Cars.mclaren.com - SEO Checker

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Overview of the SEO Check
Meta information
86% 
Page quality
74% 
Page structure
62% 
Link structure
71% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.10 s
File size
200.50 kB
Words
870
Media files
83
Number of links
130 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
McLaren Automotive - Official Global Website
The length of the page title is perfect. (406 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
McLaren Automotive's official global website. Discover McLaren's breathtaking performance road cars, configure your own supercar and find a retailer.
The length of the meta description is perfect. (924 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://cars.mclaren.com/en
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
A writing system was incorrectly specified in alternate links.
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionMcLaren Automotive's official global website. Discover McLaren's breathtaking performance road cars, configure your own supercar and find a retailer.
viewportwidth=device-width, initial-scale=1, maximum-scale=1, shrink-to-fit=no, viewport-fit=cover
templatehome
baidu-site-verificationLjxyIMmr4D
langen
og:titleMcLaren Automotive - Official Global Website
og:descriptionMcLaren Automotive's official global website. Discover McLaren's breathtaking performance road cars, configure your own supercar and find a retailer.
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 870 words. That's ok.
26.6% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.11 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1, shrink-to-fit=no, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
53 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Global
data:[...] Base64Global
data:[...] Base64United Kingdom
data:[...] Base64United States
data:[...] Base64Australia
data:[...] Base64Germany
data:[...] Base64Spain
data:[...] Base64France
data:[...] Base64Italy
data:[...] Base64Brazil
data:[...] Base64China
data:[...] Base64Japan
...ren/13_P16s_Front_Right?wid=1276&hei=717No alt attribute provided
.../model-images/gts/gts/McLaren_Orange.pngNo alt attribute provided
.../P16_AR_SideRender-jelly?wid=512&hei=124No alt attribute provided
...laren/ML_P16S_preview_v2?wid=512&hei=124No alt attribute provided
...s/model-navigation/super-series/750S.pngNo alt attribute provided
...-navigation/super-series/750S_spider.pngNo alt attribute provided
...ew_All_Models_Car_Image?wid=1276&hei=316No alt attribute provided
...n/P22_SideRender-jelly_2?wid=512&hei=124No alt attribute provided
...ew_All_Models_Car_Image?wid=1276&hei=316No alt attribute provided
...m/is/image/mclaren/765-1?wid=512&hei=124No alt attribute provided
...claren/P14RS_SideRender2?wid=512&hei=124No alt attribute provided
.../mclaren/600-lt-spider-2?wid=420&hei=113No alt attribute provided
...s/image/mclaren/600-lt-2?wid=420&hei=109No alt attribute provided
.../mclaren/675-lt-spider-2?wid=512&hei=122No alt attribute provided
...s/image/mclaren/675-lt-2?wid=512&hei=126No alt attribute provided
...ew_All_Models_Car_Image?wid=1276&hei=316No alt attribute provided
.../mclaren/P26-Jellybean-1?wid=512&hei=124No alt attribute provided
...senna-gtr-optimised-30-1?wid=512&hei=124No alt attribute provided
...Speedtail-optimised-30-1?wid=512&hei=124No alt attribute provided
...is/image/mclaren/senna-2?wid=512&hei=124No alt attribute provided
...ew_All_Models_Car_Image?wid=1276&hei=316No alt attribute provided
...ren/P22_SideRender-jelly?wid=512&hei=124No alt attribute provided
...pe-jellybean-optimised-1?wid=512&hei=124No alt attribute provided
...0s-jellybean-optimised-1?wid=512&hei=124No alt attribute provided
...is/image/mclaren/620-r-1?wid=420&hei=114No alt attribute provided
...e/mclaren/570-s-spider-2?wid=420&hei=111No alt attribute provided
...ge/mclaren/570-s-coupe-2?wid=420&hei=105No alt attribute provided
...s/image/mclaren/570-gt-2?wid=420&hei=109No alt attribute provided
...is/image/mclaren/540-c-2?wid=420&hei=109No alt attribute provided
...m/is/image/mclaren/p-1-2?wid=480&hei=120No alt attribute provided
.../image/mclaren/p-1-gtr-2?wid=480&hei=121No alt attribute provided
...e/mclaren/650-s-can-am-2?wid=420&hei=114No alt attribute provided
...e/mclaren/650-s-spider-2?wid=420&hei=113No alt attribute provided
...ge/mclaren/650-s-coupe-2?wid=420&hei=115No alt attribute provided
...ge/mclaren/12-c-spider-2?wid=420&hei=111No alt attribute provided
.../is/image/mclaren/12-c-2?wid=420&hei=114No alt attribute provided
...m/is/image/mclaren/f-1-2?wid=512&hei=128No alt attribute provided
...s/image/mclaren/m-6-gt-2?wid=512&hei=119No alt attribute provided
...ew_All_Models_Car_Image?wid=1276&hei=316No alt attribute provided
..._by_MSO_Rear3_4Up_Large?wid=1276&hei=850No alt attribute provided
...hip/Service and Maintenance/_G3A6667.jpgNo alt attribute provided
...aren/AlpineDrive2017790?wid=1276&hei=782No alt attribute provided
...ren-About-Us-1200x1200?wid=1024&hei=1024No alt attribute provided
.../image/mclaren/_V2A0381?wid=1276&hei=851No alt attribute provided
..._ARTURA_SPIDER_HERO_REAR_34_LOW_HOME.jpgNo alt attribute provided
...dels/new-mclaren-gt/dubai/DSC06469_3.jpgNo alt attribute provided
...tomotive/models/p16/McLarenArtura-31.jpgNo alt attribute provided
...9-LAT-20230401-GP2303_153553_W6I1672.jpgNo alt attribute provided
.../91CA_003_crop:crop-3x1?wid=1920&hei=640No alt attribute provided
..._post_launch:crop-16x9?wid=1920&hei=1080750S & 750S Spider
...34_Dynamic-1:crop-16x9?wid=1920&hei=1080No alt attribute provided
...homepage-alt3:crop-4x3?wid=1920&hei=1440No alt attribute provided
...ar_Hotlaps_15:crop-4x3?wid=1920&hei=1440No alt attribute provided
...e 2017-790-36:crop-4x3?wid=1920&hei=1440No alt attribute provided
...ero-1920x1080:crop-4x3?wid=1920&hei=1440About
...d_plate_lr-14:crop-4x3?wid=1920&hei=1440Qualified Preowned
...LarenArtura-7:crop-4x3?wid=1920&hei=1440Ownership
...heel_Medium-3:crop-4x3?wid=1920&hei=1440Bespoke
...ood_FOS_21_01:crop-4x3?wid=1920&hei=1440Motorsport
...pionshipin2025:crop-16x9?wid=848&hei=477McLaren celebrates the legacy of its first Formula 1 World Championships at Monterey Car Week
...LeMans_2024_10:crop-16x9?wid=848&hei=477Return to Le Mans with Justin & Derek Bell
...ren/DSC01993ed:crop-16x9?wid=848&hei=477Like Minds: Billy Monger and David Holmes Unite to Break the 180mph Barrier in McLaren Film
...98-ce36071-min:crop-16x9?wid=848&hei=477A Stellar Performance at the Hungarian Grand Prix 2024
...24 MD-3826 (1):crop-16x9?wid=848&hei=477Goodwood Festival of Speed 2024: A McLaren Celebration of Ayrton Senna
.../DSC_6985-Edit:crop-16x9?wid=848&hei=477Pure McLaren COTA 2024: A Stunning Celebration of Senna
...en/22-2MDH5900:crop-16x9?wid=848&hei=477McLaren Triumphs with Historic Pole Position at 24 Hours of Le Mans | FIA World Endurance Championship

Page structure

H1 heading
(Critically important)
THE NEW McLAREN ARTURA SPIDER
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 THE NEW McLAREN ARTURA SPIDER
H2 McLaren 750S
H2 GTS
H2 Subscribe
H2 JOIN THE McLAREN FAMILY
H3 Empty heading
H3 New Releases
H3 Explore Models
H3 Supercars
H3 GTS Duplicate text
H3 LT
H3 Ultimate
H3 Legacy
H3 BESPOKE
H3 OWNERSHIP
H3 EXPERIENCES
H3 About
H3 Empty heading
H3 Available models
H3 NEW ARTURA®
H3 NEW ARTURA SPIDER
H3 GTS Duplicate text
H3 750S
H3 750S SPIDER
H3 The full force of McLaren
H3 Empty heading
H3 AYRTON SENNA
H3 BEHIND THE WHEEL OF THE McLAREN ARTURA
H3 OSCAR PIASTRI X McLAREN 750S
H3 Enquire to buy
H3 Experiences
H3 About Duplicate text
H3 Qualified Preowned
H3 Ownership
H3 Bespoke
H3 Motorsport
H3 Latest News VIew all
H4 Loading
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://cars.mclaren.com/Subdomain No Text
https://cars.mclaren.com/Subdomain No Text
https://cars.mclaren.com/enSubdomain Global
IMG-ALT Global
https://cars.mclaren.com/gb-enSubdomain UK
IMG-ALT United Kingdom
https://cars.mclaren.com/us-enSubdomain US
IMG-ALT United States
https://cars.mclaren.com/au-enSubdomain Australia
IMG-ALT Australia
https://cars.mclaren.com/de-deSubdomain German
IMG-ALT Germany
https://cars.mclaren.com/es-esSubdomain Spanish
IMG-ALT Spain
https://cars.mclaren.com/fr-frSubdomain French
IMG-ALT France
https://cars.mclaren.com/it-itSubdomain Italian
IMG-ALT Italy
https://cars.mclaren.com/br-ptSubdomain Portuguese
IMG-ALT Brazil
https://mclarencars.cn/cn-zhExternal Chinese
IMG-ALT China
https://cars.mclaren.com/jp-jaSubdomain Japanese
IMG-ALT Japan
https://www.mclaren.com/racing/External Subdomain Racing
/en/artura-spiderSubdomain New McLaren Artura Spider
https://cars.mclaren.com/en/gtsSubdomain GTS
/en/arturaSubdomain Artura
/en/artura-spiderSubdomain Artura Spider
https://cars.mclaren.com/en/750sSubdomain 750S
/en/750s-spiderSubdomain 750S Spider
/en/modelsSubdomain See All
https://cars.mclaren.com/en/gtsSubdomain Text duplicate GTS
/en/modelsSubdomain Text duplicate See All
/en/super-series/765ltSubdomain 765LT
/en/super-series/765lt-spiderSubdomain 765LT Spider
/en/sports-series/600lt-spiderSubdomain 600LT Spider
/en/sports-series/600ltSubdomain 600LT
/en/legacy/675lt-spiderSubdomain 675LT Spider
/en/legacy/675ltSubdomain 675LT
/en/modelsSubdomain Text duplicate See All
/en/ultimate-series/mclaren-elvaSubdomain Elva
/en/ultimate-series/mclaren-se...Subdomain McLaren Senna GTR
/en/ultimate-series/mclaren-sp...Subdomain Speedtail
/en/ultimate-series/mclaren-sennaSubdomain McLaren Senna
/en/modelsSubdomain Text duplicate See All
/en/new-mclaren-gtSubdomain GT
/en/super-series/720sSubdomain 720S
/en/super-series/720s-spiderSubdomain 720S Spider
/en/sports-series/620rSubdomain 620R
/en/sports-series/570s-spiderSubdomain 570S Spider
/en/sports-series/570sSubdomain 570S
/en/sports-series/570gtSubdomain 570GT
/en/sports-series/540cSubdomain 540C
/en/legacy/mclaren-p1Subdomain P1™
/en/legacy/mclaren-p1-gtrSubdomain P1™ GTR
/en/legacy/650s-can-am-spiderSubdomain 650S Can-Am Spider
/en/legacy/650s-spiderSubdomain 650S Spider
/en/legacy/650sSubdomain 650S
/en/legacy/12c-spiderSubdomain 12C Spider
/en/legacy/12cSubdomain 12C
/en/legacy/mclaren-f1Subdomain McLaren F1
/en/legacy/m6gtSubdomain M6GT
/en/modelsSubdomain Text duplicate See All
https://cars.mclaren.com/en/msoSubdomain Overview
/en/mso/heritageSubdomain Heritage
/en/mso/mso-gtSubdomain Verdant Theme GT
/en/mso/bespokeSubdomain Bespoke
/en/ownershipSubdomain Ownership
/en/ownership/mclaren-genuine-...Subdomain Genuine Parts
/en/ownership/mclaren-genuine-...Subdomain Genuine Accessories
/en/ownership/service-and-main...Subdomain Service and Maintenance
/en/ownership/extended-warrant...Subdomain Extended Warranty
/en/ownership/mclaren-track-te...Subdomain Track Telemetry
/en/ownership/mclaren-recallsSubdomain McLaren Recalls
/en/experiencesSubdomain Text duplicate Overview
/en/experiencesSubdomain Anchor Calendar
/en/experiencesSubdomain Anchor Stories
/en/experiencesSubdomain Anchor Silverstone 2024
/en/experiences/pure-mclaren/a...Subdomain Pure Arctic
/en/enquireSubdomain Contact
https://cars.mclaren.com/en/aboutSubdomain Text duplicate Overview
/en/about/InnovationSubdomain Innovation
/en/about/from-the-beginningSubdomain From the Beginning
/en/contact-usSubdomain Contact Us
/en/about/our-homeSubdomain Our home
/en/about/our-carsSubdomain Our cars
/en/about/partnersSubdomain Text duplicate Overview
/en/about/partners/bowers-and-...Subdomain Bowers & Wilkins
/en/about/partners/gulfSubdomain Gulf
/en/about/partners/monroeSubdomain Monroe
/en/about/partners/mclaren-and...Subdomain Pirelli
/en/about/partnersSubdomain Plan International
/en/about/partners/mclaren-x-r...Subdomain Richard Mille
/en/about/partners/mclaren-and...Subdomain Tumi
/en/about/collaborationsSubdomain Text duplicate Overview
/en/about/collaborations/lego-...Subdomain Lego
/en/about/collaborations/ebikesSubdomain McLaren ebikes
/en/about/collaborations/castoreSubdomain Castore
/en/about/collaborations/forzaSubdomain Forza
/en/customer-racingSubdomain Text duplicate Overview
/en/customer-racing/modelsSubdomain Models
/en/customer-racing/mclaren-tr...Subdomain McLaren Trophy
/en/nft-faqsSubdomain NFT
/en/latestSubdomain News
/en/pre-ownedSubdomain Text duplicate Overview
/en/pre-owned/sell-my-mclarenSubdomain Sell my McLaren
https://preowned.mclaren.com/External Subdomain Search Pre-Owned
https://cars.mclaren.com/Subdomain No Text
https://retailers.mclaren.com/enExternal Subdomain Find a retailer
/en/artura-spiderDiscover
/en/arturaText duplicate Discover
/en/modelsView all models
/en/artura-spiderText duplicate Discover
/en/modelsText duplicate View all models
https://cars.mclaren.com/en/gtsText duplicate Discover
/en/modelsText duplicate View all models
https://cars.mclaren.com/en/750sText duplicate Discover
/en/modelsText duplicate View all models
/en/750s-spiderText duplicate Discover
/en/modelsText duplicate View all models
https://cars.mclaren.com/en/aboutText duplicate Discover
/en/senna30Discover Senna30
/en/750s-carsText duplicate Discover
https://configurator.mclaren.c...External Subdomain Configure Your 750S
https://cars.mclaren.com/en/gtsDiscover More
/en/artura/behind-the-wheel-wi...BEHIND THE WHEEL OF THE McLAREN ARTURA McLaren Racing F1 drivers Lando Norris and Oscar Piastri took the new McLaren Artura for a test run, and showcased the...
/en/750s-cars/behind-the-wheel...OSCAR PIASTRI X McLAREN 750S McLaren Racing F1driver Oscar Piastri put the McLaren 750S to the test on the track. Read full story
/en/enquire?campaignid=CMP-010...Enquire
/en/experiencesExperiences Discover
https://cars.mclaren.com/en/aboutAbout Discover
IMG-ALT About
https://preowned.mclaren.com/New window External Subdomain Qualified Preowned Discover
IMG-ALT Qualified Preowned
/en/ownershipOwnership Discover
IMG-ALT Ownership
https://cars.mclaren.com/en/msoBespoke Discover
IMG-ALT Bespoke
/en/customer-racingMotorsport Discover
IMG-ALT Motorsport
/en/privacy-policyPrivacy Policy.
/en/latestVIew all
/en/about/partnersPartners
/en/careersCareers
https://www.cars.mclaren.press/New window External Subdomain Media
https://www.mclaren.com/group/New window External Subdomain McLaren Group
https://www.mclaren.com/racing/New window External Subdomain McLaren Racing
https://www.mclaren.com/applied/New window External Subdomain McLaren Applied
https://investors.mclaren.com/New window External Subdomain Investors
/en/cookie-policyCookie policy
/content/dam/mclaren-automotiv...New window gender gap report
/en/privacy-policyprivacy policy
/en/terms-and-conditionsterms and conditions
/content/dam/mclaren-automotiv...New window anti-slavery statement
/en/contact-usText duplicate Contact Us
/en/enquire?campaignid=CMP-010...Text duplicate Enquire
https://retailers.mclaren.com/enNew window External Subdomain Find a Retailer
/en/ownership/roadside-assistanceRoadside assistance
https://www.facebook.com/mclar...New window External Subdomain Facebook
https://www.instagram.com/mcla...New window External Subdomain Instagram
https://www.youtube.com/channe...New window External Subdomain YouTube
https://twitter.com/mclarenautoNew window External Twitter

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://cars.mclaren.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.10 seconds.
The file size of the HTML document is fine (201 kB).

HTTP Response Header

NameValue
dateFri, 06 Sep 2024 09:28:24 GMT
content-typetext/html;charset=utf-8
last-modifiedThu, 05 Sep 2024 11:23:11 GMT
varyAccept-Encoding,User-Agent
x-content-type-optionsnosniff
x-dispatcherdispatcher1euwest1-28638548
x-frame-optionsSAMEORIGIN
x-vhostpublish
cf-cache-statusHIT
age2182
expiresFri, 06 Sep 2024 11:28:24 GMT
cache-controlpublic, max-age=7200
servercloudflare
cf-ray8bed6dbf1de2d36d-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,331 referring domains.
This page has 26,473 backlinks.
This page has backlinks from 2,592 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# Directories
Disallow: /content/
Disallow: /en/errors/
Disallow: /gb-en/errors/
Disallow: /us-en/errors/
Disallow: /de-de/errors/
Disallow: /cn-zh/errors/
Disallow: /jp-ja/errors/
Disallow: /it-it/errors/
Disallow: /fr-fr/errors/
Disallow: /es-es/errors/
Disallow: /br-pa/errors/
Disallow: /au-en/errors/
# Paths (no clean URLs)
Disallow: /*?
# Sitemaps
Sitemap: https://cars.mclaren.com/gl-en.sitemap.xml
Sitemap: https://cars.mclaren.com/gb-en.sitemap.xml
Sitemap: https://cars.mclaren.com/us-en.sitemap.xml
Sitemap: https://cars.mclaren.com/de-de.sitemap.xml
Sitemap: https://cars.mclaren.com/cn-zh.sitemap.xml
Sitemap: https://cars.mclaren.com/jp-ja.sitemap.xml
Sitemap: https://cars.mclaren.com/it-it.sitemap.xml
Sitemap: https://cars.mclaren.com/fr-fr.sitemap.xml
Sitemap: https://cars.mclaren.com/es-es.sitemap.xml
Sitemap: https://cars.mclaren.com/br-pt.sitemap.xml
Sitemap: https://cars.mclaren.com/au-en.sitemap.xml

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cars.mclaren.com
McLaren Automotive - Official Global Website
McLaren Automotive's official global website. Discover McLaren's breathtaking performance road cars, configure your own supercar and find a retailer.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
McLaren93%Check
McLaren Automotive78%Check
New McLaren74%Check
McLaren Artura74%Check
McLaren 750S70%Check
McLaren Senna69%Check
New McLaren Artura68%Check
Pure McLaren67%Check
McLaren Trophy66%Check
McLaren Racing65%Check
Show more keywords and terms

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