Blackdiamondequipment.com.au - SEO Checker

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Overview of the SEO Check
Meta information
57% 
Page quality
39% 
Page structure
70% 
Link structure
25% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.16 s
File size
287.30 kB
Words
628
Media files
58
Number of links
276 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Black Diamond Equipment Australia | Climbing Equipment & Outdoor Gear – Black Diamond Australia
The page title should be shorter than 580 pixels. It is 908 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
At Black Diamond Equipment we design and engineer the world's best climbing, hiking, trail running equipment and apparel including trekking poles, headlamps, harnesses & more. FREE Shipping within Australia on all orders over $100.
The meta description is too long: 1455 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.blackdiamondequipment.com.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-color#111111
descriptionAt Black Diamond Equipment we design and engineer the world's best climbing, hiking, trail running equipment and apparel including trekking poles, headlamps, harnesses & more. FREE Shipping within Australia on all orders over $100.
google-site-verificationmDuAoaiTE8iy6NuZucF0ikPN1TkHxL4T6BEz6CMR-OM
shopify-digital-wallet/59924906147/digital_wallets/dialog
shopify-checkout-api-token83d2d5f9dbd86b00347ad3030e2481a3
langen
twitter:site@
twitter:cardsummary_large_image
twitter:titleBlack Diamond Equipment Australia | Climbing Equipment & Outdoor Gear
twitter:descriptionAt Black Diamond Equipment we design and engineer the world's best climbing, hiking, trail running equipment and apparel including trekking poles, headlamps, harnesses & more. FREE Shipping within Australia on all orders over $100.
og:site_nameBlack Diamond Australia
og:urlhttps://www.blackdiamondequipment.com.au/
og:titleBlack Diamond Equipment Australia | Climbing Equipment & Outdoor Gear
og:typewebsite
og:descriptionAt Black Diamond Equipment we design and engineer the world's best climbing, hiking, trail running equipment and apparel including trekking poles, headlamps, harnesses & more. FREE Shipping within Australia on all orders over $100.
og:imagehttp://www.blackdiamondequipment.com.au/cdn/shop/files/black-diamond-social-sharing-image-may-2024.jpg?v=1715760292
og:image:secure_urlhttps://www.blackdiamondequipment.com.au/cdn/shop/files/black-diamond-social-sharing-image-may-2024.jpg?v=1715760292
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
No paragraphs were detected.
This page contains 628 words. That's ok.
13.4% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: new apparel for spring
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...activity-desktop-2_300x.jpg?v=1727685751No alt attribute provided
...-81ea-cc8f70d011a1_300x.jpg?v=1727686622No alt attribute provided
...-homepage-headlamp_300x.jpg?v=1727684786No alt attribute provided
...-b86e-0239de9e4e2f_300x.jpg?v=1727684913No alt attribute provided
...alley-hero-desktop_300x.jpg?v=1727234623No alt attribute provided
...valley-hero-mobile_300x.jpg?v=1727234636No alt attribute provided
...apparel-collection_300x.jpg?v=1723616655Women's Apparel
...apparel-collection_300x.jpg?v=1723616128Men's Apparel
...dam_20200505_86144_300x.jpg?v=1715747402Footwear
...am_c_04032021_5118_300x.jpg?v=1715747452All Equipment

Page structure

H1 heading
(Critically important)
Black Diamond Australia
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Black Diamond Australia
H1 Spring is for sending
H2 Black Diamond Presents: A Weekend in the Valley
H3 Climbing Equipment
H3 Helmets
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
34 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
/collections/apparelApparel
/collections/apparel-mensMen's Apparel
/collections/apparel-mens-newNew Men's Apparel
/collections/apparel-mens-jacketsJackets
/collections/apparel-mens-topsTops
/collections/apparel-mens-pantsPants
/collections/apparel-mens-glovesGloves
/collections/apparel-mens-acce...Accessories
/collections/womens-apparelWomen's Apparel
/collections/apparel-womens-newNew Women's Apparel
/collections/apparel-womens-ja...Text duplicate Jackets
/collections/apparel-womens-topsText duplicate Tops
/collections/apparel-womens-pantsText duplicate Pants
/collections/apparel-womens-gl...Text duplicate Gloves
/collections/apparel-womens-ac...Text duplicate Accessories
/collections/footwearFootwear
/collections/footwear-approachApproach Shoes
/collections/footwear-climbingClimbing Shoes
/collections/footwear-lifestyleLifestyle Shoes
/collections/all-new-apparelNEW APPAREL FOR SPRING Shop Now
/collections/saleOUTLET: UP TO 60% OFF Shop Now
/collections/equipmentEquipment
/collections/equipment-climbClimb
/collections/equipment-climb-h...Harnesses
/collections/equipment-climb-h...Helmets
/collections/equipment-climb-r...Rock Protection
/collections/equipment-climb-q...Quickdraws & Runners
/collections/equipment-climb-c...Carabiners
/collections/equipment-climb-i...Ice & Alpine
/collections/equipment-climb-r...Ropes
/collections/equipment-climb-b...Belay
/collections/equipment-climb-g...Climbing Gloves
/collections/equipment-climb-b...Big Wall
/collections/equipment-climb-s...Text duplicate Climbing Shoes
/collections/equipment-climb-p...Climbing Packs & Bags
/collections/equipment-climb-c...Chalks & Accessories
/collections/equipment-climb-b...Bouldering Pads
/collections/equipment-lightingLighting
/collections/equipment-lightin...Headlamps
/collections/equipment-lightin...Lanterns
/collections/equipment-lightin...Text duplicate Accessories
/collections/equipment-packsPacks
/collections/equipment-packs-d...Duffels
/collections/equipment-packs-skiSki Packs
/collections/equipment-packs-r...Running Packs
/collections/equipment-packs-dayDay Packs
/collections/equipment-climb-p...Text duplicate Climbing Packs & Bags
/collections/equipment-polesPoles
/collections/equipment-poles-t...Trekking Poles
/collections/equipment-poles-skiSki Poles
/collections/equipment-poles-a...Text duplicate Accessories
/collections/equipment-skiSki
/collections/equipment-poles-skiText duplicate Ski Poles
/collections/equipment-ski-sno...Snow Gloves
/collections/equipment-ski-sno...Snow Safety
/collections/equipment-packs-skiText duplicate Ski Packs
/collections/equipment-ski-cli...Climbing Skins
/collections/equipment-ski-acc...Text duplicate Accessories
/collections/equipment-tents-s...Tents & Shelters
/pages/apparel-and-equipment-kitsBUNDLE & SAVE UP TO 25% Shop Kits
/products/distance-lt-1100-hea...NEW DISTANCE LT 1100 HEADLAMP Shop Now
/collections/experienceExperience
/About Us
/pages/about-usOur Story
/pages/sustainabilitySustainability
/pages/faqFAQ
/collectionsCollections
/pages/apparel-and-equipment-kitsBundle & Save
/collections/new-arrivalsNew Arrivals
/collections/bestsellersBestsellers
/collections/saleOutlet
/collections/experience-activi...Activities
/collections/experience-activi...Climbing
/collections/experience-activi...Hiking
/collections/experience-activi...Running
/collections/experience-activi...Skiing & Snowboarding
/collections/experienceExplore
/pages/athletesOur Athletes
/pages/weekend-in-the-valley-a...A Weekend in the Valley
/pages/hard-sends-with-seb-bouinHards Sends With Seb Bouin
/pages/stories-maria-cranor-th...Subdomain Maria Cranor, The Mentor
/pages/international-womens-da...In Conversation with Lucy Stirling
/pages/forged-for-goldForged For Gold
/pages/weekend-in-the-valley-a...WEEKEND IN THE VALLEY with Alex Honnold & Connor Herson
/pages/athletesTHE BD TEAM Meet Our Athletes
/pages/apparel-and-equipment-kitsSave With Kits
/account/loginLog in
https://www.facebook.com/black...New window External Subdomain Facebook
A-TITLE Black Diamond Australia on Facebook
https://instagram.com/blackdia...New window External Instagram
A-TITLE Black Diamond Australia on Instagram
https://www.youtube.com/user/B...New window External Subdomain YouTube
A-TITLE Black Diamond Australia on YouTube
/pages/shipping-policiesFree Express Shipping $100+
/No Text
/No Text
/collections/apparelText duplicate Apparel
/collections/apparel-mensText duplicate Men's Apparel
/collections/apparel-mens-newText duplicate New Men's Apparel
/collections/apparel-mens-jacketsText duplicate Jackets
/collections/apparel-mens-topsText duplicate Tops
/collections/apparel-mens-pantsText duplicate Pants
/collections/apparel-mens-glovesText duplicate Gloves
/collections/apparel-mens-acce...Text duplicate Accessories
/collections/womens-apparelText duplicate Women's Apparel
/collections/apparel-womens-newText duplicate New Women's Apparel
/collections/apparel-womens-ja...Text duplicate Jackets
/collections/apparel-womens-topsText duplicate Tops
/collections/apparel-womens-pantsText duplicate Pants
/collections/apparel-womens-gl...Text duplicate Gloves
/collections/apparel-womens-ac...Text duplicate Accessories
/collections/footwearText duplicate Footwear
/collections/footwear-approachText duplicate Approach Shoes
/collections/footwear-climbingText duplicate Climbing Shoes
/collections/footwear-lifestyleText duplicate Lifestyle Shoes
/collections/all-new-apparelText duplicate NEW APPAREL FOR SPRING Shop Now
/collections/saleText duplicate OUTLET: UP TO 60% OFF Shop Now
/collections/equipmentText duplicate Equipment
/collections/equipment-climbText duplicate Climb
/collections/equipment-climb-h...Text duplicate Harnesses
/collections/equipment-climb-h...Text duplicate Helmets
/collections/equipment-climb-r...Text duplicate Rock Protection
/collections/equipment-climb-q...Text duplicate Quickdraws & Runners
/collections/equipment-climb-c...Text duplicate Carabiners
/collections/equipment-climb-i...Text duplicate Ice & Alpine
/collections/equipment-climb-r...Text duplicate Ropes
/collections/equipment-climb-b...Text duplicate Belay
/collections/equipment-climb-g...Text duplicate Climbing Gloves
/collections/equipment-climb-b...Text duplicate Big Wall
/collections/equipment-climb-s...Text duplicate Climbing Shoes
/collections/equipment-climb-p...Text duplicate Climbing Packs & Bags
/collections/equipment-climb-c...Text duplicate Chalks & Accessories
/collections/equipment-climb-b...Text duplicate Bouldering Pads
/collections/equipment-lightingText duplicate Lighting
/collections/equipment-lightin...Text duplicate Headlamps
/collections/equipment-lightin...Text duplicate Lanterns
/collections/equipment-lightin...Text duplicate Accessories
/collections/equipment-packsText duplicate Packs
/collections/equipment-packs-d...Text duplicate Duffels
/collections/equipment-packs-skiText duplicate Ski Packs
/collections/equipment-packs-r...Text duplicate Running Packs
/collections/equipment-packs-dayText duplicate Day Packs
/collections/equipment-climb-p...Text duplicate Climbing Packs & Bags
/collections/equipment-polesText duplicate Poles
/collections/equipment-poles-t...Text duplicate Trekking Poles
/collections/equipment-poles-skiText duplicate Ski Poles
/collections/equipment-poles-a...Text duplicate Accessories
/collections/equipment-skiText duplicate Ski
/collections/equipment-poles-skiText duplicate Ski Poles
/collections/equipment-ski-sno...Text duplicate Snow Gloves
/collections/equipment-ski-sno...Text duplicate Snow Safety
/collections/equipment-packs-skiText duplicate Ski Packs
/collections/equipment-ski-cli...Text duplicate Climbing Skins
/collections/equipment-ski-acc...Text duplicate Accessories
/collections/equipment-tents-s...Text duplicate Tents & Shelters
/pages/apparel-and-equipment-kitsText duplicate BUNDLE & SAVE UP TO 25% Shop Kits
/products/distance-lt-1100-hea...Text duplicate NEW DISTANCE LT 1100 HEADLAMP Shop Now
/collections/experienceText duplicate Experience
/Text duplicate About Us
/pages/about-usText duplicate Our Story
/pages/sustainabilityText duplicate Sustainability
/pages/faqText duplicate FAQ
/collectionsText duplicate Collections
/pages/apparel-and-equipment-kitsText duplicate Bundle & Save
/collections/new-arrivalsText duplicate New Arrivals
/collections/bestsellersText duplicate Bestsellers
/collections/saleText duplicate Outlet
/collections/experience-activi...Text duplicate Activities
/collections/experience-activi...Text duplicate Climbing
/collections/experience-activi...Text duplicate Hiking
/collections/experience-activi...Text duplicate Running
/collections/experience-activi...Text duplicate Skiing & Snowboarding
/collections/experienceText duplicate Explore
/pages/athletesText duplicate Our Athletes
/pages/weekend-in-the-valley-a...Text duplicate A Weekend in the Valley
/pages/hard-sends-with-seb-bouinText duplicate Hards Sends With Seb Bouin
/pages/stories-maria-cranor-th...Subdomain Text duplicate Maria Cranor, The Mentor
/pages/international-womens-da...Text duplicate In Conversation with Lucy Stirling
/pages/forged-for-goldText duplicate Forged For Gold
/pages/weekend-in-the-valley-a...Text duplicate WEEKEND IN THE VALLEY with Alex Honnold & Connor Herson
/pages/athletesText duplicate THE BD TEAM Meet Our Athletes
/pages/apparel-and-equipment-kitsText duplicate Save With Kits
/accountText duplicate Log in
/searchSearch
/cartCart
/collections/experience-activi...SHOP CLIMBING GEAR
/pages/the-climbing-kitBUNDLE & SAVE
/collections/equipment-lightin...Headlamps Get the most out of each day
/collections/equipment-poles-t...TREKKING POLES Ultimate Trail Companion
/collections/equipment-climbClimbing Equipment
/collections/equipment-climb-h...Text duplicate Helmets
/products/mondo-crash-padIMG-ALT Mondo Crash Pad
/products/mondo-crash-pad?vari...No Text
/products/mondo-crash-padNew Mondo Crash Pad $679.99
/products/solution-harness-womensIMG-ALT Solution Harness - Women's
/products/solution-harness-wom...No Text
/products/solution-harness-womensNew Solution Harness - Women's $159.99
/products/solution-harness-mensIMG-ALT Solution Harness - Men's
/products/solution-harness-men...No Text
/products/solution-harness-mensNew Solution Harness - Men's $159.99
/products/mojo-chalk-bagIMG-ALT Mojo Chalk Bag
/products/mojo-chalk-bag?varia...No Text
/products/mojo-chalk-bag?varia...No Text
/products/mojo-chalk-bag?varia...No Text
/products/mojo-chalk-bagMojo Chalk Bag $25.99
/products/sewn-anchor-systemNo Text
/products/sewn-anchor-systemNew Sewn Anchor System $52.99
/products/team-chalk-potIMG-ALT Team Chalk Pot
/products/team-chalk-pot?varia...No Text
/products/team-chalk-potTeam Chalk Pot $54.99
/products/beta-light-30-backpackIMG-ALT Beta Light 30 Backpack
/products/beta-light-30-backpa...No Text
/products/beta-light-30-backpackNew Beta Light 30 Backpack $509.99
/products/stick-brush-setIMG-ALT Stick Brush Set
/products/stick-brush-setNew Stick Brush Set $89.99
/products/gym-chalk-bagIMG-ALT Gym Chalk Bag
/products/gym-chalk-bag?varian...No Text
/products/gym-chalk-bag?varian...No Text
/products/gym-chalk-bagSave 15% Gym Chalk Bag Regular price $49.99 Sale price $42.49
/products/erratic-crash-padIMG-ALT Erratic Crash Pad
/products/erratic-crash-pad?va...No Text
/products/erratic-crash-padNew Erratic Crash Pad $599.99
/products/momentum-harness-womensIMG-ALT Momentum Harness - Women's
/products/momentum-harness-wom...No Text
/products/momentum-harness-womensNew Momentum Harness - Women's $119.99
/products/momentum-harness-mensIMG-ALT Momentum Harness - Men's
/products/momentum-harness-men...No Text
/products/momentum-harness-mensNew Momentum Harness - Men's $119.99
/collections/equipment-climbSHOP NOW
/products/half-dome-helmet-bd6...IMG-ALT Half Dome Helmet
/products/half-dome-helmet-bd6...No Text
/products/half-dome-helmet-bd6...No Text
/products/half-dome-helmet-bd6...No Text
/products/half-dome-helmet-bd6...No Text
/products/half-dome-helmet-bd6...New Colours Half Dome Helmet $99.99
/products/vapor-helmetIMG-ALT Vapor Helmet
/products/vapor-helmet?variant...No Text
/products/vapor-helmet?variant...No Text
/products/vapor-helmetVapor Helmet $219.99
/products/capitan-helmet-bd620221IMG-ALT Capitan Helmet
/products/capitan-helmet-bd620...No Text
/products/capitan-helmet-bd620...No Text
/products/capitan-helmet-bd620...No Text
/products/capitan-helmet-bd620...No Text
/products/capitan-helmet-bd620221Capitan Helmet $119.99
/products/vision-helmet-mips-b...IMG-ALT Vision Helmet - Mips
/products/vision-helmet-mips-b...No Text
/products/vision-helmet-mips-b...Vision Helmet - Mips $299.99
/products/vision-helmet-bd620217IMG-ALT Vision Helmet
/products/vision-helmet-bd6202...No Text
/products/vision-helmet-bd6202...No Text
/products/vision-helmet-bd6202...No Text
/products/vision-helmet-bd620217Vision Helmet $179.99
/products/vector-helmet-bd620213No Text
/products/vector-helmet-bd6202...No Text
/products/vector-helmet-bd620213Vector Helmet $159.99
/products/half-dome-helmet-pas...No Text
/products/half-dome-helmet-pas...No Text
/products/half-dome-helmet-pas...bestseller Half Dome Helmet- Past Season $99.99
/products/vision-helmet-past-s...No Text
/products/vision-helmet-past-s...No Text
/products/vision-helmet-past-s...Save 20% Vision Helmet - Past Season Regular price $179.99 Sale price $143.99
/collections/equipment-climb-h...Text duplicate SHOP NOW
/pages/weekend-in-the-valley-a...WATCH NOW
/collections/womens-apparelText duplicate Women's Apparel
IMG-ALT Women's Apparel
/collections/apparel-mensText duplicate Men's Apparel
IMG-ALT Men's Apparel
/collections/footwearText duplicate Footwear
IMG-ALT Footwear
/collections/equipmentAll Equipment
IMG-ALT All Equipment
/pages/contactContact Us
/pages/shipping-policiesShipping
/pages/returnsReturns
/pages/faqFAQs
/pages/size-guideSize Guide
/pages/warrantyWarranty
/pages/product-recallsProduct Recall
/pages/payment-typesPayment Types
/pages/about-usText duplicate About Us
/pages/sustainabilityText duplicate Sustainability
/pages/store-locatorDealer Locator
https://www.facebook.com/black...New window External Subdomain Text duplicate Facebook
A-TITLE Black Diamond Australia on Facebook
https://instagram.com/blackdia...New window External Text duplicate Instagram
A-TITLE Black Diamond Australia on Instagram
https://www.youtube.com/user/B...New window External Subdomain Text duplicate YouTube
A-TITLE Black Diamond Australia on YouTube
/pages/privacy-policyPrivacy Policy
/pages/terms-and-conditionsTerms and Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.blackdiamondequipment.com.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.16 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (287 kB).

HTTP Response Header

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External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 39 referring domains.
This page has 224 backlinks.
This page has backlinks from 39 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
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Disallow: /*/collections/*sort_by*
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www.blackdiamondequipment.com.au
Black Diamond Equipment Australia | Climbing Equipment & Outdoo...
At Black Diamond Equipment we design and engineer the world's best climbing, hiking, trail running equipment and apparel including trekking poles, headlamps, harnesses & more. FREE Shipping within Australia on all orders over $100.

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KeywordResultRecheck
Black95%Check
Diamond95%Check
Black Diamond95%Check
Black Diamond Equipment90%Check
Black Diamond Australia89%Check
Black Diamond Equipment Australia87%Check
Gear Black Diamond Australia79%Check
Equipment77%Check
Australia73%Check
Climbing Equipment70%Check
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