duplicate Reisewelten eMagazin
A-TITLE Reisewelten eMagazin
/seiten/arrangements.htmlReisethemen
A-TITLE Reisethemen
/seiten/regionen.htmlText duplicate Urlaubsziele
A-TITLE Urlaubsziele
/seiten/hotel_fruehbucherrabat...Frühbucherrabatt
A-TITLE Best Western Frühbucherrabatt
/seiten/newsletter.htmlText duplicate Newsletter
A-TITLE Newsletter
/reisewelten.htmlSpecials
A-TITLE Specials
/seiten/der-gute-baer.htmlDer gute Bär
A-TITLE Der gute Bär
/karriereJobs & Karriere
A-TITLE Jobs & Karriere
/karriere-hotelsJobs in unseren Hotels
A-TITLE Jobs in unseren Hotels
/karriere-headquarterJobs in der Servicezentrale
A-TITLE Jobs in der Servicezentrale
/ueberbestwestern.htmlÜber Best Western
A-TITLE Über Best Western
/brands.htmlText duplicate Unsere Marken
A-TITLE Unsere Marken
/best-western-unternehmensprof...Unser Profil
A-TITLE Unser Profil
/unsere-story.htmlUnsere Story
A-TITLE Unsere Story
/epc.htmlNachhaltigkeit - EPC
A-TITLE CSR & Nachhaltigkeit - EPC
/page/press_startText duplicate Presse & Newsroom
A-TITLE Presse & Newsroom
/seiten/pressemeldungen.htmlText duplicate Medienmitteilungen
A-TITLE Medienmitteilungen
/seiten/presse_medien.htmlText duplicate Pressebilder
A-TITLE Pressebilder
/what3words.html?etcc_cu=onsit...What3Words
A-TITLE What3Words
/travelguide.html?etcc_cu=onsi...Amadeus Discover
A-TITLE Amadeus Discover
/best-western-rewards.htmlText duplicate Best Western Rewards
A-TITLE Best Western Rewards
/seiten/bestwesternrewards-lei...Leistungen
A-TITLE Best Western Rewards Leistungen
/seiten/hotel-punkte-meilen-sa...Punkte / Meilen sammeln
A-TITLE Best Western Rewards Punkte / Meilen sammeln
/seiten/bestwesternrewards-par...Partner
A-TITLE Best Western Rewards Partner
/seiten/best-western-rewards-s...Ansprechpartner / FAQ
A-TITLE Best Western Rewards Service
/seiten/bestwesternrewards-mit...Anmeldung
A-TITLE Best Western Rewards Anmeldung
/hotelgutschein_travelcard.htmlHotelgutscheine
A-TITLE Hotelgutschein
https://www.bestwestern.com/de...New window External Subdomain Online-Bestellung
A-TITLE Hotelgutschein bestellen
https://www.bwhhotels.de/?etcc...New window External Subdomain Für Hotels
A-TITLE für Hotels
/counter-reisebuero.html?etcc_...Für Expedienten / Reisebüros
A-TITLE für Expedienten / Reisebüros
/affiliate-partner-programm.htmlFür Affiliate-Partner
A-TITLE für Hotels
https://blog.bestwestern.de/?e...New window External Subdomain Text duplicate Blog
A-TITLE Blog
/seiten/agb-datenschutz.htmlAGB / Datenschutz
A-TITLE AGB / Datenschutz
https://www.bestwestern.com/de...New window External Subdomain Low Rates Guarantee
/seiten/impressum.htmlImpressum
A-TITLE Impressum
/Code-of-conduct.pdfNew window Code of Conduct
/seiten/kontakt.htmlKontakt
A-TITLE Kontakt
/cgi-bin/WebObjects/BestWester...Text duplicate Stornierung
A-TITLE Stornierung

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bestwestern.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.77 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (168 kB).

HTTP Response Header

NameValue
dateMon, 31 Mar 2025 14:10:43 GMT
serverApache
x-frame-optionsSAMEORIGIN
connectionclose
varyAccept-Encoding
content-encodinggzip
set-cookie77 Characters
content-length39488
content-typetext/html; charset=UTF-8
x-xss-protection1; mode=block
x-content-type-optionsnosniff
strict-transport-securitymax-age= 31536000
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 356 referring domains.
This page has 43,687 backlinks.
This page has backlinks from 300 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /
Disallow: /cgi-bin/WebObjects/
Disallow: /download/tagung/
Disallow: /download/fruehjahrstagung/
Disallow: /download/herbsttagung/
Disallow: /download/bwr_clubnews/
Disallow: /download/pdf_revenews/
Disallow: /download/qualityperformanceindex/
Disallow: /download/IntranetHilfe/
Disallow: /download/gruppenplaner/
Disallow: /download/kom/
Disallow: /download/komm/
Disallow: /download/intern/
Disallow: /download/Umlagen/
Disallow: /download/Mitgliedsbedingungen/
Disallow: /regionaltagungen/
Disallow: /admin/
Disallow: /adminhilfe/
Disallow: /profittagung/
Disallow: /regionaltagungen/
Disallow: /sales_roadshow/
Disallow: /download/business/
Disallow: /download/bwr/newsletter/
Disallow: /rewards/praemien/
Disallow: /umkreissuche/
Disallow: /bwc/
Disallow: /fr/
Disallow: /de/
Disallow: /gfx/
Disallow: /blaetterkatalog/
Disallow: /AcctMgmt/
Disallow: /agb/
Disallow: /visme/
Disallow: /cgi-bin/
Disallow: /en/cgi-bin/

Similar sites

Search preview

www.bestwestern.de
Hotel Suche - Best Western Hotels
Ausführliche Informationen und Online-Buchungsmöglichkeit der besten Preise und Angebote für mehr als 200 Best Western Hotels in Deutschland, Luxemburg, Österreich und der Schweiz.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Best93%Check
Western93%Check
Best Western93%Check
Best Western Hotels88%Check
Western Hotels86%Check
Best Western Hotels Resorts80%Check
Hotel Hotels80%Check
Hotels79%Check
Best Western Rewards77%Check
Suche Best Western76%Check
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