Blackwells.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
83% 
Page structure
58% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
108.20 kB
Words
943
Media files
46
Number of links
192 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Blackwell's, books for life and for learning Blackwell's
The length of the page title is perfect. (475 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Trading since 1879, Blackwell of Oxford is the largest academic and specialist bookseller in the UK. Fast dispatch, carefully packaged, worldwide delivery.
The length of the meta description is perfect. (948 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://blackwells.co.uk/bookshop/home
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
google-site-verificationYjLUvekD3n5k0srCQe3LBW2gn2Oy2F1f3tixKu-g_J8
msvalidate.0181D33D3450EDC1F870100EB853F0CE86
facebook-domain-verificationu9xglfmfpjvnnk2imvyza2jdpdh7pd
apple-mobile-web-app-titleBlackwell's
application-nameBlackwell's
msapplication-TileColor#002d62
msapplication-TileImage/resources/images/favicons/mstile-144x144.png
theme-color#002d62
descriptionTrading since 1879, Blackwell of Oxford is the largest academic and specialist bookseller in the UK. Fast dispatch, carefully packaged, worldwide delivery.
keywordsbooks,free,delivery,worldwide,book,offers,bestsellers,coming soon, oxford, pre-order, antiquarian
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 943 words. That's ok.
19.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/resources/images/logo.pngBlackwells
...ources/images/favicons/favicon-48x48.pngBlackwells Logo, Is a Capital white B over a dark blue background
...rces/images/navbook/9780713994124_3D.jpgThe Price of Victory
...s/curators/curator1_large.jpg?v=21.20.18Blackwell's Oxford window with Christmas books displayed
.../curators/curator1_small1.jpg?v=21.20.18Advernt Calendar
.../curators/curator1_small2.jpg?v=21.20.18The Atlas of Christmas
.../images/booksellers/zoolVerjee_42x42.jpgZool Verjee
...s/curators/curator2_large.jpg?v=21.20.186 book covers all tiled together
.../curators/curator2_small1.jpg?v=21.20.18The Glass Maker
.../curators/curator2_small2.jpg?v=21.20.18Blenheim
...s/images/booksellers/euanHirst_42x42.jpgEuan Hirst
/jacket/200x200/9780349442259.jpgThe Striker
/jacket/200x200/9781399957090.jpg80,000 Hours
/jacket/200x200/9781526669780.jpgThe Condiment Book
/jacket/200x200/9781399721523.jpgSpectacular: A Caraval Novella
/jacket/200x200/9780571365470.jpgIntermezzo
/jacket/200x200/9781035060818.jpgThe Courting of Bristol Keats
/jacket/200x200/9781035044498.jpgSizzle & Drizzle
/jacket/200x200/9781846276033.jpgThe Vegetarian
/jacket/200x200/9781405963404.jpgPucking Around
/jacket/200x200/2100000293452.jpgEighteen
/jacket/200x200/9781399741941.jpgReturn to Caraval Boxset
/jacket/200x200/9781398725003.jpgMagnolia Parks
/jacket/200x200/9781398725010.jpgMagnolia Parks - The Long Way Home
/jacket/200x200/9781529399325.jpgA Curse for True Love
/jacket/200x200/9781398725027.jpgMagnolia Parks - Into the Dark
/jacket/200x200/9781398721746.jpgInto the Dark
/jacket/200x200/9780008687632.jpgIgnite Me
/jacket/200x200/9781529381009.jpgThe Ballad of Never After
/jacket/200x200/9780702318269.jpgTom Gates Advent Calendar Book Collection
/jacket/200x200/9781529380941.jpgOnce Upon a Broken Heart
/jacket/200x200/9781398717220.jpgThe Long Way Home
/jacket/200x200/9781398717206.jpgMagnolia Parks
/jacket/200x200/9781399820295.jpgHalf-Arse Human
/jacket/200x200/9781398717213.jpgDaisy Haites
...s/curators/curator3_large.jpg?v=21.20.18Crafting books, tools and materials
.../curators/curator3_small1.jpg?v=21.20.18Snippets
.../curators/curator3_small2.jpg?v=21.20.18Making a Living
...rs/charlotteStaffer_42x42.jpg?v=21.20.18Charlotte Staffer
...s/curators/curator4_large.jpg?v=21.20.18Books fanned in rows of shelves
.../curators/curator4_small1.jpg?v=21.20.18Frogs Day Out
.../curators/curator4_small2.jpg?v=21.20.18Tidemagic
...lers/immiHargreaves_42x42.jpg?v=21.20.18Immi Hargreaves
/resources/images/kitschies-logo.gifKitschies
/resources/images/logos/x.svgX
/resources/images/bw-footer.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Christmas 2024
H2 New & Forthcoming
H2 The Kitschies Award 2024
H2 Blackwell's Bestsellers
H2 Seriously Good
H2 Arts & Crafts
H2 Best of Children's
H2 Browse
H3 Subscription sent
H4 The Striker
H4 80,000 Hours
H4 The Condiment Book
H4 Spectacular: A Caraval Novella
H4 Intermezzo
H4 The Courting of Bristol Keats
H4 Sizzle & Drizzle
H4 The Vegetarian
H4 Pucking Around
H4 Eighteen
H4 Return to Caraval Boxset
H4 Magnolia Parks
H4 Magnolia Parks - The Long Way H...
H4 A Curse for True Love
H4 Magnolia Parks - Into the Dark
H4 Into the Dark
H4 Ignite Me
H4 The Ballad of Never After
H4 Tom Gates Advent Calendar Book ...
H4 Once Upon a Broken Heart
H4 The Long Way Home
H4 Magnolia Parks Duplicate text
H4 Half-Arse Human
H4 Daisy Haites
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 16 external links on this page.
LinkAttributesAnchor text
/bookshop/homeAnchor Skip your Account's links
/bookshop/loginLogin
https://blackwells.zendesk.com...External Subdomain Help
/bookshop/currency/AUDA$ AUD Australian Dollar
/bookshop/currency/CADC$ CAD Canadian Dollar
/bookshop/currency/CHFSFr CHF Swiss Franc
/bookshop/currency/DKKKr DKK Danish Krone
/bookshop/currency/EUR€ EUR Euro
/bookshop/currency/GBP£ GBP British Pound
/bookshop/currency/JPY¥ JPY Japanese Yen
/bookshop/currency/NZDNZ$ NZD New Zealand Dollar
/bookshop/currency/NOKKr NOK Norwegian Krone
/bookshop/currency/SEKKR SEK Swedish Krona
/bookshop/currency/USD$ USD US Dollar
/bookshop/currency/HKDHK$ HKD Hong Kong Dollar
/bookshop/currency/SGDS$ SGD Singapore Dollar
/bookshop/IMG-ALT Blackwells
/bookshop/IMG-ALT Blackwells Logo, Is a Capital white B over a dark blue background
/bookshop/search/Advanced search options
/bookshop/basket0 items 0,00€
/bookshop/basketView basket
/bookshop/basketText duplicate View basket
/bookshop/homeAnchor Skip Navigation and go to main content
/bookshop/bestsellersBestsellers
/bookshop/category/_topBooks
/bookshop/bestsellersText duplicate Bestsellers
/bookshop/product/978071399412...IMG-ALT The Price of Victory
/bookshop/shopping_cart.jsp?ac...Buy book
/bookshop/category/_artanddesign/Art and Design
/bookshop/category/_biography/Biography
/bookshop/category/_business/Business, Economics and Law
/bookshop/category/_childrens/Children's
/bookshop/category/_computing/Computing
/bookshop/category/_crime/Crime and Thrillers
/bookshop/category/_education/Education
/bookshop/category/_fiction/Fiction
/bookshop/category/_foodanddrink/Food and Drink
/bookshop/category/_graphicnov...Graphic Novels
/bookshop/category/_health/Health and Wellbeing
/bookshop/category/_history/History
/bookshop/category/_homeandgar...Home and Garden
/bookshop/category/_languages/Languages and Reference
/bookshop/category/_medical/Medical and Nursing
/bookshop/category/_music/Music
/bookshop/category/_philosophy/Philosophy and Religion
/bookshop/category/_politics/Politics
/bookshop/category/_science/Science and Nature
/bookshop/category/_sf/SF, Fantasy & Horror
/bookshop/category/_socsci/Social Sciences
/bookshop/category/_sports/Sports and Hobbies
/bookshop/category/_stage/Stage and Screen
/bookshop/category/_stationery...Stationery and Gift
/bookshop/category/_technology/Technology and Transport
/bookshop/category/_teenandya/Teen and YA
/bookshop/category/_travel/Travel
/bookshop/collection/Signed/-1...Signed
/bookshop/collection/Trending/...Trending
/rarebooksNew window Rare
/bookshop/ChristmasGifts
/bookshop/GamesGames
/bookshop/businessBusinesses
/bookshop/shopsOur Shops
/bookshop/events/Events
/bookshop/bestsellersText duplicate Bestsellers
/bookshop/category/_topText duplicate Books
/bookshop/collection/Signed/-1...Text duplicate Signed
/bookshop/collection/Trending/...Text duplicate Trending
/rarebooksText duplicate Rare
/bookshop/ChristmasText duplicate Gifts
/bookshop/GamesText duplicate Games
/bookshop/businessText duplicate Businesses
/bookshop/shopsText duplicate Our Shops
/bookshop/shopsShops
/bookshop/events/Text duplicate Events
/bookshop/loginText duplicate Login
/bookshop/Christmas?utm_source...IMG-ALT Blackwell's Oxford window with Christmas books displayed
/bookshop/Christmas?utm_source...Christmas 2024
/bookshop/Christmas?utm_source...Discover Christmas 2024
/bookshop/collection/The-Books...IMG-ALT 6 book covers all tiled together
/bookshop/collection/The-Books...New & Forthcoming
/bookshop/collection/The-Books...View collection
/bookshop/editorial/Kitschies?...The Kitschies Award 2024 The Kitschies announce their final shortlist, showcasing an exciting mix of titles in a fitting farewell to SF/F's most eclectic awa...
/bookshop/product/The-Striker-...IMG-ALT The Striker
/bookshop/product/The-Striker-...Text duplicate The Striker
/bookshop/shopping_cart.jsp?ac...Add to basket
/bookshop/product/80000-Hours-...IMG-ALT 80,000 Hours
/bookshop/product/80000-Hours-...Text duplicate 80,000 Hours
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/The-Condimen...IMG-ALT The Condiment Book
/bookshop/product/The-Condimen...Text duplicate The Condiment Book
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/Spectacular-...IMG-ALT Spectacular: A Caraval Novella
/bookshop/product/Spectacular-...Text duplicate Spectacular: A Caraval Novella
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/Intermezzo-b...IMG-ALT Intermezzo
/bookshop/product/Intermezzo-b...Text duplicate Intermezzo
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/The-Courting...IMG-ALT The Courting of Bristol Keats
/bookshop/product/The-Courting...Text duplicate The Courting of Bristol Keats
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/Sizzle--Driz...IMG-ALT Sizzle & Drizzle
/bookshop/product/Sizzle--Driz...Text duplicate Sizzle & Drizzle
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/The-Vegetari...IMG-ALT The Vegetarian
/bookshop/product/The-Vegetari...Text duplicate The Vegetarian
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/Pucking-Arou...IMG-ALT Pucking Around
/bookshop/product/Pucking-Arou...Text duplicate Pucking Around
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/Eighteen-by-...IMG-ALT Eighteen
/bookshop/product/Eighteen-by-...Text duplicate Eighteen
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/Return-to-Ca...IMG-ALT Return to Caraval Boxset
/bookshop/product/Return-to-Ca...Text duplicate Return to Caraval Boxset
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/Magnolia-Par...IMG-ALT Magnolia Parks
/bookshop/product/Magnolia-Par...Text duplicate Magnolia Parks
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/Magnolia-Par...IMG-ALT Magnolia Parks - The Long Way Home
/bookshop/product/Magnolia-Par...Magnolia Parks - The Long Way H...
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/A-Curse-for-...IMG-ALT A Curse for True Love
/bookshop/product/A-Curse-for-...Text duplicate A Curse for True Love
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/Magnolia-Par...IMG-ALT Magnolia Parks - Into the Dark
/bookshop/product/Magnolia-Par...Text duplicate Magnolia Parks - Into the Dark
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/Into-the-Dar...IMG-ALT Into the Dark
/bookshop/product/Into-the-Dar...Text duplicate Into the Dark
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/Ignite-Me-by...IMG-ALT Ignite Me
/bookshop/product/Ignite-Me-by...Text duplicate Ignite Me
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/The-Ballad-o...IMG-ALT The Ballad of Never After
/bookshop/product/The-Ballad-o...Text duplicate The Ballad of Never After
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/Tom-Gates-Ad...IMG-ALT Tom Gates Advent Calendar Book Collection
/bookshop/product/Tom-Gates-Ad...Tom Gates Advent Calendar Book ...
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/Once-Upon-a-...IMG-ALT Once Upon a Broken Heart
/bookshop/product/Once-Upon-a-...Text duplicate Once Upon a Broken Heart
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/The-Long-Way...IMG-ALT The Long Way Home
/bookshop/product/The-Long-Way...Text duplicate The Long Way Home
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/Magnolia-Par...Text duplicate IMG-ALT Magnolia Parks
/bookshop/product/Magnolia-Par...Text duplicate Magnolia Parks
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/Half-Arse-Hu...IMG-ALT Half-Arse Human
/bookshop/product/Half-Arse-Hu...Text duplicate Half-Arse Human
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/product/Daisy-Haites...IMG-ALT Daisy Haites
/bookshop/product/Daisy-Haites...Text duplicate Daisy Haites
/bookshop/shopping_cart.jsp?ac...Text duplicate Add to basket
/bookshop/collection/Seriously...Seriously Good The very best non fiction hot off the press. View collection
/bookshop/collection/Arts-Craf...IMG-ALT Crafting books, tools and materials
/bookshop/collection/Arts-Craf...Text duplicate View collection
/bookshop/collection/The-best-...IMG-ALT Books fanned in rows of shelves
/bookshop/collection/The-best-...Text duplicate View collection
/bookshop/bestsellersText duplicate Bestsellers
/bookshop/category/_topText duplicate Books
/bookshop/collection/Signed/-1...Text duplicate Signed
/bookshop/collection/Trending/...Text duplicate Trending
/rarebooksText duplicate Rare
/bookshop/ChristmasText duplicate Gifts
/bookshop/GamesText duplicate Games
/bookshop/businessText duplicate Businesses
/bookshop/shopsText duplicate Our Shops
/bookshop/aboutDiscover Blackwell's
https://blackwells.zendesk.com...External Subdomain Careers at Blackwell's
https://affiliates.blackwells....External Subdomain Affiliates
/bookshop/businessText duplicate Businesses
/bookshop/StudentsStudents
https://blackwells.zendesk.com...External Subdomain Text duplicate Help
/bookshop/editorial/company-st...Company Statements
/bookshop/editorial/slavery-st...Modern Slavery Statement
https://blackwells.zendesk.com...External Subdomain Complaint Process
https://blackwells.zendesk.com...External Subdomain Contact Us
https://blackwells.zendesk.com...External Subdomain Delivery Information
https://blackwells.zendesk.com...New window External Subdomain Reserve & Collect
/bookshop/shopsText duplicate Our Shops
/rarebooksNew window Rare Books
/bookshop/mappingMapping Service
/bookshop/readinglists/schooll...Edinburgh Schools
/bookshop/collection/Blackwell...Blackwell's Gift Cards
/bookshop/collection/National-...Book Tokens
/bookshop/editorial/KitschiesIMG-ALT Kitschies
A-TITLE The Kitschies
https://www.facebook.com/black...New window External Subdomain Facebook
https://twitter.com/blackwellb...New window External X
IMG-ALT X
https://www.youtube.com/user/B...New window External Subdomain YouTube
https://www.instagram.com/blac...New window External Subdomain Instagram
/bookshop/currency/AUDText duplicate A$ AUD Australian Dollar
/bookshop/currency/CADText duplicate C$ CAD Canadian Dollar
/bookshop/currency/CHFText duplicate SFr CHF Swiss Franc
/bookshop/currency/DKKText duplicate Kr DKK Danish Krone
/bookshop/currency/EURText duplicate € EUR Euro
/bookshop/currency/GBPText duplicate £ GBP British Pound
/bookshop/currency/JPYText duplicate ¥ JPY Japanese Yen
/bookshop/currency/NZDText duplicate NZ$ NZD New Zealand Dollar
/bookshop/currency/NOKText duplicate Kr NOK Norwegian Krone
/bookshop/currency/SEKText duplicate KR SEK Swedish Krona
/bookshop/currency/USDText duplicate $ USD US Dollar
/bookshop/currency/HKDText duplicate HK$ HKD Hong Kong Dollar
/bookshop/currency/SGDText duplicate S$ SGD Singapore Dollar
https://blackwells.zendesk.com...New window External Subdomain Waterstones Booksellers Ltd
https://blackwells.zendesk.com...New window External Subdomain Cookies
https://blackwells.zendesk.com...New window External Subdomain Terms & Conditions
https://blackwells.zendesk.com...New window External Subdomain Privacy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://blackwells.co.uk/bookshop/home"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (108 kB).

HTTP Response Header

NameValue
dateTue, 05 Nov 2024 10:39:41 GMT
content-typetext/html;charset=UTF-8
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
cache-controlno-cache, no-store, max-age=0, must-revalidate
pragmano-cache
expires0
strict-transport-securitymax-age=31536000 ; includeSubDomains
content-languageen
varyAccept-Encoding,User-Agent
set-cookie123 Characters
x-clacks-overheadGNU Terry Pratchett
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8ddc38a9dbd4d9d8-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 383 referring domains.
This page has 1,383 backlinks.
This page has backlinks from 308 different ip addresses.

Robots.txt

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Disallow: /bookshop/api/shoppingbasket/
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Blackwell's, books for life and for learning Blackwell's
Trading since 1879, Blackwell of Oxford is the largest academic and specialist bookseller in the UK. Fast dispatch, carefully packaged, worldwide delivery.

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KeywordResultRecheck
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Blackwell74%Check
Books67%Check
Rare Books51%Check
Bookseller48%Check
Delivery46%Check
CAD46%Check
Caraval44%Check
Art44%Check
Long Way44%Check

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