Bitly.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
68% 
Page structure
58% 
Link structure
53% 
Server
45% 
External factors
100% 
SEO Score
Response time
0.25 s
File size
96.10 kB
Words
1539
Media files
43
Number of links
144 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Bitly Connections Platform | Short URLs, QR Codes, and More
The length of the page title is perfect. (561 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a Link-in-bio solution.
The length of the meta description is perfect. (979 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://bitly.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionBitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a Link-in-bio solution.
updated-canonicalEmpty
google-site-verificationv0y6aY7uUXw-qQm9w0YTh4VBwOMfELJ-YKG7pCd5RoQ
article:publisherhttps://www.facebook.com/bitly
article:modified_time2024-05-30T21:45:44+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleURL Shortener - Short URLs & Custom Free Link Shortener | Bitly
twitter:descriptionBitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a Link-in-bio solution.
twitter:imagehttps://docrdsfx76ssb.cloudfront.net/static/1718730226/pages/wp-content/uploads/2023/10/homepage-default-social.png
twitter:site@Bitly
og:localeen_US
og:typewebsite
og:titleURL Shortener - Short URLs & Custom Free Link Shortener | Bitly
og:descriptionBitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a Link-in-bio solution.
og:urlhttps://bitly.com/
og:site_nameBitly
og:imagehttps://docrdsfx76ssb.cloudfront.net/static/1718730226/pages/wp-content/uploads/2023/10/homepage-default-social.png
og:image:width1200
og:image:height631
og:image:typeimage/png
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1539 words. That's ok.
32.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.81 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 80 characters this one is longer than 70 characters:
"a central place to track and analyze performance of all short links and qr codes"
Image SEO
(Somewhat important)
30 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...p-content/uploads/2021/08/bitly_logo.svgBitly Logo
...p-content/uploads/2021/08/bitly_logo.svgBitly Logo
...wp-content/uploads/2024/05/link-icon.svgNo alt attribute provided
...s/wp-content/uploads/2024/05/qr-icon.svgNo alt attribute provided
...content/uploads/2024/05/barcode-icon.svgNo alt attribute provided
...ntent/uploads/2024/05/analytics-icon.svgNo alt attribute provided
...ent/uploads/2024/05/link-in-bio-icon.svgNo alt attribute provided
...ontent/uploads/2024/05/link-in-bio-1.svgNo alt attribute provided
...ontent/uploads/2024/05/branded-links.svgNo alt attribute provided
...content/uploads/2024/05/mobile-links.svgNo alt attribute provided
...ontent/uploads/2024/05/utm-campaigns.svgNo alt attribute provided
...uploads/2022/12/Hubspot-Logo-150x150.pngLogo for Hubspot integration
...08/canva-logo-app-connectors-150x150.pngLogo for Canva integration
...s/2023/09/Site_resource_explosion-qr.pngCreativity with QR Codes Webinar Recap
...uploads/2024/02/[email protected]No alt attribute provided
...ploads/2024/02/[email protected]No alt attribute provided
...p-content/uploads/2023/11/curology-2.svgCurology
...s/wp-content/uploads/2023/11/novasol.svgNovasol
...-content/uploads/2023/11/rad-bikes-2.svgRad Power Bikes
.../wp-content/uploads/2023/11/marriott.svgMarriott Bonvoy
...ntent/uploads/2023/11/new-york-times.svgThe New York Times
...ges/wp-content/uploads/2023/02/links.svgNo alt attribute provided
...s/wp-content/uploads/2023/02/qr_code.svgNo alt attribute provided
...tent/uploads/2023/02/link-in-bio-tab.svgNo alt attribute provided
...ges/wp-content/uploads/2023/02/stars.svgNo alt attribute provided
...ontent/uploads/2023/02/free-hook_qrc.pngNo alt attribute provided
.../05/[email protected]Landing page example
...s/wp-content/uploads/2023/02/checked.svgNo alt attribute provided
...s/wp-content/uploads/2023/02/checked.svgNo alt attribute provided
...s/wp-content/uploads/2023/02/checked.svgNo alt attribute provided
...-content/uploads/2022/06/link-mngt-3.svgNo alt attribute provided
...s/wp-content/uploads/2022/06/qr-code.svgNo alt attribute provided
...t/uploads/2024/04/landing-pages-icon.svgLink in bio icon
...ges/wp-content/uploads/2022/06/globe.pngNo alt attribute provided
...t/uploads/2021/11/stars-quote-widget.pngNo alt attribute provided
...ges/wp-content/uploads/2021/11/Quote.svgNo alt attribute provided
...t/uploads/2021/11/stars-quote-widget.pngNo alt attribute provided
...ges/wp-content/uploads/2021/11/Quote.svgNo alt attribute provided
...t/uploads/2021/11/stars-quote-widget.pngNo alt attribute provided
...ges/wp-content/uploads/2021/11/Quote.svgNo alt attribute provided
...t/uploads/2021/11/stars-quote-widget.pngNo alt attribute provided
...ges/wp-content/uploads/2021/11/Quote.svgNo alt attribute provided
...p-content/uploads/2021/08/bitly_logo.svgBitly Logo

Page structure

H1 heading
(Critically important)
Build stronger digital connections
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 52 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Build stronger digital connections
H2 Use our URL shortener, QR Codes, and landing pages to engage your audience and connect them to the right information. Build, edit, and track everything inside the Bitly Connections Platform.
H3 Products
H3 Features
H3 Integrations
H3 Discover more
H3 By industry
H3 By Team
H3 By Business
H3 Use Cases
H3 learn more
H3 Get inspired
H3 Find Answers
H3 What's new
H3 Sign up for a free account and put Bitly to work
H3 The Bitly Connections Platform
H3 500K
H3 256M
H3 10B
H3 800+
H3 What Bitly customers are saying
H3 Frequently asked questions
H3 More than a free link shortener
H3 Get closer to your audience and customers today
H3 More than a free link shortener Duplicate text
H3 Get closer to your audience and customers today Duplicate text
H4 Creativity with QR Codes Webinar Recap
H4 All the products you need to build brand connections, manage links and QR Codes, and connect with audiences everywhere, in a single unified platform.
H4 Products Duplicate text
H4 Features Duplicate text
H4 Why Bitly?
H4 Products Duplicate text
H4 Features Duplicate text
H4 Solutions
H4 Resources
H4 Solutions Duplicate text
H4 Company
H4 Legal
H4 Resources Duplicate text
H4 Legal Duplicate text
H4 Company Duplicate text
H5 Great connections start with a click
H5 URL Shortener
H5 QR Codes
H5 Landing Pages Link in bio icon
H5 What is a URL shortener?
H5 Benefits of a short URL
H5 What is a custom URL shortener?
H5 What is a QR Code?
H5 What can a QR Code do?
H5 What are landing pages?
H5 Why choose Bitly?
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://bitly.com/Anchor Skip Navigation
https://bitly.com/IMG-ALT Bitly Logo
https://bitly.com/Text duplicate IMG-ALT Bitly Logo
/pages/products/url-shortenerURL Shortener Customize, share and track links
/pages/products/qr-codesQR Codes Dynamic solutions to fit every business need
/pages/products/2d-barcodes2D Barcodes Add a Global Trade Number (GTIN) to QR Codes designed for packaging
/pages/products/analyticsAnalytics A central place to track and analyze performance of all short links and QR Codes
/pages/products/pagesPages Mobile-friendly, no-code landing pages
/pages/features/link-in-bioLink-in-bio Curate and track links and content for social media profiles
/pages/features/branded-linksBranded Links Customize links with your brand’s URL
/pages/features/mobile-linksMobile Links Short links for SMS messages
/pages/features/utm-linksUTM Campaigns Track links with UTM parameters
/pages/marketplace/hubspot-2Bitly Hubspot Connector
IMG-ALT Logo for Hubspot integration
/pages/marketplace/canvaBitly + Canva Integration
IMG-ALT Logo for Canva integration
/pages/marketplaceSee all integrations
https://dev.bitly.com/External Subdomain API & Documentation
https://bitly.com/pages/trustTrust Center
/pages/solutions/retailRetail
/pages/solutions/consumer-pack...Consumer Packaged Goods
/pages/solutions/hospitalityHospitality
/pages/solutions/mediaMedia & Entertainment
/pages/solutions/technologyTechnology Software & Hardware
/pages/solutions/healthcareHealthcare
/pages/solutions/insuranceInsurance
/pages/solutions/financial-ser...Financial Services
/pages/solutions/professional-...Professional Services
/pages/solutions/educationEducation
/pages/solutions/for-developersDevelopers
/pages/solutions/digital-marke...Marketing
/pages/solutions/customer-serviceCustomer Service
/pages/solutions/small-businessSmall Business
/pages/solutions/midmarketMidmarket
/pages/solutions/enterpriseEnterprise
/pages/use-case/order-confirma...Order Confirmation
/pages/use-case/surveys-and-fe...Surveys and Feedback
/pages/use-case/product-packagingProduct Packaging
/pages/use-case/print-advertisingPrint Advertising
/pages/use-case/digital-advert...Digital Advertising
/pages/use-case/content-sharingContent Sharing
https://bitly.com/pages/pricingPricing
https://bitly.com/blogBlog Get the latest trends, tips, and best practices
https://bitly.com/pages/resourcesGuides & eBooks Dig into in-depth resources and expert insights
/pages/resources/case-studiesCustomer Stories Explore success stories from Bitly customers
https://support.bitly.com/hc/e...External Subdomain Help Center
https://dev.bitly.com/External Subdomain Text duplicate Developers
https://bitly.com/pages/trustText duplicate Trust Center
/pages/resources/webinars/crea...webinar Creativity with QR Codes Webinar Recap Watch now
IMG-ALT Creativity with QR Codes Webinar Recap
https://bitly.com/a/sign_inLog in
/pages/landing/discover-enterp...Get a Quote
https://bitly.com/pages/pricingSign up Free
https://bitly.com/pages/pricingGet Started for Free
/pages/landing/discover-enterp...Text duplicate Get a Quote
https://bitly.com/Anchor Short link
https://bitly.com/Anchor QR Code
https://bitly.com/Anchor Landing page
https://bitly.com/pages/pricingUpgrade
https://bitly.com/pages/pricingText duplicate Upgrade
https://bitly.com/pages/pricingText duplicate Get Started for Free
/pages/products/url-shortenerLearn More
https://bitly.com/pages/pricingText duplicate Get Started for Free
/pages/products/qr-codesText duplicate Learn More
https://bitly.com/pages/pricingText duplicate Get Started for Free
/pages/products/pagesText duplicate Learn More
https://bitly.com/pages/pricingFind a plan that works for you
https://bitly.com/pages/pricingGet started today
https://bitly.com/pages/pricingGet Started
https://bitly.com/pages/pricingStart for free
https://bitly.com/pages/pricingText duplicate Get Started
https://bitly.com/a/sign_upText duplicate Start for free
/pages/products/url-shortenerURL Shortener
/pages/products/qr-codesQR Codes
/pages/products/2d-barcodes2D Barcodes
/pages/products/analyticsAnalytics
/pages/products/pagesPages
/pages/features/link-in-bioLink- in- bio
/pages/features/branded-linksBranded Links
/pages/features/mobile-linksMobile Links
/pages/features/utm-linksUTM Campaigns
/pages/why-bitly/integrations-apiIntegrations & API
/pages/why-bitly/enterprise-classEnterprise Class
https://bitly.com/pages/pricingText duplicate Pricing
/pages/products/url-shortenerText duplicate URL Shortener
/pages/products/qr-codesText duplicate QR Codes
/pages/products/2d-barcodesText duplicate 2D Barcodes
/pages/products/analyticsText duplicate Analytics
/pages/products/pagesText duplicate Pages
/pages/features/link-in-bioText duplicate Link- in- bio
/pages/features/branded-linksText duplicate Branded Links
/pages/features/mobile-linksText duplicate Mobile Links
/pages/features/utm-linksText duplicate UTM Campaigns
/pages/solutions/retailText duplicate Retail
/pages/solutions/consumer-pack...Text duplicate Consumer Packaged Goods
/pages/solutions/hospitalityText duplicate Hospitality
/pages/solutions/mediaText duplicate Media & Entertainment
/pages/solutions/technologyTech Software & Hardware
/pages/solutions/healthcareText duplicate Healthcare
/pages/solutions/insuranceText duplicate Insurance
/pages/solutions/financial-ser...Text duplicate Financial Services
/pages/solutions/professional-...Text duplicate Professional Services
/pages/solutions/educationText duplicate Education
https://bitly.com/blog/Blog
https://bitly.com/pages/resourcesResource Library
https://dev.bitly.com/External Subdomain Text duplicate Developers
/pages/marketplaceApps and Integrations
https://support.bitly.com/hc/e...External Subdomain Text duplicate Help Center
https://bitly.com/pages/trustText duplicate Trust Center
/pages/browser-extensionBrowser Extension
/pages/mobile-appMobile App
/pages/solutions/retailText duplicate Retail
/pages/solutions/consumer-pack...Text duplicate Consumer Packaged Goods
/pages/solutions/hospitalityText duplicate Hospitality
/pages/solutions/mediaText duplicate Media & Entertainment
/pages/solutions/technologyText duplicate Tech Software & Hardware
/pages/solutions/healthcareText duplicate Healthcare
/pages/solutions/insuranceText duplicate Insurance
/pages/solutions/financial-ser...Text duplicate Financial Services
/pages/solutions/professional-...Text duplicate Professional Services
/pages/solutions/educationText duplicate Education
https://bitly.com/pages/aboutAbout Bitly
https://bitly.com/pages/careersCareers
/pages/diversity-and-inclusionDiversity & Inclusion
https://bitly.com/pages/partnersPartners
https://bitly.com/pages/pressPress
https://bitly.com/pages/contactContact
https://bitly.com/pages/reviewsReviews
https://s17233.pcdn.co/blog/wp...New window External Subdomain Accessibility Report
https://bitly.com/pages/privacyPrivacy Policy
https://bitly.com/pages/cookiesCookie Policy
/pages/terms-of-serviceTerms of Service
/pages/acceptable-useAcceptable Use Policy
/pages/code-of-conductCode of Conduct
https://bitly.com/blog/Text duplicate Blog
https://bitly.com/pages/resourcesText duplicate Resource Library
https://dev.bitly.com/External Subdomain Text duplicate Developers
/pages/marketplaceText duplicate Apps and Integrations
https://support.bitly.com/hc/e...External Subdomain Text duplicate Help Center
https://bitly.com/pages/trustText duplicate Trust Center
/pages/browser-extensionText duplicate Browser Extension
/pages/mobile-appText duplicate Mobile App
https://bitly.com/pages/privacyText duplicate Privacy Policy
https://bitly.com/pages/cookiesText duplicate Cookie Policy
/pages/terms-of-serviceText duplicate Terms of Service
/pages/acceptable-useText duplicate Acceptable Use Policy
/pages/code-of-conductText duplicate Code of Conduct
/pages/transparency-reportTransparency Report
https://bitly.com/pages/aboutText duplicate About Bitly
https://bitly.com/pages/careersText duplicate Careers
/pages/diversity-and-inclusionNo Text
https://bitly.com/pages/partnersText duplicate Partners
https://bitly.com/pages/pressText duplicate Press
https://bitly.com/pages/contactText duplicate Contact
https://bitly.com/pages/reviewsText duplicate Reviews
https://s17233.pcdn.co/blog/wp...New window External Subdomain No Text
https://twitter.com/bitlyNew window External No Text
https://instagram.com/bitlyNew window External No Text
https://facebook.com/bitlyNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://bitly.com/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.25 seconds.
The file size of the HTML document is fine (96 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 23 Jun 2024 11:09:45 GMT
content-typetext/html; charset=utf-8
content-length98434
accept-rangesbytes
cache-controlno-cache
last-modifiedFri, 21 Jun 2024 19:27:59 GMT
set-cookie198 Characters
x-frame-optionsDENY
strict-transport-securitymax-age=31536000
via1.1 google, 1.1 google
alt-svch3=":443"; ma=2592000,h3-29=":443"; ma=2592000
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 84,305 referring domains.
This page has 9,985,518 backlinks.
This page has backlinks from 43,502 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 4068520 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Welcome to Bitly =)
# robots welcome;
# API documentation can be found at https://dev.bitly.com/
User-Agent: *
Disallow: /pages/landing$
Disallow: /pages/es$
Disallow: /pages/pt$
Disallow: /pages/it$
Disallow: /pages/de$
Disallow: /pages/fr$
Disallow: /pages/home
Disallow: /pages/thank-you
Disallow: /pages/free-plan-refresh-faqs
Disallow: /blog/*?
Disallow: /blog/?p=
Disallow: /blog/page/*/?p=
Disallow: /pages/*?preview[
Disallow: /pages/*&preview[
Disallow: /pages/*[
Disallow: /pages/*{
Disallow: /pages/*;
Sitemap: https://bitly.com/pages/sitemap_index.xml
Sitemap: https://bitly.com/blog/sitemap_index.xml

Similar sites

Search preview

bitly.com
Bitly Connections Platform | Short URLs, QR Codes, and More
Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a Link-in-bio solution.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Bitly86%Check
Bitly Connections81%Check
connect79%Check
connections77%Check
Bitly Connections Platform76%Check
QR Code74%Check
Code73%Check
Connections Platform72%Check
URL70%Check
short70%Check
Show more keywords and terms

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