Better.com - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
52% 
Page structure
79% 
Link structure
73% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.03 s
File size
88.90 kB
Words
285
Media files
6
Number of links
61 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Simple, Online Mortgage | Better Mortgage
There are word repetitions in the page title.
The length of the page title is perfect. (383 pixels out of 580 max pixel length)
Meta description
(Critically important)
Better Mortgage Corporation is a direct lender dedicated to providing a fast, transparent digital mortgage experience backed by superior customer support.
The length of the meta description is perfect. (950 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://better.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified.
The character encoding is not specified in the HTTP header.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
titleSimple, Online Mortgage | Better Mortgage
descriptionBetter Mortgage Corporation is a direct lender dedicated to providing a fast, transparent digital mortgage experience backed by superior customer support.
keywordshome loans,mortgage interest rates,refinance rates,refinance calculator,refinance mortgage online
apple-mobile-web-app-titleBetter.com
application-nameBetter.com
next-head-count35
langen
twitter:titleSimple, Online Mortgage | Better Mortgage
twitter:descriptionBetter Mortgage Corporation is a direct lender dedicated to providing a fast, transparent digital mortgage experience backed by superior customer support.
twitter:imagehttps://media.better.com/better-com/1627660194327/meta/preview-image.jpg
twitter:cardplayer
twitter:player:height720
twitter:player:width1280
twitter:playerhttps://www.youtube.com/embed/XdjCl1GaDJI
twitter:site@betterdotcom
og:titleSimple, Online Mortgage | Better Mortgage
og:descriptionBetter Mortgage Corporation is a direct lender dedicated to providing a fast, transparent digital mortgage experience backed by superior customer support.
og:site_nameBetter Mortgage
og:imagehttps://media.better.com/better-com/1627660194327/meta/preview-image.jpg
og:image:height720
og:image:width1280
og:video:height720
og:video:secure_urlhttps://www.youtube.com/embed/XdjCl1GaDJI
og:video:typetext/html
og:video:urlhttps://www.youtube.com/embed/XdjCl1GaDJI
og:video:width1280
og:localeen_US
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 285 words on this page. Good pages should have about 800 words of useful content.
19.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../better-com/homepage/hero-variant-c.webpBetter Mortgage
...page/social-proof/still-quote-Arian.webpArian-tab
...homepage/learning-center/first-home.webpFirst Home
...ge/learning-center/one-day-mortgage.webpOne day mortgage
...mepage/learning-center/better-heloc.webpBetter HELOC
.../homepage/learning-center/insurance.webpInsurance

Page structure

H1 heading
(Critically important)
Mortgages made simple
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Mortgages made simple
H2 Find out why we’re better.
H2 Got questions? We've got answers
H4 Buying your first home with Better
H4 One Day Mortgage1
H4 Better HELOC
H4 Insurance
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://better.com/No Text
/preapproval/nxt-purchaseApply now
https://better.com/mortgage-ratesPurchase rates
/how-much-house-can-i-affordAffordability calculator
/mortgage-calculator/Mortgage calculator
/rent-vs-buy-calculator/Rent vs buy calculator
https://better.com/find-an-agentFind an agent
https://better.com/va-loan/VA loans
https://better.com/content/Learning center
/preapproval/nxt-refinanceApply Now
/refinance-ratesRefinance rates
/content/refinance-calculator/Cash-out refinance calculator
https://better.com/content/Learning Center
/preapproval/nxt-helocText duplicate Apply Now
/heloc-calculatorCalculate your Cash 💵
/heloc-vs-cashout-refi-calcula...HELOC vs. Cash-out Refinance
https://better.com/content/Text duplicate Learning Center
https://better.com/mortgage-ratesPurchase mortgage rates
/refinance-ratesText duplicate Refinance rates
/cash-out-refinance-ratesRefinance cash-out rates
https://better.com/heloc-ratesHELOC rates
https://better.com/va-loan-rates/Purchase VA rates
https://www.bettercover.com/External Subdomain Get Insurance
https://better.com/title/Title and Closing
/b/attorney-match/Better Attorney Match
https://better.com/content/Text duplicate Learning Center
/b/better-real-estate-partner-...Better Agent MatchFor Agents
https://better.com/b/duo/Better DuoFor Agents
https://better.com/startGet started3 min | No credit impact
https://better.com/No Text
/preapproval/nxt-purchaseText duplicate Apply now
https://better.com/mortgage-ratesText duplicate Purchase rates
/how-much-house-can-i-affordText duplicate Affordability calculator
/mortgage-calculator/Text duplicate Mortgage calculator
/rent-vs-buy-calculator/Text duplicate Rent vs buy calculator
https://better.com/find-an-agentText duplicate Find an agent
https://better.com/va-loan/Text duplicate VA loans
https://better.com/content/Text duplicate Learning center
/preapproval/nxt-refinanceText duplicate Apply Now
/refinance-ratesText duplicate Refinance rates
/content/refinance-calculator/Text duplicate Cash-out refinance calculator
https://better.com/content/Text duplicate Learning Center
/preapproval/nxt-helocText duplicate Apply Now
/heloc-calculatorText duplicate Calculate your Cash 💵
/heloc-vs-cashout-refi-calcula...Text duplicate HELOC vs. Cash-out Refinance
https://better.com/content/Text duplicate Learning Center
https://better.com/mortgage-ratesText duplicate Purchase mortgage rates
/refinance-ratesText duplicate Refinance rates
/cash-out-refinance-ratesText duplicate Refinance cash-out rates
https://better.com/heloc-ratesText duplicate HELOC rates
https://better.com/va-loan-rates/Text duplicate Purchase VA rates
https://www.bettercover.com/External Subdomain Text duplicate Get Insurance
https://better.com/title/Text duplicate Title and Closing
/b/attorney-match/Text duplicate Better Attorney Match
https://better.com/content/Text duplicate Learning Center
/b/better-real-estate-partner-...Text duplicate Better Agent MatchFor Agents
https://better.com/b/duo/Text duplicate Better DuoFor Agents
https://better.com/startGet started
https://better.com/startStart my approval
https://better.com/about-us/See all our stories
/content/buying-your-first-hom...Buying your first home with Better
IMG-ALT First Home
/b/one-day-mortgage/One Day Mortgage1 Kick your home loan into hyperdrive. Going from locked rate to Commitment Letter takes weeks for traditional lenders. We do it in a single ...
IMG-ALT One day mortgage
https://better.com/b/heloc/Better HELOC Introducing One Day HELOC™—your express lane to getting cash from your home with our Home Equity Line of Credit2. Access up to 90% of your home ...
IMG-ALT Better HELOC
https://www.bettercover.com/External Subdomain Insurance
IMG-ALT Insurance

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://better.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.03 seconds.
The file size of the HTML document is fine (89 kB).

HTTP Response Header

NameValue
serverCloudFront
content-typetext/html
dateFri, 15 Nov 2024 00:30:03 GMT
x-sap-ttl10000
x-sap-resolved-pathamplify-poc/d8198d3c1efea6f9045ef382c35ddaafd46c184d/index.html
apigw-requestidBQxh0g83IAMEPxg=
content-encodinggzip
varyAccept-Encoding
via1.1 58e9d1f8f21a3575fa58a14f7f39c636.cloudfront.net (CloudFront)
age18508
x-rulesetus
content-security-policydefault-src 'self' media.better.com; connect-src wss://*.twilio.com wss://*.ably.io wss://*.ably-realtime.com wss://*.pusher.com wss://*.pusherapp.com *.ably.io *.ably-realtime.com *.pusherapp.com https: 'self'; script-src 'self' 'unsafe-inline' 'unsafe-eval' https:; frame-ancestors 'self' https://mobile2.accountchek.net https://borrower.accountchek.com https://web.pointserv.com https://flex.twilio.com https://builder.io https://*.frontapplication.com https://better1.followupboss.com https://better2.followupboss.com https://better3.followupboss.com https://bre1.followupboss.com https://bre2.followupboss.com https://bre3.followupboss.com https://bre4.followupboss.com https://bre5.followupboss.com https://bre6.followupboss.com https://bre7.followupboss.com https://bre8.followupboss.com https://bre9.followupboss.com https://bre10.followupboss.com https://better-mortgage.frontapp.com https://app.datadoghq.com https://better.com https://*.better.com; frame-src https://*.hellosign.com https://accounts.google.com https://assets.braintreegateway.com https://cdn.plaid.com https://useast1.pcipal.cloud/ bid.g.doubleclick.net dntcl.qualaroo.com insight.adsrvr.org match.adsrvr.org player.vimeo.com www.google.com 'self' https: https://better.com https://*.better.com; img-src data: https: 'self' *.better.com images.ctfassets.net heapanalytics.com 'unsafe-inline'; font-src 'self' fonts.googleapis.com fonts.gstatic.com media.better.com data: chat-assets.frontapp.com assets.twilio.com; worker-src 'self' blob:; style-src 'self' 'unsafe-inline' data: blob: accounts.google.com fonts.googleapis.com assets.braintreegateway.com *.better.com cdn.jsdelivr.net assets.twilio.com; media-src media.better.com 'self' chat-assets.frontapp.com https://player.vimeo.com https:; object-src 'self'
feature-policygeolocation *; sync-xhr *; microphone *; camera *; fullscreen *; payment *
frame-optionssameorigin
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=63072000; preload
x-content-type-optionsnosniff
x-frame-optionssameorigin
x-xss-protection1
x-cacheHit from cloudfront
x-amz-cf-popFRA60-P8
x-amz-cf-idg76ocmCj3U3sqV7IODqsG9FLZWBwkYIqaJytlCWgqX-SsyHKum4L2w==
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,635 referring domains.
This page has 22,212 backlinks.
This page has backlinks from 2,441 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# http://www.robotstxt.org
User-agent: *
Allow: /
Allow: /preapproval/nxt-heloc
Allow: /preapproval/nxt-purchase
Allow: /preapproval/nxt-refinance
Disallow: /activities
Disallow: /api
Disallow: /auth
Disallow: /change-password
Disallow: /content/author
Disallow: /csrf
Disallow: /docs
Disallow: /go
Disallow: /inbox
Disallow: /learn
Disallow: /my-loan
Disallow: /processor
Disallow: /profile
Disallow: /reset-password
Disallow: /rest
Disallow: /settings
Disallow: /verify-email
Disallow: /workflow
Disallow: /_demo
Disallow: /promo
Disallow: /preapproval/

Sitemap: https://better.com/sitemap.xml

Similar sites

Search preview

better.com
Simple, Online Mortgage | Better Mortgage
Better Mortgage Corporation is a direct lender dedicated to providing a fast, transparent digital mortgage experience backed by superior customer support.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Better81%Check
Better Mortgage81%Check
Mortgage79%Check
simple62%Check
Mortgage Rates57%Check
Mortgage Calculator57%Check
Refinance Mortgage57%Check
Loans Mortgage57%Check
Made Simple56%Check
Mortgages50%Check
Show more keywords and terms

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