Chums.com - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
44% 
Page structure
94% 
Link structure
71% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.16 s
File size
388.10 kB
Words
288
Media files
18
Number of links
85 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Chums | Eyewear Retainers, Outdoor Accessories, Bags and Apparel – Chums
The page title should be shorter than 580 pixels. It is 707 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Since 1983 - Chums has been known for Eyewear Retainers, Outdoor Accessories and everything else to help you hang on to your outdoor gear.
The length of the meta description is perfect. (892 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://chums.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-color#ce0e2d
format-detectiontelephone=no
descriptionSince 1983 - Chums has been known for Eyewear Retainers, Outdoor Accessories and everything else to help you hang on to your outdoor gear.
facebook-domain-verificationq3lgitlmblipdah4c2u0q23rhnfkxt
google-site-verificationEzfmFaFFR__Xdc4VlU8VhaSXrGQ7dEt2OtkpIkR9kTg
shopify-digital-wallet/9389080661/digital_wallets/dialog
shopify-checkout-api-token17ead45982c3a7b145768cc23d3695c0
langen
twitter:site@ChumsUSA
twitter:cardsummary_large_image
twitter:titleChums | Eyewear Retainers, Outdoor Accessories, Bags and Apparel
twitter:descriptionSince 1983 - Chums has been known for Eyewear Retainers, Outdoor Accessories and everything else to help you hang on to your outdoor gear.
og:site_nameChums
og:urlhttps://chums.com/
og:titleChums | Eyewear Retainers, Outdoor Accessories, Bags and Apparel
og:typewebsite
og:descriptionSince 1983 - Chums has been known for Eyewear Retainers, Outdoor Accessories and everything else to help you hang on to your outdoor gear.
og:imagehttps://cdn.shopify.com/s/files/1/0093/8908/0661/files/SocialSharingImage4.jpg?v=1678207446
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/0093/8908/0661/files/SocialSharingImage4.jpg?v=1678207446
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
No paragraphs were detected.
There are only 288 words on this page. Good pages should have about 800 words of useful content.
12.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (8). We recommend using a maximum of 6 tags for this page.
The following tag is repeated too often: new colors!
Some tags are too long. With 86 characters this one is longer than 70 characters:
"since 1983 chums has been about the guides, dirtbags, river rats and weekend warriors."
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-6a365d4c916e.png?v=1660598018&width=180Chums
...etNewColors_DesktopHero.jpg?v=1720802655No alt attribute provided
...ck_Large-End.jpg?v=1710351191&width=2000#12320100 Ripcord Retainer Black - Large End
...riginal_Navy.jpg?v=1579731771&width=2000#12115105 Chums Original - Navy
...ainer_Curves.jpg?v=1710350435&width=2000#12318272 Original LTD Curves
...b7a420444d67.jpg?v=1688574631&width=2000#12129464 Neoprene Patterns - Waves
...tainer_Black.jpg?v=1710341780&width=2000#12313100 The Slim Black
...ic_Yellowweb.jpg?v=1701721173&width=2000#12131108 Glassfloat Classic yellow
...s_With-Strap.jpg?v=1710268287&width=2000#54419237 Floating Phone Protector Checkers
...LTD_FishCamo.jpg?v=1646083241&width=2000#54320406 Sling Fish Camo Front
...ng-Neo_Green.jpg?v=1574725181&width=2000Floating Neo - EV Green
...ge-WITH-KEYS.jpg?v=1701721103&width=2000Floating Neo Keychain - EV Orange
.../files/SurfshortsWebArt.jpg?v=1703180592SHOP CHUMS WALLETS
...Wallet_Green.jpg?v=1710352132&width=2000#18406611 Surfshorts Flow Wallet - Green Front
...an_Back_Cash.jpg?v=1679500541&width=2000#18808300 Bandit Bi-Fold Olive/Tan Front with Cash
...ackGrayFront.jpg?v=1698767003&width=2000#18401103 Surfshorts Wallet Black/Gray Front
...Wallet_Pines.jpg?v=1712783308&width=2000#18403318 Surfshorts Wallet Pines
...e-Blue-Royal.jpg?v=1710352115&width=2000#18812379 Bandit Lo-Pro Wallet - Lime Blue Royal Front

Page structure

H1 heading
(Critically important)
Chums Chums
The H1 heading is too short (11 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Chums Chums
H2 Cart
H2 HANG ON TO YOUR FAVORITE EYEWEAR
H2 SHOP SWIM-READY STYLES
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
7 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.
LinkAttributesAnchor text
https://chums.com/Anchor Skip to content
https://chums.com/IMG-ALT Chums
https://chums.com/cartCart
https://chums.com/accountLog in
https://chums.com/searchSearch
https://chums.com/cartText duplicate Cart
/collections/cottonCotton
/collections/ropeRope
/collections/neopreneNeoprene
/collections/siliconeSilicone
/collections/floatingFloating
/collections/stainless-steelMono/Stainless Steel
/collections/leatherBeaded/Leather/Suede
/collections/kids-retainersKids
/collections/chumsSHOP ALL
/collections/walletsWallets
/collections/sunglass-casesEyewear Storage
/collections/urban-bagsLifestyle Bags
/collections/hip-packsWaist Packs
/collections/water-bagsWatertight Bags
/collections/bagsText duplicate SHOP ALL
/collections/sunglass-accessoriesEyewear Care
/collections/phone-accessoriesPhone
/collections/floating-accessoriesText duplicate Floating
/collections/keychains-and-toolsKeychains & Tools
/collections/winterWinter
/collections/othersOther
/collections/outdoor-accessoriesText duplicate SHOP ALL
/collections/40th-anniversary-...40th Anniversary Products
/collections/2024-productsNew 2024 Products
/pages/red-white-blue-collectionRed White & Blue
/collections/storm-seriesStorm Series
/collections/on-the-waterOn the Water
/collections/apparelApparel
/pages/chums-safety-productsChums Safety
/pages/about-chumsAbout Us
/pages/chums-ambassadorsAmbassadors
/pages/sustainabilitySustainability
https://chums.com/blogs/newsBlog
https://chums.com/pages/videosVideo
https://chums.com/pages/faqFAQ
https://chums.com/accountLOG IN
https://www.facebook.com/ChumsusaNew window External Subdomain Facebook
A-TITLE Chums on Facebook
https://twitter.com/ChumsUSANew window External Twitter
A-TITLE Chums on Twitter
https://www.instagram.com/chum...New window External Subdomain Instagram
A-TITLE Chums on Instagram
https://www.youtube.com/user/C...New window External Subdomain YouTube
A-TITLE Chums on YouTube
https://chums.com/accountText duplicate Log in
https://chums.com/searchText duplicate Search
https://chums.com/cartText duplicate Cart
/collections/wallets/products/...No Text
/collections/chumsView all
/products/ripcord-retainerRipcord Retainer $13.99 1 review
IMG-ALT #12320100 Ripcord Retainer Black - Large End
/products/original-standardChums Original New Colors! $9.99 108 reviews
IMG-ALT #12115105 Chums Original - Navy
/products/chums-original-patternsChums Original Patterns New Colors! $9.99 – $10.99 105 reviews
IMG-ALT #12318272 Original LTD Curves
/products/neoprene-retainersThe Neoprene New Colors! $7.99 – $8.99 15 reviews
IMG-ALT #12129464 Neoprene Patterns - Waves
/products/the-slimThe Slim New Colors! $9.99 12 reviews
IMG-ALT #12313100 The Slim Black
/collections/chumsView all 36 products
/collections/chumsNo Text
/collections/apparelNo Text
/collections/bagsNo Text
/collections/walletsNo Text
/collections/floating-accessoriesNo Text
/collections/new-2024-products...No Text
/collections/on-the-waterText duplicate View all
/products/glassfloat-classicGlassfloat Classic $9.99 – $11.99 10 reviews
IMG-ALT #12131108 Glassfloat Classic yellow
/products/floating-phone-prote...Floating Phone Protector New Colors! $19.99 – $21.99 10 reviews
IMG-ALT #54419237 Floating Phone Protector Checkers
/products/rolltop-slingRolltop Sling $99.99 – $109.99 3 reviews
IMG-ALT #54320406 Sling Fish Camo Front
/products/floating-neoFloating Neo $9.99 10 reviews
IMG-ALT Floating Neo - EV Green
/products/floating-neo-keychainFloating Neo Keychain $5.99 – $6.99 7 reviews
IMG-ALT Floating Neo Keychain - EV Orange
/collections/on-the-waterView all 21 products
/collections/walletsSHOP WALLETS
IMG-ALT SHOP CHUMS WALLETS
/products/surfshorts-flowSurfshorts Flow $12.99 2 reviews
IMG-ALT #18406611 Surfshorts Flow Wallet - Green Front
/products/bandit-bi-fold-walletBandit Bi-Fold Wallet $16.99 – $18.99 16 reviews
IMG-ALT #18808300 Bandit Bi-Fold Olive/Tan Front with Cash
/products/surfshorts-walletSurfshorts Wallet New Colors! $11.99 204 reviews
IMG-ALT #18401103 Surfshorts Wallet Black/Gray Front
/products/surfshorts-wallet-pa...Surfshorts Wallet Patterns New Colors! $13.99 131 reviews
IMG-ALT #18403318 Surfshorts Wallet Pines
/products/bandit-lo-proBandit Lo-Pro $10.99 2 reviews
IMG-ALT #18812379 Bandit Lo-Pro Wallet - Lime Blue Royal Front
/collections/walletsView all 12 products
https://chums.com/pages/careersCareers
https://chums.com/pages/customizeCustomize
/pages/pro-programPro Program
/pages/chums-safety-productsText duplicate Chums Safety
https://chums.com/pages/pressPress
/pages/contact-usContact Us
/pages/shipping-returnsShipping/Returns
https://chums.com/pages/faqText duplicate FAQ
/pages/sustainabilityText duplicate Sustainability
/pages/privacy-policyPrivacy Policy
https://chums.com/pages/pricingMinimum Advertised Pricing Policy
https://www.facebook.com/ChumsusaNew window External Subdomain Text duplicate Facebook
A-TITLE Chums on Facebook
https://twitter.com/ChumsUSANew window External Text duplicate Twitter
A-TITLE Chums on Twitter
https://www.instagram.com/chum...New window External Subdomain Text duplicate Instagram
A-TITLE Chums on Instagram
https://www.youtube.com/user/C...New window External Subdomain Text duplicate YouTube
A-TITLE Chums on YouTube
/pages/find-a-storeNofollow Find a store
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://chums.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.16 seconds.
The file size of the HTML document is fine (388 kB).

HTTP Response Header

NameValue
dateSat, 20 Jul 2024 23:57:29 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid196
x-sorting-hat-shopid9389080661
x-storefront-renderer-rendered1
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link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
x-shopify-nginx-no-cookies0
set-cookie99 Characters
x-cachehit, server
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid9389080661
x-shardid196
varyAccept
content-languageen
powered-byShopify
server-timingprocessing;dur=19, db;dur=3, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="139053400261", pageType;desc="index", servedBy;desc="5p9t", requestID;desc="67d2af1c-a54b-4383-aabc-eeab3df6bfc1-1721519849"
x-dcgcp-europe-west3,gcp-europe-west1,gcp-europe-west1
x-request-id67d2af1c-a54b-4383-aabc-eeab3df6bfc1-1721519849
cf-cache-statusDYNAMIC
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nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray8a66e4d34d831945-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 494 referring domains.
This page has 4,057 backlinks.
This page has backlinks from 390 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /9389080661/checkouts
Disallow: /9389080661/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://chums.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /9389080661/checkouts
Disallow: /9389080661/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /9389080661/checkouts
Disallow: /9389080661/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
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Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
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Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://chums.com/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /9389080661/checkouts
Disallow: /9389080661/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
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Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
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Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
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Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
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Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://chums.com/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

chums.com
Chums | Eyewear Retainers, Outdoor Accessories, Bags and Apparel – ...
Since 1983 - Chums has been known for Eyewear Retainers, Outdoor Accessories and everything else to help you hang on to your outdoor gear.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Chums91%Check
Apparel Chums66%Check
Chums Original64%Check
Eyewear62%Check
Retainer61%Check
Eyewear Retainers60%Check
RETAINERS58%Check
ACCESSORIES56%Check
BAGS50%Check
HANG50%Check

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