brandwatch.com | Website SEO Review

Response time

0.61 s

File size

990.50 kB

Words

1139

Media files

51

Number of links

118 internal / 14 external

Meta specifications 77% achieved

Title

(Critically important)

Brandwatch

The page title is too short. (108 pixels of 580 max pixel length) Optimize title

The page title is only one word.

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world.

The length of the meta description is perfect. (808 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.brandwatch.com/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-us

Server location: United States of America

The following language is defined by HTML: en-us

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

Language for link pointing to page itself inaccurate

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1.0
format-detection	telephone=no
robots	max-image-preview:large
generator	WordPress 6.6.1
msapplication-TileImage	https://s14415.pcdn.co/wp-content/uploads/2020/04/cropped-wp-admin-favicon.png
google-site-verification	4FEhOc2pUoILJymLfOMd_zXW5cKwcR0angedYl2OdCM
msvalidate.01	E76B6A30EB31D218A9C68C6546F3F5B7
ahrefs-site-verification	428039586315b6e9bd7dab003e5b572a0c8022f56eaee0867bfcbadf120e5329
facebook-domain-verification	oayodt06w0iqxihe62br6j07fgwu7z
description	Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world.
lang	en-us
twitter:card	summary_large_image
twitter:site	@brandwatch
twitter:title	Brandwatch \| The social suite of the future
twitter:description	Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world.
twitter:image	https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/social-meta/default-en.png
og:url	https://www.brandwatch.com/
og:title	Brandwatch \| The social suite of the future
og:description	Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world.
og:image	https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/social-meta/default-en.png
og:locale	en_EN
og:type	website
og:site_name	Brandwatch
X-UA-Compatible	IE=edge,chrome=1

Page quality 65% achieved

Content

(Critically important)

Placeholders texts or images were found.

Filler text: Lorem ipsum dolor sit amet consectetur adipisicing elit Explore Indust...

There are 3 text duplicates on this page:

Duplicate: How is the conversation around hospitality and travel changing over ti...

This page contains 1139 words. That's ok.

31.3% of the text are stop words.

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

21 paragraphs were found on this page.

The text content is perfect.

The average number of words per sentence of 17.31 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

The file size of the HTML document is very large (990.5 kB).

A viewport "width=device-width, initial-scale=1.0" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

Some tags are too long. With 75 characters this one is longer than 70 characters:
"engage customers and prospects with one social inbox for all your networks."

Strong and Bold Tags

Image SEO

(Somewhat important)

1 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
...watch.com/assets/img/icons/closeicon.svg	No alt attribute provided
...m/assets/img/icons/chevron-down-icon.svg	chevron
...m/assets/img/icons/chevron-down-icon.svg	chevron
...m/assets/img/icons/chevron-down-icon.svg	chevron
...m/assets/img/icons/chevron-down-icon.svg	chevron
...atch.com/assets/img/icons/arrow-icon.svg	chevron
...m/assets/img/icons/chevron-down-icon.svg	chevron
.../assets/img/icons/chevron-down-white.svg	chevron
...e/hero/brandwatch-bcr-new.png&width=1024	Brandwatch image
...e/hero/brandwatch-smm-new.png&width=1024	Brandwatch image
.../brandwatch-influence-new.png&width=1024	Brandwatch image
...uct-deep-research--mobile.png&width=1024	Brandwatch image
...onitor-your-brand--mobile.png&width=1024	Brandwatch image
...e-winning-content--mobile.png&width=1024	Brandwatch image
...inal/engage-with-consumers-2-updated.svg	Brandwatch image
...ge-with-consumers--mobile.png&width=1024	Brandwatch image
...uct-deep-research--mobile.png&width=1024	Brandwatch image
...onitor-your-brand--mobile.png&width=1024	Brandwatch image
...e-winning-content--mobile.png&width=1024	Brandwatch image
...inal/engage-with-consumers-2-updated.svg	Brandwatch image
...ge-with-consumers--mobile.png&width=1024	Brandwatch image
...atch.com/assets/svg/virgin-logo--dot.svg	Brandwatch image
...tch.com/assets/svg/oneplus-logo--dot.svg	Brandwatch image
...watch.com/assets/svg/metia-logo--dot.svg	Brandwatch image
...watch.com/assets/svg/bimbo-logo--dot.svg	Brandwatch image

Page structure 71% achieved

H1 heading

(Critically important)

Understand and engage at the speed of social

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

The structure of headings is missing one or more levels. Do not skip heading levels.

There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	Understand and engage at the speed of social
H2	Consumer Intelligence
H2	Social Media Management
H2	Influencer Marketing
H2	A complementary suite of specialized, best in class tools
H2	React to the trends that matter
H2	Collaborate on data-driven content
H2	Shield your brand from threats
H2	Manage all channels with ease
H2	Get better results and ROI
H2	Better audience engagement
H2	Take the lead
H2	Double the ROI
H2	Turn crisis into opportunity
H2	“My favourite thing about Brandwatch is the ability to really customize the data. We’re able to customize what we’re looking for and the audiences we’re speaking to.”
H2	A solution that fits
H2	The #1 trusted enterprise solution
H2	Book a meeting to get started
H2	We value your privacy
H2	Falcon.io is now part of Brandwatch. You're in the right place!
H2	Paladin is now Influence. You're in the right place!
H3	Use Cases
H3	Industries
H3	Roles
H4	Conduct deep research
H4	Monitor your brand
H4	Create winning content
H4	Engage with consumers
H6	Trusted by thousands of the world’s biggest brands

Link structure 77% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some anchor texts are used more than once.

The number of internal links is ok.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are 14 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
/reports/hospitality-consumer-...	Subdomain	Get the report
/brandwatch-academy/	Subdomain	· Brandwatch Academy
/p/forrester-2020-social-liste...	Subdomain	Forrester Wave
/company/careers/	Subdomain	Careers
/contact/	Subdomain	Contact
/customer-support/	Subdomain	Support
https://www.brandwatch.com/		No Text
/datanetworks/	Subdomain	Data and network coverage Understand and be understood across all key platforms
/products/iris-ai/	Subdomain	Iris AI Work smarter with our cutting-edge AI
/services/	Subdomain	Services Leverage our expert analysts across social and traditional media
/datanetworks/	Subdomain	Data and network coverage
/products/iris-ai/	Subdomain	Iris AI
/services/	Subdomain	Services
https://www.brandwatch.com/suite/	Subdomain	Our Suite
/suite/consumer-intelligence/	Subdomain	Consumer Intelligence Understand your customers
/suite/social-media-management/	Subdomain	Social Media Management Engage your customers
/products/influence/	Subdomain	Influencer Marketing Reach a wider audience
/suite/strategic-partnership/	Subdomain	Media Intelligence & Insights Solutions for global enterprises
/use-cases/	Subdomain	By Use Case
/use-cases/market-research/	Subdomain	Market Research
/use-cases/brand-management/	Subdomain	Brand Management
/use-cases/crisis-management/	Subdomain	Crisis Management
/use-cases/stakeholder-managem...	Subdomain	Stakeholder Management
/use-cases/social-media-manage...	Subdomain	Social Media Management
/use-cases/content-marketing/	Subdomain	Content Marketing
/use-cases/influencer-marketing/	Subdomain	Influencer Marketing
/use-cases/customer-care/	Subdomain	Customer Care
/industries/	Subdomain	By Industry
/industries/agencies/	Subdomain	Agencies
/industries/financial-services/	Subdomain	Financial Services
/industries/media-and-entertai...	Subdomain	Media and Entertainment
/industries/health-pharma/	Subdomain	Pharma & Healthcare
/industries/retail/	Subdomain	Retail
/industries/cpg/	Subdomain	CPG
/industries/technology/	Subdomain	Technology
/industries/education/	Subdomain	Education
https://www.brandwatch.com/roles/	Subdomain	By Role
/roles/for-market-researchers/	Subdomain	Market Researchers
/roles/for-marketers/	Subdomain	Marketers
/roles/for-social-media-managers/	Subdomain	Social Media Managers
/roles/for-analysts/	Subdomain	Analysts
/roles/for-agencies/	Subdomain Text duplicate	Agencies
/roles/for-content-marketers/	Subdomain	Content Marketers
/use-cases/	Subdomain Text duplicate	By Use Case
/industries/	Subdomain Text duplicate	By Industry
https://www.brandwatch.com/roles/	Subdomain Text duplicate	By Role
https://www.brandwatch.com/plans/	Subdomain	Plans
https://www.brandwatch.com/blog/	Subdomain	Blog Latest data stories and insights
/events/	Subdomain	Events Meet us in person or virtually
/webinars/	Subdomain	Webinars Live expert advice
/reports/	Subdomain	Reports
/case-studies/	Subdomain	Case Studies
/guides/	Subdomain	Guides
https://academy.brandwatch.com/	External Subdomain	Brandwatch Academy Certification and upskilling
/p/brandwatch-bulletin/	Subdomain	The Brandwatch Bulletin
/reports/hospitality-consumer-...	Subdomain Text duplicate	Get the report
https://my.brandwatch.com/	External Subdomain	Consumer Intelligence Brandwatch Consumer Research
https://app.falcon.io/	External Subdomain	Social Media Management Formerly the Falcon suite
https://home.influence.brandwa...	External Subdomain	Influence Formerly Paladin
/reports/hospitality-consumer-...	Subdomain Text duplicate	Get the report
https://www.brandwatch.com/demo/	Subdomain	Get started IMG-ALT chevron
https://my.brandwatch.com/	New window External Subdomain Text duplicate	Consumer Intelligence Brandwatch Consumer Research
https://app.falcon.io/	New window External Subdomain Text duplicate	Social Media Management Formerly the Falcon suite
https://home.influence.brandwa...	New window External Subdomain Text duplicate	Influence Formerly Paladin
https://www.brandwatch.com/demo/	Subdomain Text duplicate	Get started
https://www.brandwatch.com/demo/	Subdomain Text duplicate	Get started
https://www.brandwatch.com/suite/	Subdomain	Explore our suite
/suite/consumer-intelligence/	Subdomain	Consumer Intelligence Understand your consumers, your brand, and your market. Explore IMG-ALT Brandwatch image
/suite/social-media-management/	Subdomain	Social Media Management Engage with consumers across social platforms and grow your brand. Explore IMG-ALT Brandwatch image
/products/influence/	Subdomain	Influencer Marketing Discover influencers and manage campaigns with our end-to-end solution. Explore IMG-ALT Brandwatch image
https://www.brandwatch.com/demo/	Subdomain Text duplicate	Get started
https://www.brandwatch.com/demo/	Subdomain Text duplicate	Get started
https://www.brandwatch.com/demo/	Subdomain Text duplicate	Get started
https://www.brandwatch.com/demo/	Subdomain Text duplicate	Get started
https://www.brandwatch.com/demo/	Subdomain Text duplicate	Get started
/case-studies/virgin-holidays-...	Subdomain	Better audience engagement Virgin Holidays brought award-winning innovative content discovery to the travel industry to achieve excellent readership results.... IMG-ALT Brandwatch image
/case-studies/oneplus/view/	Subdomain	Take the lead OnePlus use Brandwatch to add context to their social insights and become the #1 premium smartphone in their market Read More IMG-ALT Brandwatch image
/case-studies/metia/view/	Subdomain	Double the ROI Metia achieved a 22% higher click-through rate on its Twitter ads, a 59% higher landing rate on its webpage, and a 144% higher conversion rate... IMG-ALT Brandwatch image
/case-studies/bimbo/view/	Subdomain	Turn crisis into opportunity Bimbo took a crisis and turned it into a business opportunity that saw a social campaign generate $580,000 in sales. Read More IMG-ALT Brandwatch image
https://www.brandwatch.com/demo/	Subdomain Text duplicate	Get started
/use-cases/	Subdomain	Use Cases Lorem ipsum dolor sit amet consectetur adipisicing elit. Explore
/industries/	Subdomain	Industries Lorem ipsum dolor sit amet consectetur adipisicing elit. Explore
https://www.brandwatch.com/roles/	Subdomain	Roles Lorem ipsum dolor sit amet consectetur adipisicing elit. Explore
/p/forrester-2020-social-liste...	Subdomain	Read the Forrester Wave
https://www.brandwatch.com/demo/	Subdomain	Book a meeting to get started Speak to an expert to find out how Brandwatch will change the way you work. Get started IMG-ALT Brandwatch image
/suite/consumer-intelligence	Subdomain	Consumer Intelligence
/suite/social-media-management	Subdomain Text duplicate	Social Media Management
/products/influence/	Subdomain Text duplicate	Influencer Marketing
/suite/strategic-partnership/	Subdomain	Media Intelligence & Insights
/products/apis/	Subdomain	APIs
https://www.brandwatch.com/blog/	Subdomain	Blog
/events/	Subdomain	Events
/webinars/	Subdomain	Webinars
/reports/	Subdomain Text duplicate	Reports
/case-studies/	Subdomain Text duplicate	Case Studies
/guides/	Subdomain Text duplicate	Guides
https://academy.brandwatch.com/	External Subdomain	Brandwatch Academy
/company/about/	Subdomain	About Us
/company/careers/	Subdomain Text duplicate	Careers
/contact/	Subdomain	Contact Us
https://www.brandwatch.com/press/	Subdomain	Press
/partnerships/	Subdomain	Partnerships
/company/environmental-commitm...	Subdomain	Environmental Commitment
/press/awards/	Subdomain	Awards
https://www.brandwatch.com/legal/	Subdomain	Legal Hub
/legal/user-privacy-policy/	Subdomain	User Privacy Statement
/legal/author-privacy-policy/	Subdomain	Author Privacy Statement
/legal/terms-and-conditions/	Subdomain	Terms & Conditions
/legal/information-security/	Subdomain	Information Security
/legal/gender-pay-gap-report/	Subdomain	Gender Pay Gap Report
/wp-content/themes/brandwatch/...	Subdomain	Modern Slavery Act Statement
/p/legal-data-subject-access-r...	Subdomain	Do Not Sell My Personal Data
/customer-support/	Subdomain	Customer Support
/help-center/	Subdomain	Help Center
https://status.brandwatch.com/	External Subdomain	Platform Status
/p/brandwatch-bulletin/	Subdomain	Sign up
https://www.brandwatch.com/	Anchor	English
https://www.brandwatch.com/de/	Subdomain	Deutsch
https://www.brandwatch.com/	Subdomain Text duplicate	English
https://www.brandwatch.com/es/	Subdomain	Español
https://www.brandwatch.com/fr/	Subdomain	Français
/p/italy/	Subdomain	Italiano
https://www.twitter.com/brandw...	New window External Subdomain	No Text
https://www.facebook.com/Brand...	New window External Subdomain	No Text
https://www.linkedin.com/compa...	New window External Subdomain	No Text
https://www.instagram.com/bran...	New window External Subdomain	No Text
https://www.youtube.com/c/Bran...	New window External Subdomain	No Text
https://www.brandwatch.com/		No Text
/legal/cookie-policy/	Subdomain	cookie policy?
/legal/cookie-preferences/	Subdomain	No, take me to settings
/legal/cookie-policy/		More info.
/legal/cookie-policy/		use of cookies

Server configuration 68% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.brandwatch.com/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.61 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is very large (991 kB).

Page Speed

HTTP Response Header

Name	Value
date	Thu, 01 Aug 2024 07:02:12 GMT
content-type	text/html; charset=UTF-8
cf-ray	8ac3f6198b483830-FRA
cf-cache-status	HIT
access-control-allow-origin	*
age	36286
cache-control	public, max-age=14400
expires	Thu, 01 Aug 2024 11:02:12 GMT
last-modified	Wed, 31 Jul 2024 20:57:06 GMT
link	<https://www.brandwatch.com/wp-json/>; rel="https://api.w.org/"
vary	Accept-Encoding
cf-apo-via	tcache
content-security-policy	frame-ancestors 'self' *.brandwatch.com https://insights.hotjar.com; object-src 'none'; form-action 'self';
x-gateway-cache-key	1722440390.248\|standard\|https\|www.brandwatch.com\|\|\|/
x-gateway-cache-status	HIT
x-gateway-request-id	58cfc3c542d6873655868b9fe05a2166
x-gateway-skip-cache	0
server	cloudflare
content-encoding	gzip
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Blacklists

(Nice to have)

This website is not classified "for adult only".

Blacklist

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 15,962 referring domains.

This page has 586,327 backlinks.

This page has backlinks from 10,452 different ip addresses.

Backlinks

Facebook popularity

(Somewhat important)

The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

User-agent: Googlebot
Disallow: /wp-admin/
Disallow: /wp-json/
Disallow: /?ob=open-bridge/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.brandwatch.com/sitemap.xml

Similar sites

Search preview

www.brandwatch.com

Brandwatch

Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Brandwatch	81%	Check
Engage	72%	Check
social	70%	Check
speed	66%	Check
Brand Management	64%	Check
Engage customers	63%	Check
Understand	62%	Check
social suite built	57%	Check
Social Media	56%	Check
better understand	54%	Check
Customer	51%	Check
customers	51%	Check
Social Media Management	51%	Check
Suite	50%	Check
world	50%	Check
fast-moving	46%	Check
built	46%	Check
Consumer Trends	45%	Check
Content	44%	Check
Consumer	44%	Check
Data	44%	Check
Influence	44%	Check
Consumer Research	44%	Check
data-driven content	44%	Check
Manage channels	44%	Check

Show more keywords and terms

Brandwatch.com - SEO Checker

Task list of SEO Improvements 5 Tasks

Meta specifications 77% achieved

(Critically important)

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(Important)

(Somewhat important)

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(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

Test up to 1.000 webpages of brandwatch.com with our free plan!

Page quality 65% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 71% achieved

(Critically important)

(Important)

Heading structure

Link structure 77% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 68% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Nice to have)

(Critically important)

(Somewhat important)

Links from Wikipedia

Robots.txt

Similar sites

Search preview

Most important keywords

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