Cipd.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
67% 
Page structure
75% 
Link structure
38% 
Server
87% 
External factors
100% 
SEO Score
Response time
0.67 s
File size
267.10 kB
Words
1740
Media files
25
Number of links
216 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
CIPD | The Professional Body for HR & People Development
The length of the page title is perfect. (545 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Chartered Institute of Personnel and Development (CIPD) is the professional body for HR, Learning and Development. Find out more with CIPD today.
The length of the meta description is perfect. (954 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cipd.org/en/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, user-scalable=no, initial-scale=1.0
pageID341
descriptionThe Chartered Institute of Personnel and Development (CIPD) is the professional body for HR, Learning and Development. Find out more with CIPD today.
keywordsEmpty
robotsindex, follow
langen
twitter:cardsummary_large_image
twitter:imagehttps://www.cipd.org/globalassets/placeholders/cipd-page-header-thumbnail-image-membership-1200x620_tcm18-43170.jpg
twitter:image:altBuild your impact and career in the people profession
twitter:titleCIPD | Build your impact and career in the people profession
twitter:siteCIPD
twitter:descriptionCIPD The Professional Body for Human Resources and People Development
og:site_nameCIPD
og:urlhttps://www.cipd.org/en/
og:titleCIPD | Build your impact and career in the people profession
og:descriptionCIPD The Professional Body for Human Resources and People Development
og:typeHome Page
og:imagehttps://www.cipd.org/globalassets/placeholders/cipd-page-header-thumbnail-image-membership-1200x620_tcm18-43170.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: You can unsubscribe or change your marketing preferences at any time b...
This page contains 1740 words. That's ok.
33.8% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
22 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 24.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, user-scalable=no, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 35 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Championing better work and working lives around the world
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Championing better work and working lives around the world
H2 Search
H2 Search Duplicate text
H2 Today's edit
H2 Stand out from the crowd. Choose CIPD membership
H2 We’re here to help you make work work
H2 Learn, debate and connect
H2 Championing better work and working lives for more than 100 years
H2 CIPD Update
H4 Transforming the HR operating model: NatWest Group
H4 HR People Pod
H4 Change Management resources
H4 And there's more…explore our full range of resources designed to help you at every stage of your career
H4 Support for people professionals
H4 Support for people managers
H4 Support for CIPD students
H4 Support for employers
H5 Most popular
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 18 external links on this page.
LinkAttributesAnchor text
https://www.cipd.org/en/Anchor Skip navigation
/en/organisations/For organisations
/en/organisations/who-we-work-...Organisations we work with
/en/organisations/people-devel...CIPD People Development Partners
/en/for-your-role/For your role
/en/people-professionals-hub/For people professionals
/en/people-managers-hub/For people managers
/en/students-hub/For students
https://www.cipd.org/en/about/About us
/en/about/purpose-impact/Purpose and impact
https://cipdtrust.org/External CIPD Trust
/en/about/news/Latest news
/en/about/annual-report/Annual report
/en/about/media/Media centre
https://www.cipd.org/en/contact/Contact us
https://www.cipd.org/en/help/Help
A-TITLE Help
https://www.cipd.org/loginLogin / Register
A-TITLE Login / Register
https://www.cipd.org/en/A-TITLE CIPD
/en/knowledge/Knowledge hub
A-TITLE Knowledge hub
/en/the-people-profession/The people profession
A-TITLE The people profession
https://www.cipd.org/en/learning/Learning and development with the CIPD
A-TITLE Learning and development with the CIPD
/en/membership/become-a-member/Joining the CIPD
A-TITLE Joining the CIPD
/en/topics/equality-diversity-...Equality, diversity and inclusion
A-TITLE Equality, diversity and inclusion
/en/membership/become-a-member/Join the CIPD
https://www.cipd.org/A-TITLE CIPD logo
/en/membership/become-a-member/Text duplicate Join the CIPD
https://www.cipd.org/loginText duplicate Login / Register
A-TITLE Login
/en/the-people-profession/Find out about the people profession
A-TITLE Find out about the people profession
/en/the-people-profession/care...Careers in the people profession
A-TITLE Careers in the people profession
/en/the-people-profession/care...Text duplicate Careers in the people profession
A-TITLE Careers in the people profession
/en/the-people-profession/care...Career options in the people profession
A-TITLE Career options in the people profession
/en/the-people-profession/care...Why work in the people profession?
A-TITLE Why work in the people profession?
/en/~/link/ec7b67042206439b841...Getting into the people profession
A-TITLE Getting into the people profession
/en/the-people-profession/care...Career guidance
A-TITLE Career guidance
/en/the-people-profession/care...Career hub
A-TITLE Career hub
/en/the-people-profession/supp...How we support the people profession
A-TITLE How we support the people profession
/en/the-people-profession/supp...Text duplicate How we support the people profession
A-TITLE How we support the people profession
/en/the-people-profession/the-...The Profession Map
A-TITLE The Profession Map
/en/the-people-profession/the-...Text duplicate The Profession Map
A-TITLE The Profession Map
/en/the-people-profession/the-...Explore the Profession Map
A-TITLE Explore the Profession Map
/en/the-people-profession/the-...How to use the Profession Map
A-TITLE How to use the Profession Map
/en/the-people-profession/the-...The Profession Map for organisations
A-TITLE The Profession Map for organisations
/en/the-people-profession/the-...Profession Map FAQs
A-TITLE Profession Map FAQs
/en/the-people-profession/the-...Update history
A-TITLE Update history
/en/the-people-profession/meet...Meet the people professionals
A-TITLE Meet the people professionals
/en/the-people-profession/meet...Text duplicate Meet the people professionals
A-TITLE Meet the people professionals
/en/the-people-profession/the-...Text duplicate Explore the Profession Map
/en/views-and-insights/Views and insights section
A-TITLE Views and insights section
/en/views-and-insights/cipd-vi...CIPD viewpoints
A-TITLE CIPD viewpoints
/en/views-and-insights/cipd-vi...Text duplicate CIPD viewpoints
A-TITLE CIPD viewpoints
/en/views-and-insights/thought...Thought leadership
/en/views-and-insights/thought...Text duplicate Thought leadership
/en/about/news/Latest news from the CIPD
A-TITLE Latest news from the CIPD
/en/about/news/Text duplicate Latest news from the CIPD
A-TITLE Latest news from the CIPD
/en/views-and-insights/thought...Technology and data use in HR functions
https://www.cipd.org/en/topics/Explore the topic hub
A-TITLE Explore the topic hub
/en/topics/equality-diversity-...Text duplicate Equality, diversity and inclusion
A-TITLE Equality, diversity and inclusion
/en/topics/equality-diversity-...Text duplicate Equality, diversity and inclusion
A-TITLE Equality, diversity and inclusion
/en/topics/wellbeing/Wellbeing
A-TITLE Wellbeing
/en/topics/wellbeing/Text duplicate Wellbeing
A-TITLE Wellbeing
/en/topics/recruitment/Recruitment
A-TITLE Recruitment
/en/topics/recruitment/Text duplicate Recruitment
A-TITLE Recruitment
/en/topics/learning-development/Learning and development
A-TITLE Learning and development
/en/topics/learning-development/Text duplicate Learning and development
A-TITLE Learning and development
/en/topics/organisational-deve...Organisation development and design
A-TITLE Organisation development and design
/en/topics/organisational-deve...Text duplicate Organisation development and design
A-TITLE Organisation development and design
/en/topics/flexible-hybrid-wor...Flexible and hybrid working
A-TITLE Flexible and hybrid working
/en/topics/flexible-hybrid-wor...Text duplicate Flexible and hybrid working
A-TITLE Flexible and hybrid working
/en/topics/topics-a-z/Topics A-Z
A-TITLE Topics A-Z
/en/topics/topics-a-z/Text duplicate Topics A-Z
A-TITLE Topics A-Z
/en/knowledge/Knowledge Hub
/en/knowledge/Explore the Knowledge hub
/en/knowledge/factsheets/Factsheets
/en/knowledge/factsheets/Text duplicate Factsheets
/en/knowledge/guides/Guides
A-TITLE Guides
/en/knowledge/guides/Text duplicate Guides
A-TITLE Guides
/en/knowledge/reports/Reports
A-TITLE Reports
/en/knowledge/reports/Text duplicate Reports
A-TITLE Reports
/en/knowledge/tools/Tools
A-TITLE Tools
/en/knowledge/tools/Text duplicate Tools
A-TITLE Tools
/en/knowledge/podcasts/Podcasts
A-TITLE Podcasts
/en/knowledge/podcasts/Text duplicate Podcasts
A-TITLE Podcasts
/en/knowledge/webinars/Webinars
A-TITLE Webinars
/en/knowledge/webinars/Text duplicate Webinars
A-TITLE Webinars
/en/knowledge/case-studies/Case studies
A-TITLE Case studies
/en/knowledge/case-studies/Text duplicate Case studies
A-TITLE Case studies
/en/knowledge/evidence-reviews/Evidence reviews
A-TITLE Evidence reviews
/en/knowledge/evidence-reviews/Text duplicate Evidence reviews
A-TITLE Evidence reviews
/en/knowledge/bitesize-research/Bitesize research
A-TITLE Bitesize research
/en/knowledge/bitesize-research/Text duplicate Bitesize research
A-TITLE Bitesize research
/en/knowledge/journals/Business journals from EBSCO
A-TITLE Business journals from EBSCO
/en/knowledge/journals/Text duplicate Business journals from EBSCO
A-TITLE Business journals from EBSCO
/en/knowledge/cipd-knowledge-a...CIPD Knowledge archive
A-TITLE CIPD Knowledge archive
/en/knowledge/cipd-knowledge-a...Text duplicate CIPD Knowledge archive
A-TITLE CIPD Knowledge archive
/uk/membership/member-benefits...CIPD HR-inform Pro
https://www.cipd.org/en/learning/Explore learning
A-TITLE Explore learning
/en/learning/qualifications/CIPD Qualifications
A-TITLE CIPD qualifications
/en/learning/qualifications/CIPD qualifications
A-TITLE CIPD qualifications
/en/learning/qualifications/find/Find the right CIPD Qualification for you
A-TITLE Find the right CIPD Qualification for you
/en/learning/qualifications/fo...Foundation qualifications
A-TITLE Foundation qualifications
/en/learning/qualifications/as...Associate diplomas
A-TITLE Associate diplomas
/en/learning/qualifications/ad...Advanced diplomas
A-TITLE Advanced diplomas
/en/learning/short-courses/CIPD Learning courses
A-TITLE CIPD Learning courses
/en/learning/short-courses/Text duplicate CIPD Learning courses
A-TITLE CIPD Learning courses
/en/learning/short-courses/lea...Learning hub
A-TITLE Learning hub
/en/learning/short-courses/lea...Text duplicate Learning hub
A-TITLE Learning hub
/en/learning/mooc/Massive Open Online Courses
A-TITLE Massive Open Online Courses
/en/learning/mooc/Text duplicate Massive Open Online Courses
A-TITLE Massive Open Online Courses
/en/learning/support-for-stude...Support for students
A-TITLE Support for students
/en/learning/support-for-stude...Text duplicate Support for students
A-TITLE Support for students
/en/learning/support-for-stude...Thinking of studying
A-TITLE Thinking of studying
/en/learning/support-for-stude...Currently studying
A-TITLE Currently studying
/en/learning/support-for-stude...Finished studying
A-TITLE Finished studying
/en/learning/cpd/Continuing professional development (CPD)
A-TITLE Continuing professional development
/en/learning/cpd/Continuing professional development
A-TITLE Continuing professional development
/en/learning/cpd/cycle/The CPD cycle​
A-TITLE The CPD cycle​
/en/learning/cpd/policy/CPD policy and requirements
A-TITLE CPD policy and requirements
/en/learning/cpd/profession-map/Self-Assessment tool for CIPD members
A-TITLE Self-Assessment tool for CIPD members
/en/learning/cpd/about/About CPD
A-TITLE About CPD
/en/learning/support-for-stude...Text duplicate Support for students
/en/membership/Find out more about membership
A-TITLE Find out more about membership
/en/membership/why-choose-cipd...Why choose CIPD membership
A-TITLE Why choose CIPD membership
/en/membership/why-choose-cipd...Text duplicate Why choose CIPD membership
A-TITLE Why choose CIPD membership
/en/membership/become-a-member/Become a member
A-TITLE Become a member
/en/membership/become-a-member/Text duplicate Become a member
A-TITLE Become a member
/en/membership/member-benefits/Member benefits
A-TITLE Member benefits
/en/membership/member-benefits/Text duplicate Member benefits
A-TITLE Member benefits
/en/membership/grades/Membership grades
A-TITLE Membership grades
/en/membership/grades/Text duplicate Membership grades
A-TITLE Membership grades
/en/membership/grades/student/Student Member
A-TITLE Student Member
/en/membership/grades/foundation/Foundation Member
A-TITLE Foundation Member
/en/membership/grades/associate/Associate Member
A-TITLE Associate Member
/en/membership/grades/chartere...Chartered Member
A-TITLE Chartered Member
/en/membership/grades/chartere...Chartered Fellow
A-TITLE Chartered Fellow
/en/membership/renewals/Renew your membership
A-TITLE Renew your membership
/en/membership/renewals/Text duplicate Renew your membership
A-TITLE Renew your membership
/en/membership/membership-upgr...Upgrade your membership
A-TITLE Upgrade your membership
/en/membership/membership-upgr...Text duplicate Upgrade your membership
A-TITLE Upgrade your membership
/en/membership/rejoin/Come back into membership
A-TITLE Come back into membership
/en/membership/rejoin/Text duplicate Come back into membership
A-TITLE Come back into membership
/en/membership/professional-st...Professional standards and code of conduct
A-TITLE Professional standards and code of conduct
/en/membership/professional-st...Text duplicate Professional standards and code of conduct
A-TITLE Professional standards and code of conduct
/en/membership/professional-st...Code of Conduct and Ethics
A-TITLE Code of Conduct and Ethics
/en/membership/professional-st...Chartered Companion Nominations
A-TITLE Chartered Companion Nominations
/en/membership/member-benefits...What's coming up for members
/en/get-involved/Join our community
A-TITLE Join our community
https://community.cipd.co.uk/External Subdomain Join our online community
A-TITLE CIPD Community
https://community.cipd.co.uk/External Subdomain Text duplicate Join our online community
A-TITLE CIPD Community
/en/get-involved/events/Come along to our events
A-TITLE Events
/en/get-involved/events/Text duplicate Come along to our events
A-TITLE Events
/en/about/where-we-work/Connect with us
A-TITLE Connect with us
/en/about/where-we-work/Text duplicate Connect with us
A-TITLE Connect with us
/en/get-involved/events/Explore our events
/en/organisations/Text duplicate For organisations
A-TITLE For organisations
/en/organisations/Text duplicate For organisations
A-TITLE For organisations
/en/organisations/who-we-work-...Text duplicate Organisations we work with
/en/organisations/people-devel...Text duplicate CIPD People Development Partners
/en/for-your-role/Text duplicate For your role
A-TITLE For your role
/en/for-your-role/Text duplicate For your role
/en/people-professionals-hub/Text duplicate For people professionals
A-TITLE For people professionals
/en/people-managers-hub/Text duplicate For people managers
A-TITLE For people managers
/en/students-hub/Text duplicate For students
A-TITLE For students
https://www.cipd.org/en/about/Text duplicate About us
A-TITLE About us
https://www.cipd.org/en/about/Text duplicate About us
/en/about/purpose-impact/Text duplicate Purpose and impact
https://cipdtrust.org/External Text duplicate CIPD Trust
/en/about/news/Text duplicate Latest news
A-TITLE Latest news
/en/about/annual-report/Text duplicate Annual report
A-TITLE Annual report
/en/about/media/Text duplicate Media centre
A-TITLE Media centre
https://www.cipd.org/en/contact/Text duplicate Contact us
A-TITLE Contact us
https://www.cipd.org/en/help/Text duplicate Help
A-TITLE Help
https://www.cipd.org/en/help/Text duplicate Help
A-TITLE Help
https://www.cipd.org/en/about/Discover what we can do together
A-TITLE Discover what we can do together
/en/learning/short-courses/Study on your terms, your way
A-TITLE Study on your terms, your way
/en/knowledge/case-studies/ope...Trivial anchor text
Read more
/en/knowledge/guides/managing-...Managing a return to work after long-term absence: Guidance for people professionals
/en/knowledge/podcasts/hr-peop...Listen now
/en/knowledge/factsheets/recru...Employer brand
/en/topics/change-management/Text duplicate Trivial anchor text
Read more
/en/knowledge/podcasts/transac...Is a transactional attitude to work problematic?
/en/knowledge/guides/effective...Effective hybrid working: Practical guidance
/en/knowledge/factsheets/engag...Employee engagement and motivation
/en/knowledge/factsheets/diver...Equality, diversity and inclusion (EDI) in the workplace
/en/topics/artificial-intellig...AI in the workplace
/en/views-and-insights/thought...How are organisations transforming their HR operating models?
/en/membership/member-benefits/Enjoy a range of discounts and rewards
/en/learning/cipd-bookshop/CIPD bookshop
https://www.cipd.org/en/sign in
A-TITLE Sign in
/en/membership/become-a-member/How to become a member
A-TITLE How to become a member
/en/knowledge/Find resources in our Knowledge hub
A-TITLE Knowledge hub
/en/learning/qualifications/Learn about CIPD qualifications
A-TITLE CIPD qualifications
/en/products-services/Discover services for your role
A-TITLE Products and services
/en/about/Our-work/Learn more about how we improve the world of work
A-TITLE Our work
/en/people-professionals-hub/Support for people professionals If you work in HR, L&D, OD&D or any other field of the people profession, you can rely on us to help you make an impact at e...
/en/people-managers-hub/Support for people managers If you’re looking to get the best out of the people you manage, we’ve got tools and resources to guide you every step of the way.
/en/students-hub/Support for CIPD students If you’re studying for a CIPD qualification or still exploring your study options, we’ve got everything you need to set you up for ...
/en/organisations/Support for employers If you want to give your people team’s capability, impact, and credibility a boost, we’ll help you create a bespoke development plan.
https://community.cipd.co.uk/New window External Subdomain Join the discussion
A-TITLE Community website
/en/about/purpose-impact/Our purpose and impact
A-TITLE Purpose and impact
/link/191e87d3958e46e88bb5f7d2...Ireland
A-TITLE CIPD Ireland newsletter
https://hrsolutions.cipd.asia/...New window External Subdomain Asia
A-TITLE CIPD Asia newsletter
https://promo.cipd.ae/newslett...New window External Subdomain Middle East
A-TITLE CIPD Middle East newsletter
https://apps.cipd.co.uk/myprof...External Subdomain Marketing Preference Centre
A-TITLE Marketing Preference Centre
/en/privacy-policy/privacy policy
A-TITLE Privacy policy
/en/terms-conditions/terms and conditions
A-TITLE Terms and conditions
https://apps.cipd.co.uk/myprof...External Subdomain Text duplicate Marketing Preference Centre
A-TITLE Marketing Preference Centre
/en/privacy-policy/Text duplicate privacy policy
A-TITLE Privacy policy
/en/terms-conditions/Text duplicate terms and conditions
A-TITLE Terms and conditions
https://www.cipd.org/en/Anchor TOP
https://learninghub.cipd.org/External Subdomain Text duplicate Learning hub
https://www.peoplemanagement.c...External Subdomain People Management
https://shop.cipd.org/External Subdomain Learning shop
/en/learning/cipd-bookshop/Bookshop
/en/membership/become-a-member/Text duplicate Become a member
https://www.cipd.org/en/learning/Qualifications and learning
/en/products-services/Products and services
https://community.cipd.co.uk/External Subdomain Text duplicate Join our online community
/en/get-involved/Get involved
https://careers.cipd.org/caree...New window External Subdomain Careers at the CIPD
https://www.linkedin.com/compa...New window External Subdomain Linkedin
https://twitter.com/CIPDNew window External Twitter
https://www.facebook.com/CIPDUK/External Subdomain Facebook
https://www.youtube.com/channe...New window External Subdomain YouTube
https://www.cipd.org/en/help/Text duplicate Help
/en/help/membership/Membership help
/en/help/learning/Learning help
/en/the-people-profession/the-...Text duplicate Profession Map FAQs
/en/about/where-we-work/Connect with our teams around the world
https://www.cipd.org/en/contact/Text duplicate Contact us
/en/accessibility-statement/Accessibility
/en/privacy-policy/Privacy policy
/en/cookie-policy/Cookie policy
/en/terms-conditions/Terms and conditions
/en/anti-slavery-policy/Modern slavery statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cipd.org/en/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.67 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (267 kB).

HTTP Response Header

NameValue
dateThu, 01 Aug 2024 16:11:18 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache, no-store
pragmano-cache
set-cookie60 Characters
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www.cipd.org
CIPD | The Professional Body for HR & People Development
The Chartered Institute of Personnel and Development (CIPD) is the professional body for HR, Learning and Development. Find out more with CIPD today.

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