Otto.de - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
70% 
Page structure
46% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
355.60 kB
Words
524
Media files
58
Number of links
67 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Spielzeug online kaufen » Spielwaren | OTTO
The length of the page title is perfect. (407 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Spielzeug online kaufen bei OTTO » Große Auswahl ✔ Top Marken ✔ Top Service ✔ Ratenkauf & Kauf auf Rechnung möglich » Jetzt Spielwaren bestellen!
The length of the meta description is perfect. (953 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.otto.de/spielzeug/?marken
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Language defined in HTTP-Equiv meta tag: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionSpielzeug online kaufen bei OTTO » Große Auswahl ✔ Top Marken ✔ Top Service ✔ Ratenkauf & Kauf auf Rechnung möglich » Jetzt Spielwaren bestellen!
robotsindex,follow
msapplication-TileImagehttps://static.otto.de/assets-static/global-favicons/ms-icon-144x144.png
msapplication-TileColor#ffffff
msapplication-navbutton-color#d52b1e
msapplication-square70x70logohttps://static.otto.de/assets-static/global-favicons/ms-icon-70x70.png
msapplication-square144x144logohttps://static.otto.de/assets-static/global-favicons/ms-icon-144x144.png
msapplication-square150x150logohttps://static.otto.de/assets-static/global-favicons/ms-icon-150x150.png
msapplication-wide310x150logohttps://static.otto.de/assets-static/global-favicons/ms-icon-310x150.png
msapplication-square310x310logohttps://static.otto.de/assets-static/global-favicons/ms-icon-310x310.png
theme-color#f0f0f0
langde
og:titleSpielzeug
content-languagede
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 9.17 words is low.
This page contains 524 words. That's ok.
23.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
54 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...n_design_189585?w=200&h=200&upscale=trueNo alt attribute provided
...0_131652_163773?w=200&h=200&upscale=trueNo alt attribute provided
...0_131654_163774?w=200&h=200&upscale=trueNo alt attribute provided
...0_138686_173168?w=200&h=200&upscale=trueNo alt attribute provided
...3-c221f3e2a99c/?h=200&upscale=true&w=200No alt attribute provided
.../otto/28397874/?h=200&upscale=true&w=200No alt attribute provided
...b-6d606ff15bf6/?h=200&upscale=true&w=200No alt attribute provided
.../otto/18517368/?h=200&upscale=true&w=200No alt attribute provided
...a-f0e9c849449e/?h=200&upscale=true&w=200No alt attribute provided
.../otto/34177157/?h=200&upscale=true&w=200No alt attribute provided
.../otto/20608712/?h=200&upscale=true&w=200No alt attribute provided
.../otto/35333038/?h=200&upscale=true&w=200No alt attribute provided
.../otto/18763571/?h=200&upscale=true&w=200No alt attribute provided
.../otto/19992267/?h=200&upscale=true&w=200No alt attribute provided
...b-24c9bc19c946/?h=200&upscale=true&w=200No alt attribute provided
..._124228_152637/?h=200&upscale=true&w=200No alt attribute provided
...romotion_72615/?h=200&upscale=true&w=200No alt attribute provided
...6_shopteaser_3/?h=200&upscale=true&w=200No alt attribute provided
...1a-2fcd324d696e?w=200&h=200&upscale=trueNo alt attribute provided
...58-ba066b597b81?w=200&h=200&upscale=trueNo alt attribute provided
...00-6d86d5f90da7?w=200&h=200&upscale=trueNo alt attribute provided
...f9-f307c02a86db?w=200&h=200&upscale=trueNo alt attribute provided
...9e-c99fba03d692?w=200&h=200&upscale=trueNo alt attribute provided
...05-6e627a08bfd0?w=200&h=200&upscale=trueNo alt attribute provided
...02-ca49e6f52210?w=200&h=200&upscale=trueNo alt attribute provided
...61-5095ea757309?w=200&h=200&upscale=trueNo alt attribute provided
...i/otto/30467295?w=200&h=200&upscale=trueNo alt attribute provided
...b7-ca4f5e578b84?w=200&h=200&upscale=trueNo alt attribute provided
...94-540dea56fcc0?w=200&h=200&upscale=trueNo alt attribute provided
...fb-48751a4cb2dc?w=200&h=200&upscale=trueNo alt attribute provided
...99-e8ced995b9d7?w=200&h=200&upscale=trueNo alt attribute provided
...58-15bb2d7593f8?w=200&h=200&upscale=trueNo alt attribute provided
...c9-8a43cf2b1596?w=200&h=200&upscale=trueNo alt attribute provided
...5a-52fd1b25f313?w=200&h=200&upscale=trueNo alt attribute provided
...a9-fc06b6ee5433?w=200&h=200&upscale=trueNo alt attribute provided
...27-8d7f17f13deb?w=200&h=200&upscale=trueNo alt attribute provided
...3c-47184fecef2f?w=200&h=200&upscale=trueNo alt attribute provided
...2d-ac67a4e69d40?w=200&h=200&upscale=trueNo alt attribute provided
...360_86430_95474?w=200&h=200&upscale=trueNo alt attribute provided
..._logo_srgb_teat?w=200&h=200&upscale=trueNo alt attribute provided
...2606339ba23d8b6?w=200&h=200&upscale=trueNo alt attribute provided
...promotion_38302?w=200&h=200&upscale=trueNo alt attribute provided
...00-6d86d5f90da7?w=200&h=200&upscale=trueNo alt attribute provided
...00-6d86d5f90da7?w=200&h=200&upscale=trueNo alt attribute provided
...00-6d86d5f90da7?w=200&h=200&upscale=trueNo alt attribute provided
...ab-eec7378ebc31?w=200&h=200&upscale=trueNo alt attribute provided
...i/otto/29018420?w=200&h=200&upscale=trueNo alt attribute provided
...71-1799ecb7a0e5?w=200&h=200&upscale=trueNo alt attribute provided
...10-f004b85b9938?w=200&h=200&upscale=trueNo alt attribute provided
...51-e4ce73a4eea2?w=200&h=200&upscale=trueNo alt attribute provided
...ce-6393e2d11c9c?w=200&h=200&upscale=trueNo alt attribute provided
...f9-f307c02a86db?w=200&h=200&upscale=trueNo alt attribute provided
...bd-da3598c21635?w=200&h=200&upscale=trueNo alt attribute provided
...a7-c7f2a6e4de45?w=200&h=200&upscale=trueNo alt attribute provided
/assets-static/icons/pl_logo_app-store.svgUnsere iOs App installieren (Apple App Store)
/assets-static/icons/pl_logo_play-store.svgUnsere Android App installieren (Android Play Store)
/assets-static/icons/pl_logo_app-store.svgUnsere iOs App installieren (Apple App Store)
/assets-static/icons/pl_logo_play-store.svgUnsere Android App installieren (Android Play Store)

Page structure

H1 heading
(Critically important)
Spielzeug
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (9 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Spielzeug
H1 Newsletter anmelden & Vorteile sichern
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.otto.de/A-TITLE zur Homepage
/shoppages/service/s Service
/myaccount/dashboardΘ Mein Konto
/wishlist-view/♥ Merkzettel
https://www.otto.de/inspiration/Inspiration
https://www.otto.de/damen/Damen-Mode
https://www.otto.de/herren/Herren-Mode
/babys/baby-kind/Baby & Kind
https://www.otto.de/sport/Sport
/koerperpflege/drogerie/Drogerie
/technik/multimedia/Multimedia
/haushalt/?ansicht=einstiegHaushalt
/moebel/?ansicht=einstieg&them...Küche
/heimtextilien/?ansicht=einstiegHeimtextilien
/moebel/?ansicht=einstiegMöbel
https://www.otto.de/baumarkt/Baumarkt
https://www.otto.de/marken/Marken
https://www.otto.de/sale/%Sale%
https://www.otto.de/damen/Text duplicate Damen-Mode
https://www.otto.de/herren/Text duplicate Herren-Mode
/babys/baby-kind/Text duplicate Baby & Kind
https://www.otto.de/sport/Text duplicate Sport
/koerperpflege/drogerie/Text duplicate Drogerie
/technik/multimedia/Text duplicate Multimedia
/haushalt/?ansicht=einstiegText duplicate Haushalt
/moebel/?ansicht=einstieg&them...Text duplicate Küche
/heimtextilien/?ansicht=einstiegText duplicate Heimtextilien
/moebel/?ansicht=einstiegText duplicate Möbel
https://www.otto.de/baumarkt/Text duplicate Baumarkt
https://www.otto.de/inspiration/Text duplicate Inspiration
https://www.otto.de/marken/Text duplicate Marken
https://www.otto.de/sale/Text duplicate %Sale%
https://www.otto.de/Startseite
/babys/baby-kind/Text duplicate Baby & Kind
/spielzeug/puzzle/Puzzle
/spielzeug/spiele/Spiele
/spielzeug/puppen/Puppen
/spielzeug/kuscheltiere/Kuscheltiere
/spielzeug/outdoorspielzeug/Outdoorspielzeug
/spielzeug/spielfahrzeuge/Spielfahrzeuge
/spielzeug/kleinkindspielzeug/Babyspielzeug
https://www.otto.de/diy/basteln/Basteln
/schule-lernen/schultaschen/?a...Schultaschen
/spielzeug/elektronikspielzeug/Elektronikspielzeug
/spielzeug/spielzeugfiguren/Spielzeugfiguren
/musikinstrumente/?ansicht=ein...Musikinstrumente
/spielzeug/?markenText duplicate Marken
/spielzeug/lego/LEGO®
/spielwaren/?marke=mattelMattel
/spielzeug/playmobil/Playmobil®
https://www.otto.de/spielzeug/Spielzeug
/spielzeug/?sportart=turnenTurn Spielzeug
/spielzeug/elektronikspielzeug...NOCH Modelleisenbahnen
/spielzeug/?thema=thmntag_neuheitSpielzeug Neuheiten
/spielzeug/?bildstil=zeichnungGezeichnetes Spielzeug
/spielzeug/?s=mit-namenSpielzeug mit Name
https://frj4.adj.st/www.otto.d...External Subdomain IMG-ALT Unsere iOs App installieren (Apple App Store)
https://frj4.adj.st/www.otto.d...External Subdomain IMG-ALT Unsere Android App installieren (Android Play Store)
https://www.otto.de/updated/New window Subdomain UPDATED-Blog
/jobs/technology/techblog/New window Subdomain Tech-Blog
https://frj4.adj.st/www.otto.d...External Subdomain Text duplicate IMG-ALT Unsere iOs App installieren (Apple App Store)
https://frj4.adj.st/www.otto.d...External Subdomain Text duplicate IMG-ALT Unsere Android App installieren (Android Play Store)
/shoppages/nachhaltigkeitNachhaltigkeit
/unternehmen/deNew window Unternehmen
/unternehmen/de/presseNew window Presse
https://www.otto.de/updated/New window Subdomain Text duplicate UPDATED-Blog
/jobs/technology/techblog/New window Subdomain Text duplicate Tech-Blog
/shoppages/service/agbAGB
/shoppages/service/datenschutzDatenschutz
/shoppages/service/impressumImpressum
/shoppages/produktsicherheitsr...Produktsicherheitsrückrufe

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (356 kB).

HTTP Response Header

NameValue
dateFri, 07 Mar 2025 02:54:33 GMT
content-typetext/html;charset=UTF-8
cache-controlno-cache, no-store, max-age=0, must-revalidate
pragmano-cache
expires0
x-frame-optionsDENY
referrer-policystrict-origin-when-cross-origin
content-encodinggzip
varyX-App, Accept-Encoding
x-varnish513516378
age0
accept-rangesbytes
x-recruitingSeems you like http headers. To write ours, apply at www.otto.de/jobs/ and mention this header.
accept-chSec-CH-UA, Sec-CH-UA-Mobile, Sec-CH-UA-Full-Version-List, Sec-CH-UA-Platform, Sec-CH-UA-Platform-Version, Sec-CH-UA-Arch, Sec-CH-UA-Model, Sec-CH-UA-Bitness
set-cookie131 Characters
strict-transport-securitymax-age=31536000
content-security-policyframe-ancestors 'self' https://*.otto.de https://*.ottogroup.com https://og2gether.sharepoint.com https://otto.mpp360.cloud https://internal.otto.market;
x-xss-protection1; mode=block
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 37 referring domains.
This page has 148 backlinks.
This page has backlinks from 32 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: bingbot
Disallow: /suche/

User-agent: Adsbot-Google
Disallow: /gate/

User-agent: *
Disallow: /gate/

Sitemap: https://www.otto.de/product-sitemap/sitemap_index.xml
Sitemap: https://www.otto.de/nav-sitemap/sitemap_index.xml
Sitemap: https://www.otto.de/updated/sitemap_index.xml

Similar sites

Search preview

www.otto.de › spielzeug
Spielzeug online kaufen » Spielwaren | OTTO
Spielzeug online kaufen bei OTTO » Große Auswahl ✔ Top Marken ✔ Top Service ✔ Ratenkauf & Kauf auf Rechnung möglich » Jetzt Spielwaren bestellen!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Spielzeug79%Check
Kauf54%Check
Spielzeug Online51%Check
Spielzeug online kaufen49%Check
Marken48%Check
Service46%Check
Rechnung46%Check
Spielzeug online kaufen Spielwaren42%Check
Kategorien39%Check
Häufig39%Check
Show more keywords and terms

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