Elfcosmetics.com - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
37% 
Page structure
67% 
Link structure
81% 
Server
67% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
1,212.00 kB
Words
438
Media files
17
Number of links
62 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
e.l.f. Cosmetics: Affordable Makeup & Skincare | Clean Beauty Products | e.l.f. Cosmetics
The page title should be shorter than 580 pixels. It is 802 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Professional quality affordable makeup and skincare products. Clean beauty at its best. Vegan, cruelty free and leaping bunny certified at drugstore prices.
The length of the meta description is perfect. (949 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.elfcosmetics.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
X-Yottaa-Metrics36218cae0e2f/[45,20,-]
X-Yottaa-Optimizationsob/0 si/36D18cae0e5f-1726252498-1849220408 tts/1724126769333 ti/5a0c9b7632f01c35d421021b ai/5a0c9b7632f01c35d42101b2
profile.id5a0c9b7632f01c35d42101b2
tod.id5a0c9b7632f01c35d421021b
profile.nameDefault Profile
resource.versionv~4b.a5.0.0
adn.id5a0c9b7632f01c35d42101b2
shard.sizeEmpty
cdn.hostname//cdn-fsly.yottaa.net
charsetutf-8
viewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=5.0
format-detectiontelephone=no
theme-color#000
apple-mobile-web-app-status-bar-styleblack
apple-mobile-web-app-capableyes
apple-mobile-web-app-titlee.l.f. Cosmetics
descriptionProfessional quality affordable makeup and skincare products. Clean beauty at its best. Vegan, cruelty free and leaping bunny certified at drugstore prices.
keywordsEmpty
og:titlee.l.f. Cosmetics: Affordable Makeup & Skincare | Clean Beauty Products | e.l.f. Cosmetics
og:descriptionProfessional quality affordable makeup and skincare products. Clean beauty at its best. Vegan, cruelty free and leaping bunny certified at drugstore prices.
og:imagehttps://www.elfcosmetics.com/on/demandware.static/-/Library-Sites-elfSharedLibrary/en_US/v1726297290879/elf-comestic-logo-opengraph.jpg
langen-us
twitter:cardsummary_large_image
twitter:site@elfcosmetics
og:site_namee.l.f. Cosmetics
og:typewebsite

Test up to 1.000 webpages of elfcosmetics.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 438 words on this page. Good pages should have about 800 words of useful content.
There are 4 text duplicates on this page:
  • Duplicate 1: Your browser does not support video tag. The video is an animation abo...
  • Duplicate 2: Clean beauty should be readily accessible to all, that's why our award...
The average number of words per sentence of 7.91 words is low.
31.3% of the text are stop words.
6 paragraphs were found on this page.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1212 kB).
A viewport "width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=5.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 106 characters this one is longer than 70 characters:
"get lit-from-within skin that only looks luxe with our viral liquid filter, beauty wands, powders + pu..."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 e.l.f. x Tinder
H2 e.l.f. & Tinder
H2 Help
H2 Discover e.l.f.
H2 Services
H2 Help Duplicate text
H2 Discover e.l.f. Duplicate text
H2 Services Duplicate text
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 16 external links on this page.
LinkAttributesAnchor text
https://www.elfcosmetics.com/Anchor Skip to Content
/e.l.f.-beauty-squadBeauty Squad
/featured-makeup-and-skincare-...Today's Offers
/whats-newNEW
/best-sellersBEST SELLERS
/elf-discoveryDISCOVER
/elf-cares/communitye.l.f. CARES
https://www.elfcosmetics.com/No Text
/bronzing-drops/300240.htmlBronzing Drops
/power-grip-dewy-setting-spray...Power Grip Dewy Setting Spray
/pout-clout-lip-plumping-pen/8...Pout Clout Lip Plumping Pen
/glow-reviver-lip-oil/82010.htmlGlow Reviver Lip Oil
/holy-hydration-face-cream/828...Holy Hydration! Face Cream
/e.l.f.-beauty-squadText duplicate Beauty Squad
/loginNo Text
/shopping-bagView Bag
/collections/elf-x-tinder-coll...No Text
/collections/elf-x-tinder-coll...Face the first date with this NEW, limited-edition drop. GET IT WHILE IT'S HOT
IMG-ALT e.l.f. x tinder background
/collections/elf-x-tinder-coll...SHOP NOW
/holy-grail-collections/halo-g...IMG-ALT e.l.f. Halo Glow Family
/holy-grail-collections/halo-g...IMG-ALT model wearing e.l.f. Halo Glow Family makeup
/holy-grail-collections/halo-g...IMG-ALT halo glow texture
/holy-grail-collections/halo-g...IMG-ALT MORE GLOW. LESS DOUGH.
/holy-grail-collections/halo-g...Text duplicate SHOP NOW
/privacy-notice/privacy-policyPrivacy Notice
https://www.tiktok.com/@elfyeah/New window External Subdomain No Text
https://www.instagram.com/elfc...New window External Subdomain No Text
https://www.pinterest.com/elfc...New window External Subdomain No Text
https://www.facebook.com/elfco...New window External Subdomain No Text
https://www.youtube.com/user/e...New window External Subdomain No Text
https://twitter.com/elfcosmeticsNew window External No Text
https://www.snapchat.com/add/e...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
/faqs/faqsFAQs
/contact-usContact Us
/loginTrack Package
/us-shippingShipping
/featured-makeup-and-skincare-...Promo Offers
/about-usAbout Us
https://www.elfbeauty.com/care...New window External Subdomain Careers
https://www.elfbeauty.com/New window External Subdomain Investor Relations
/studentsStudent Discount
/essential-workersEssential Workers
/social-follower-offersSocial Follower Offers
/black-friday-dealsBlack Friday Deals
/cyber-monday-dealsCyber Monday Deals
/accountMy Account
/e.l.f.-beauty-squade.l.f. Beauty Squad
/account/wishlistWish List
/receipt-scanningReceipt Scanning
/gift-cards/gift-cardsGift Cards
/faqs/faqsText duplicate FAQs
/contact-usText duplicate Contact Us
/loginText duplicate Track Package
/us-shippingText duplicate Shipping
/featured-makeup-and-skincare-...Text duplicate Promo Offers
/about-usText duplicate About Us
https://www.elfbeauty.com/care...New window External Subdomain Text duplicate Careers
https://www.elfbeauty.com/New window External Subdomain Text duplicate Investor Relations
/studentsText duplicate Student Discount
/essential-workersText duplicate Essential Workers
/social-follower-offersText duplicate Social Follower Offers
/black-friday-dealsText duplicate Black Friday Deals
/cyber-monday-dealsText duplicate Cyber Monday Deals
/accountText duplicate My Account
/e.l.f.-beauty-squadText duplicate e.l.f. Beauty Squad
/account/wishlistText duplicate Wish List
/receipt-scanningText duplicate Receipt Scanning
/gift-cards/gift-cardsText duplicate Gift Cards
https://elfcosmetics.onelink.m...New window External Subdomain IMG-ALT Download on the App Store
https://elfcosmetics.onelink.m...New window External Subdomain IMG-ALT Get it on Google Play
/terms-of-use/termsTerms of Use
/privacy-notice/privacy-policyText duplicate Privacy Notice
/california-transparency/suppl...Supply Chain Transparency
https://preferences.elfcosmeti...New window External Subdomain Do Not Sell My Personal Info/Opt Out of Targeted Ads
https://preferences.elfcosmeti...New window External Subdomain Privacy Rights Request Form
/purchase-and-sale-termsPurchase Terms
/accessibility-statementAccessibility Statement

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The file size of the HTML document is very large (1,212 kB).
The page response time is excellent with 0.18 seconds.

HTTP Response Header

NameValue
dateSat, 14 Sep 2024 22:32:49 GMT
content-typetext/html; charset=utf-8
content-length279455
strict-transport-securitymax-age=15552000; includeSubDomains
x-amzn-remapped-content-length1127444
x-amzn-remapped-connectionclose
x-amz-apigw-ideHcwWG3aiYcED5A=
etagW/"113414-8OfSgFU6zNrVqiHs5zPi0jBk9Cg"
x-amzn-trace-idRoot=1-66e60e68-0dda8ea6367b189511e39c29;Parent=1b327d691dfa64a3;Sampled=0;lineage=1:2b75b0e9:0
x-amzn-remapped-dateSat, 14 Sep 2024 22:30:01 GMT
x-amzn-requestidb74f8f09-5fb0-431f-8b0c-d6a9509f9013
varyAccept-Encoding
x-cacheHit from cloudfront
via1.1 104bdf965b5b1cb596af463b142160de.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P6
alt-svch3=":443"; ma=86400
x-amz-cf-idA53aVnv4HkBsKbWJ5cSv75GSzKSVx-AMw8WLkutf_lJi_-ocZWZH8w==
age168
cache-controlpublic, must-revalidate, s-maxage=900
x-yottaa-os200
x-yottaa-optimizationsob/1000 si/36D18cae0e5f-1726252498-1849220408 tts/1724126769333 ti/5a0c9b7632f01c35d421021b ai/5a0c9b7632f01c35d42101b2 tm/0
content-encodinggzip
x-yottaa-metrics36218cae0e2f/[66,20,-] 36D18cae0e5f/[-,116.745]
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 4,335 referring domains.
This page has 54,192 backlinks.
This page has backlinks from 3,090 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Disallow: /*/*?pmin*
Disallow: /*dwvar*
Disallow: /*prefn*
Disallow: /*prefv*
Disallow: /*search?q*
Disallow: /*sz*
Disallow: /*dept*
Disallow: /*account
Disallow: /*account-edit
Disallow: /*Account-EditEmail
Disallow: /*Account-EditForm
Disallow: /*Account-EditName
Disallow: /*Account-EditPassword
Disallow: /*Account-EditProfile
Disallow: /*accountemail
Disallow: /*accountname
Disallow: /*accountpassword
Disallow: /*Account-PasswordReset
Disallow: /*Account-RegistrationForm
Disallow: /*Account-SetNewPassword
Disallow: /*Account-SetNewPasswordConfirm
Disallow: /*Account-Show
Disallow: /*Account-StartRegister
Disallow: /*addressbook
Disallow: /*addresses
Disallow: /*Address-List
Disallow: /*Adyen-PayPalExpressCheckoutFromCart
Disallow: /*Adyen-ShowConfirmation
Disallow: /*billing
Disallow: /*cart
Disallow: /*Cart-Show
Disallow: /*checkout
Disallow: /*checkout-billing
Disallow: /*checkout-confirmation
Disallow: /*checkout-shipping
Disallow: /*COBilling-Billing
Disallow: /*COBilling-Start
Disallow: /*COCustomer-Start
Disallow: /*complete-order
Disallow: /*confirm-payment
Disallow: /*COShipping-SingleShipping
Disallow: /*COShipping-Start
Disallow: /*COShipping-UpdateAddress
Disallow: /*COSummary-Start
Disallow: /*COSummary-Submit
Disallow: /*cssuite-content
Disallow: /*Default-Offline
Disallow: /*edit-profile
Disallow: /*error
Disallow: /*Error-Start
Disallow: /*Home-ErrorNotFound
Disallow: /*Login-Logout
Disallow: /*logout
Disallow: /*new-password-confirmed
Disallow: /*orderconfirmation
Disallow: /*order-details
Disallow: /*Order-History
Disallow: /*Order-Orders
Disallow: /*orders
Disallow: /*orderstatus
Disallow: /*order-summary
Disallow: /*password-reset
Disallow: /*PaymentInstruments-List
Disallow: /*payment-settings
Disallow: /*paypal-express
Disallow: /*profile
Disallow: /*register
Disallow: /*register-new-account
Disallow: /*search
Disallow: /*Search-Show
Disallow: /*set-password
Disallow: /*shipping
Disallow: /*shipping-update-address
Disallow: /*shopping-bag
Disallow: /*sorry-offline
Disallow: /*Wishlist-Add
Disallow: /*wishlist-add-item?*
Disallow: /*wishlist-search
Disallow: /*wishlist-search-results
Disallow: /*Wishlist-Show
Disallow: /*Wishlist-WishListForm
Disallow: /*Page-Show?*
Disallow: /*Product-Variation?*
Disallow: /*Product-VariationTile?*
Disallow: /*Page-Show?*
Disallow: /*wishlist-add-item?*
Disallow: /*jelly-pop-vault/17855.html

Disallow: /on/demandware.store/Sites-elf-us-Site/en_US/Product-Show?pid=*
Disallow: /on/demandware.store/Sites-elf-us-Site/en_US/Stores-Details?StoreID=*
Disallow: /on/demandware.store/Sites-elf-us-Site/en_US/Product-Variation?*
Disallow: /on/demandware.store/Sites-elf-us-Site/en_US/Product-VariationTile?*
Disallow: /*/*?dept=*&bvrrp=*
Disallow: /*/*?rmatt=tsid:*
Disallow: /*/*?bvrrp=*
Disallow: /*/*?bvstate=*
Disallow: /*/*?elf_source=*
Disallow: /login?original=*
Disallow: /*/ordering-canceling.html
Disallow: /*/demandware.store/Sites-elf-eu-Site/en_GB/Account-PasswordResetDialog
Disallow: /on/demandware.store/Sites-elf-eu-Site/en_GB/Product-Show?pid=*
Disallow: /*/*?bvstate=*
Disallow: /*/*?bvrrp=*
Disallow: /*/*?cgid=*
Disallow: /*/*?page=*
Disallow: /*/*?pmax*

Sitemap: https://www.elfcosmetics.com/sitemap_index.xml
Sitemap: https://www.elfcosmetics.com/eu/sitemap_index.xml

Search preview

www.elfcosmetics.com
e.l.f. Cosmetics: Affordable Makeup & Skincare | Clean Beauty P...
Professional quality affordable makeup and skincare products. Clean beauty at its best. Vegan, cruelty free and leaping bunny certified at drugstore prices.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Beauty61%Check
SKIN61%Check
Clean Beauty60%Check
cosmetics59%Check
makeup59%Check
affordable58%Check
affordable makeup58%Check
makeup skincare57%Check
affordable makeup skincare57%Check
skincare56%Check

Test up to 1.000 webpages of elfcosmetics.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions