Business.cornell.edu - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
89% 
Page structure
68% 
Link structure
72% 
Server
95% 
External factors
100% 
SEO Score
Response time
3.20 s
File size
119.70 kB
Words
1600
Media files
11
Number of links
31 internal / 58 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Cornell SC Johnson College of Business | Cornell University
The length of the page title is perfect. (540 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Cornell SC Johnson College of Business unites Cornell's business schools—the Dyson School, the Nolan School, and the Johnson School.
The length of the meta description is perfect. (885 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://business.cornell.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
authorCornell SC Johnson
HandheldFriendlyTrue
viewportwidth=device-width, initial-scale=1.0
apple-mobile-web-app-titleEmpty
application-nameCornell SC Johnson
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Cornell SC Johnson College of Business unites Cornell's business schools—the Dyson School, the Nolan School, and the Johnson School.
google-site-verificationncX98-gs8gw0Bwp19dkJlPjY5xI6OcULMDYfyMJw6MY
tec-api-versionv1
tec-api-originhttps://business.cornell.edu
msapplication-TileImagehttps://business.cornell.edu/wp-content/uploads/sites/2/2023/09/favicon.png
msapplication-TileColor#ffffff
theme-color#ffffff
article:modified_time2024-08-20T15:17:34+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleSC Johnson College of Business | Cornell University
twitter:descriptionThe SC Johnson College of Business unites Cornell's business schools—the Dyson School, the School of Hotel Administration, & the Johnson Graduate School of Management.
og:localeen_US
og:typewebsite
og:titleSC Johnson College of Business | Cornell University
og:descriptionThe SC Johnson College of Business unites Cornell's business schools—the Dyson School, the School of Hotel Administration, & the Johnson Graduate School of Management.
og:urlhttps://business.cornell.edu/
og:site_nameCornell SC Johnson
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 27.82 words is high.
This page contains 1600 words. That's ok.
25.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
26 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: unique strengths:
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...es/core/img/theme/logos/college-logo.svgLogo for Cornell SC Johnson College of Business
...3/12/SCJ_heroimage_1900x550-1600x463.jpgStudents walking across campus.
.../2019/12/20180227_dyson_stude_Rnf6z.jpegCornell Dyson students smiling
.../2019/12/cornell_sha_27890581_R6jVK.jpegCornell School of Hotel Administration Students working
...CB-EMBA-Classes-087-800x533-600x400.jpegCornell Johnson business students in a classroom
...tes/2/2024/10/John-Marks-053.600x400.jpgJohn Marks leaning forward in his chair and gesturing with both hands in the air; his facial expression shows he is passionate about what he is saying.
...content/uploads/sites/2/2024/10/file.jpgSmoke stacks and electrical wires are shown at a distance amid the yellow orange glow of the sunset.
...-feeling-fomo-after-looking-at-phone.jpgteen feeling fomo after looking at social media on the phone
...s/2/2023/11/collaborative-1024x768-1.jpgThree students stand around a whiteboard.
...023/11/alumni-connections-1024x768-1.jpgA man in a suit smiles and talks with his hands surrounded by people.
...e/img/theme/logos/college-logo-white.svgLogo for Cornell SC Johnson College of Business

Page structure

H1 heading
(Critically important)
Cornell SC Johnson College of Business
Too many H1 headings
Headings
(Important)
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Cornell SC Johnson College of Business
H1 A New Approach to Business Education
H2 Three Top Business Schools United in Purpose
H2 Charles H. Dyson School of Applied Economics and Management
H2 Cornell Peter and Stephanie Nolan School of Hotel Administration
H2 Samuel Curtis Johnson Graduate School of Management
H2 Featured News and Stories
H2 John Marks: The Evolution of an Optimist
H2 Cornell to Host Virtual Conference on Global Climate Finance
H2 What fuels our fear of missing out?
H2 Being among the Best Is Our Way of Life
H2 An Inclusive Community
H2 Collaborative Research Three students stand around a whiteboard.
H2 Alumni Connections A man in a suit smiles and talks with his hands surrounded by people.
H2 Worldwide Reach
H2 Performance Learning
H2 College Facts at a Glance
H2 What Lies Ahead for You?
H2 Upcoming Events
H2 Contact
H2 Site Info
H2 Faculty, Staff & Students
H3 Computer Buy Back FY25
H3 OE Meeting
H3 Johnson School Coffee Time: BRING A MUG
H3 SC Johnson College of Business
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (58) on this page.

Found links on this page

LinkAttributesAnchor text
https://business.cornell.edu/Anchor Skip to main content
https://business.cornell.edu/Subdomain IMG-ALT Logo for Cornell SC Johnson College of Business
/about/Subdomain About
/about/Subdomain About the College
/about/college-leadership/Subdomain College Leadership
/programs/Subdomain Programs
/programs/Subdomain All Programs
/faculty-research/Subdomain Faculty & Research
/faculty-research/Subdomain Text duplicate Faculty & Research
/alumni/Subdomain Alumni
https://dyson.cornell.edu/New window External Subdomain IMG-ALT Cornell Dyson students smiling
https://dyson.cornell.edu/New window External Subdomain Dyson
https://dyson.cornell.edu/External Subdomain Charles H. Dyson School of Applied Economics and Management
https://dyson.cornell.edu/External Subdomain Dyson School
https://sha.cornell.edu/New window External Subdomain IMG-ALT Cornell School of Hotel Administration Students working
https://sha.cornell.edu/New window External Subdomain Nolan School
https://sha.cornell.edu/External Subdomain Cornell Peter and Stephanie Nolan School of Hotel Administration
https://sha.cornell.edu/External Subdomain NOLAN SCHOOL
https://www.johnson.cornell.edu/New window External Subdomain IMG-ALT Cornell Johnson business students in a classroom
https://www.johnson.cornell.edu/New window External Subdomain Johnson
https://www.johnson.cornell.edu/External Subdomain Samuel Curtis Johnson Graduate School of Management
https://www.johnson.cornell.edu/External Subdomain Johnson School
/hub/category/inside/Subdomain Inside SC Johnson
/hub/category/advocacy/Subdomain Policy & Advocacy
/hub/2024/10/22/john-marks-evo...Subdomain John Marks: The Evolution of an Optimist
/hub/category/accounting-econo...Subdomain Accounting, Economics & Finance
/hub/category/sustainability/Subdomain Energy & Sustainability
/hub/category/inside/Subdomain Text duplicate Inside SC Johnson
/hub/2024/10/22/cornell-sc-joh...Subdomain Cornell to Host Virtual Conference on Global Climate Finance
/hub/category/ai-tech/Subdomain AI & Technology
/hub/category/healthcare/Subdomain Healthcare & Wellness
/hub/category/leadership/Subdomain Management, HR & Leadership
/hub/category/marketing/Subdomain Marketing & Advertising
https://news.cornell.edu/stori...External Subdomain What fuels our fear of missing out?
https://business.cornell.edu/hubSubdomain Read More Stories
https://www.usnews.com/best-co...New window External Subdomain US News and World Report
https://ceoworld.biz/2023/03/1...New window External CEOWORLD MAGAZINE
https://poetsandquantsforunder...New window External Poets&Quants
https://www.usnews.com/best-gr...New window External Subdomain Text duplicate US News and World Report
https://www.bloomberg.com/busi...New window External Subdomain Bloomberg Businessweek
/about/diversity-inclusion/Subdomain EXPLORE DIVERSITY & INCLUSION
/faculty-research/Subdomain FACULTY & RESEARCH
/alumni/Subdomain ALUMNI
/programs/Subdomain EXPLORE PROGRAMS
https://dyson.cornell.edu/prog...External Subdomain BS in Applied Economics and Management
https://sha.cornell.edu/admiss...External Subdomain BS in Hotel Administration
/programs/undergraduate/minors/Subdomain Business & Management Minors
https://sha.cornell.edu/admiss...External Subdomain Executive Master of Management in Hospitality
/programs/executive-education/Subdomain Custom Programs
http://fimp.dyson.cornell.edu/...External Subdomain Food Industry Management Programs
https://ecornell.cornell.edu/c...External Subdomain General Managers Program
https://ecornell.cornell.edu/c...External Subdomain Online Learning Programs
https://ecornell.cornell.edu/a...External Subdomain Professional Development Program
https://www.johnson.cornell.ed...External Subdomain Two-Year MBA
https://www.johnson.cornell.ed...External Subdomain One-Year Johnson Cornell Tech MBA
https://www.johnson.cornell.ed...External Subdomain Executive MBA Americas
https://www.johnson.cornell.ed...External Subdomain Executive MBA Metro NY
https://www.johnson.cornell.ed...External Subdomain Executive MBA/MS in Healthcare Leadership
https://www.johnson.cornell.ed...External Subdomain Cornell-Tsinghua Finance MBA
https://www.johnson.cornell.ed...External Subdomain Dual-Degree MBA Programs
https://sha.cornell.edu/admiss...External Subdomain Master of Management in Hospitality (MMH)
https://dyson.cornell.edu/prog...External Subdomain MPS in Applied Economics and Management
https://www.johnson.cornell.ed...External Subdomain MPS in Management
https://www.johnson.cornell.ed...External Subdomain MPS in Management – Accounting Specialization
https://realestate.cornell.edu...External Subdomain MPS in Real Estate (Baker Program)
https://www.johnson.cornell.ed...External Subdomain MS in Business Analytics
https://sha.cornell.edu/admiss...External Subdomain Cornell-Peking MBA/MMH
https://realestate.cornell.edu...External Subdomain Graduate Minor in Real Estate
https://dyson.cornell.edu/prog...External Subdomain MS in Applied Economics and Management
https://dyson.cornell.edu/prog...External Subdomain PhD in Applied Economics and Management
https://sha.cornell.edu/admiss...External Subdomain MS or PhD in Hotel Administration
https://www.johnson.cornell.ed...External Subdomain PhD Management
https://events.business.cornel...External Subdomain Computer Buy Back FY25
https://events.business.cornel...External Subdomain OE Meeting
https://events.business.cornel...External Subdomain Johnson School Coffee Time: BRING A MUG
https://events.business.cornel...External Subdomain All upcoming events
https://business.cornell.edu/Subdomain Text duplicate IMG-ALT Logo for Cornell SC Johnson College of Business
https://business.cornell.edu/Subdomain SC Johnson College of Business
https://dyson.cornell.edu/External Subdomain Text duplicate Dyson
https://sha.cornell.edu/External Subdomain Text duplicate Nolan School
https://www.johnson.cornell.edu/External Subdomain Text duplicate Johnson
https://privacy.cornell.edu/External Subdomain Privacy Notice
/web-accessibility-assistance/Web Accessibility Assistance
https://intranet.business.corn...External Subdomain Faculty & Staff Intranet
https://launch.business.cornel...New window External Subdomain LaunchPad
https://events.business.cornel...New window External Subdomain Events Calendar
https://www.instagram.com/scjo...New window External Subdomain Follow us on Instagram
A-TITLE Follow us on Instagram
https://www.linkedin.com/compa...New window External Subdomain Follow us on LinkedIn
A-TITLE Follow us on LinkedIn
https://www.youtube.com/channe...New window External Subdomain Follow us on YouTube
A-TITLE Follow us on YouTube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://business.cornell.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (3.20 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (120 kB).

HTTP Response Header

NameValue
cache-controlpublic, max-age=60
content-encodinggzip
content-typetext/html; charset=UTF-8
link<https://business.cornell.edu/wp-json/>; rel="https://api.w.org/"
servernginx
strict-transport-securitymax-age=300
x-pantheon-styx-hostnamestyx-fe3-a-697744c748-jqfd7
x-styx-req-id9bedad0e-9496-11ef-bf60-fe55567db3be
x-tec-api-originhttps://business.cornell.edu
x-tec-api-roothttps://business.cornell.edu/wp-json/tribe/events/v1/
x-tec-api-versionv1
fastly-shield-rpst=0;src=2;
dateSun, 27 Oct 2024 19:06:48 GMT
x-served-bycache-chi-kigq8000037-CHI, cache-fra-eddf8230122-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1730056005.315821,VS0,VE3151
varyAccept-Encoding, Cookie, Cookie
age0
accept-rangesbytes
via1.1 varnish, 1.1 varnish
content-length33998
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,069 referring domains.
This page has 17,844 backlinks.
This page has backlinks from 875 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /

Disallow: /*?eventDisplay=         #https://business.cornell.edu/?post_type=tribe_events&eventDisplay=day&tribe_events_cat=alumni-community&paged=3&eventDate=2022-04-11
Disallow: /*?ical                           #https://business.cornell.edu/events/category/sha/page/2/?tribe-bar-date=2021-01-05&ical=1
Disallow: /*eventDate=                #https://business.cornell.edu/?post_type=tribe_events&eventDisplay=day&eventDate=2020-09-01&paged=2
Disallow: /*?tribe-bar-date=          #https://business.cornell.edu/events/list/page/9/?tribe-bar-date=2022-05-05
Disallow: /events/month/*             #https://business.cornell.edu/events/month/2022-05/
Disallow: /events/week/*               #https://business.cornell.edu/events/week/?ical=1
Disallow: /events/category/*         #https://business.cornell.edu/events/category/alumni-community/page/11/?tribe-bar-date=2021-11-26
Disallow: /events/20*                     #https://business.cornell.edu/events/2020-05-20/


Sitemap: https://business.cornell.edu/sitemap_index.xml

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business.cornell.edu
Cornell SC Johnson College of Business | Cornell University
The Cornell SC Johnson College of Business unites Cornell's business schools—the Dyson School, the Nolan School, and the Johnson School.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Business93%Check
Cornell93%Check
Cornell SC87%Check
Cornell SC Johnson84%Check
Cornell SC Johnson College83%Check
College81%Check
SC Johnson80%Check
SC Johnson College80%Check
Johnson79%Check
Business Schools73%Check
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