Brw.ch - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
45% 
Page structure
79% 
Link structure
37% 
Server
45% 
External factors
87% 
SEO Score
Response time
0.26 s
File size
41.70 kB
Words
158
Media files
46
Number of links
66 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Quality Tools, Standard Parts, Personal Protective Equipment - Brütsch/Rüegger Tools, Switzerland - Home
The page title should be shorter than 580 pixels. It is 961 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Unique full range of more than 200'000 articles from more than 800 of the best manufacturers in the world.
The length of the meta description is perfect. (653 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.brw.ch/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionUnique full range of more than 200'000 articles from more than 800 of the best manufacturers in the world.
robotsINDEX,FOLLOW
langen
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
There are only 158 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 9.17 words is low.
13.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...Theme/Images/header/headerTopRowLogo.pngBrütsch/Rüegger Tools
/PartnerShopTheme/Images/logo.pngNo alt attribute provided
/Images/Buttons_Checkboxes/btn_info.pngNo alt attribute provided
...es/InfoToolTipImages/newLoginInfo_EN.pngNo alt attribute provided
...s/Buttons_Checkboxes/katalog-negativ.pngIcon Catalogue
...Buttons_Checkboxes/navigator-positiv.pngIcon Navigator
....ch/navigation/ShopNavi_Aktionen_BRW.jpgTopDeal
...ch/navigation/ShopNavi_ToolSelection.jpgToolSelection
....ch/navigation/ShopNavi_Aktionen_BRW.jpgToolOutlet
...static.brw.ch/navigation/ShopNaviPG1.jpgMeasurement Technology
...static.brw.ch/navigation/ShopNaviPG2.jpgProduction Technology
...atic.brw.ch/navigation/ShopNaviPG2_3.jpgSwiss turning and micromachining
...static.brw.ch/navigation/ShopNaviPG3.jpgAssembly Technology
...atic.brw.ch/navigation/ShopNaviPG3_2.jpgShop Equipment
...atic.brw.ch/navigation/ShopNaviPG3_4.jpgOffice furnishings
...ic.brw.ch/navigation/ShopNaviToolBox.jpgStorage and Retrieval Systems
...atic.brw.ch/navigation/ShopNaviPG4_2.jpgJoining Technique
...ch/navigation/ShopNavi_PG4_Druckluft.jpgCompressed air and pneumatics
...static.brw.ch/navigation/ShopNaviPG4.jpgStandard Parts
....ch/navigation/ShopNavi_Fluidtechnik.jpgFluidpower
...static.brw.ch/navigation/ShopNaviPG5.jpgPersonal Protective Equipment
...tic.brw.ch/navigation/ShopNaviFUTURO.jpgFUTURO tools
...tic.brw.ch/navigation/ShopNaviNERIOX.jpgNERIOX tools
...static.brw.ch/navigation/ShopNaviKAT.jpgCatalogues / Books
...ft/l_170_BOSCH_Akku_Bohrschrauber_en.jpgBOSCH
.../teaser_left/l_172_Lagerabverkauf_en.jpgToolOutlet
...ft/l_171_FUTURO_Sicherheitsmesser_en.jpgFUTURO
...r_main/01_143_MITUTOYO_Springsale_en.jpgSpring Sale
.../teaser_main/02_84_CoroMill_Dura3_en.jpgCoroMill Dura
...aser_main/03_161_Markenwelt_April_en.jpgWERA
...easer_main/03_157_ToolBoost_April_en.jpgToolBoost
.../teaser_main/03_156_Futuro-banner_en.jpgFUTURO
...es/teaser_main/04_101_Druckfedern_en.jpgDruckfedern
...iles/teaser_main/04_102_Sortiment_en.jpgSortiment
...iles/teaser_main/05_152_3M_PELTOR_en.jpg3M PELTOR
...les/teaser_main/PG5_Elacin_Aktion_en.jpgElacin Aktion
...er_main/MedTech_Zerspanung_FUTURO_en.jpgMedTech Zerspanung FUTURO
/Images/Buttons_Checkboxes/btn_info.pngNo alt attribute provided
/Images/Checkout/masterCard.jpgNo alt attribute providedMaster Card
https://www.brw.ch/Images/Checkout/amex.jpgNo alt attribute providedAmerican Express
https://www.brw.ch/Images/Checkout/visa.jpgNo alt attribute providedVisa
https://www.brw.ch/Images/Checkout/pef.jpgNo alt attribute providedPost Finance
https://www.brw.ch/Images/Checkout/pfc.jpgNo alt attribute providedPost Finance
...iles/teaser_right/r_19_jellix_en_neu.jpgNo alt attribute provided
...s/teaser_right/r_18_toolstore_en_neu.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Our recommendation
H2 ToolShop Login
H2 Purchase without login
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.brw.ch/enIMG-ALT Brütsch/Rüegger Tools
https://www.brw.ch/dede
https://www.brw.ch/frfr
http://www.b-r.ch/en/holding?i...Nofollow External Subdomain Brütsch/Rüegger Holding
https://www.brw.ch/enToolShop
https://info.brw.ch/en/Nofollow External Subdomain Enterprise
https://news.brw.ch/en/toolnewsNofollow External Subdomain News
https://downloads.brw.ch/en/formsNofollow External Subdomain Downloads
/en/toolshop-brw-toolshopBRW ToolShop
/en/construction-and-building-...Construction and building trade
/en/watch-industry-wiWatch Industry
/en/supplier-assortments-liefe...Supplier assortments
/en/plus-market-plus_marketPLUS Market
https://www.brw.ch/enSubdomain No Text
/Checkout/BasketNo Text
https://www.brw.ch/en/searchExpert search
https://www.brw.ch/en/brandsBrand search
/Common/QuickOrderFast entry
https://www.brw.ch/?language=enCatalogue
IMG-ALT Icon Catalogue
https://www.brw.ch/NavigatorNavigator
IMG-ALT Icon Navigator
/en/topdeal-ts_220770TopDeal
/en/topdeal-ts_220770Text duplicate IMG-ALT TopDeal
/en/toolselection-ts_116730658ToolSelection
/en/toolselection-ts_116730658Text duplicate IMG-ALT ToolSelection
/en/tooloutlet-ts_426100ToolOutlet
/en/tooloutlet-ts_426100Text duplicate IMG-ALT ToolOutlet
/en/measurement-technology-ts_...Measurement Technology
/en/measurement-technology-ts_...Text duplicate IMG-ALT Measurement Technology
/en/production-technology-ts_2...Production Technology
/en/production-technology-ts_2...Text duplicate IMG-ALT Production Technology
/en/swiss-turning-and-micromac...Swiss turning and micromachining
/en/swiss-turning-and-micromac...Text duplicate IMG-ALT Swiss turning and micromachining
/en/assembly-technology-ts_733917Assembly Technology
/en/assembly-technology-ts_733917Text duplicate IMG-ALT Assembly Technology
/en/shop-equipment-ts_734265Shop Equipment
/en/shop-equipment-ts_734265Text duplicate IMG-ALT Shop Equipment
/en/office-furnishings-ts_1058...Office furnishings
/en/office-furnishings-ts_1058...Text duplicate IMG-ALT Office furnishings
/en/storage-and-retrieval-syst...Storage and Retrieval Systems
/en/storage-and-retrieval-syst...Text duplicate IMG-ALT Storage and Retrieval Systems
/en/joining-technique-ts_807064Joining Technique
/en/joining-technique-ts_807064Text duplicate IMG-ALT Joining Technique
/en/pneumatic-systems-ts_18797...Compressed air and pneumatics
/en/pneumatic-systems-ts_18797...Text duplicate IMG-ALT Compressed air and pneumatics
/en/standard-parts-ts_219902Standard Parts
/en/standard-parts-ts_219902Text duplicate IMG-ALT Standard Parts
/en/fluidpower-ts_236151493Fluidpower
/en/fluidpower-ts_236151493Text duplicate IMG-ALT Fluidpower
/en/personal-protective-equipm...Personal Protective Equipment
/en/personal-protective-equipm...Text duplicate IMG-ALT Personal Protective Equipment
/en/futuro-tools-ts_220433FUTURO tools
/en/futuro-tools-ts_220433Text duplicate IMG-ALT FUTURO tools
/en/neriox-tools-ts_1810430NERIOX tools
/en/neriox-tools-ts_1810430Text duplicate IMG-ALT NERIOX tools
/en/catalogues-books-ts_220586Catalogues / Books
/en/catalogues-books-ts_220586Text duplicate IMG-ALT Catalogues / Books
/en/cordless-drill-driver-bosc...Subdomain IMG-ALT BOSCH
/en/tooloutlet-ts_426100-perso...Subdomain Text duplicate IMG-ALT ToolOutlet
/en/safety-knife-futuro-457050...Subdomain IMG-ALT FUTURO
/en/topdeal-mitutoyo-ts_1110907?Subdomain Anchor IMG-ALT Spring Sale
/en/topdeal-of-the-month-ts_26...Subdomain IMG-ALT CoroMill Dura
https://www.brw.ch/en/search?Subdomain Anchor IMG-ALT WERA
/en/topdeal-ts_1124126?utm_sou...Subdomain IMG-ALT ToolBoost
https://www.brw.ch/en/searchSubdomain Anchor Text duplicate IMG-ALT FUTURO
/en/iso-comression-springs-ts_...Subdomain IMG-ALT Druckfedern
/en/fluid-technology-stainless...Subdomain IMG-ALT Sortiment
/en/promotions-ts_360154381?ut...Subdomain IMG-ALT 3M PELTOR
https://info.brw.ch/en/toolser...New window External Subdomain IMG-ALT Elacin Aktion
/en/medical-technology-ts_3518...Subdomain IMG-ALT MedTech Zerspanung FUTURO
/MyShop/CustomerRegistration/R...Register now
https://info.brw.ch/en/solutio...New window External Subdomain A-TITLE jellix
https://info.brw.ch/en/contact...New window External Subdomain A-TITLE ToolStore
/i2cmsdata/pdf/Kundenschreiben...New window Subdomain A-TITLE Währungssituation
https://info.brw.ch/en/impressumNew window Nofollow External Subdomain Company information
A-TITLE Company information
https://info.brw.ch/en/data-pr...New window Nofollow External Subdomain Data protection
A-TITLE Company information
https://downloads.brw.ch/en/ce...New window Nofollow External Subdomain Certificates
A-TITLE Certificates
https://info.brw.ch/en/general...New window Nofollow External Subdomain GTC
A-TITLE GTC

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.brw.ch/en"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is excellent with 0.26 seconds.
This page only loads 2 CSS files. That's ok.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (42 kB).

HTTP Response Header

NameValue
dateSun, 28 Apr 2024 07:04:26 GMT
serverApache
set-cookie3155 Characters
content-length42709
cache-controlprivate
x-xss-protection1; mode=block
x-content-type-optionsnosniff
p3pCP="NOI ADM DEV PSAi COM NAV OUR OTR STP IND DEM"
content-typetext/html; charset=utf-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is very well linked from other websites.
This page has backlinks from 28 referring domains.
This page has 3,143 backlinks.
This page has backlinks from 18 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 1 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow:
Sitemap: https://www.brw-tools.de/storage/sitemap-DE.xml

Similar sites

Search preview

www.brw.ch
Quality Tools, Standard Parts, Personal Protective Equipment - Brüt...
Unique full range of more than 200'000 articles from more than 800 of the best manufacturers in the world.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
tools54%Check
Brütsch51%Check
Rüegger51%Check
Brütsch Rüegger50%Check
Standard48%Check
Parts48%Check
Personal48%Check
Personal Protective Equipment48%Check
Standard Parts48%Check
Equipment47%Check
Show more keywords and terms

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