Billabong.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
54% 
Page structure
75% 
Link structure
41% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
375.40 kB
Words
1370
Media files
22
Number of links
189 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Billabong: Surf, Swim & Lifestyle Clothing
The length of the page title is perfect. (371 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Home to Billabong's iconic surf and lifestyle apparel. Shop the latest surf gear, fashion & outdoor clothing for men, women, & kids at Billabong official store.
The length of the meta description is perfect. (952 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.billabong.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-colorEmpty
descriptionHome to Billabong's iconic surf and lifestyle apparel. Shop the latest surf gear, fashion & outdoor clothing for men, women, & kids at Billabong official store.
google-site-verificationLkgp7LKheuZiLgtc_y7R8e6Djb_ACQ-XC4OpoJ2ynkY
facebook-domain-verification2fbi9w6qs9est4by4l6y9qz1pbkz8a
shopify-digital-wallet/74716447034/digital_wallets/dialog
shopify-checkout-api-tokenfd4d8c69fa85f22aefc925f5b469f6c7
langen
twitter:site@billabong1973
twitter:cardsummary_large_image
twitter:titleBillabong: Surf, Swim & Lifestyle Clothing
twitter:descriptionHome to Billabong's iconic surf and lifestyle apparel. Shop the latest surf gear, fashion & outdoor clothing for men, women, & kids at Billabong official store.
og:site_nameBillabong
og:urlhttps://www.billabong.com/
og:titleBillabong: Surf, Swim & Lifestyle Clothing
og:typewebsite
og:descriptionHome to Billabong's iconic surf and lifestyle apparel. Shop the latest surf gear, fashion & outdoor clothing for men, women, & kids at Billabong official store.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 4 text duplicates on this page:
  • Duplicate 1: {% assign discount_amount = 0 %} {% if offer.discount %} {% assign dis...
  • Duplicate 2: {% for variant in product.variants %} {% if variant.available == false...
The average number of words per sentence of 5.43 words is low.
This page contains 1370 words. That's ok.
13.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
23 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...120/{{ Shopify.country | downcase }}.pngNo alt attribute provided
....featured_image | append:'&width=600' }}{{product.title}}
... %}{{product.featured_image}}{% endif %}{{product.title}}
/cdn/shop/files/{{ badge.icon }}{{ tag }}
/cdn/shop/files/{{ badge.icon }}{{ tag }}
...rrent_site.region_code | downcase }}.pngNo alt attribute provided
...arget_site.region_code | downcase }}.pngNo alt attribute provided
...-95b8-e4587a465c5a_750x.jpg?v=1707845521No alt attribute provided
...er-LandingPage-2Up_750x.jpg?v=1706138134No alt attribute provided
...iles/4-UP-BOARDIES_750x.jpg?v=1707845579No alt attribute provided
...iles/4-UP-WETSUITS_750x.jpg?v=1707845605No alt attribute provided
...ngPage-4Up-Bikinis_750x.jpg?v=1706138137No alt attribute provided
...gPage-4Up-Wetsuits_750x.jpg?v=1706138137No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 {% if item_count == 0 %} Your cart {% else %} {{ item_count }} Item{% unless item_count == 1 %}s{% endunless %} {% endif %}
H2 {{ item.title | split: '-' | first }}
H2 Welcome
H2 Mens
H2 Womens
H2 Men's Boardshorts
H2 Men's Wetsuits
H2 Women's Bikinis
H2 Women's Wetsuits
H3 {{ type | capitalize }}
H3 {{ product.title | split: ' - ' | first }}
H3 Shop in:
H5 {{ product.title | split: "-" | first }}
H5 {{ product.title | split: "-" | first }} Duplicate text
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.billabong.com/Anchor Skip to content
/collections/womens-sale-colle...Womens
/collections/mens-sale-collect...Mens
/collections/womens-collection...New Arrivals
/pages/crewJoin Now / Sign In
https://www.billabong.com/Billabong Logo
/collections/womens-sale-colle...Text duplicate Womens
/collections/mens-sale-collect...Text duplicate Mens
/collections/womens-collection...Text duplicate New Arrivals
/pages/crewText duplicate Join Now / Sign In
/pages/mensMen
/pages/womensWomen
/account/loginLog in Log in
/account/loginLog in
/collections/still-filthy-1Collections
/collections/mens-collections-...Text duplicate New Arrivals
/collections/mens-collections-...Best Sellers
/collections/frequencyFrequency
/collections/mens-collections-...Coral Gardeners
/collections/trip-into-summerTrip Into Summer
/collections/still-filthy-1Still Filthy
/collections/dj-javierDJ Javier X Billabong Gallery
/collections/mens-kameaKamea Hadar X Billabong Gallery
/collections/mens-collections-...No Fixed Address
/collections/mens-clothing-boa...Boardshorts
/collections/mens-clothing-boa...View All
/collections/mens-clothing-boa...Layback Boardshorts
/collections/mens-clothing-boa...Airlite Boardshorts
/collections/mens-clothing-boa...Lo Tide Boardshorts
/collections/mens-clothing-boa...Pro Boardshorts
/collections/mens-short-boards...Short Length (16" - 17.5")
/collections/mens-long-boardsh...Long Length (18" - 21")
/collections/mens-clothingClothing
/collections/mens-clothingText duplicate View All
/collections/mens-clothing-t-s...T-Shirts
/collections/mens-clothing-shortsShorts
/collections/mens-clothing-shirtsShirts
/collections/mens-clothing-jea...Jeans & Pants
/collections/mens-clothing-hoo...Hoodies & Fleece
/collections/mens-clothing-shi...Flannels
/collections/mens-clothing-jac...Jackets
/collections/mens-tank-topsTank Tops
/collections/mens-clothing-jea...Sweatpants
/collections/mens-collections-...Wave Washed Essentials
/collections/mens-surf-wetsuitsSurf
/collections/mens-surf-wetsuitsWetsuits
/pages/mens-wetsuit-guideSubdomain Wetsuit Guide
/collections/mens-clothing-ras...Rashguards & Surf Tees
/collections/mens-surf-boots-g...Wetsuit Accessories
/collections/kids-boys-surf-we...Boys' Wetsuits
/collections/kids-boys-clothin...Boys' Rashguards
/collections/mens-collections-...Recycler Collection
/collections/mens-collections-...Adventure Division
/collections/mens-collections-...Text duplicate View All
/collections/mens-collections-...Text duplicate T-Shirts
/collections/mens-collections-...Text duplicate Hoodies & Fleece
/collections/mens-collections-...Text duplicate Jackets
/collections/mens-collections-...Bottoms
/collections/mens-collections-...Accessories
/collections/mens-collections-...Text duplicate Coral Gardeners
/collections/mens-accessoriesText duplicate Accessories
/collections/mens-accessoriesText duplicate View All
/collections/mens-accessories-...Beanies & Hats
/collections/mens-accessories-...Backpacks
/collections/mens-accessories-...Flip Flops
/collections/mens-accessories-...Towels & Blankets
/collections/mens-accessories-...Belts
/collections/mens-accessories-...Wallets
/collections/kids-boysBoys
/collections/kids-boysText duplicate View All
/collections/boys-new-arrivals...Boys' New Arrivals
/collections/kids-boys-clothin...Boys' Boardshorts
/collections/kids-boys-clothin...Boys' T-shirts
/collections/kids-boys-clothin...Boys' Shirts
/collections/kids-boys-clothin...Boys' Shorts
/collections/kids-boys-clothin...Boys' Jeans & Pants
/collections/kids-boys-clothin...Boys' Hoodies & Fleece
/collections/kids-boys-clothin...Boys' Jackets
/collections/kids-boys-surf-we...Text duplicate Boys' Wetsuits
/collections/kids-boys-clothin...Boys' Rashguards & Surf Tees
/collections/kids-boys-accesso...Boys' Accessories
/collections/kids-boys-collect...Boys (2-7 Yrs)
/collections/mens-saleSale
/collections/mens-saleText duplicate View All
/collections/mens-sale-collect...New to Sale
/collections/mens-sale-boardsh...Sale Boardshorts
/collections/mens-sale-clothingSale Clothing
/collections/mens-sale-clothin...Sale Hoodies & Fleece
/collections/mens-sale-clothin...Sale T-Shirts
/collections/mens-sale-accesso...Sale Accessories
/collections/kids-sale-boysSale Boys'
/collections/womens-its-now-coolText duplicate Collections
/collections/womens-collection...Text duplicate New Arrivals
/collections/womens-hello-gday...Hello G'Day Aloha
/collections/womens-sherbet-skiesSherbet Skies
/collections/womens-collection...Text duplicate Coral Gardeners
/collections/womens-collection...Text duplicate Best Sellers
/collections/womens-collection...Essentials
/collections/womens-swimSwim
/collections/womens-swimText duplicate View All
/collections/womens-swim-bikinisBikinis
/collections/womens-swim-bikin...Bikini Tops
/collections/womens-swim-bikin...Bikini Bottoms
/collections/womens-swim-one-p...One Pieces
/collections/womens-swim-rashg...Rashguards & Bodysuits
/collections/womens-swim-cover...Cover Ups
/collections/womens-swim-board...Text duplicate Boardshorts
/collections/womens-collection...Sol Searcher Swim
/pages/swim-fit-guide-topsSwim Fit Guide
/collections/womens-clothingText duplicate Clothing
/collections/womens-clothingText duplicate View All
/collections/womens-clothing-d...Dresses
/collections/womens-collection...Matching Sets
/collections/womens-clothing-r...Rompers & Jumpsuits
/collections/womens-clothing-g...Graphic Tees & Tanks
/collections/womens-clothing-topsTops
/collections/womens-clothing-h...Sweatshirts & Fleece
/collections/womens-clothing-s...Sweaters
/collections/womens-clothing-s...Text duplicate Shorts
/collections/womens-clothing-s...Skirts
/collections/womens-clothing-p...Text duplicate Jeans & Pants
/collections/womens-surf-wetsuitsText duplicate Surf
/collections/womens-collection...Billabong Surf Capsule
/collections/womens-surf-wetsuitsText duplicate Wetsuits
/collections/womens-wetsuit-ac...Text duplicate Wetsuit Accessories
/collections/kids-girls-rashgu...Girls' Rashguards
/collections/kids-girls-wetsuitsGirls' Wetsuits
/collections/womens-collection...Text duplicate Adventure Division
/collections/womens-collection...Text duplicate View All
/collections/womens-collection...Text duplicate Swim
/collections/womens-collection...Text duplicate Tops
/collections/womens-collection...Text duplicate Bottoms
/collections/womens-collection...Text duplicate Hoodies & Fleece
/collections/womens-collection...Text duplicate Jackets
/collections/womens-collection...Text duplicate Accessories
/collections/womens-accessoriesText duplicate Accessories
/collections/womens-accessoriesText duplicate View All
/collections/womens-accessorie...Text duplicate Backpacks
/collections/womens-accessorie...Shoes
/collections/womens-accessorie...Hats & Beanies
/collections/womens-accessorie...Handbags & Totes
/collections/womens-accessorie...Beach Accessories
/collections/kids-girlsGirls
/collections/kids-girlsText duplicate View All
/collections/kids-girls-collec...Girls' New Arrivals
/collections/kids-girls-swimGirls' Swim
/collections/kids-girls-dresse...Girls' Dresses & Rompers
/collections/kids-girls-tops-t...Girls' Tops & Tees
/collections/kids-girls-hoodie...Girls' Hoodies & Fleece
/collections/kids-girls-shorts...Girls' Shorts & Skirts
/collections/kids-girls-pantsGirls' Pants
/collections/kids-girls-wetsuitsText duplicate Girls' Wetsuits
/collections/kids-girls-rashgu...Text duplicate Girls' Rashguards
/collections/kids-girls-access...Girls' Accessories
/collections/womens-saleText duplicate Sale
/collections/womens-saleText duplicate View All
/collections/womens-sale-colle...Text duplicate New to Sale
/collections/womens-sale-swimSale Swim
/collections/womens-sale-clothingText duplicate Sale Clothing
/collections/womens-sale-cloth...Sale Dresses
/collections/womens-sale-cloth...Sale Tops
/collections/womens-sale-cloth...Sale Bottoms
/collections/womens-sale-acces...Text duplicate Sale Accessories
/collections/kids-sale-girlsSale Girls'
/search?q={{ suggested.text }}{{ suggested.text | replace:query,highlight }}
/search?q={{ alternative.text }}{{ alternative.text | replace:query,highlight }}
/{{item.url}}{{ item.title }}
/{%- if parent != 'quickshop' ...{% assign badges = productBadges | where: 'type', 'graphic' %} {% for badge in badges %} {% if product.tags contains badge.tag %} {% if badge.icon contains '...
IMG-ALT {{product.title}}
/{{ Geo.target_site.url }}{{ Geo.target_site.flag_label }}
/pages/mensMens Shop Now
/pages/womensWomens Shop Now
/collections/mens-clothing-boa...Men's Boardshorts Shop Now
/collections/mens-surf-wetsuitsMen's Wetsuits Shop Now
/collections/womens-swim-bikinisWomen's Bikinis Shop Now
/collections/womens-surf-wetsuitsWomen's Wetsuits Shop Now
/pages/supportHelp Center
/pages/support?g=FAQsFAQ
/pages/afterpayAfterpay FAQ's
/pages/support?a=Shipping-Rate...Shipping
https://returns.billabong.com/External Subdomain Anchor Returns
/pages/contactContact Us
/pages/support?a=Affiliate-Pro...Affiliate Program
/pages/crewJoin Billabong Crew
https://www.liberatedbrands.co...External Subdomain Careers
https://www.volcom.com/New window External Subdomain No Text
https://www.billabong.com/New window Subdomain No Text
https://www.quiksilver.com/New window External Subdomain No Text
https://www.roxy.com/New window External Subdomain No Text
https://rvca.com/New window External No Text
https://www.captainfin.com/New window External Subdomain No Text
https://www.spyder.com/New window External Subdomain No Text
https://www.honoluasurf.com/New window External Subdomain No Text
https://www.instagram.com/bill...New window External Subdomain Instagram
https://www.facebook.com/Billa...New window External Subdomain Facebook
https://twitter.com/billabong1973New window External Twitter
https://www.youtube.com/user/B...New window External Subdomain YouTube
https://www.billabong.com/© 2024 Billabong
/pages/privacy-policyPrivacy Policy
/pages/terms-of-useTerms of Use
/pages/accessibility-statementAccessibility Statement
/pages/donotsellDo Not Sell or Share My Personal Information
/{{ link }}New window No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.billabong.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (375 kB).

HTTP Response Header

NameValue
dateMon, 20 May 2024 21:02:48 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid313
x-sorting-hat-shopid74716447034
x-storefront-renderer-rendered1
etagW/"cacheable:deb7c9aa64fa19a1f69eb6328cf02e83"
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
set-cookie99 Characters
x-cachehit, server
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid74716447034
x-shardid313
varyAccept
content-languageen
powered-byShopify
server-timingprocessing;dur=15;desc="gc:1", db;dur=3, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="168423096634", pageType;desc="index", servedBy;desc="bnzb", requestID;desc="ab9d528e-6ae2-4368-8d40-2f5c85974982-1716238968"
x-dcgcp-europe-west3,gcp-europe-west1,gcp-europe-west1
x-request-idab9d528e-6ae2-4368-8d40-2f5c85974982-1716238968
cf-cache-statusDYNAMIC
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray886f45133d1935ea-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,952 referring domains.
This page has 260,037 backlinks.
This page has backlinks from 2,210 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 11204 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
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Disallow: /*?filter*
Disallow: /*?affiliate_id=*
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Disallow: /collections/vendors?q=*
Sitemap: https://www.billabong.com/sitemap.xml

User-agent: adsbot-google
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User-agent: Nutch
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Sitemap: https://www.billabong.com/sitemap.xml

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www.billabong.com
Billabong: Surf, Swim & Lifestyle Clothing
Home to Billabong's iconic surf and lifestyle apparel. Shop the latest surf gear, fashion & outdoor clothing for men, women, & kids at Billabong official store.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Billabong71%Check
Surf58%Check
Clothing56%Check
Women54%Check
Billabong Crew53%Check
Billabong Gallery53%Check
Shop52%Check
endif if52%Check
types if49%Check
endfor if49%Check
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