Salisbury.md - SEO Checker

Overview of the SEO Check
Meta information
85% 
Page quality
43% 
Page structure
95% 
Link structure
91% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.81 s
File size
51.50 kB
Words
177
Media files
3
Number of links
41 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
City of Salisbury MD – Capital of the Eastern Shore
The length of the page title is perfect. (460 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Capital of the Eastern Shore
The meta description is too short. (176 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://salisbury.md/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionCapital of the Eastern Shore
viewportwidth=device-width, initial-scale=1
robotsmax-image-preview:large
tec-api-versionv1
tec-api-originhttps://salisbury.md
msapplication-TileImagehttps://salisbury.md/wp-content/uploads/2017/03/cropped-shield-3-270x270.png
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 177 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
17.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2017/03/sbymd-1.pngCity of Salisbury MD Homepage
...oads/2022/08/Website-Home-Page-Cover.pngNo alt attribute provided
/wp-content/themes/images/833.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
City of Salisbury MD City of Salisbury MD Homepage
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 City of Salisbury MD City of Salisbury MD Homepage
H2 Empty heading
H2 Empty heading
H2 Empty heading
H3 Field Operations To Work on Parking Restriping June 18-19
H3 Excavation of Sinkholes June 17 to require Priscilla Street Detour
H3 Work continues on Glo Fiber project started in 2023
H3 STATE HIGHWAY ADMINISTRATION BEGINS INTERSECTION IMPROVEMENTS AT MD 12 (SNOW HILL ROAD) AND ROBINS AVENUE IN WICOMICO COUNTY
H3 City Seeking to Clarify Positions Regarding Anne Street Village
H3 Single Lane Closures on the Route 50 Drawbridge to Disrupt Traffic Through the End of June
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are 10 external links on this page.
LinkAttributesAnchor text
https://salisbury.md/City of Salisbury MD
IMG-ALT City of Salisbury MD Homepage
https://salisbury.md/Home
https://www.repd.us/salisburyExternal Subdomain Ask Now
https://salisbury.maps.arcgis....External Subdomain Report an Issue
/citizen-servicesResident Services
https://salisbury.md/guidesGuides
/mayors-officeMayor’s Office
https://salisbury.md/departmentsAll Departments
/departments/arts-business-cul...Arts, Business & Culture
/departments/city-clerkCity Clerk
/departments/fieldoperationsField Operations
/departments/financeFinance
/departments/fireFire
/departments/housing-community...Housing and Community Development
/departments/human-resourcesHuman Resources
/departments/information-servicesInformation Technology
/departments/infrastructure-de...Infrastructure & Development
/departments/policePolice
/departments/procurementProcurement
/departments/waterworksWater Works
/citizen-services/city-councilCity Council
https://salisbury.md/newsNews
/departments/human-resources/c...Careers
/departments/procurement/procu...Procurement Portal
/departments/finance/payPay a Bill
https://salisbury.md/departmentsContact
/city-charter-municipal-codesCity Charter & Municipal Codes
/mayors-office/boards-and-comm...Boards & Commissions
/departments/city-clerk/electionsElections
https://www.repd.us/salisburyExternal Subdomain Text duplicate Ask Now
https://salisburyzoo.org/External Salisbury Zoo
/departments/human-resources/c...Jobs in SBY
/citizen-services/city-councilText duplicate City Council
https://ipn.paymentus.com/cp/SBMDExternal Subdomain Online Bill Pay
http://downtownsby.com/External Downtown SBY
/mayors-officeMayor's Office
/community-newslettersCommunity Newsletter
https://www.facebook.com/Cityo...External Subdomain No Text
https://twitter.com/CityofSBYExternal No Text
/citizen-servicesNo Text
https://www.instagram.com/city...External Subdomain No Text
https://www.youtube.com/channe...External Subdomain No Text
http://salisbury.md/news/All News
/06/17/2024/field-operations-t...Field Operations To Work on Parking Restriping June 18-19 Shawn Yonker Jun 17 2024
/06/17/2024/excavation-of-sink...Excavation of Sinkholes June 17 to require Priscilla Street Detour Shawn Yonker
/06/13/2024/work-continues-on-...Work continues on Glo Fiber project started in 2023 mayorsoffice Jun 13 2024
/06/07/2024/state-highway-admi...STATE HIGHWAY ADMINISTRATION BEGINS INTERSECTION IMPROVEMENTS AT MD 12 (SNOW HILL ROAD) AND ROBINS AVENUE IN WICOMICO COUNTY mayorsoffice Jun 7 2024
/06/04/2024/city-seeking-to-cl...City Seeking to Clarify Positions Regarding Anne Street Village Shawn Yonker Jun 4 2024
/06/04/2024/single-lane-closur...Single Lane Closures on the Route 50 Drawbridge to Disrupt Traffic Through the End of June mayorsoffice
/privacy-policyPrivacy Policy
https://salisbury.md/?p=69580Non-Discrimination Policy

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.81 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (52 kB).

HTTP Response Header

NameValue
dateThu, 20 Jun 2024 12:23:06 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://salisbury.md/wp-json/>; rel="https://api.w.org/"
x-tec-api-versionv1
x-tec-api-roothttps://salisbury.md/wp-json/tribe/events/v1/
x-tec-api-originhttps://salisbury.md
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=ZzWBGczYqYB4v%2FKyN%2BzsDO4O5K5m1MGmpBvXW7Lpmbx%2Fuv5I9%2BQi%2BQd4D4r65LPCFmhk1KfzxkHqC4T4WUNUSvDCedKZUOHme36IGBUzs0a%2B0vG5aF6wEspqIta3yvGPWKIK"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray896bba6369b668f2-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 370 referring domains.
This page has 1,074 backlinks.
This page has backlinks from 215 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.salisbury.md
City of Salisbury MD – Capital of the Eastern Shore
Capital of the Eastern Shore

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Salisbury MD81%Check
Salisbury77%Check
City68%Check
Salisbury MD Capital61%Check
Salisbury Maryland56%Check
City Council52%Check
City Clerk52%Check
June43%Check
Work43%Check
Street43%Check

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